The California Lumber Merchant - November 1955

LUMBER MER.CHANT

Whnn we giue our Glronlet at the 7eilire Soorl tl"fu grear, let ur not forget the manybleuingu we enjoy at Jmerican{. Jn o lonl *lrnr"

*, lrorc the prerogatiue "[ buying [ro^ *lro*rrer Lae pleorn, u)e at rupplierf, mutt e&rn the faith orl. ,onfilrnrn of our cuttomert. Wn murt lo thb by being meticulouily honert, eminentlgr foir, ol*oyt competitiue, ond, at thetame time, prouiding the befi pouible muteriol onl reruice n thqt norl, party con mqhn o reatonubln pr"[it,

Heodquorters Since 1872 For

Fancy Foreign and Domestic Hardwood and Plywood - Douglar Fir Plvwood - Celotex Products - Specialty ltemsSuch as - Dowels - Hardwood

Mouldings - Interiol, T a G !(all Paneling - Hardwood Tirberr - Etc.

b eAsontn

mokes money for you !

Here's iust one of o bofiery of I50 Long-Bell dry kilns. These kilns hove o copocity of 40,000,000 feet o month. Skilled operotors occurotely control the humidity, air circuloiion ond heot-to ossure properly seqsoned ond dried lumber . . long-Bell Kiln-Dried Lumber thof does the job beffer.

Frcm 27 Modern Plants - long-Bell Supplies These Quality Wood Producls:

tUltlEEf,: West Coast Fir. Hemlock and Cedar, Ponderosa Pine, California Douglas and white Flr, Southern Pine and Hardwoods.

OAI( FIOORING

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D0UGIAS FIR: Quality Frames, Industrial Cut Stock, Doors, Kitchen Cabinets, Prefabricated Building Stock.

PoI|0ER0SA PlllE: Quality Frames, lndustrial Cut Stock, Sash and Doors, Glazed Sash, Box Shook ,..VariedProducts.

PLYW0oD: Douglas Flr, Xnotty ldaho white Pine and Ponderosa Pine.

t0t{c-BEt I ruxEw00D

t0NG-BErt vEI.0-w000

FIR IEXTURE ONE.EIEVETI

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PR0DUC1i: Lumber, Plywood, Posts, Poles and Piling pressure treated with Creosote, PentachloroPhenol ("Penta") and Wolman Salts. (R)

BIRCH FRONT I(ITCHEI{ CABIIIETS flil8En fABnlcATloll

Your builder-cuslomers sove lobor cosls in using long-Bell Klln-Dried Lumber. There is o minimum of shrinkoge. Home owners sove money. Builders know thot homes built with Long-Bell Kiln-Dried lumber give the home owners strong, sound, re' lioble construcfion ond yeors of solisfociory service.

Coll your Long-Bell represenlotive. He'll be glod to exploin the odvontoges of hondling Long-Bell KilnDried lumber.

fte@I$-b"'@psas

Estoblished 1875Konsos City, Mo. DIVISIONAL OFFICES

THE CALIFOR}*IIA LUMBERMERCHANT JackDionne,prtlislw'

How Lumber Looks

Lumber shipments of 5lil mills reportirrs to the National Lumber Trade Barometer in the rveek ended October 15 were 7.Zoy', below production and orders n'ere 15.8/o belo'iv. Production rose 5.8/a above the preceding u'eek and shipments were 4.2/o above; neu' orders \\rere 2.9a/o al:ove the week ended October B but rvere 14.6a/o below the similar 1954 rveek.

National production of lumber totaled an estimated 3,653,000,000 bf in August, a hike of 2Alb over July and 24/o greater than August 1954, reported the National Lumber Manufacturers Assn. Softrvood shipments and orders were 2/o less than production, rvhile hardwood shipments and orders were lS/a above production. Gross mill stocks as of Aug. 31 were 7/o less than a year ago. In the year's first eight months, lumber production -i as 7Aa/o over 1954, and both shipments and orders have exceeded production.

West Coast Lumbermen'.s Assn. reported for 151 operating mills in the rn'eek ended Oct. 15: production, 117,620,960 feet; shipments, 148,236,982 feet (8.0/o under production); orders, 95,836,911 f"eet (18.5/o under procluction). For the year to date, shipments were O.l/c, over and orders were I.6/o under production.

The rveekly average of lumber production at the Douglas fir region sawmills during September was 188,054,000 bf, or 100.4o/o of the 1950-54 average, reported Harris E. Smith, secretary, WCLA. Orders averaged 152,324,0W bf, shipments 172,120,Un bf. The inclustry's unfilled order file at the end of September stoocl at 679,6AC,000 bf, gross stocks at 918.886.000 bf.

ln This lssue

SCRLA Polm Springs Conference Shoping Up. Hqmmond Piqns New Yord Neor Disneylond. Vogobond Editoriols.

Northern Merchonts' Moncrgement \y'orkshop

See Huge Remodeling Mcrket for Deolers in '56. My Fovorite Story.

Son Jooquin Hoo-Hoo Froii.c ot Fresno. "No Money Down"-An Editoriol

How Alert Deolers Cosh In on Christmos. 'Operotion: Home Improvement' Gets Up Siecrm. 25 Yeors Ago.

Fun-Fqcts-Filosophy Woodwork Institute Meets in L. A. Ccrlif., Ariz. Building Permits for Sept.

\iVestern Pine Association reported for ll4 mills in the u,eek ended C)ctober 15: prodr.rction,91,655,00O feet; shipments, 83,930,000 feet; orders,75,361,C00 feet. Orders rvere slightly above the previous rveek endecl Oct. 8 but 9.8/o trnder the similar 1954 rveek. Orders were l7.6Vo below production in the current rveek. For the year to date, orders were 7/a, shipments rvere l0/o, and production was l2/o greater than 1954.

Southern Pine Association reported lor l2l mills in the rveek ended Octol>er l5:production, 19,733,000 feet; ship(Continued on Page 72)

SCRLA Polm Springs Meet to Be Shot-in-Arm for Member Decrlers

A stimulating and lively session is now being arranged by Executive Vice-President Orrie W. Hamilton for the 1955 Dealer Conference of the Southern California Retail Lumber Assn. in Palm Springs this month. The annual fall meeting for owners and principals of retail yards will be held at t:re popular El Mirador on November 9 and 10. It will be two jampacked days and nights of important and timely business, but the social side, with plenty of entertainment for the ladies, is not being overlooked. President Wayne F. Mullin will preside at the conference.

The association has invited Jack Doscher, whom Mullin and Hamilton met at the recent national dealer exposition in Cleveland, to attend its fall conference this month as featured speaker. Doscher has been loaned by Life magazine to the U. S. Chamber of Commerce to direct. the building materials dealers' powerful new sales tool, "Operation Home Improvement," on a full-time basis in 1956. Another highlight of the conference will be personal reports from several Southern California dealers who attended it of their observations of the NRLDA Exposition October 11-14. These will be brief analyses of dealer reactions.

Among the other noted speakers so far arranged for the conference are H. V. Simpson, West Coast Lumbermen's Assh., who will give a progress report on the lumber grading changes; Paul Hollenbeck, Lumber Service Co., Burbank, who spoke last month at the Oklahoma Lumbermen's Assn. convention; H. B. Sanders, Los Angeles manager' Price, Waterhouse & Co., on inventory control; Joseph K. Horton, Horton, Foote & Co., on dealers' rights and responsibilities under the law, and Dick Ross of Johnson & Higgins, and John Over, Argonaut Insurance Co., who will participate in the Safety Progress report of the SCRLA's safety program and make the safety awards. There will be a question-and-answer period follolving each talk for the enlightenment of all dealers.

Prominent Dealers in Panel Clinics

Orrie Hamilton is planning as a special highlight of the fall conference some clinics on Modern Store and Yard Layout, 1956 Merchandising and Advertising, and Business Management. Prominent members of tl-re association will form the panels for these clinic discussions and will cover all current retail yard problems. Yard and store plans, as well as color slides of outstanding operations, will be shown on a new projector the SCRLA is buying for the occasion.

Dealers who have agreed to sit on the panels include

L. A. Beckstrom, Arcadia Lumber Co.; Al Carlson, Chino Lumber Co.; Frank Doepker, Mullin Lumber Co., North Hollyrvood yard; Jay Gold, Neiman-Reed Lumber Co., Van Nuys; Dave Hill, credit manager, Owens Parki Lumber Co., Los Angeles; Herschell G. Larrick, Sr., Lumber & Builders Supply Co., Solana Beach; Carr E. McCauleY, Ontario Lumber & Hardware Co.; Russ McCoy, McCoy Lumber Co., Hemet; K. G. Stalder, Center Lumber Co., Riverside, and John Sullivan, Western Lumber Co. of San Diego.

Hal A. Brown, Woodhead Lumber Co., Los Angeles, vice-president of the association, rvill conduct a question-

wErcoME !

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers": Artesia Door Co., Inc. (Page 9).

rvill lead the discussions from the floor.

Secretary-Manager Hamilton- plans a big time for the vvives of the association's members at El Mirador, all the facilities of which will be available to the dealer conference. Besides participating in the annual banquet, they rvill enjoy the western style dinner-dance. Special events for the girls include cards and "coffee punch," a fashion show, swimming exhibition, a poolside luncheon and a guided shopping tour in the Springs.

Hommond Buys New Reroil Yord Sire Neor Disneylond

Hammond Lumber Company has purchased a Sf-acre retail lumberyard site near the intersection of Harbor Boulevard and Westminster Avenue in Orange county. The new location is one mile west of the Santa Ana river and three miles south of Disneyland, midway betrveen Garden Grove and Santa Ana.

A Wx56'office and store building, and a 62'xI60' lumber and building materials shed, similar to the company's facilities at Van Nuys, will be constrttcted as soon as the site is cleared. Rail shipments of lumber and other building materials will be unloaded from a 475-l<>ot spur track which rvill be built into the yard from the adjacent Pacific Electric railway.

Hammond has served Orange county builders in the past from its large inventories at Terminal Island and Los Angeles yards. The completion of the new yard will make it possible for the company to give improved service to this fast-growing area.

Fred Soyre Elecred President Of Sterling Lumber Compqny

Frederick L. Sayre has been elected presideht and general manager of Sterling Lumber Company, headquarters Oakland. He succeeds Frank Duttle, rvho retired to his ranch October 7 following 33 years at the reins of the big Sterling Lumber operation.

Fred Sayre had formerly been secretary-treasurer of the Sterling corporation, and has been a member of the firm for the past 40 years.

Other new officers include H. C. Edmonds, vice-president, and Sabin W. Carr, secretary-treasurer.

Socromento's Col-Ero Lumber Co. Bought by J. E. Schneider

Sacramento.-The Cal-Era Lumber Company, 6438 Folsom Blvd., has been sold by Manuel Jacinto toJ. E. Schneider for a reported price of $130,000. The nerv owner, an apartment-house owner here, said changes would be made in the appearance and operations of the retail store.

Schneider planned to remodel the sales department, including the tool and builders hardware sections, plumbing and electrical departments. A sales division is being organized. The new management said October 1 that the fence department would be expanded. ftgm for these clinics at the conference. He

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Thus says George S. B;.;, f,r.ria"nt of little Harding College in Searcy, Arkansas, a dedicated American who makes wonderful patriotic speeches in many parts of this countr''

Chauncey Depew, American philosopher of a generation back, said: "The sheet anchor of the Ship of State is the common school. Let no youth leave school without being thoroughly grounded in the history, the principles, and the incalculable blessings of American liberty."

And someone was *".lorl qrloted as saying that "My country 'tis of thee" is still good enough for him, and he has no desire to sing "My countries 'tis of these."

one of the wittiest pi"J"r l, inu.".nhy concerning the United Nations was written by the well known columnist, Bugs Baer, when he said: "Giving Moscow the ever-ready veto was like putting a light switch in a monkey cage." And how those monkeys have pulled that switch !

Walt whitman once "itu i" ln ort"""t: "Not till the sun excludes you, will I exclude you." And Henry Ford once said to an ex-convict who had asked him for a job and wanted to tell his life's story: "f don't want to hear your story; START WHERE YOU STAND!" **

In his now-being-published memoirs, Ex-President Truman says that when F. D. Roosevelt was President, he was his own Secretary of State, of the Treasury, of War and of the Navy. He might have added that that shallow man also wanted to be his own Supreme Court, but fell a bit short on that ambition.

This is Community Chest time throughout the country. There is a famous old Irish saying about charity: "It isn't the shilling that counts, but the warmth it carries with it from your hand."

The Wall Street Journal tells about a multi-millionaire businessman who spent many minutes looking for his golf ball in the rough of the golf course. He explained: "ft may be only a 75-cent ball to you, but I had to earn $3.75 to get the 75 cents to buy it."

* * -^Ngg:rcn:rs and magazines throughout the country are Cb"nimeiiting olFhow much that very popular $64,000 tele+,+

BY JACK DIONNE

vision program has done to educate the American people on the subject of income taxes. ff a contestant wins $32,000 and then stops, he gets $17,540 after splitting with Uncle Sam. If he goes on and hits the jackpot of $64,000, he only get $9,000 more; so several winners have stopped at that point, not wishing to bet 17 thousand to 9 thousand they can go

It is reported that contestants on this program are fairly showered with advice from those who figure taxes, telling them what suckers they would be to try for the 64 thousand. A winner of the 64 thousand keeps 26,560 bucks, and gives Uncle Sam 37,440. Those who hit the 32 thousand mark, keep 17,540, and give Uncle Sam 14,460. The higher they go, of course, the bigger the tax cut. *:f*

Like the Kipling hero who "learned about women from her," the people of this country are getting a short course in practical taxation by w:y *of a television program.

So the big First National City Bank of New York City comes out with a public blast about taxes, based on the 64,000 dollar television program, declaring that this program proves once again that "confiscatory" income taxes discourage risk-taking ventures and investments of all kinds. Noting the fact that most winners of 32,009 dollars stop there, the bank says that tax rules dictate "no" answers every day to businessmen, investors, and professional people, adding: ***

"The injury is not only to the opportunities of people but also to the tax collections, since risk-taking enterprise affords the richest source of government revenues." And what, asks the bank, is Congress going to do to encourage investors to go ahead? And get this: the bank figures that in order to take home $64,000, a single person with an income of $4,000 would nav; t1Y prize of $448,711.11.

Most of the men and authorities who have recently discussed this tax situation seem to agree that the answer is to reduce Government spending, so that ambitious men and women can keep more of what thev earn. Cutting down waste and giveaways is .**1rr line toward that objective.

Before me as I write is a newspaper item, announcing that Treasury Secretary Humphrey and J. H. Hollister, United States Foreign Aid Chief, recently returned from Europe, and Humphrey said: "Practically every country in Europe is enjoying a near boom, or an actual boom." Get it? The people we have been deluging with our free billions are enjoying a boom. Wouldn't you think that a

..THERE SHOULD BE A COURSE IN AMERICANISM IN EVERY SCHOOL AND COLLEGE IN AMERICA.''

ROCKPORT REDWOOD

Producl of Rockport Redwood Co.

YOU CA]I ATWAYS REIY OlI ROCKPORT

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Rounds Lumber Company is excfusive dlstributor lor Rockporf Redwood snd sqfes ogent lor other leading Redwood mifls. Rounds ofso represents producers ol Iop quality Douglas Fir, White Fir, ponderosq pine and Sugar Pine.

ROU]IDS

1UTIBER COIhPAIIY

decision to stop giving them our money would be immediate and automatic? Wouldn't you? Well, brother, you'd be wrong'

Instead, Mr. Hollister, our giveaway chief, told reporters that it "may be possible to taper off economic aid to Europe in the coming months." Logic and common sense must have shrieked at that remark. ***

Doesn't that make you gnash your teeth, to remember that, without your consent, they still take a cut out of your earned income to send to those nations who are enjoying a boom? fs it any wonder that Governor Bracken Lee, of .Utah, has announced that he is going to refuse to pay his personal income tax this year, because, he says, "I believe that it is unconstitutional for this nation to tax its citizens for the support of foreign nations."

It was Senator p"a vr"J"ri""lvho used to remark, when we started the giveaway billions programs, that we should be careful lest the time come when our friends across the seas have to be called on to give US money to restore the living standards we may lose in trying to raise theirs. And if that time came, Junior, do you suppose for a minute that they would give or lend us a thin dime? ***

It was General Douglas MacArthur who said: "Justice is the constant and perpetual purpose or will to render to everyone that which is his."

A smile for a final paragraph. The doctor came out of the sick man's room, and said to the anxious wife: "Frankl5 I don't like the way your husband looks at all." And she said: "Neither do I, Doc, but he is mighty nice to the children."

Speciol Americqn Forestry Service Awqrd lo J. P. Weyerhqeuser' tr.

Honoring his part in the ,conservation of the nation's renewable resources, J. P. Weyerhaeuser, Jr. has been awarded the American Forestry Association's 1955 distinguished service award in the field of business and industry. During the association's annual meeting in Jacksonville, Florida, last month, the president of Weyerhaeuser Timber Company was presented a citation by Robert N. Hoskins, AFA au'ards committee chairman, who commented:

"Mr. Weyerhaeuser has devoted a great deal of time in demonstrating that trees, when properly managed, represent a great and continuing crop that is spelled out not only in terms of wood for the economy, but also in watershed protection, healthful recreation and improved hunting and fishing. By encouraging and supporting long-range industrial forestry programs and in generously sharing research findings and his own vision with others, this leader has exercised almost incalculable influence upon the development of private forestry in the Northwest and the nation."

A recent inventory shows that 46.4/o of California's total land area is held by the federal government

WE'RE INDEPENDENT!.-another reason why we can serve you better . . .

lf we were owned by some monufocturer, we would hove to push his producls, regordless of our convictions obout competitive bronds. We're nol! We're independent! We cqn recommend lo you ?he moleriols our experience tells us ore best for eoch porticulor iob. The trend loword mergers-loword ihe control of sqles outlets by monufqcturev5-is gye1 ,'ing. We prefer lo exercise freedom of choice in buying ond selling. Being independenl, we cqn choose the best -eff61 you the tops of mony lines. To preserve your morkel for the $65t-s6ys6ned, tested ond convenienlly ossembled for quick delivery-6;gol with on independent dislributor. Let us show you why!

FAST SERWCE ON:

The besf in hordwood ond softwood plywoods Simpson decorofive ocouslicol file ond insuloting boqrd Formico Mosonite Brqnd Producfs

fhere's somefhing naw in the distribution of Plywood in lhe eost los Angeles oreo- new in focilities . , new in invqntory new in obility to serve /ou. Il's Weslern Stotes PlTrrrood Corporalionl Slrolegic focotionWeslern is reody to fil! your plywood needs from o well-sfocked worehouse locoted in lhe heart of Soufhern Colifornio home ond commerciol conslruclion.

Dlverse lnvenloryWeslern sfocks o wrde ronge of domesfic ond imporled plywoods ond plywood speciofiies fo meel praclicolly ony requiremenl.

Experienced Personnel * Western monogemenl is troined ond experienced in lhe plywood field, ond fomilior wilh requirernenls in your porticular field.

Quick DeliveryWesfern's worehouse hos fqsf loading focililies delivery lo your lrucksor Wesfern con moke prompl delivery to you. Prices on direcl codood shipments ore glodly supplied. Depend on WesteJn to cafiy yout plyttood inventotylNo moffer whot yovr reguiremenfs, make it o procfice to

7O5 W. SUNNY SLOPE ST. WHITTIER, CALIFORNIA OXford 45576. OXford 45574

"The Management Workshop was the finest, most fruitful program ofits type that we have ever sponsored," said Jack F. Pomeroy, executive vice-president of the Lumber Merchants Association of Northern California.

This feeling is shared by the dealers who attended the conference October 3-6, at Rickey's Studio Inn at Palo Alto. The beautiful setting made this an ideal place for such a serious and purposeful session.

Arthur

A. Hood, editor of the American Lumberman,

Northern California LUMBER MERCHANTS MAI{AGEMENT WORKSHOP

Chicago, presided over the meetings. The two text books used were written by him and are a ,culmination of years of his own research and the experience of his many friends and acquaintances in the industry.

"Workshop" was a fitting title for the conference. In addition to the daily sessions from 8:30 a.m. to 5:30 p.m., there were evening reading assignments and examinations in preparation for the following day's work. Pomeroy and (Continued on Page 59)

NORTHERN CAI,IFONNIA BUITDING MAIERIAT DEAI.ERS m€t ot nick.y" (loft) in Polo Alto lqrt month for onother ,nsnog.m.nt Workrhop orrcngcd for ltlANC mcmber dcalerr. Art Hood (or hccd of toble, rcor lefr) ir conduoing q lerrion.

NORIHERN CAUFOiNIA TERCHANIS or Workrhop (l.fr fo rfhr): Howqrd Jtlcculloch, Yorernite Buitdcrc Supply Co., l/lerccd; Richqrd B. Cror:, Crors lumbcr Go.,

ljtv;_Coil_lrovis, Wilmon, Inc', ton Jorc; Tom Jocobren, Sun Vclby [br. Co,, Lofayctte; Wcndell Scot, Mern.r lbr. Co., Palo Atro; Doi wilson, tliafg; tr ' Hood; Wllliom J. Horrir, Diomond Mctch Co, Chico; Homilton H. Knon, Yoscmito lbr. Co., Fretno; Wcrren Barrn Volco Buildcrr gupply, Twin Follr, ldoho; Kcinerh

L. Browndl, Diom.ond llotch, Chico; Willion Aulr, A. F. Sfcvcnr [br. Co., Heoldrburg; J. G. Sncod, C. S. Phrcotbr. Go,, Frerno; AJ Morrin, xoles & Symonc, Inc., I

, !gn9t9;_ 9-,r-t._W._ Bondr, Jr., P. C. Honecn Lbr. Co., Cenrcrvlllc; lcr Ley, Sqntq Cruz Lbr. Co.; J. C. Hu*on, Pcciftc Coort Lbr. Co, of Colif., ionro Borbo.o;

P.. Halc lbr. Co., Morgcn Hill; E. R. Hipkinr, Choro Lbr. Co., _Son Jorc; Jock F. Pomcroy, lltANC; Fronk Wotron, Sourh Ciry tbr. & Supply Co., 4f South Sqn Frcncircol Flcnl<- E Heord, llotroni lbr. Co., Woodlond. Hcrb E. Crcwford, Hillrdql. Buildcn Supply Co., Son lle6o, woa not piscnr for rii p6"r".

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AU'LT FLAI fO SIAY FLAT

NRTDA Presidenf Opens Exposition Wifh Prediction of Tremendous R.emodeling Mcrrket for Deqlers in 1956

Cleveland, Ohio-The year ahead will see a large amount of new home building and the start of a great era of home modernization, Watson Malone III, president of the NationalRetail Lumber Dealers Assn. (left), said here October 10 at the association's annual directors meeting at the Hotel Cleveland, which was followed by the NRLDA's four-day Building Products Exposition starting October 11 at the Cleveland Public Auditorium.

"New home construction probably wiil slow down slightly from the near-record rate of recent months but should remain at a high level for some time to come," Malone said.

"The comforts and,conveniences which come with today's modern homes are proving highly attractive both to newlyweds and to established families living in older houses.

"Those families which want the advantages of modern homes are modernizing at an unprecedented rate. Even so, there is good reason to believe that home improvement will snowball to much greater dimensions during the next year as a result of the terrific emphasis which will be placed on this type of activity within the industry and elsewhere.

"fn connection with the opening of our second great Building Products Exposition, and in anticipation of the part our industry will play in Operation }fome Improvement, which is to be a major activity of NRLDA and of its members in 1956, I have prepared an important statement with which I want you to be familiar."

This statement tells the public that the nation's retail lumber dealers now stand ready to help home owners arrange all details connected with home improvement projects. The statement by President Malone follows:.

There is nothing new about this idea to many of you, because you have been performing that very service for a long time and have been making a good profit by doing so, because this type of business has been largely noncompetitive

Nevertheless, this statement has deep significance for all dealers, whether or not they have been offering this type of service in the past, because it gives our industry a new importance and a better identity in the public mind.

I have been concerned, and I know many of you have been, about the fact that the name of our industry doesn't truly describe the wide range of helpful and indispensable services we perform for the public. In fact, the name "lumber dealer" alone doesn't convey much of any real meaning to the layman.

Now, I am not suggesting that we change this timehonored name, but I am proposing that we give ourselves a sharper identity in the public mind by presenting ourselves as the headquarters for the great new home improvement industry. That doesn't mean that we will concern

ourselves with home improvement alone. We will, of course, continue to handle our contractor business, our home building activities, our do-it-yourself customers, and our commercial and industrial trade.

The point is that home improvement is about to become a national by-word. It is fast developing into a huge new industry which may well sulpass new home building in size and importance. The announcement

I am planning to make is the second step in a campaign to make sure that the public automatically will think of the retail lumber dealer when it thinks of home improvement.

The first step in this campaign 'uvas the adoption of the slogan we used a year ago at our first Exposition in New York. That slogan said: "If you are planning to build anything, see your local lumber dealer first."

That slogan received a lot o{ publicity around the country. It encouraged a number of our building product manufacturers to include statements such as "See your lumber dealer," in their consumer advertising. It was a good start on a great idea.

Before saying more about our second step, let me read the text of the announcement to rvhich l have referred:

"Families desiring to modernize or repair their homes from now on will find their local retail lumber dealers ready to help them get the work completed conveniently and economically.

"Recognizing that the difficulty of arranging the many details of a major modernization job has discouraged many home owners from getting needed work done in the past, retail lumber dealers are prepared to close this gap in the building industry's services as a means of better serving the public and helping stimulate a great wave of home improvements.

"The need for modernizing our huge supply of 20,000,000 older homes and expanding the millions of newer ones is bringing into being a vast new home improvement industry rivalling new home construction in dollar volume and economic importance.

"It is believed that the volume of home improvement work done each year easily can be doubled when the public learns that all of the details connected with adding a porch, finishing a basement, or re-roofing a home can be worked out conveniently through a lumber dealer.

"Dealers will help the public work out the four main steps involved in any modernization project. Those steps are: developing plans or designs, selecting the right quantity of the right materials, arranging for time payment financing, and locating competent and available workmen.

"fn some instances, where sufficient demand exists, lumber dealers handle all of these details within their own organization. Other dealers put the customer in touch with interested designers, financing institutions, and contractors who will perform the necessary services.

"By taking advantage of easy monthly payment financ(Continued on Page 30)

T. Watson Malone III

oo*otttoT="*\ -;ffi

Spring pressure behind metal guides insures an all-weather seal against winter cold or summer heat.

Sash can be painted quickly, without the inconvenience or danger of ladders and scafolds.

Operating R.O.W wbtdaws perrnit fu.ll clwi,e of weatlrcr sal or natural air circu.lation-d,epending on thc weatlrcr !

Operating R.O.W wood windows permit air circulation druing the seasons when neither heat nor cooling is necessary. Wood is a highly efrcient insulator. It, behngs in fine air-conditioned homes. The beauty of carefuIly milled wood blends naturally with residential firrnishings. Cleaning or painting reurovable R.O.W windows is easier. Yet, they cost no more than other good windows.

This same patented construction permits easy removal 1s1 glssning both si&s from inside the home.

a]ardtifp Sfuul

Bf le Sauqa

Age not guaranteed---Some I have told lor 20 years---Some Lcss

Some New Texos Brugs

' (Friends keep sending me Texas biag stories, some good -some not so good. Here are three recent ones I like.)

' A Texan went to Niagara Falls, got there in the evening, and did a lot of bragging about Texas before he retired for the night. In the morning they took him out and showed him Niagara. They said to him: "You haven't got anything like that in Texas, have you?" And he said: "No, but we've got a plumber in Houston who could stop that leak in ten minutes."

'Bt*

Two Texas oil men were going on a motor trip, and

r Boldwin PorliYord Bock in SCRTA

The Baldwin Park Lumber Yard, managed by J. H. Milliken, a branch of the Viney-Milliken Lumber Ce., Covina, Calif., has resumed active membership in the Southern California Retail Lumber Association. A new associate

member of the SCRLA is Weyerhaeuser Sales Co., Los

decided to buy a new car especially for the trip. They picked out a $7,fi)0 Cadillac, and one of them pulled out a huge roll of bills. The other stopped him. He said: "No you don't! I'll pay for this! It's my turn! YOU BOUGHT THE LUNCH !''

A man went into a Cadillac agency and picked out a car. "Charge it to my room at the.hotel," he told the salesman. The fellow rushed to the phone, called the hotel manager, and asked if it was all right? Said the manager: "I guess it is. He bought the hotel this morning."

November 'Footbqll Nite' for Glub 9

San Francisco Hoo-Hoo Club 9, under the direction of new president Al Bell, will hold its first meeting of the new club year-a "Football Nite" at Rickey's Stonestown, Tuesday evening, November 8. Leroy McCormick, Club 9 secretary-treasurer, is arranging for a football notable to be on hand for the occasion.

Son Jooquin Hoo-Hoo Neorly Set Record in Frolic ert Fresno

Well over 25O Northern California Hoo-Hoo backers took in the always-great annual Valley Frolics, again held this year at the Hacienda motel in Fresno, September 23. Host club for the big event was San Joaquin Valley HooHoo Club 31, proving once more that it is a club that "knows-how," too, along with its big city cousins. Bud Barber, Club 31 secretary, stated that the September 23 turnout came very close to marking a new record in Valley Frolic attendance.

The big day got off to a flying start at noon, when nearly 100 golfers gathered at the Fort Washington Golf Club totry their luck on that valley course's fairways (and roughs) under the direction of lfam Knott and Bob Reid, co-chairmen of the golf tournament.

A'new feature of this year's Frolic was a bowling tournament, rvhich was held in the afternoon at the Playdium in Fresno. Cap Nichols and Glenn Barber were co-chairmen of that event.

The big Valley Frolics evening got underway in the Hacienda's San Joaquin room at 6:D p.m., followed by a delicious steak dinner with all the trimmings in the motel's Yosemite room.

Following dinner, the club's newly elected president, Wally Kennedy of George W. Kennedy & Sons, welcomed one and all to the gathering and turned over the meeting to Ham Knott for presentation of golf prizes. Glenn Barber later follorved suit with the awarding of prizes for high scores registered during the bowling tournament.

The "1955 Frolic Revue" touched off the meeting at 9:09 p.m., and from there on everyone was on his own conSiithce as to {ust when to call it quits.

Heading the show was Jack Marshall, master of ceremonies, ably supported by The Cavaliers (Knights of Song) and Toni Larue (Musical Moments). Other top acts included Martez, Lucia and Linda, and the Shepard Brothers. Music was under the direction of Jack Seltonrich rvith Jerry Bredouw's Orchestra.

In addition to the San Joaquin Hoo-Hoo Club officers, directors and members who helped put on the show, a special vote of thanks should go to the following men who worked long and hard on the various Valley Frolic committees to insure the complete success of the event:

General Chairman, Elmer Rau; Reservations, Bernie Barber, Jr.; Finance, Louie Frame, Ed Schlotthauer, J. C. Snead and Charley Dart; Bowling Tournament, Cap Nichols and Glenn Barber; Golf Tournament, Ham Knott and Bob Reid; Ticket Sales, Les Doddington, Herb Thompson, C. G. Harshner, Craig Gaffney, Dick Kennedy, Jack Pomeroy, George Steele, Brick Stange, Bob Raymer, Don Adams, Bob Bolton, Pat Tynan, Jim Duart and Dick Holt. The excellent Valley Frolics publicity was handled by C. E. Macdonald.

Redwood Empire Hoo-Hoo Plon lodies Nire

Redwood Empire Hoo-Hoo Club 65 will hold its annual Ladies Nite at the Sonoma Golf and Country Club, Saturday evening, November 12. Sam Witzel, Helms Lumber Company, is general chairman of the afraft, and Tom Gray will handle the day's golfing arrangements.

Following the dinner-dance November meeting, the Redwood Empire club will hold its annual Christmas party at the Lytton l{ome December 16.

FRESNO FtOllCERS-Wolly Kennedy (rop left), new president; Glcn Borber, lefr, U, 5. Plywood-Fresno, pre3ents bowling priz€ to Lorry Mceker, Americsn Lumber Co., ilodeslo, in lop conter photo; Dove Dovi: (top right), Simp3on Redwood Co., the new Snqrk of ihe Universe, reporb on lho rocenl nolionol convenlion ot his first home-slole qppesronce since his election. lower ponel

of pix shows (lefi): Hol lorcen, Johns-Monville, recaiving golf prize from Homilton Knoll, Yosemile Lumber Co., Fresno (center), wirh Rolph lomon, lamon lumber Co., lo the right. Center photo shows Elmer Rou, lloderq lumber ond Hordwore, chsirmon of this yecr's Frolic. lower right scene shows Wolly Kennedy (lefi) wirh Bill lltcCubbin of Roymer & McCubbin, Sqn Froncisco.

From W0RLD Markets

!rr

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Building lndusrry Reqching Record Peqk in 1955

San Francisco.-Already accounting for more than oneseventh of the gross, national product, America's building industry this year again reached a new record peak and will see a 6/o increase next year, M. J. Heller, Sacramento contractor and president of the Central California chapter, the Associated General Contractors, predicted here Oct. 5.

He cited several large-scale building plans presented at the Associated General Contractors' mid-year board meeting held at Minneapolis as evidence of the stimulating effect of building construction upon the country's booming economy:

1. A joint U. S. Commerce and Labor Department survey of state and local public works needs alone totals $20O billion dollars for the next ten years.

2. American industry must spend $375 billion by 1%5 for plant expansion and remodeling to keep abreast of the economy's demands, according to a previous statement by the president of the New York Stock Exchange.

3. To eliminate city blight, the nation's leading building contractors see a conservative program of at least a billion dollars a year spent for the next 10 years on urban renewal.

Peak month for 1955 construction, according to Heller, was August, when volume of new construction shot up I3/o ahead of August a year ago. Best estimates now available to AGC say 1955 total volume will be $42 billion, approximately $5 billion ahead of 1954. This is for new construction; repair and maintenance building will boost the final total to $58 billion for 1955. And still not counted is

public works construction; the $58 billion figure is only for private construction.

Turning to California, which leads all other states in dollar volume for construction in all activities, Fleller said last year's volume for Northern California was $375 million, of which almost $200 million is attributed to members of the Central California Chapter, A. G. C. The Central Chapter contractors do not bid on highway or other heavy construction but, instead, ofifice buildings, warehouses, churches, schools, hospital and medical centers, industrial plants, public buildings, shopping centers, and similar projects.

Building Offers Opportunity for Young Men

Young men about to start out on a career should take a long and favorable look at California's booming building industry, Paul A. Elsner, vice-president of the Central California chapter, AGC, said. According to Elsner, the state's building trades employment figures of August 1955 rose D,M (better than the city of Palo Alto in population) over August a year ago, a rise of more than ll/o.7t is expected demand for skilled craftsmen will sharpen with building reaching new record peaks in dollar volume.

Apprenticeship programs forall crafts are underway throughout the state under joint sponsorship of the Associated General Contractors and building trades union representatives to attract young mcn r,r'ho desire to become skilled craftsmen.

Briefly, training consists of on-the-job l.ork and related

GAtlf. : F*!SNO. Gi[$. lnClrA, CAUF. .P.O. Eox 293 , ,.' leS Firrt fr. P.O. Br* 4i3 'T a 0 ANNCX ,,,i ,, ,. fhone. 2--5t6f Arcnro lt6o' tyobssh jidSll 'r:, fEIETYPE:,FI !4t tnrrYPrr Arc t6

educational training in the classroom at night. Apprentices serve a period of three or four years, starting at a wage of at least 60/o of the journeymen's wage, and gradually increasing until they receive the full journeyman's rate at the successful conclusion of their apprenticeship training program.

'jWe in the building industry," Elsner declared, "are conscious every day that our success is measured in a great part by the efforts of the many skilled craftsmen who get our jobs done-and done well. These skilled journeymen enjoy in California about the highest wages in the nation today. So I say to able young men-'Join the Joint AGCBuilding Trades Unions Apprenticeship Program-we need all the help we can get to make this a better Calfiornia'."

lf

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13,(XXt Housing Stsrtsin Seprember

Nonfarm housing starts dropped more than seasonally in September to i13,000 units, the U. S. Labor Department's Bureau of Labor Statistics announced. The September figure, however, was within 2,7N units of the September 1954 level, and brought housing starts for the first nine months of this year to l,O47,A0}-only 66,000 less than the January-September record totalof 1,113,000 reached in 1950, and 131,200 ahead of the same nine months of 1954. The seasonally adjusted annual rate of private housing starts averaged 1,330,000 for the first nine months of 1955, compared with total private starts of \,?fL,7N in 1954. The 8/o decrease between August and September was general throughout the country.

Groven Named USP Solesmqnoger in L.A.

Don Braley, Los Angeles branch manager of United States Plywood Corp., announces that Jack Craven, former Portland, Ore., branch manager, has been appointed L. A. district salesmanager succeeding Boris Kutner, who resigned late in October to become salesmanager, tile division, for Gladding McBean.

Craven has been with USP eight years in sales capacities and in Southern California the past few months on special contact work. Kutner haS been with the huge plywood firm since the end of WWIL He is also the present Snark of L. A. Hoo-Hoo Club 2.

All stock items qvoiloble for lmmediote ShipmentNo Deloy

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AOC LEADERS (lah ro right)-J. H. illiller, l/lillcr & Amcr Insurontc; Bruce McKcnzic, mcnoging director, C.nrrsl Csliforrdo choprer, AGC; M, J. Hctler, prcridrnt some choptcr; Frolk F. Burrowl, nofionol AGC director; poul A. Elrner, vice. prcridcnt, Ccntrol Colifornic choptcr.

ASK ABOUr OUR rN-TRAt{Stt tltlttNc SERV|CE

ttNo Money Downtt

It has been well and frequently said and printed of late that Main Street, U.S.A. has become a big, wide, wonderful world that sings continuously and in lusty tones the new theme song-"No Money Down."

A man can buy almost anything on the top side of this earth, without laying down a thin dime.' lfe can buy palatial homes, furniture and home equipment, automobiles, swimming pools, television sets, radios, clothing, travel tickets, and almost anything else that tongue can mention without paying cash.

Buy now and pay later, they say, and their voices keep coming in over the air with such suggestions as buy now and start paying next year, nothing down and only a few pennies a day, etc.

And the latest is not just "no money down," but "and OF COURSE no money down." You just take that for granted.

It should be stated right here that up to now Americans are paying their debts and meeting their obligations very promptly, thus allaying fears that might otherwise arise concerning such a credit situation. The percentage of delinquencies is surprisingly low.

An excellent authority says that Americans owe more than 12 billion dollars on their automobiles, and 82 billions on their homes. Nobody can say where this leads or what is immediately ahead ofj us. Sound economists like Dr. Thomas Nixon Carver are warning that we must slow

down our credit spending before "we get caught in the rapids above Niagara."

The situation is well illustrated in a story. Two men met, and one admired the new suit his friend was wearing. Said the other, "This is not only a new suit, but it is the most wonderful suit in the world." The friend wanted to know how he figured that out, and here is his explanation:

"This suit was made out of Australian wool. The Australian who raised the wool, made money on it. He put it on a train and shipped it to a shipping port, and the railroad that hauled it made money on it. The ship that carried it to San Francisco made money on it. The train that carried it from there to the New England territory, made money on it. The New Englander who made the wool into cloth, made money on it. The train that hauled the cloth to New York City, made money on it. The man that made the cloth into this suit, made money on it. The train that hauled the suit to this city, made money on it. The retailer who sold me the suit, made money on it. Everybody who has had anything to do with this suit, made money on it. AND I'VE BEEN WEARING IT FOR THREE MONTHS AND HAVEN'T PAID A DOGGONE CENT ON IT YET."

A Lichty cartoon shows a store in Russia, and a man walking out loaded down with many bundles, because he had visited the United States and had learned that by uttering the magic qre1fls-i'QfIARGE IT"-he can buy anything he wants.

It's the new potented Johns-MqnvillesEnt-o-lfATtG

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Seal-O-Matico Shingles have been proved in use on thousands of home. They have weathered fuIlforce hurricanes intact, while nearby roofs were severely damaged. Seal-O-Matics grip tight- stay flat. Wind and rain can't get under the edges, even on roofs of low slope (2" minimum).

Cash in on this remarkable advance in roofing today! For full particulars about Seal-O-Matics call your nearest J-M Ofrce or write JohnsManville, Dept. CL,Box 111, New York, N. Y.

A stripe of special petroleum resin, developed by J-M Research, is factory-applied to the underside of each shingle. The sun's heat seals it down automatically.

See "Mnrr Thr Pnnss" on NBC-TV, sponsored on alternate S..d"ys by Johne-Maaville

llereb llow ebfi hmber Dealers ere Caehlng ln on the Chdstnas Custom

Douglas Fir Plywood Association has announced a new 1955 Christmas merchandising package for building material dealers. It is simple. It is easy to use. It is free.

Behind it they are throwing the weight of a national advertising program that ought to herd customers into retail lumberyards by the thousands looking for plans and plywood.' A series of two ads in national mass-circulation magazines reaching a total of 30,580,000 homes two times was scheduled to begin running with the October 19 issue of the Saturday Evening Post.

These include American Home, House and Garden, Living, \Moman's Day, Sunset, Popular Science and Popular Mechanics in addition to other home and homecraft publications.

The dealer's tie-in kit this year will have plans, a window banner, a merchandising manual, ad mats and radio spots. Plans include 100 folders carrying do-it-yourself plans for 12 Christmas decorations, toys and gift items. In addition, there are 10 copies of a popular train table plan.

For identification, the kit contains one bright, threecolor window banner labeling your store Santa Claus' headquarters for do-it-yourselfers.

The first series of ads urges the do-it-yourselfer to make Christmas decorations and toys with fir plywood and invites him into his local retail lumberyard for plans and materials. The second series is built around an efiective theme designed to keep do-it-yourself plywood sales moving after Christmas. The messagq-"lf you're giving hubby power tools for Christmas, here's a handsome stocking gift."

The ads offer a collection of plan books and folder with plans for 33 projects worth 91.60-a11 for 50 cents. The ads tell consumers to write direct to the DFPA for the package eliminating the necessity of big plan stocks by dealers.

CAIIFORNIA YARD urcd rhir vcry efrcctivc od to scll plcnty plywood lost ycor; ir had hiEh rcodcr intcrctt bccourc lt govr rpecific plon for culoul.

rnd Jcrry Gropp lor onrtruction lrm just w Ducl of 3 x +t@t crtcrior

Iir plysod *ith wrtcrpol gluc, it'r e doit-yourlf Chrirtnc disphy im yourltould bc rblc to mglirh in r wctcnd, Dw Crid

To nelc r cutout likc this, simply drew r grid wirh lilrc 4"

tD.n s rlpwn in rhc Dhn rlctch. You do't ned eay rpcciel ertirtic telot to dnw thc lull.sizc Ii3urc o thc plywod, Just m.kc rhc dcign linc crc thc full-sizc grid rt thc rre points shown in thc plrn drewing. l9hcn thcfigurc is cutout rttrch thc *prntr prrs *hcrc thcy bcloag r showo by thc dottcd

lho.

$al Edqt

To finish thc li8urc, deub thc

But the combination of tools and plans will sell plenty of plywood for retailers everywhere in the months following Christmas.

Dealers can get their free merchandising kit through their regular fir plywood distributors or jobbers, or by writing to Douglas Fir Plywood Assn., Tacoma 2, Wash.

Plywood Association Tries Promotion Aids

In Six Retail Case Studies. Results Show Increased Sales, Produces Important Lessons

In an effort to determine the kind of merchandising and sales effort with the greatest pay-off in actual Christmas sales, the Douglas Fir Plywood Association last year worked closely with six typical retail lumberyards across the country.

For three months, a field promotion representative-in Southern California, St. Louis, Mo. and New Jersey, rolled

Solrd[fittlltFollltA YARD rtoppcd frafic wilh rhir oulridr dirplcy (lefi); :winging lontcrn in window (righr) ccughr Gotc curroncrr on Scpulvcdo Blvd.

Incorporqted Feb. 14, t9O8

SA]ITA FE TUMBER G(l.

Offers Persona, Service

up his sleeves and went to work with two dealers in each area.

The association's primary purpose was to find out if plywood plans, displays and merchandising aids are actually worth the dealer's time and effort in terms of increased sales. Out of this series of case studies came many lessons of vital interest to any retail lumberyard.

The answer to the basic question was this-you can increase your plywood sales with association promotional material PLUS hard work, imagination and ingenuity. In all six yards, there was an improvement in plywood sales over what might normally have been anticipated. In at least three yards, increases in plyrvood sales directly traceable to these efforts exceeded 30/o.

fn virtually every case, the dealer was underestimating the prooortion of his dollar sales that came from plywood. During the study, exact records of plywood sales during the period were kept at all times and in all cases the dealers were genuinely surprised to find how important they were in his business. There was, of course, another side to the coin. It was clearly apparent that some forms of merchandising were not worth the time and effort involved and some sales promotion materials were less effective than others. lfere's a recap of some of the more important lessons learned.

To begin with, the association made every attempt to find yards for the program that .rvould be truly typical. Dealers who were already "hot merchandisers" were avoided, as were the "stick-in-the-muds." fn Southern California.

the survey included Chatsworth Lumber Company, a rural yard, and Cole Lumber Company, Van Nuys, a surburban yard. In Missouri it included Big Bend Lumber Company just outside of St. Louis, and Fountain City Lumber Company, DeSoto, Mo., a rural yard. In the East it was Charles O. Holmberg & Sons, Inc., in surburban Little Falls, N. J., and Califon Lumber Company in rural Califon, N. J.

In these yards, a concerted effort to increase plywood sales was made through newspaper display advertising, direct mail, display and, in some yards, production of do-it-yourself kits for Christmas decorations. Results from this display advertising based on DFPA

DANT & RUSSETL SATES CO.

ad mats were questionable if not disappointing in view of the expense involved. The clearest lesson-plywood ad mats used alone were not as effective as they might be; used in combination with other advertising,'they brought much better results. Omnibus ads covering a variety of items, including plywood and plywood plans, pulled well, particularly those that headlined table tennis boards and train tables.

It was clear that measurable results on newspaper advertising were hard to come by and that continuity was a primary factor in effectiveness.

Direct mail pieces made up by the field promotion representatives working in the lumberyards obtained definite results in increased demand for plans and plywood.

One card, carrying an offer of plans for gifts and decorations, mailed by the Cole Lumber'Co., brought a high degree of new prospects into the Van Nuys yard. It went to boxholders over the area served by this yard.

In the same yard, a hand-written post card written in a friendly, informal style, inviting customers to do their Christmas shopping in the Cole lumberyard, was the most effective single promotion idea that came out of the entire survey. In three days it produced plywood sales that exceeded those of the previous seven days.

Outside display was also clearly effective in bringing new faces into all yards. Most of these were built around painted plywood cutouts for which the dealer had plans inside the yard. Inside displays of plans and plywood figures was equally helpful and provided continuing com-

ment, interest and increased sales, although specific plywood orders were difficult to trace to actual plans in most instances.

Most interior displays were built around plan centers.

Special outdoor signs, billboards and truck signs also brought defined interest. At least once a truck driver carry(Continued on Page 46)

ii', operotion Home lmprovement :l::11*^::".^'i""::ii5:

:1'i::'il#*""i1^:i.::T:

l: Operation Home fmprovement, the industry-wide, year- According to plans already underway, every important iij;,i long sales promotion campaign to make 1956 the biggest trad.e association in the home improvement field is tying in it." year ever in the improvement of American homes, is well its efiorts with Operation Home Improvement to gain maxi' .' ^- +Lo ri,... +^ L ^^^-Al-- +^ T^L- D T\^^^L^-

on the way to success. According to John R. Doscher, imum benefit for members. il,

9",1 :l::l.t1e director,.lt.t "t"-t:ts

oJ the.industry- An executive committee has been appointed to steer the trade associations, manufacturers, financing interests, ad- burgeoning efiort, Under the chairmanship of F. Stuart vertising agencies, national and trade magazines-are co- Fitzpatrick, of the chamber, the committee includes Anoperating enthusiastically in the giant promotion. drew J. Watt, United States Gypsum Company; paul Shoe_

IJnder the sponsorship of the Chamber of Commerce of the United staies, operation Home r*p,o-,"*.n;i;;

task force charged with coordinating the promotional efforts tional Electric Contractors Association, and H. R. Northup, of three major industries: building materials, home equip- National Retail Lumber Dealers Association. ment and financing' while this is a private enterprise Financial underwriters of oHI,s $100,000 budget include approach to the nation's housing problem, Operation Home Improvement will be launched officially ry tne "ar+rirrirNational Gypsum' Masonite' congoleum-Nairn' Reynolds' United States Gypsum, United States Plywood, the Cham-

trdtion with a proclamation by HHFA Administrator Albert t _ _ r-

.-^^1^-^.:^- L-- LITID A A 1--- 1,' l^r-^1--- A il,, i luw

M. Cole, to the effect that "'56 is Home fmprovement Year." ;

of the desree^of

^r nr^^ ,r^_-^^ ^r Lumber Dealers Association, National Association of Lum-

American Home Magazine, the Mccall

w6ingplansnowtousetheoper-10Rockefe||erP|aza,NewYork.

-'4PRv' their advertisingschedules Lumber accounts f.or ffi/o of the wood used in the

Trrmher ?..o,,nre ^"^r*, ,*.,,nnrr rrep.r i- rha

, , throughout the year, and also in all of their promotional United States. The market will be just as good for the

and public relations effclrts. Home service magazines are next 20 years--IF we don't burn down the timber

Service is our most lmportqnt Producf o o.

lr is bqcked byo Fine Selection of SOFTWOOD PTYWOOD

-DOMESTIC crnd IMPORTED HARDWOOD PLYWOODS

A COMPTETE TNVENTORY OF Att SPECIES, DESIGNS ond WPES OF DOORS- HARDBOARDS- I NSU LATION BOARD- PhqTlC-speciol ly desisned WAtt PANELING of oll kinds-ETCHWOOD-ETCflWAttRANDOM WAtt ond others

ANgelus 3-6931

United lumber Yords Awqrds Four Scholorships to Kin of Personnel

Announcement of four $250 scholarships awarded by United Lumber Yards, Modesto, Calif., was made recently by John H. Martin, president of the company. The scholarships, presented annually, are made on the basis of scholarship and participation in school activities, with preference in consideration given to children of employes of the several United retail yards.

Recipients of the awards were George Dunlop, Jr., son of George Dunlop, Sr., long-time employee of the Burnett Lumber Company, Tulare; Richard H. Dietz, son of Mrs. Helen Dietz, W. R. Spalding ,Lumber Company, Visalia, who resides in Woodlake; Samuel S. Hargrove, son of Dewey Hargrove, long-time employee of United Lumber Yards, Modesto, and Robert B. Styles, son of Harry Styles, for many years manager of United Lumber Yards, Hughson, Calif.

Two of the winners, Dunlop and Styles, received the awards for the second year.

Kern CountyBuilding Sooring

Bakersfield, Calif.-Building in Kern county's unincorporated areas during August showed a 67/o increase over the like period last year. Permits at $2,623,062 valuation were a 6/o gain over July. The eight-months figure this year was $L7,544,947, a l2/o or $1,850,277 increase over last year's same stanza. A record was set last year with an annual permit figure of. $8,324,8O4.

Serviee!

Gcfc Christmos Porfy Plonned by Los Angeles Hoo-Hoo ot Oqkmonf

Boris Kutner, Snark of Los Angeles Hoo-Hoo Club Z, announces that plans have been completed to hold the annual Christmas party, golf tournament and banquet at Oakmont Country Club, Glendale, California, December 9.

Golfers will tee off at 10:00 a.m., cocktails from 5 :09 to 7:30 p.m. Dinner will be served promptly at 7:39 to make way for a ,complete program of first-class vaudeville direct from the nite spots at Las Vegas.

"This year we shall spare no expense in our entertainment program. We intend to book the finest acts available and we shall do everything possible to make the Christmas party one of the outstanding events of the Hoo-Hoo year," Snark Kutner declared.

Reservations should be made promptly by calling Freeman Campbell, sales manager, Western Mill and Lumber Company, Los Angeles. His number is ANgelus 2-4148. It is expected this party will draw a full house, as in the past, and reservations are definitelv necessarv.

25 New Mqck Truck Models

A complete series of 25 new truck niodels-designed especially for rigorous western use-has been announced by Mack Trucks. J. C. Rowold, vice-president in charge of western sales, said the new "Great 'Vy'estern" group will serve for hauling logs, lumber, steel, pipe, stock and many other purposes, being designed specifically to meet western weight, capacity and performance requirements.

Uant to BUY LIFT TRUGI(?

Terms-Trode

Delayed deliveries can mean the difference between profit and loee in many a lumber or building materials yard. Calaveras keeps faith with its dealers by operating the largest company-owned transport fleet in northern California on split-second schedules to fiI its delivery commitments.

Take advantage of this unusual seryie. It will save customers and make money for you!

Here is your chonce lo get immediote delivery on o lqte-model Gerlinger lifl Truck ol q Considerqble Soving:

9O-doy Guqronlee on oll equipment. '5t ond '52 models hqve new molors ond completely overhouled. All equipmenl in perfect condition ond hos been operoled less thqn 4O hours per week qveroge since new on our locql dock qnd renlol operotiorc.

QQSo""y,we're out of 7's and 11 ts-just don't have space to st-ock all roofing lengths.99

Ho* often do you

miss

sales like th is?

The biggest seller in roofing today, one that is sweeping the nation, is Ceco Cross-Cormgated Roll Roofing. And that's easy to understand because it saves your customers up to 25Vo in metal.-saves up to onequarter in erection costs-saves sheathing, too. It's leak-proof-adhesive lap-sealer comes attached to roll. And it's easy to apply-rolls out across the roof! So, to build sales fast, stock and sell Ceco Cross' Cormgated Roll Roofing. It comes in continuous rolls-full rolls, 30" wide by 31' long; half rolls, 15" wide by 31' long. Ttris means you can cover every sales need with extremely low inventory. Specially cormgated Ridge Roll is made to match Roll Roofing. Extra Sealer is available in 6O'rolls for use with accessories. Galvanized-zinc coated in accordance

with ASTM Specification A-361. Patented, with patents pending. @

CECO

See how easy it is to stack full rolls and half rolls for. inventory.

Norlhern Cqlifornio Do-lt-Yourself Show Reodied in Oqklond Nov. I O-2O

With exhibit space going fast, another successful Northern California "Do-It-Yourself" show isin the making, according to producer Ted Bentley. The third annual exposition will be presented November 10-20 at the Oakland Exposition building and is expected to attract 100,000 doit-yourself enthusiasts from all over the greater Bay area. More than 88,000 attended last year's show.

Home repair and remodeling, interior decorating and home rvorkshop activities are highlighted in the exposition, which will feature more than 300 public-participation exhibits by national, regional and local manufacturers, distributors and retailers.

"Lumber, lumber products and uses, and new materials are among major highlights," Bentley reported.

Exhibit space has been reserved for the Lumber N{erchants Assn. of Northern California, Douglas Fir Plywood Association, Northern California Hardware Association, and the Retail Paint and Wallpaper Dealers Association.

"In addition to these institutional exhibits, a large number of commercial demonstration exhibits will 'se11' the public on new products and techniques in the do-it-yourself field," Bentley said.

Show offices are located at 918 Fallon St., Oakland 7. Telephone is Glencourt l-6240. Business firms interested in participating in the shorv are requested to immediately contact the Oakland office for exhibit sDace information.

EilGEtilAilil uallty SPRACE

'lnstqll-lt-Yourself' [inoleum

Lancaster, Pa.-Armstrong Cork Co. is introducing a new line of 24-rnch wide strips of linoleum, the first time a sheet material for self-installation has been marketed by the resilient flooring industry. The strip installation is said to permit rapid covering of a floor, compared with block-by-block tile installation. Easy to handle in store and home, patterns selected {or easy matching give a seamless appearance and are offered in 6-foot widths; the long edges are precision-trimmed to eliminate cutting seams. Armstrong furnishes a "home mechanic's kit"-including linoleum knife, notched tron'el, chalk line and chalk, and special scribing tooi. Home handymen must furnish the yardstick, thumbtacks, hammer and chisel, rolling pin or linoleum roller, clean rags and bucket of water.

Son Diego Permits Zooming

PROMPT SHIPME]IT

Smoll tight knots ond fine texlure . coupled with selective mqnufocture ond thorough kiln drying... yield o product of exceptionol quolity. WE ARE FUttY PREPARED TO SUPPLY LARGE QUIANTITIES OF THIS STOCK MANUFACTURED TO OUR OWN PATTERNS, THUS GUARANTEEING A STEADY SUPPTY OF CONSISTENT QUAI.ITY AND PAfiERN. This is why iodoy, when you think of decking, think of BTACK DlAlv{OND first !

We con qrrqnge truck ond troiler delivery ot o slig'ht odvonce in price over cor loods.

AISO OTHER WEST COAST WOODS

San Diego.-September building permits here were valued at $6.2 million, compared with $4.1 million in September 1954 and $8.5 million in August 1955. The month's total brought 1955's first nine months to $65.4 million, compared to $55.6 million in the similar period last year.

Wesf Side Lumbermen Meet

The West Side Lumbermen's group of the Southern California Retail Lumber Association met at Brand's restaurant, Inglen'ood, October 27, for a scheduled dinner meeting. NIr. Beuchel, Inglewood Lumber Co., was chairman.

Prevention is far less expensive than treatment and cure that's why Community Chest agencies stress the preventative service to the extent of their resources. In a growing cornmunity these agencies need sufficient support to carry on their work. Give generously to this year's appeal.

2OO

FEET ilIORE To Serue You Better!

The 200 miltisl feet of timber we just bought in Trinity Nat'l Forest brines our reserves to mone than a billion board feet This, plus three s"*6i[s, two planing mills, and dry kitn-capacity of seven million feet of seasoned luhber i month, is your assurance you can get the lumber you want when you want it, from the Ralph L. Smith Lumber Company. 'Good service mikes good friends . . we'ie working constantly to serve vou better.

HugeRemodeling Morket in 1956

(Continued irom Page 10) ing which can be arranged through banks and savings and loan associations, home owners can take as long as three years to pay for a home improvement project. Thus, a job costing as much as $500 can be paid for at the rate of only $15.97 per month.

"In some instances, the funds needed to pay for improvements can be obtained by increasing the unpaid balance of the mortgage on the home, which means the work can be ' paid for over the remaining life of the mortgage.

"Types of improvements which can be financed under

these time payment plans include adding bedrooms, modernizing kitchens and bathrooms, adding a bathroom or powder room, finishing attics and basements, re-roofing and re-siding, painting and decorating, replacing or refinishing floors, insulating, replacing gutters and dorvnspouts, installing new heating or air conditioning equipment, modernizing electrical and plumbing systems, installing combination screen and storm doors and windolvs and adding or enclosing a porch."

fn case any of you think that we are doing a lot of talking about something that isn't very new, let me explain that most people outside our industry with whom lr,e have dis-

ofe houe aintc goin lo lost mqch longer unless we qet some iroteriol trornfhe lumberyard

cussed the sales promotional possibilities of Operation I{ome Improvement have bluntly told us that the idea won't get very far until someone in each community sets up a Home Service Center to tell home owners where to go to get home improvements carried out conveniently.

When we tried to explain that many lumber dealers already offer that sort of service, and much more, we usually were greeted with gieat skepticism. In most places, the dealer who is known to ofier the services we have described apparently is a rare animal.

f can assure you that, before planning this announcement, we gave plenty of thought to the fact that some dealers may not be prepared to offer this type of service to the home owners who go to them in response to our announcement. Certainly, there is nothing gained by publicizing a service which doesn't exist or by telling the public that some dealers will perform a service which they are not prepared to offer.

You will notice, however, that the announcement is rather carefully worded. In the first place, it doesn't say that the dealers will perform these services. It says they will help the public obtain the help they need. The statement says that some dealers handle all the details themselves while others put the customer in touch with competent people who will perform the services in question.

The dealer who doesn't want to assume any new responsibilities on home improvement jobs certainly doesn't have to. If he doesn't wish to employ an architect or call one in when needed, all he needs to do is maintain a list of interested architects and refer the customer to one or more of

){ot tllonono Wuh Ut

you need yovr lumber Iodoy!

EFFICIENT LU'IIBER CARGO HANDTING EXPERIENCED PERSONNET

IAODERN EQUIPIIIENT & FACILITIES

FAST TRUCK TOADING ASSURED

STORAGE AREA OVER IO IIIIILION FEET

ADJACENT TO FREEWAYS FOR FAST

TRANSPORT TO Att SOUTHIAND CITIES

Just

few reasons why yov should CALL

them. . . If he doesn't wish to make time payment loans or go to the trouble of helping the customer fill out a loan application, all he has to do is tell the customer which lending institutions to go to. . . If the dealer doesn't want to employ rvorkmen or make deals with contractors, all he has to do is maintain a list of competent, interested contractors for each type of work and refer the customer to one or more of thern. If he doesn't want to handle jobs requiring plumbing, heating, or electrical work, the dealer can refer the customer to competent concerns which handle that work.

It's that simple. To meet the terms of this announcement, the dealer is obligated to do nothing more than give the same helpful advice he always has given his customers. Of course, the further the dealer goes toward providing architecturat help, arranging time payment loans, and lining up contractors to do the work, the better he controls the sale and the more profit he can make. But that is a question for the individual dealer to work out for himself.

AU this announcement does is tell the public that, when they have modernization work to be done and want assistance, their retail lumber dealer stands ready to help them get the work done conveniently.

Dealers who want to give the home improvement trade more attention will find that the National has provided them with plenty of good, workable merchandising tools. For example, in your Dealer Operating Guide you have a chapter on "IIow to Operate a lIome Improvement Service," you have your Merchandising Calendar which suggests the best time to promote each major type of home

improvement, you have two chapters on Advertising which tell you how to plan and prepare good advertising, and you have a chapter on Direct Mail Advertising, a chapter on Sales Management, and so on.

You also have your "Handbook on l{ome Financing" which tells how to make FHA Title I repair and modernization loans, and there is a Dealer Operating Guide chapter on the same subject.

In addition, the National will provide to each member a promotional kit for tying in with Operation Home fmprovement.

We in the National aren't trying to say how far a dealer should go in appealing to the home improvement market. All we are doing is trying to awaken the public to the need for and the advantages of home modernization, trying to direct the public to the lumber dealer when they have work to be done, and telling the dealer how to handle that trade effectively when it comes to him.

There isa great, almost untouched market awaiting cultivation. Powerful forces are planning to give us a lot of help in getting our full share of that market. We will be missing a great bet if we fail to go out after it.

New WCIA Fire Insuronce Depf.

H.V. Simpson, executive vice-president of the West Coast Lumbermen's Association, announces the appointment of Fred L. Mattson, Jr., to head a new fire insurance department, in keeping with the association's policy of giving service to its members on problems of industrywide nature.

Thnililiwruft, llnr. Lumber Soles Division

t)

WEST COAST TUTBER PRODUCTS

S.F. Hoo-Hoo-Etles See Movie qt Meet; Will Aid Hoo-Hoo on'56 €onvention

San Francisco Hoo-Hoo-Ette Club 3 held its second dinner meeting of the 1955-56 year October 11 at the Bellevue hotel in San Francisco. After dinner, Program Chairman Peggy Brooks introduced Bob Mclain of Wood Conversion Co., 'ivho presented an excellent movie on Wood Conversion products to an appreciative audience.

A strong drive for ner,v members is now in progress for the second year of the San Francisco chapter. All girls in the lumber industry eligible for membership are invited to contact Bessie Pappas of N{ar-Mac Lumber Co., 1 Drumm St., San Francisco.

Hoo-Hoo-Ettes rvill have the privilege of working with

the San Francisco Hoo-Hoo Club #9 on the Hoo-Hoo international convention to be held there next September. A busy and exciting year for Hoo-Hoo-Ettes in San Francisco is forecast.-Janet Johnston, The Robert Dollar Co.

Roofing Hondling Repofi Avcrilqble

Hyster Company has recently issued a Field Report, No. 62, on the profitable handling of shakes and shingles rvith the Hyster YT-40, 4000-lb. capacity, fork-lift truck. Prepared in the field by Hyster engineers, the illustrated report shows advantages of the system for more effrcient handling of roofing material. Copies are available from Hyster dealers or by writing to the Hyster Company, P. O. Box .1318, Dept. P. S., Portland 8, Oregon.

Southern Cqlifornio Building Acrivity

During the month of September 1955, 4,912 bu\lding permits were issued by the city of Los Angeles at an estimated valuation of $33,218,726. Of these, I,I59 permits were for single dwellings having an estimated valuation of $14,698,996;24 permits for duplexes having an estimated valuation of $261,890 and 100 permits for apartment buildings having an estimated valuation of. $4,547,6&. to provide housing lor 1,2O7 families. Other permits issued which accounted for the bulk of the building expenditures for the month included 68 permits for office and mercantile buildings with an estimated valuation of $3,D7,24O;77L permits for commercial alterations and additions having an estimated valuation of $3,912,141 and 1,563 permits for housing additions and alterations having an estimated valuation of $1,810,999.

Building activity in the unincorporated portion of Los Angeles county followed the usual seasonal pattern in September with a substantial drop from the very high figure of the previous month, according to information released by John A. Lambie, acting county engineer. A total of 3,766 permits with a combined valuation of. $24,890,4& were issued in September in the unincorporated portion of the county, as compared with $36,016,508 for the month of August. September, however, indicated a healthy volume of building in a month which normally shows decline.

Tract housing in September accounted for 968 of the I,867 new dwelling units, with a combined valuation of $9,577,430. The Downey-Bellflower district exceeded all other districts, issuing 812 building permits with a combined valuation of $5,800,280, including 416 new dwellings.

Moilgoge Bqnkers Meeting

'Ihe 42nd annual convention of the Mortgage Bankers Association of Ameri,ca is being held at the Biltmore and Statler hotels, Los Angeles, Oct. 21-Nov. 3. More than 25C0 delegates from every state and nearby foreign nations and possessions are attending, announced Wallace Moir, Beverly Hills, president. Principal topics will be the outlook for a continued high rate of residential construction, higher interest rate level, prospects for urban renewal and current government lending terms.

Norman P. Mason, Federal Housing Administration commissioner, will head the three government housing agency speakers. The convention isin connection with the 16th annual exhibit of building, industry and services home show.

Buenq Pqrk Tokes Leqd

Orange county's subdivision report for August showed Buena Park topping the other 15 cities. The countywide total was 2794 lots in 31 tracts, of which Buena Park had 1257 in seven tracts. Garden Grove was second with 357 in six, followed by La Habra, '282 in two; Anaheim, 271 in five; Westminster, 241 in one; Fullerton, 275 in three; Orange, 140 in five; Laguna, 17 in one, and Costa Mesa, 14 in one.

Son Diegqn Now Heods CREA

John Cotton, second-generation San Diego realtor, rvas elected president of the California Real Estate Assn. for 1956 at the 51st annual convention in Los Angeles during last month. He succeeds Floyd Lowe of Palo Alto and will take office at an inaugural meeting in his native city in January. Cotton is president and general manager of O. W. Cotton Co.

Most timber stands are of mixed species. Redwood and Douglas Fir are frequently intermixed on the same stand.

SPECIATIZING IN QUATITY HAR,DWOODS

FOR THE RErAlt LUTIABER DEAIER qnd PIANING't,IItL OPERATOR

t.C.L. & DIRECT CARTOAD SHIPMENTS

IAAPORTED HARDWOODS

Philippine fVlohogony (Joponese Sown Srock)

Joponese Birch

Joponese Ash

Hondurqs fVlohogony

DOI,IESTIC HARDWOODS

Blqck Wolnut

Appolcchisn Whire Oqk

Appolochion Red Oqk

Birch-White Maple White Ash

PACIFIC COAST HARDWOODS Alder Mople

Birch

Representing Angelus in Arizona - Joe Tardy

FHA Consolidqfes Long Beoch, Los Angeles Insuring Offices

Federal Housing Commissioner Norman P. Mason announced plans for consolidation of FHA mortgage insuring activities in the Los Angeles-Long Beach, California, area. The move, he said, will result in more efficient service and an estimated annual savings of $126,000. The insuring operations of the Long Beach office will be integrated into those of the Los Angeles FHA headquarters. The Commissioner said that the Los Angeles office is staffed by a larger technical force and can more effectively perform the functions transferred to its jurisdiction.

An FHA service office will be maintained in the Long Beach area, which embraces Orange county and the extreme

southern portion of Los Angeles county. This oftce will give the public direct and easy access to FHA. pifty of the 84 persons formerly employed in the Long Bea{h insuring office will be retained to operate the service ofrce.

The changeover, which will be made gradually, iwill enable FHA to give better service to home buyers an{ owners in the Long Beach jurisdiction, Mason said. The L{s Angeles office, under the direction of Norman M. Lyon, tfi.-ua. an outstanding record, he asserted, keeping curr{nt *ith heavy demands in a nine-county area. In processirS mortgage insurance applications, he said, Long Beach h{d about a 30-day backlog on October 14. He predicted that $rocess- ing in the Lortg Beach area would be on a curr{rt basis

within a month after the consolidation.

The miracle f ir plywtlod ... super- overlaid

Available for Civilian Use in Unlimited 0uantities..

Harbor Plywood Corporation sold its first carload of Harborite to the United States Government fifteen years ago ! Since then, a great portion of Harborite has gone exclusively to the U. S. Navy. Now ! for the first time, new production techniques make it possible to offer Harborite in unlimited quantities for civilian use ! And, increased volume allows us to reduce warehouse prices of Harborite approx. 20%.

More and More Users Will Specify Harborite !

Harborite is the ultimate in exterior type plywoods. The core is Super-Harbord, famous boat hull plywood, the standard of the marine industry for 20 years.

To this core a medium density phenolic resin-impregnated fiber is permanently fused. A super-strong but lightweight structural panel is provided that has weather-proof, split-proof, check-proof qualities. The hard, smooth grainless face provides an ideal painting surface. eliminates grain-raising and checking.

sistant to }Text, t|t|eather and tlt|ater!

BOATS AND OTHER MARINE USES !

Harborite's phenolic resin-impregnated surface makes boats live longer. perform better. Ideal for boat hulls, decks, bulkheads, cabins, bait tanks, etc. In the marine field, the swing is to Harborite.

(lUTD(t(tR SIGNS ANIi DISPTAYS !

Harborite's weather-proof, split-proof, check-proof qualities combined with Harborite's perfect paintability make this product greatly in demand by signmakers.

RESIDEilTIAT AilD C(lMMERCIAL BUItDItIG !

Architects and builders are finding Harborite an attractive, durable grooved siding. wide-lapped or flush... also for gable ends,soffits, and many indoor uses suchasinteriorpaneling, cabinets, built-ins, etc.

COI{CRETE F(IRMS AND I]{DUSTRIAI USES !

Because of its hard, tough, smooth, abrasion-resistant surface, Harborite is used and re-used as the perfect panel for concrete forms. Industrial uses include lining for trucks and trailers, freight cars, lockers, packing cases, truck bodies, counter and table tops. New uses are reported every day.

Here's Why the Government

Specifies Harborite:

l. Only select Douglas Fir veneers are used in Harborite.

2. Core veneer strips are machine-edged and butted tight.

3. All knots and flaws are replaced with solid wood plugs.

4. Harbor-developed waterproof glue makes a permanent weld.

5. Core panels are rehumidified to minimize warping and grain-raise.

6. Harborite's resin-impregnated overlay makes a perfect paint holding surface.

gOOd ,lX["i LIIOII/\IANN SPRUCI

New, Full-color 6-Film Theoter Ad Series Releosed by Wesrern Pine

Portland-The Western Pine Association has added a new six-film series to its theater movie advertising library. Produced by the Alexander Film Co., Colorado Springs, the new series brings to 19 the number of short movie advertisements which promote the use of the Western Pines available to retail lumberyards throughout the nation.

Short 16 mm. sound films are also available for use on television, with time allotted for the individual advertising message of the sponsor, as in the regular theater ad films where special trailers are prepared for each film used.

Featured in the new playlets are Western Pines as used in a kitchen, a recreation room, living room, attic room, family room and in built-ins.

The film advertisements are available for use in local theaters, and complete servicing-including preparation of the local voice copy and trailer and the contacts with community theaters-is handled bythe film company representative.

To order or for further information, write the Western Pine Association, Yeon Building, Portland 4, Oregon, or one of the following companies:

one of 10 woods lrom the

WESITRN P/NE ngion

Ertremely light and strong lor its weight, smooth and softtextured, straight-grained-Engelmann Spruce has a wide range of uses from rough construction to fine interior finish. lts nearly-white color, small knots, ease of working suit it for paneling, moulding, window frames and built-in furniture.

Engelmann Spruce comes in 3 select, 5 common, 4 dimen. sion grades. You can order it in straight or mixed carstogether with other woods from the Western Pine region -from most Western Pine Association member mills.

the Western Pines

the Associated Woods

IDAHO WHITE PINE

PONDEROSA PINE

SUOAR PINE

INGET'IAANN SPR,UCE

LARCH

DOUGLAS FIR, WHITE FIR

INCENSE CEDAR, RED CEDAN, IODCTOIE HilE

;:'J:,,, f|iloltll4A|'|N Smtjct

write for the FREE illustrated booklet to WESTERI{ PINT ASSOCIATION

Yeon Bldg,, Portland 4, 0regon

Alexander Film Co., Colorado Springs, Colo.; A. V. Cauger Service, fnc., Independence, Mo.; Motion Picture Advertising Service Co., Inc., New Orleans, La.; Reid H. Ray Film Industries, Inc., St. Paul, Minn.; United Film Service. Kansas Citv. N{o.

Goods of the Woods"@ *""o,o"il3,.Tlt"t"

YO|J DOill HAVETOTO$8 Aaj,

TO KNOW YOU'RE R'GHT WHEN YOU REIY ON US fOT (r' ,It' PONDER.OSA

UNIFORftT QUATITY - SMOOTH FINISH - SOFI TEXTUR,E

UNTIMITED GIUANTITY

WAREHOUSE SIOCKS - PROTUIPT DETIVERY

"WhenYou Order From Us-Make Room lor fhe Stock"

ANOTHER MOORE eho4b-@ KILN!

ln 1954 lhis compony instolled their ftrst lloore Kilnond tr second kiln of the some design is now being construcled.

There qre more thqn 8,O(X) lloore Cross-Circulqtion Kilns in doily operolion-lhot's o lot of kilns! The fqct thol so mqny of our inslollolions represenl repeol orderu is, we believe, the best recommendqlion qs lo the drying resuhs secured with this modem drying syslem.

Why gomble, when il costs no more to buy the best?

Fot trrcls. spccifcofions, pticcst on kilns designed lor yout neads, utfite our nedrest lodory.

T\TENTY.FIVE YEARS AGO TODAY

As repo*ed in The California Lumber Merchant Novembe r 1 , 1930

The Chas. R. McCormick Lumber Company of San Francisco announces the purchase of the retail lumber yard of Pope & Talbot, located at Third and Berry Streets, San -Francisco.

Robert H. Anderson, prominent retail lumberman of Ogden, Utah, died suddenly October 9, aged 55. He was well and favorablv known in California.

The Pomona Valley Lumbermen's Club, ifornia, was reorganized at a night meeting 15, with J' Fred Nutter as secretary.

tute of Southern California has completed organization and is located at 6420 Avalon Blvd., with Kenneth Smith manager, and J. M. Chase as his assistant.

Two 65-ton locomotives hauling log trains met in a headon collision on the Red River Lumber Company logging railroad near Westwood recently. There was no loss of life.

It is announced that Los Angeles ranked third. in the Pomona, Cal- nation in total volume of residential construction during held October 1929, passed only by New York and Chicago.

Levi Crannell, president of the Little River Redwood , Company, Crannell, California, died October 21 at his home in Ottawa, Canada. He was 88.

J. R. King, prominent retail lumberman of Bakersfield, California, died October 25 at the age of 84. He was head

of the King Lumber Company, and father of Elmore and 1 llverett lllng.

The newly organized Lumber and Allied Products fnsti-

M. J. Scanlon, one of the nation's foremost lumber manufacturers, died October 2 at. his home in Minneapolis. He was president of the Brooks-Scanlon Lumber Company, with large mills at Bend, Oregon; in Florida, and in British Columbia. He was 69.

Heods Up Smokey Beor Gompoign

William W. Huber, on the staff of the Regional Forester of the Pacific Northwest Region of the Forest Service, has been named director of the Smokey Bear Forest Fire Prevention Campaign.

Bob Hood Joins Pickering As Assistonf Sqles Monoger

Bob Hood, formerly manager of Tarter, Webster & Johnson's San Francisco sales office, has joined Pickering Lumber Corpi'rration, Standard, Calif., as assistant sales manager, according to F. F. Nlomyer, president of the big Pickering sar,r,mill. Hood, whcr took over his nerv duties October 10, rvill rl'ork rvith Don Fliggins, Pickering sales manager, and will continue to service eastern and California accounts.

Bob Hood originally received l.ris sarvmill training during the summer vacation months r.r'hile he u.as attending Stanford university. After graduating from the Stanford Graduate School of Business in June of 1948, he rvent to u'ork in the Italph L. Smith Lumber Company sa\\rmill at Anderson, and gradually worked through the mill into that firm's sales office.

In October 1950, Hoorl left Smith and joined Tarter, Webster & Johnson, Inc., at San Francisco.

Oronge Counfy Consfruction Jumps

Santa Ana.-Q6n5l1u6tion in rural Orange County has topped $100 million in the first nine months of 1955, a jump of more than $30 million over 1954.

IIATEY

P.O. Box 385

Mqnufscturers & Jobbers

Stock qnd Detcril Sosh & Doors

GRESCE]IT

BIY D(l(lN$

Wirh Microline Core

T}|E ITEST'S FINEST FTUS]| DOORS

Phones: Texos 0-4831

Sonfo Monico, EXbrook tt-3209

Wholesale to Lumber Yards 0nly

lirrle Boy Blue

By Eugene Field

The little toy dog is covered with dust, But sturdy and stanch he stands; And the little toy soldier is red with rust, And his musket moulds in his hands. Time was when the little toy dog was new, And the soldier was passing fair, And that was the time when our Little Boy Blue, Kissed them and put them there.

"Now, don't you go till f come," he said, "And don't you make any noise !" So, toddling off to his trundle-bed, He dreamt of his pretty toys. And as he was dreaming, an angel song, Awakened our Little Boy BlueOh, the years are many, the years are long, But the little toy friends are true.

Ay, faithful to Little Boy Blue they stand, Each in the same old place, Awaiting the touch of a little hand, The smile of a little face. And they wonder, as waiting these long years through, fn the dust of that little chair, What has become of our Little Boy Blue, Since he kissed them and put them there.

No, Indeed, He Wouldn'l

Psychiatrist: "What do you dream about at night?"

Patient: "Baseball."

Psychiatrist: "Don't you dream about anything else?"

Patient: "Nope, just baseball."

Psychiatrist: "Don't you ever dream about pretty girls?"

Patient: "What! And miss my turn at bat?"

Twelve ldeos

Here are twelve things that a thinking man should always hold in mind:

The value of time

The success of perseverance

The pleasure of working

The dignity of simplicity

The worth of character

The power of kindness

The infuence of example

The obligation of duty

The wisdom of economy

The value gf patience

The improvement of talent

The joy of originating.

Foot in lYlouth

"IIow is your wife?" the man asked an old friend he had not seen or heard of in years.

"She's in heaven." said the friend.

"Oh, I'm sorry," said the first. Then he realized he had made a bust, so he hastily added: "I mean, I'm glad." That made it still worse, and he burst out: "Well, anyway, I'm surprised."

Lincoln's Gettysburg Address

(Delivered at the dedication of the National Cemetery at Gettysburg, November 19, 1863.)

Fourscore and seven years ago our fathers brought forth upon this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead, who struggled here, have consecrated it far beyond our poor power to add or detract. The world will little note, or long remember, what rnle say here; but it can never forget what they did here. It is for us, the living, rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us, that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion; that we here highly resolve that these dead shall not have died in vain; that this nation, under God, shall have a new birth of freedom, and that government of the people, by the people, and for the people, shall not perish from the earth.

Gorny?

A tourist stopped his car alongside a grand looking cornfield, went into the field and came out with his arms full of big ears of corn, just as a country-looking truck stopped close by.

The tourist looked ashamed and foolish, put his hand in his pocket and asked how much?

"About a dollar, I guess," said the driver of the truck. He handed the fellow the dollar, and was climbing into his car when he heard the other say: "Sure a nice field of corn. Wonder who owns it?"

BUII,DIilfi

ilIATTHIAI,$ IITADOUABTTB$:

CIEl.-<>:trEX

Building Boqrd Tile . Plqnk

Rock Wool

. Hordboqrd . Roofing . Asphqlted theothing . Roof Slqb e Flexcell

TENSION#E

PAR - WOODLIFE

U.S.G. PRODUCTS:

Sheetrock o Slructoboord o Quietone

Look lor this man€A'He makes the difference

NASOTITI PRESDWOOD

PA.NEL PRODUCT OF MASONITEO CORPORATION

Stondord - Tempered - Duolux

Ridgewood . Pegboord & Fixtures ponelwood . ponelply

SCREENS

Foreign & Domestic Nqils

Richkrofi Paper o Tie Wire

Screen & Hordwqre Gloth

Slucco Poultry& Aviory Netting

building materials co.

wHottSAtt DtStttSUtOtS

l22O PRODUCE SIREET, tOS ANGETES 2t, CALIF. tRlnlry t3Or0

PRO'IIPT DETIVERY IN tOS ANGELES-oRANGE-RIVERSIDE AND sAN BERNARDINo couNTIEs

Western Pine No. 3Shop Grqde Chcnges

Portland-The Western Pine Association has announced revision of its grading rules for No. 3 Shop lumber, efiective October 15, 1955. The new rules clarify the grade by defining type and grade of cuttings which must be contained in No. 3 Shop pieces. The grade was given only general description in the association grading rules prior to the change.

The revision resulted from two years of study, and was approved at the association's semi-annual meeting in Portland in mid-September.

The special rules for White Fir Shop grades, when used for flush door cores, may now be applied to Douglas Fir Shop which is to be used for the same purpose.

The changes have been published in a supplement to the Western Pine Association grading rules, and copies may be obtained by writing the association at 510 Yeon Building, Portland 4, Oregon.

NorlhwesternColifornia Lumbermen Hold October Meering in Eureko

Lenzi's Club in Eureka was the scene of another successful Northwestern California Lumbermen's Club meeting October 14. President Arch LeFores presided over the meeting, which featured an excellent show following dinner.

Next big event on the Eureka Club's calendar will be the annual Stag Nite, to be held this month in Eureka.

'l

Conslruction Hits Pecrk With $e gillion New Record in Seprember

Washington.-spending for new construction in September passed the $4 billion mark for the first time in history to set the most active quarter on record. The Departments of Commerce and Labor announced the September figure of slightly over $4,000,000,000 was 9/o above September 1954, which had been the record-holder' August this year was slightly under $4 billion.

September was the fourth straight month in which construction outlays have climbed to new monthly highs, beginning at about $3.8 billion in June. During July, August and September, the joint report noted, the value of new work put in place totaled a record $11.9 billion- ot 9/o above July-September last year, the previous most active'

Taking seasonal factors into account, the departments said new construction activity in the third quarter reached an annual rate of $41.8 billion. This compares with an actual outlays of $37.6 billion in 1954.

The report said dollar volume during the first nine months of this year came to nearly $31.1 billion-a full l2/o higher than during the like period of last year.

The joint report noted private home building edged off about l/o from August to September but still held 11lo above September of last year. Commercial building, on the other hand. rose above the $300 million mark for the first time in September, and construction of churches and private industrial facilities was greater than in any previous month.

Recomrnend Marlite

Woodwork Instifute Meets in L.A.

The Woodwork Institute of California held a general membership dinner-meeting in Los Angeles October 6, attended by 65 member firms, according to Manager Russell Bjorn, who made an extended business tripin the southland following the meeting. Speaker on the occasion was Wayne Mullin, president of the Southern California Retail Lumber Association and president of the Mullin Lumber Co., Los Angeles. Mr. Mullin's speech emphasized enthusiasm for the merits of wood; importance of conservation of wood resources and, third, integrity in methods of operations in making, selling and distributing rvood materials and wood products.

On October 7 the directors of the W.I.C. held their fourth quarterly meeting in Los Angeles, presided over by President Bob Hogan. Highlight of the board meeting was agreement to add a third group of membership classification to be known as "sustaining members," to include only wholesalers and jobbers. Appointment of a nominating committee was made by President Hogan to prepare for election of officers next year. It is:

paneling offers you a real op^rrortunity for piofitable sales volume' New h6me build'ers want a modern' economical material that adds interior beauty and utilitv with minimum installation minimum mainienance. And Marlite Planks, Blocks, and large Panels go up fast, clean with a damp cloih, providd thalt extra touch of luxury that keeps irew homes new looking longer.

Suiiable for any room in the home (new or remodeled), nitionally-advertised Marlite can be your year'round business builder.

C. E. Morrison, chairman, California Manufacturing Co., Sacramento; Jack Little, Union Planing Mill, Stockton; Owens Minton, Minton Lu.mber Co., Mountain View; Adolph Warvarovsky, Los Angeles Millwork Co., and Perry Acuff, Western Lumber Co., San Diego.

The fifth annual meeting and convention of W.I.C., Bjorn stated, will be held in Los Angeles January 19-20. Total membership of W.I.C., said Bjorn, has now exceeded the 130 mark, whereas the organization started out in 1951 with only 26 charter members.

Delinquency is an expensive by-product of our societycosting taxpayers more than $66,000,000 in this area. Yet Community Chest youth services, with far less funds, are trying to reach more and more children fighting and preventing delinquency. Your Chest contribution helps these services.

put a nhew loofr" in new constructnn/

Moke lhe most of MARLITE-]he

Marlite plastic-ffnished

DOUGTAS FIR. ! REDWOOD I PLYWOOD

PACXFIC FXR SATES

Representing Northern Coliforniqond Oregon Mills

How Deqlers Cosh in on Christmqs

(Continued from Page 23)

ing a sign offering plans for plywood cutouts was stopped on the street and asked for the plan.

Cutouts Not Worth Time and Effort

In several yards, dealers attempted to cut out blanks for the decorative plywood figures. Although this brought some sales, it was generally conceded that in a busy yard, with a minimum of manpower, it was not worth the time involved, with one exception. In the suburban St. Louis yard, the dealer offered train board kit with legs, railings,

AN IDEA for your Plon Center; hang punched plons from hooks pegboord.

Representing on a wholesale, direct mill shipment basis some of the older and better Fir and Pine manufacturers in Oregon and Northern California GREEN OR DRY ROUGH OR SURFACED

By rail or truch

plywood and insulation board at a package price. The kit sold for $11 and produced total sales of about $250.

Here is a typical specific.result in one yard, neither the lowest nor the highest. Plywood sales increased 70o/s or $1, 832 during the period of the promotion. The total advertising cost for the same period in all areas was just $618.

Here are the general results. Increases in plywood sales over the same period for the previous year in two yards was better than 60/o.In two others, it was better than 3O7o. In one, it was 9/o and it was off ll/o in one rural yard. However, total gross sales in the latter were ofr. 3lVo.

In all cases, pl5rwood occupied an increase in the percentage of gross sales over the previous year. The percentages here ranged from four to LZZo/o. The top figure spent for promotional activity in all types in any one yard over the three-month period was $709. The lowest, $399.

New t'Vqndolism" Posfer Availcble

A new "vandalism" poster is now available for use by local home builders associations in fighting vandalism and theft, particularly among school-age youth. It can be used in schools, community agencies and other organizations interested in combating juvenile delinquency. The poster is in 3 colors, I7x22" in size, 70 lb. stock. Each association may obtain 25 copies free of charge with additional copies available at $3.00 per 50 copies (minimum order). Send requests to the NAHB Education Department, National Housing Center, Washington, D. C.

lnottrer Winton "Plw" fienim

If you have a demand for top quality dry lumber, priied for a competitive madiet,'then WiN-Oru ;i lor You! Production of our 2O-mill group is second to none. 'We can fill any demand you-can-create, and keep it coming on schedule. No dinger of being left "_higb and drt'' with SfIN-DRMfiite or phonle for detiils.

FEET INVENTORY GUARANTEES PROIVIPT SERVICE QUATITY AND SAVINGS

Northwest Hardwood Assn. Formed

The Northwest Hardwood Association was incorporated September 27 at Olympia, Wash., and held its first annual business meeting October 8 at Seattle for those interested in the conservation and utilization of Pacific Coast hardwoods, establishment of log and lumber-grading rules, and extension and stabilization of markets.

An association ofifice has been established at 3253 Commodore Way, Seattle 99, Wash. Harry O. Mitchell has been engaged as secretary-manager. Paul Barber, Oregon Alder-Maple Company, Willimina, Ore., heads the membership committee with a goal of 40 members. Two area grading rules ,committees were appointed, one for logs, A. P. York, Tacoma, chairman, and one for lumber, L. R

Smith, Longview, Wash., chairman. The NHA may start an official association journal with paid advertising.

Koppers Instolls Sofety Belts

Pittiburgh, Pa.-With installation of safety belts underway in its 700 company cars, Koppers Company, Inc. has joined the leaders in a safety "revolution" which should reduce drastically the most common cause of death or injury in automobile accidents. Properly installed and conscientiously worn, these simple and relatively inexpensive straps could dramatically cut down the toll of death and injury on the highway by as much as 50/o, according to traffic experts.

Fred C. Foy, Koppers president, who has had safety

Eureka Redwood Lumber Co.

Seryes Soutlern Calllornia lllitrter lterchafis

Our new Southern California distribuiion yard is ready to serve lumber dealers. We carry all types and sizes of redwood lumber . no need of you carrying a large inventory.

You're invited to use this convenient distribution yard. There's prompt loading for your pick up-in less than carload lots-or we deliver. We also accept carload'orders. Ask us for quotations.

Phone: LOgon 8-3339TOpoz 9-0993

Eureka Redwood Lumber Go.

718l Eosl Fircslone Blvd., Downey, Colifornio

Member: Colifomiq Redwood Associolion

belts installed in his own car, is convinced that the safety belt is one of the answers to safer driving. He said: "We believe in ,carrying our safety program beyond the plant gates. If the installation of seat belts in our company cars saves just one of our employes from injury, we will figure the total investment well-spent." Belts being installed in Koppers cars are two inches wide and made of tough nylon webbing. For front-seat installation the belts are pulled through the angle formed by the seat and back-rest and anchored to the car frame behind the seat, through the floor.

The belts slope down and back from the hips at an angle of 45 degrees and are equipped with a simple, strong, foolproof buckle which can be instantly released with one hand, so that the user may extricate

himself in a hurry, no matter what position he is in. A special sti'cker featuring the green and white cross of the National Safety Council is placed on the dashboard of each car. In addition to admonishing the car occupants to "Always use your safety belt when driving," the sticker also reminds the driver that "The best road rule is the Golden Rule."

New O'Molley Monoger In Goolidge

Coolidge, Ariz,-Charles Pensinger assumed the management of the yard of the O'Malley Lumber Company ,.,i.] here late in September. Ife came from Buckeye, &riz., ,' where he had been with O'Malley since 1949 and was assistant manager since January 1951. Pensinger is active ,,,,: in civic affairs along with his retail lumberyard duties. .

D0ll ouER c0. lllG.

J. H. Boxter & Co. Moves lnto Lcrger Son Frqncisco Offices

To handle its ever-increasing volume of business, J. H. Baxter & Co. moved into new and larger San Francisco headquarters October D. One of the west's largest producers of pressure-treated forest products, J. H. Baxter & Co. markets its varied lines under the well-known trade name of "Baxco." The new home offices are in the equally new Equitable Life fnsurance Co. building.

Baxter has leased half of the 22nd floor of the building at lT Montgomery St. This will give the concern an increase of 2,W sq. ft. of ofifice space from their old location at 20O Bush Street, also in San Francisco. The main sales ofifice and all accounting and bookkeeping offices, formerly at different locations, are being consolidated in the new headquarters. W. W. Jackson, sales manager, who was in Portland, Ore., has moved to San Francisco to direct the sales operation throughout the western states.

President of this nearly 75-year-old western firm is A. M. Baxter, son of the founder, John Baxter. Executive vicepresident and general manager is C. A. Chadbourne; vicepresidents, Alfred X. Baxter and Gardner Pond, and secretary, R. B. Mossman.

J. H. Baxter & Co., which specializes in the pressure treating of such forest products as poles, piling, lumber, timbers, ties and plywood, maintains treating plants and storage yards at Alameda and Long Beach, Calif., and Eugene and The Dalles, Ore. Principal sales offices are in

fW0 0Aillf Y IEADERS eyery store needs

The Originol Crystol Cleqr Ptostic Spor-All purpose noturql finish in gloss or semi-gloss. Beoutifies ond protects inside qnd outside.

Perfected REDWOOD FINISH-Now fortified with oddiiion of SRO-l0l for greoter durobiliiy. Also mode in cleor ond colored.

These Redwood Finishes ore besi by tesf. Contoins no Rosin. Mode exclusively of heqt treqted oils.

Securily Royol DulchPaintMfg. Go.

Los Angeles :rncl San Francisco, I,ortland and Eugene, Ore., and Omaha, Neb.

J. H. Baxter & Co. pressure treats both round and sawn forest products. A variety of preservatives and preservative treatments is available. The company is said to maintain the largest stocks of pressure-treated material in the west, and also pressure treats on order, and in transit.

Baxco pressure- treated forest products are used by railroads, utility companies, builclers and architects of industrial, commercial and residenti:r1 buildings; farmers for barns, poultry houses, fences and otl.rer uses; mine operators for all timbering needs, and for highrvays, bridges, stadium seatirlg, rnarine docks and piling and u,herever it is necessarv t() protect rvood from rot and termites.

Permqnenfe Appoinfs Four New V.P.s

The appointment of four nerv vice-presidents for lrermanente Cement Company \vas announced by Wallace A. Nfarsh, r'ice-presidelrt and general manurger, Oaklancl.

James K. Beatty, formerly general sales manager, \\'as made vice-presiclent in charge of sales. cement dir-ision ; Paul Il. Rogers, formerly controller, is vice-president and controller; J<thn N[. Garoutte, formerly n.orks manager at the I'ermanente plant, tvas advanced to vice-president in charge of operations, cement division; Peter S. Hass, formerlv assistant to the vice-president and general manager, was appointed vice-presiclent and assistant general manafaer, cement clivision.

COMPLETE STOCKS OF DRY VERTICAI & FIAT GRAIN

C & BTR DOUGIAS FIR CtR. HRT. REDWOOD f" thru 6" thick l" lhru 8" thick up to 18" wide up to 24" wide up to 32'long up to 24' long

CATIFOR,NIA BUITDING PER'N|IS FOR SEPTEfiTBER.

S-?,lt-n-T-C-H Your Profit lDollars

The re-rooftng Seoson is here ond you lumber deolers will be gelting cqlls for rooftng ilems of oll descriptions, mony of which you will nol hove in slock - - Don'l miss this exlrq business, drow on our complete slocks for your fill-ins, both in osphoh roofings ond wood shingles ond shqkes. Remember, loo, lhol we ore corlood shippers.

Western Pine Shipments Expected to Toper OiJ; Third Gluorter RecordsSet

Portland.-The following report for the third quarter, 1955, production and shipments of Western Pine region lumber products and estimate of probable fourth quarter, 1955, shipments was released by W. E. Griffee, assistant secretary-manager of the Western Pine Association. The report covered Idaho White Pine, Ponderosa Pine and Sugar Pine-which constitute about 60/o of the region's production-and the associated woods.

"During the third quarter of this year the Western Pine industry set new records for both production and shipments just as it did during the first two quarters of the year. Production of. 2619 million feet was I3.5% above the 1954 volume, partly because strikes last year shut down mills which could have cut an additional 200 million feet. Some production was lost this year when several mills shut down so the crews could fight forest fires," the statement said.

Shipments of 2484 million were 8.7/o ahead of last year and 135 million feet above the third quarter of 1950, the industry's previous record quarter. Stocks of. about 1725 million feet' at the end of the quarter are almost exactly the same size as stocks held by the mills a year ago. Their volume is conservative.

Although the government has tightened requirements on FHA insured loans, the effects have not yet shown up in housing starts. The 123,000 new non-farm housing units started in August were 7/o above the high level of August

R edlcood For Every Purpose

Sowmill-P.O. Box 178

1954. It seems unlikely that the same favorable lead over last fall's booming rate of housing starts can be continued until the end of the year.

The current rate of new housing starts, about 1,300,000 units per year, is an average of 36 new homes per thousand non-farm families. During 1950, the post-war housing peak, the average was 42 starts per thousand families.

Non-residential construction work this fallis expected to stay ahead of last year. So is the volume of lumber required by the growing industrial production, which is almost certain to hit a new high.

Freight car shortages currently were delaying some shipments. Most car shortages in the past have eased by the end of October so the net effect of the present shortage upon fourth quarter shipments should not be important.

Based upon current lumber demand, the predicted trend in residential construction and all other available information as to prospective demand, it would seem probable that, during the fourth quarter of 1955, shipments (consumption) of lumber from the Western Pine region will approximate 2075 million feet.

Lumber Mill & Supply Storts Plqnt

Roseville, Calif.-G. C. "Ted" Hoyt, general manager of Lumber Mill & Supply Co., reports that the foundation for plant No. 2, which will be located at Rocklin, Calif., was started last month. Hoyt says better service will now be rendered to the trade and the plant will have every modern convenience. All standard W. P. A. patterns will be available at Rocklin.

You'll See TRIPLE SERVICE when you Deol with GTOUGH Lumber Compony

Hoyword lumber Compony Cited

llews Sdefs , ,.

O NO DETAY

When you do business with us, you will secure Quick, Accurole LCL ottention when your lrucks orriva for pickup!

O NO SHOPPING

We corry o Complete Invenlory of All Pociftc Coost Species of lumbar Producfs!

. NO GUESSWORK obout QuolityYou deol with Experienced Personnel who KNOW rhe lumber business ond ore troined io give prompi, efficienl, qnd courleous Service!

THIS is the Clough Lumber "Triple Threof" Seryice Policyond we ore equipped to give our customer3ond their needs- lhe type of ottenlion lhot builds repeot business.

We hove the Copocity lo serve youond serve you Well, Our Mills ora shipping Quqlify Moteriql. so regordless of the Quontily you need, lurf Cqll the Wholesqle Distributor who hcs fhe Invenlory ond Experienced People to serve YOU ond Servc

Back in 1910, Charles A. Hayrvard came to California and started the Hayrvard Lumber & Investment Co. Since that time, the firm has entered into several different lines of busir.ress but always kept to the lumber business and has become one of the nlost progressive companies in the state, reported the Barstou' J'rinter-Revierv rece n tl y in honoring Havrvard's local yard on its l6th year in the communitv. The article notes all the "firsts" Hayu'ard has started and says some employes have been u'ith the lineyard concern 43 years. Blake tslakey, u'ho u'as n'ith the company nine vears, managed the Barstou' vard until last month tr.hen he joined l,rrmber Service Service Co. in Burbank. It u.as started in 1939.

Oronge Zoning

The Orange County I'lanning Conrmission held a rezoning hearing October 5 on an applicatirin to develop a $10 million shopping center on 6O acres at \\restminster Avenue and Golden \Vest Street. There .lr,ould be 484,300 sq. ft. of floor space, parking for 400O cars and ttvo four-story office tou'ers.

Atlos Re-forms

Boston.Atlas lrlyu'ood Corp., in a corl)()rate reorganizatton rvhich incJudes acquisition of Plyu'ood, Inc., will sell $6 million in debentures. The increase in conrmon u'ill enable Atlas to effect a stock exchange for minority shares of Plyrvood. Inc., of rvhich Atlas nou' owns 63/o.

\\r. P. Fuller & Co. has acquired controlling stock interest in Trimvieu. Metal Products, I'asadena, formerly the Stewart Screen Co. 'Irimvien' oper:rtions will be shifte<l to Covina and production of a line of alurninum building products is expected by December.

During the month of September 1955, 86 building permits n'ere issued lvith an estim;rtecl valuation oI $142,786 in Inglervood. This compared n'ith 79 pern"rits issued in September 1954 having a valuation of $1,O28,667.

Dallas, Ore.-Just back from a tr'vo-clay meeting in Washington, D. C., rvith the Business and l)efense Services Adrninistration ar.rd representatives of the Department of Defense, V. O. Willianrs ileft). executive vice-president and general manager of Gerlinger Carrier Companv, Dallas, reports that the Industrial Pou'er Truck Manuf:rcturers Inclustrv Advisory committee, of rvhich he is a mernber, has acceoted. in general, the recommendations on militarr. specifications for clectric and gasoline fork lift trucks. straddle trucks, ancl irrclustrial tractors presented by seven task groups.

The task gr()111) studies and reports involved a u'ide range of technologv in the development of pou.er trucks capable of nreeting requirements for military rlsage under

wHoLEsALE T I M B E R S roBB,NG

a Douglas Fir in sizes to 24" x 24" Redwood in sizes to 12"x 12" - lengths to 24' Haner capacity for surlacing up to 24" x24" Remanufacturing facilities for resawing up to 34" x 34"

conditions 'r,l'hich are seldom {ottncl in handling of materials by civilian users of such trucks. N'Ir. Williams has been meeting periodically u,ith the BDSA since last June.

Jack Lilley, o\\'ner of Lille1"s Building Supplies, N'[endocino, has been appointed a city crtrrncilman.

A concentrated, advanced school for hotne builders rvill be held by the Sn-rall Hornes Council at the University of Illinois. Champaign-Llrbana, Nciv. 7-16.

Arlie C. Charter, Oakland, u'as appointed building trades representative for northern California by Keystone Steel & \\rire Co.. Peoria, Ill. His father, A. M. Charter, has operatecl \\'holesale Building Supply, Inc., Oakland, for the past 32 years. Arlie Charter has been rn'ith Pacific Coast Aggregates and F'abco.

The Community Facilities Administration approved a

$200,000 loan to build a dormitory at La Verne (Calif.) College.

The Saroyan Lumber Co., Los Angeles, recentiy suffered a $20,000 loss of piles of hardwood lumber in a fire that started in the Insul-Flex Co.

The neu' St. Piux X Seminary for Catholic boys has been opened in the old hotel forrnerly operated by the defunct Metropolitan (Calif.) Lumber Co.

l)onald K. White, San Francisco, former newspaperman, rvas appointed district manager for American Forest Products Industries.

The Structural Clay Products Institute is holding its 1955 convention at the Greenbrier hotel, White Sulphur Springs, W. Va., Oct. 31-Nov. 2.

Bqker New Generol Monoger Of Hqrbor Lumber Gompony

Harold Baker, formerly sales manager of Cloverdale Redwood Company, joined Harbor Lumber Company in San Francisco as general manager on October 15, according to Isaac Zafrani, president of that concern. Baker will be active in the wholesaling of dry and green Redwood, Pine and Fir to California and out-of-state-markets, and will make his headquarters at the Harbor Lumber Company main office, Powell and Embarcadero Streets, San Francisco.

Prior to taking over as sales manager of Cloverdale Redwood, Baker had been with Superior Timber at Carlotta. He came to Northern California from Los Angeles, where he had been active in the wholesale lumber business in Southern California.

Citizens Lumber Gompony Holds Open House in New Selmq Yord

For the purpose of celebrating the completion of a nerv showroom and office, the Citizens Lumber Company of Selma held a day-long Open House October 15. Nearly 1,000 customers, suppliers and {riends attended the gala occasion to pay their respects to an old friend with a brandnew face, and to admire the spacious modern new shorvroom and offices.

In addition to the Selma yard, Citizens Lumber Company maintains headquarters at Kingsburg and branch retail vards at Reedlev and Dinuba. Calif.

Workshop Aids Northern Merchqnts

(Continued from Page B)

his assistant, Don Wilson, found no need to call on their convention programming experience to provide recreation or entertainment for the studious dealers.

The problems of almost every phase of conducting a retail lumber business were brought up, discussed, and ideas developed which, by adjustment to the individual situations in varying marketing areas, would lead to resolving them.

No one simple cure-all formula was uncovered which would correct any or all of the retailer's problems, but if positive instead of negative thinking, the searching instead of complaining attitude, the forward instead of stagnant outlook would be demonstrated throughout the industry, many of the industry's so-called "problems" would become nonexistent.

It was concluded that success is ahead for the dealer who builds his sales by selling, through improvecl and increased operating efficiency, advertising, merchandising and services, rather than by buying his sales by price cutting.

Pomeroy and Wilson found it gratifying to rvitness the spirit of cooperation and the willingness of the dealers to exchange ideas and close facts and figures to and amongst competitors for the mutual benefit of the group. This attitude and service to one another, pomeroy loi.,i, out, is just one of the priceless advantages which be.o-" available through dealer association membership.

I)enison elnlousfles

A-Gloss Louvers, 4 in. wide, come in either cleor or obscure gloss.

B-Drip Cop ond Sloping Sill of speciol design keep roin domoge owoy.

C-3-Geor Rolo Op€rqtor, so simple o child con operofe it. D-Heovy, lifetime oluminum frome.

NOW-for the first time-q completely weotherstripped Jalousie, thclnks to qlJclimote fested, Vinyl weother-stripping . . exclusive with DENISON.

biurihuted by. ,

Stunlur! lLumber @ompnnp llnt.

L.[. ltRY liltlls REBUILT

Cqlifornio Door Compony of L. A. Offers Rqlston Sliding Windows to Stqtewide Coliforniq Retqil Deqlers

During the past (r8 years, the California Door Company of I-os Angeles has furnished retail lumber dealers throughout Southern Caiifornia r,r'ith quality tvood rvindon,s, along rvith variotts items of building materials for the trade, but in recent years a trend has been noted to nerv types of rnetal rvind<iu,s.

In keeping u,,ith progress, this llioneer concern \\ras o1le of tl-re first distributors to f urnish louver l'indorvs and steel sash to the clealers. Antl nou,,:rccor<ling to Art Parkins, sales manager of the firm, the Clalifornia l)oor Com-

TYPICAL residentiol instollolion of Rolston Horizoniol Window.

CUnFTENSoN LUmBER Co.

Wholesale - Jobbing TIMBERS A SPE CIALTYI

pany is offering exclusively to lumber dealers the new pre-glazed Ralston aluminum sliding window u4it, to enhance the beauty and utility of California building.

This quaiity product is available in quantity for both remodeling and new construction, according to Parkins. This new sliding unit is complete in every detail and easily installed. It is only necessary to nail it to the trimmers.

Because all Ralston windows have an Alodine #1000 finish, perfected in the aircraft industry, no painting is necessary and the aluminum members are guaranteed for the life of any building, Parkins declared.

Ralston aluminum horizontal sliding windows are manufactured by the Ralston Engineering Company of Long Beach, California, and are designed for California living. This modern unit has many features which include treated aluminum frame, removable stainless steel sash, weatherstripped, tight closing; flexible nailing, metal casement sizes and outside aluminum screen.

Ralston is one of the pioneer engineering firms on the west coast. Over 25 years of designing experience has been the factor in the engineering and development of this modern window unit, according to Clyde R. Tucker, district manager of the firm. The Long Beach plant covers an area of more than 100,000 square feet of production space and, to meet the increasing demand for Ralston window units, a branch factory has been established at San Carlos, California, to assure fast delivery throughout the Northern California area, he declared.

This new factory covers over 10,000 feet of produc-

Mount Whitney Lumher Co., Inc.

tion area and all Ralston units for dealers throughout the northern sales territory will be assembled and shipped from the San Carlos branch, Tucker continued.

"The executives of The California Door Company of Los Angeles believe we have one of the finest sliding window units manufactured, one that the retail lumber dealers will be proud to sell to the consumer trade. A few of the salient features of this fine product are simplified installation, positive weatherstripping, operating ease and complete packaging for easy handling and delivery. Considering the high quality and low selling price, retailers have an item in Ralston that will help build profits at the point of sales," declared Art Parkins.

Hqmmond Lumber Co. Reprints Booklet for School Ghildren

The current advertisement of the Hammond Lumber Company in the Los Angeles Times, its Home section, the Examiner and other papers willtellofa third edition of Hammond's very popular "Story of the Hammond Lumber Company for the School Children of Southern California." The ad carries excerpts from three letters requesting information on lumber and manufacturing and states that the third edition is being reprinted by demand, adding that copies to classes are available by writing Box 2138, Los Angeles 54.

Itrammond kindly furnishes The CALIFORNIA LUMBER MERCHANT with a copy of the attractive 8-page booklet, and it is a concise, carefully written and edited story of lumber from the woods to the consumers.

OTFERII{G A COMPI.ETE I.UilIBIR SERVICE!

L. A. Hoo-Hoo-Eltes Nome Ghoirmen

The October meeting of Los Angeles Hoo-Hoo-Ette Club No. 1 was held at Andary's restaurant, Maywood, with the new officers presiding in an entire evening devoted to club business. Thb new chairmen are: Employment, Edythe Paine; Transportation, Margaret Gladish, Tarter, Webster & Johnson; Publicity, Kay Poe, Mullin Lumber Co., replacing Agnes McIntyre, who resigned.

The lumberwomen extended September and October birthday greetings to Edith Grannis, Patten-Blinn Lumber Co.; Anne Murray and Georgia Mcleod. The door prizes were awarded to Elizabeth Demetri, Alley Lumber Co., and Pluma C. Mcleod, Martin Plywood Co.-each a loaf of Langendorf bread; Jane Adams, The California Lumber Merchant, a cash award, and Georgia Mcleod, merchandise order,

The next meeting of the Hoo-Hoo-Ettes will be November 14 at the Nikabob restaurant in Los Angeles.

Billion-crnd-o-Holf in SoCnl Permits

The total of building permits issued in 73 cities and nine unincorporated areas of Southern California in the year's first nine months was well over the $1,500,000,000 mark. The cities issued $98,255,238 in permits in the perioda gain of $7,050,020 over last year-and the county areas totaled $512,636,395, an increase ol $77,565,126.

It is now conceded that 1955 will be the record year for Southland building and, more importantly, builders believe this is a trend toward an even greater volume of building and real estate activity in 1956.

QUATITY

fmported crnd Domestlc

HARDWOOD PTYWOOD

Slngle Ply

DOUG1AS FIR & WHITE PINE PTYWOOD

Hardboard

Cefofex - Foresf Hordboard

Corlosd Quofotion on Requesf I0rrey 3-5731 lUdlow l -2149

Wholesole Only

l/tOsl 5o. llcrqucrdt St., Norwolk, Galifornia P.O. Box 485

PACIFIC HARDWOOD SALES CO.

Pentoaah,

Mr. and Mrs. Paul Orban, Orban Lumber Co., Pasadena, announced the engagement of their daughter Martha to Robert Hubbard at a family dinner party last month in their San Marino home. The wedding will take place in December. Mr. Orban, president of the lumber company, and Mrs. Orban spent the latter part of October on a vacation trip in the southern states, east coast of Mexico, Central America and Cuba and were expected home the first of November.

Don McCann, formerly with Work Lumber Co., Monterey, and llomer T. Hayward in Pacific Grove, was named assistant manager of the Hayward yard in Watsonville.

Mr. and Mrs. John A. Boyd celebrated their 60th wedding anniversary Oct. 22. He was a lumberman in Port Huron, Mich., until he retired in 1946 and moved to Monterey Park, Calif.

Ed LaFranchi, Pacific Forest Products, Inc., spent a week of early October calling on mills in northern California and the Grants Pass region.

P. L. Matthies of the P. L. Matthies Lumber Co., Los Angeles, left Oct. 8 on a freighter for three months in South American ports.

Glen Butler, Winton Lumber Sales Co., Sacramento, returned from a 2-week trip to Texas calling on Winton accounts with Dick Johnson, Winton's Texas sales shark.

Jess Brown, who runs the Fortuna office of Pacific Forest Products, Inc., is recuperating from a slight concussion and broken nose received playing a recent benefit football

OOITSOLIDATDD LI]MBEB OO.

Yard, Ifoeks and Planing Mitl

Wihnington, California

722

8-2141

game there; Jess is an ex-football player and c<tach-so it just goes to shou'!

Bob Lieshman of the A. L. Hoover Co., San \{arino, returnecl from northern Calif<irnia, n.here l.re visited company mills and suppliers.

Phil Gosslin, Gosslin-Harding Lumber Co., Walnut Creek, called on mill connections in northern California the first t'eek in October.

Joe Hearin, head man of the F. L. Hearin Lrrmber Co.. Nledforcl, ()re., and Mrs. Hearin \\rere recent southern California visitors to discnss the future business potentials rvith Herb Meier, his southland representative in Los Angeles. Enroute home, the Hearins stopped in San Francisco and llureka.

Paul Euphrat, \Vendling-Nathan Company, really looked over the Pacific N<irthtvest lumber situation on his recent 2-u,eek mill trip through most of Oregon and \\rashington and into parts of Canada.

Fred and Bruce Hoffine, executir.es of the Cal Distributing Co., I-os Angeles, returned froln :r business-pleasure trip through the San Joacluin valley and points north of Sacramento, r'isiting olficials o{ the San Francisco Glass Co., U. S. \Vholesale Supply Co., Nlodesto, and \Iilln.ork Mart, Inc., Sacramento. Our "little bird" also reports the boys r,vere seen at opening of the duck season.

Bob Raymer and Bill McCubbin of the lumber firm of the san're name in San Francisco spent an early October u-eek calling on mill connections around Medforcl, Euger.re and Portlancl, Ore. Holding dor,vn the fort in tl.reir absence rvas Lee LeBreton, .rvho recently joined the u-holesale firrn.

Ponderoso Pine

Sugor Pine

Douglos Fir Cleors

Incense Cedor

rh" x 6" Ponderoso Pine

Cobin Lining

UNTIMITED SUPPIY-DIRECT FRO,I,I OUR MIILRAIL or TRUCK ond TRAILER. YARD STOCK AVAIIABIE FOR IMMEDIATE DETIVERY-UNLIMITED QUANTITY

We

Reynolds Nomed Soles Monoger Of Dcvis Hordwood Compony

James Davis, president of Davis Hardwood Company, San Francisco, announces the appointment of Gene V. Reynolds as sales manager, as of October 15. Reynolds will direct his efforts to extend the sale of Philippine Mahogany in the Northern California market. The Davis Hardwood Company is a distributor for Insular Lumber Company, Negros, P.I., which manufactures solid kiln-dried Philippine mahogany into such item as /4"xlU'bevel house siding, 1"x8" vee rustic, interior wall panels, shelving, casing, base and mouldings.

Reynolds, who retired September 30 after 38 years with Weyerhaeuser, originally intended to take up ranching on his 23-acre prune ranch near Healdsburg. Ifowever, Mr. Reynolds recently stated, "Selling this beautiful Philippine Mahogany lumber offered a challenge that I could not resist. Little did we dream that solid mahogany would become sufficiently competitive to enter the home building market. It will be a pleasure to work with Mr. Davis in merchandising kiln-dried precision manufactured mahogany products in this market."

Gene Reynolds has been active in the Northern California lumber market since 1943, coming from St. Paul, Minnesota, as the district representative of Weyerhaeuser Sales Company. He is one of the real "old timers" in lumber, having started in Yellorv Pine with the Bushchow Lumber Company of Kansas City in 1915. Later, he came

Jomes DAVTS (lefi), president, ond Gene REYNOLDS, solesmonoger.

Gommerciol lurnbe-r DrYin-g.|n

Glrcurotins Klrnr

Ted Olsen

OISEI| . CARPENTER I.UITTBER GO. Al4nlgrnk

Douglas fir, Redwood and Pine

9935 Santa Monlca Boulevard

BEVERLY HJr.r-s, CALIF. BRadshaw 2-6651 Herb Carpenter

West with the East Oregon Lumber Company of Enterprise, Oregon, selling Ponderosa Pine and, in 1917, started work for the Snoqualmie Falls Lumber Company of Washington, a Weyerhaeuser mill.

A host of friends offer best rvishes to Gene on his new position with Davis Hardwood Company after what was probably the shortest "retirement" on record.

0ll*mnlet, Godfrey C. Trotochqu

Godfrey C. (George) Trotochau, about 52, owner and president of the California Lumber Co., National City, Calif., rvas killed in the crash of a small private plane in the La Jolla Hills. The accident is believed to have occurred October 7, l"u'hen residents reported hearing a crash and seeing fire. It was discovered by hunters 24 hours later, according to a brother, lJrban Trotochau of San Diego. Also kiiled r,vith the retail lumberman in the crash was George W. Scott, about 27, a National City building contractor. The victims had been scheduled to return from a business trip to Placervilie, where Trotochau had lumber mill interests. Identification of the bodies tvas not made until October 8.

John F. Mqrlin

John Francis Martin, elder brother of Ed Martin of The California Lumber Merchant, died October 12 in a Brockton, NIass., hospital wl-rere he had been taken after a coronary attack this summer at Cape Cod where the family was vacationing. He had been in the hotel business nearly 50 years, the past 25 as comptrollen at the Brazilian Court hotel in Palm Beach and earlier with the old WaldorfAstoria in New York City. lle was widely known and condolences 'were received from all over the country. In addition to his brother J. E. Martin, of this magazine, he leaves two sisters, Mrs. George Murphy and Mrs. Alice Lucey, and two other brothers, William and Joseph Martin, all of Brockton.

Robert L. Tressler

Robert L. Tressler, 38, a promising and popular young salesman for the Trojan Lumber & Supply Co., t3urbank, died October 10 in Apollo, Pennsylvania, after an illness of more than a year, according to uiord received in Southern California, u'here he lived in Pacific Palisades. He (Continued on Page 69)

peruoarrh

Robert Flutcheson, o\yner of the Tustin (Calif.) Lumber Company, and Mrs. Hutcheson observed their goiden wedding anniversary at their home there the early part of October.

The perennial bachelorhood of Ike Zafrani, president of Harbor I-umber Co., San Francisco, becarne a thing of the past Oct. 14 u'hen Ike took the very pretty hand of Theresa Baumgarten, r,vell knou'n in local society circles. The marriage took place in Reno and they are nou' at home in The City.

Rex Oxford, L. A. rvholesale lumberman, returned frorn an extensive visit to the mills last month, calling on suppliers in northern California and Oregon ; he spent several days in Garberville u'ith Don Philips of Lalvrence-I'hilips I-umber Co.

Larry Philips, Larvrence-Philips Lumber Co., Beverly Hills, returned last month from Ft. Benning, Ga., rvl.rere he has spent trvo years as an instructor u.ith the U. S. Army. Larry has rnoved his rvife and children back to southern California and rejoined the lurnber distributing firm headed by his father.

Norman Davidson, president of Pacific \\rood Products Co., Statler Center, I-os Angeles, left early in October on a 6-n'eek trip to Japan and the Orient for the cornpany and is due home about mid-November.

Bill Belau, sales manager for Lurnber Mili& Supply, Roseviile, was a recent visitor in Los Angeles, where he spent time with custcimers of the firm and Virgil Howard, local representative.

Sid Prouty, general manager of the Tynan Lumber Co., Salinas, is back rin the job and better than ever after a recent operation.

Jim Cooper of the W. E. Cooper Lumber Co., I-<is Angeles, returned from an extended trip to northern California mills and suppliers to arrange t'inter shipments.

Jack Pomeroy, executive vice-president of the Lur.nber Nlerchants Assn. of Northern California, returnecl to San l-rancisco Oct. 19 from the National Retail Lumber Dealers Association convention :rnd exposition in Cleveland.

Roy Stantor, Jr., executive vice-president, E. J. Stanton & Son, Los Angeles, returns the first of this nronth from an extencle<l business and pleasure trip.lle attended the National Hardu'ood Lumber Assn. convention in Chicago

JAMES L. HALL CO,

PHONE: SUtter l-752O lO42 Mltts BUILDING, SAN FRANCISCO 4, CAttF. TWX S.F. 864 STADlUil, BTEACHER snd OUTDoOR SEAIING, HEAVY CONSTnUCTION llATERlAtS, POtEs, T|ES, pAttiTS, pOSrS, pttrNc

POnT ORFORD CEDAR (whiro Ccdor or lwron Cypnr)-AtASKA (Yellow) CEDAR-DOUGIAS Ftl rEO CEDAR-REDWOOD (Splir & Sown)-flTKA SPRUCE-WESIERN HEi'IOCK-SUGAR P|NE-PONDEROSA ptNE

and went on to Mexico City, Acapulco and the Panama Canal Zone accompanied by his rvife Mitzi.

Donald C. Anderson, Twin Harbors Lumber Co., NIenlo Park, spent 10 days early last month at the company's Aberdeen, Wash., mi1l.

C. D. Gibson and R. F. Helbron of the Arrowhead Lumber Co., San Bernardino, spent an October week visiting white spruce sources in Canada and Montana.

Mike Jason, Paramino Lumber Co. sales representative, recently called on mill connections in northern California and Oregon.

Jerry Smith, former salesmanager of Irr,vin-Lyons in Long Beach. has been handling sales for Kendall Lumber Distributors, Los Angeles, the past couple of months. Jerry works out of the L. A. offices and also handles cargo at the harbor; he is Charlie Kendall's right-hand man.

Del Travis, president of Travco, Inc., San Jose, spent a week in October at mills in the Redrvood region.

Don Weber, R. S. Plywood, Santa Ana, has returned from the Long-Bell plywood mills, rvhere he purchased a carload of the new Mahogany Flakewood, a nelv product in this extensive line of rvall surfacing and furniture stock.

L. W. Martinez of the San Francisco rvholesale lumber firm bearing his name took a mill trip to Portland and other Oregon cities early last month.

Nell O'Connor, member of a prominent Ner,v Orleans lumber family, has been given the duties of private secretary to Charlie Kendall at Kendall Lumber Distributors in Los Angeles.

Olltua.zlel.

(Continued from Page 67) leaves his mother and father of the Pennsylvania citv. rn'here burial was made October 12.

Building Contrqctors

Rowan A. Reynolds, 74, Hanford, Calif., contractor and developer, died there in September Fred Lorenz Rief, 69, died in Los Angeles Sept. 3 . . Chester W. Slack, 82, Lennox, died Sept. 3 John Q. Schuckman, 60, Los Angeles, died Sept. B . . . James M. Ruggles, 73, Lawndale, died Sept. 6 . Alfred De Martinis, 64, Los Angeles, died Sept. 14.. Charles E. Henry,87,Long Beach, died Sept. 13 . . . James'McCallum Craig, 82, Hermosa Beach, died Sept. 15 died Sept

Rcte-Position wanted $2.00 per column inch

All others, $3.00 per column inch

Closing dates lor copy, Sth and 20th

WANT ADS

WANTED_EXPERIENCED HARDWOOD SALESMAN

In Northern California; to cover metropolitan Bay area and outlying districts. Salary AND Expenses. Car will be furnisheil.

McKINNEY HARDWOOD LUMBER CO.

P. O. Box 115 Hayward, California

INDUSTRIAL SALESMAN WANTED

By a Los Angeles wholesale hardwootl distributing yard,. Must hive ctientele ind willing to work on a commission basis with a drawing account of $600 monthly, plus a good car allowance. One having these qualifications should well make twice his drawing account monthly. Replies confidential.

Address Box C-2427, California Lumber Merchant

l0B West 6th St., Roorn 508, Los Angeles 14, Calif.

PLYWOOD SALESMAN WANTED

Opportunity excellent for future with aggressive Los Angeles wholesale plywood firm,

Address Box C-2428, California Lurnber Merchant

' 10s West 6th St., Room 508, Los Angeles 14, Calif.

SALESMEN WANTED

Leading Los Angeles lumber company has Openings for Two Young Retail Lumber Salesmen with local erperience. Give full particulars of Experience and Ability. Replies will be held in strict confidbnce.

Address Box C-2426, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

DOOR JAMB MANUFACTURER NEED.S MEN

Sales Representatives wanted by Door Jamb Manufacturer (with in-transit aervice) to solicit trade in western and Bouthwesterri states. Prefer "llve-wire" salesmen with aggressivc approach.

. ARROW MILL COMPANY

24,10 South Arrowmill Ave., Los Angeles 23, Calif.

PERMANENT POSITION FOR GIRL

Thoroughly experienced in wholesale lurnber office work; Angeles. Under 40. Excellent working conditions.

Call Mr. SINCLAIR LUdlow 8-5111

WANTED

Lift Truck and Carrier SALESMAN wanted for GERLINGER; largely local territory.

BURNABY and WILLIAMS

61@ Sepulveda Boulevard, Van Nuys, Calif. Phone: STate 5-6561

APPLICATIONS CONSIDERED

in Los

Namec of Adverliscrs in this Deportmcnt uring a bllnd addrcr: connot be divulgrd. All inquirier ond rcplior should be oddressed to key rhown in the cdvertirrncnf

MILL CONNECTIONS WANTED

Establishedj Commission Man-wi+-h large following in Southern California-desiree additional mill cennections in FIR, PINE and REDWOOD. NORTHWESTERN LUMBER SALES

lf51 S. New Hampshire Ave. DUnkirk 2-1870

Los Angeles 6, Calif.

LUMBERWOMAN WISHES MILL REPRESENTATION

Lady associated with one, excellent Los Angeles wholesale lumber concern for more than 20 years wishes direct mill representation in L. A. area. Will interview in north, if desired, or in L. A. Familiar with Fir and Redwood.

Address Box C-2416, California Lumber Merchant

lG W. 6th St., Room 508, Los Angeles 14, Calif.

,RETAIL LUMBERMAN Wishes to Make Change

EXPERIENCED in all phases of the business. Have proven ability for Increasing Sales. Not afraid of hard work. 15 years' experience; steadily emplbyedt in Los Angeles area last four years.Desire to make change as opportunity for advancement limited in present situation. Prefer Southern California.

Address Box C-2422, California Lumber Mcrchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

ALL-AROUND MOULDING PLANT MAN AVAILABLE 36 years of age. Two years' experience supervising product'f'n. Gririd, set-up, frp, re-saw, etc. Knowledge of production schedules, lumber yield, coit of control, etc. Will start at any point with firm that has opportuniry to ofrer in way of adrvancement.

Address Box C-2;424, Califo.rnia Lumber Merchant 108 West 6th St., Room 5O8, Ircs Angeles 14' Calif.

MANAGER AVAILABLE

.

Thoroughly experienced Retail Lumberman availab-le, having- operated own yard 1n middle-west for 15 years successfully. Desires to mzrnage wel-established independent yard on salary phls comm-ission irrangement. Excellent refercnces furnished. Would considpr inveeting.

Address Box C-2425, California Lumber Merchant 108 West 6th St., Room 50E, Los Angeles 14, Calif'

FOR LEASE

5l acree with 7-car spur track, concrete building 3dx'tdx26' high. Iileal for kiln or saw-dust storage. M-l zone, (ready to pave) near Freeway in South Whittier, L.A. County. Excellent for mill or wholesdle yard. Call Torrey'3-ffl@, evenings only, or write P. O. Box 515, Bannins, Calif.

WILL INVEST

Experienced lumberman with excellent distribution connections will invtst for part ownership in good sawmill with timber. Will exchange references.

Address Box C-2377, California Lurnber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

Well-established San Francisco wholesale lumber organization considering applications for possible opening in S.ales department. If interested apply:

Address Box C-24L7, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Young office man, telephone, sales and shipping for LCL Redwood distributor in Southwest area.

P. O. Box 236

Hawthorne, California

WANT TO MAKE SOME EXTRA MONEY? LUMBER SALESMEN: WE HAVE A GOOD PROPOSITION FOR A LIVE-WIRE

Phone: William SIBBREL

Ailgelus 1-0358

COMPLETE MILL_ALL READY TO GO SAWMILL FOR SALE. Total price-property and all-ONLY $15,000. .Including 5 acres of land on tbe R. R. Complete head rig and carriage powered by 145-h.p. gasoline engine. Electric set works and air dogs. Pond and log slip, Edger run by separate 145-h.p. gasolinc engine. Engines in perfect condition. Conveyor, goo$ 50-ft. burner, sorting chain.

Contact: STAN JANTZER (Phone: 99R11)

Route 3, Box 3456, Arcata, California

FOR SALE

Retail lumber business located in Montebello, Calif., on Whittier Blvd. Ideal location for Do-It-Yourself, repair, remodeling and drop-in trade.

W-T LUMBER COMPANY

1919 Whittier Boulevard, Montebello, California

AVAILABLE TO LUMBER BROKERS

Or Sub-Contractors and Builders<r will consider active partner: I have a fenced yard and buildings; 8-ton forklift and saws. Located in the Garden Grove-Santa Ana area. ForkJift rentals and car unloading.

Phone Evenings: LAmbert 5-0494

SOUTHERN CALIFORNIA LUMBER YA,RDS FOR SALE

l. Code 'FERNANDO"-Located in San Fernando Valley on main through street. One ownbr twelve years. RAILROAD LEASE only $12 per month. Ground 125x392 Ft. More available. PRICE $9,000 for buildings, improvements and truck; Inventory about $6,000. This is a steal. Think of it-you're only going to pay FORTY CENTS per day rent.

2. Code "VALLEY"-Fine San Fernando Valley yard; well established. Operating on three acres; spur track on property. Will lease at $1,000 monthly, with renewal privilege. Lots of sheds; mill building; fine modern store and office building. Automotive equipment for sale at appraisal. Inventory about $70,000. Sales for full year 1955 will run about a half-million dollars. Marshall & Stevens appraisal available.

3. Code "WOOD"-Orange County, fine location, established thirty years ago. Over an acre of ground; about half covered with sheds, store building and office. Very good sales record. Ground, buildings and equipment $75,000. Inventory about $5O000. Good reasons for selling. Marshall & Stevens appraisal available.

4, Here is what you have been looking for. Long-established yard. 35 years, located 15 miles from Los Angeles in town of 55,000 inhabitants; lease on over an acre of ground $115 monthly. Four vears to go but extension being negotiated. Price for all buildings, office and yard eouipment, including 1954 truck, S14,000. Inventory $6,000. TERMS: You pay for the inventory and the truck; then have five years on the balance.

5. Located 30 miles inland from Los Angeles; fine living conditions; R. R. lease with spur track $10 per day. One ownership in same location for fifty years; will sell all buildings and equipment for $30,00O (far below appraised valuation). Inventory about $60,000. Might consider leasing improvements to well-rated concern.

6. Riverside County yard; established two years; ground (30,000 ft.) with modern store building and lots of sheds. Price ground & buildings-$29,00D; equipment $5,000; inventory about S2O000. Located on main highway.

If you want to sell your yard, let us know; we will do our best.

TWOHY LUMBER CO.

7t4 W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8?46 Lumber yard brokers for over forty years

FOR SALE_ESTABLISHED BUILDING SUPPLY BUSINESS

Located in one of the fastest growing areas anywhere. 60 miles from Los Angeles, Calif. On main boulevard, in town of 16,000 population. Ample buildings, approx. 10,000 sq. ft. under roof. Yearly gross over $100,000; high net profits. Prefer to sell land, inventory, equipment and business on one deal. $30,000 cash required. Books open to principals only.

Address Box C-2306. Calilornia Lumber Merchant 108 West 6th St.. Room 508, Los Aneeles 14. Calif.

Long-esfablishedr Lumber and Bldg. Mtls. Yard FOR SALE

Located in fast.growing Southern Santa Clara County; 27,000 sq. ft., railroad lease with spur track. Sale includes 10,000 sq, ft. buildings and undercover storage valued at $5,00G-plus inventory at current market value. Sale of two trucks and offrce equiprnent optional. Must be cash sale.

Address Box C-2423, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

21' Chris-Craft Express Cruiser. Fully equipped and completely refinished. All extras. Priced for quick sale.

Call DON at Klmberly 2-3595; Los Angeles

FOR SALE

Lumber Truck. 1951 cab over White No. 3Ol4 series. 2-axle 8xl4 platform bed with ball-bearing roller on rear. $2,2N. Can be seen at:

MULLIN LUMBER CO.

1950 West Slauson Ave., Ircs Angeles 47, Calif.

Phone: AXminster 4-6191

HysterRossClorkTowmolol

Used-Good or Rebuilt & Guaranteed. 2,0OO-15,00O lb. copcciry.

Hyrter l5O 15,000 lb, cqp., rabuilt & guqrqnteod -..-----..$4700

Hyrrer VT-75...4,000 lb. cop., pneu. lirci, ut€d-good ---.-,-----.--..-----------.$2350

Ror l9 HT 6,000 lb. cop., robuilt ond guoronleed ---------------.-----.---------$2250

Ctork 5,0OO lb. cop., rebuill & guoronteed --------..-.-,.----.$1650

Townotor Ll11 ,,1,000 lb. cop., used-good -..--.-.------.--$1,450 8rg Dtscounls on New Surplus Parls rot Att fildk t ond illodels ol Fotkttltt

NEW SURPTUS PARTS FOR CONSTRUCIION EQUIPIYIENT

Goferpillor - InternqlionolLe lourneou

Loroin - BuckeyeEuclidNotthwettetc.

TERMS AVAILABLE

New 3-Ton Chqin Hoists Spur Georedlo ft. Choin Foll..----!S99 & SONS'INC. .EsTABtlsHED reo6 'I2324 CENTER STREET HOTLYDATE, SOUTH GATE, CAI.IF

NEVADA 6-3322 METCALF 0.3105

Cqlifornio Lumber MERCHANI'IZE All Your Wqnts Here

FOR SALE

Fay & Egan Model 146, combination band rip and re-saw' rollerbearing, motor, starter, extra saw blades, etc'

Alexander Doods 20-spindle Do.vetailing machine, motor' starter' rl" & 3/8" bits.

Mitlison Model 226. 12" five-headed electric moulder.

Calif. Saw Works Cleat Machine, late modEl, ball-bearing, arbor and Speed-Trol feed motors.

L, Power, 16" ball-bearing, direct-motored, jointer.

,Ross Model 15-HTO fork-lift.

Yates-American Model 312 Band Rip Saw.

McCOY MACHINERY

745 South Lincoln St', Stockton 3' Calif.

Phones: HOward 2-7713 (days)-HOward 5-5135 (nites)

For Sa1e-NAILING MACHINE

One Morgan 8-head Nailing Machine; complete with mo'.or, switches. In Excellent condition. BARGAIN-$550.

BIELEC LUMBER COMPANY

1307 E. Valley Blvd. Edgewood 6-2684

Puente, California Edgewood 6-5911

LIQUIDATION S.ALE OF LUMB,ER YA.RD EQUIPMENT r:+g:*_ ]

One--=t*+bT-sliJphard-NileFElectric Hoist, with 25-ft. beam and conductor cable, good as new.

One-l-ton Shephardt-Niles Electric Hoist, with 36-ft. bridge and 160 ft. of track and conductor cable with foor controls; perfect condition.

One Hyster Model MH36378, uses 6O" blocks equipped with safety guards; good condition, capacity 15 tons.

One Hyster Model MH36378, uses 6O" blocks equipped with safety guards; perfect condition, capacity 15 tons.

VALLEY LUMBER COMPANY

P. O. Box 19,[6, Fresno, Calif.

Phone:. 2-714L

f Sorting to Lengths

"Gipo" LUMBER HANDLING crR

* Stick for Air-Dry

I Loading & Unloading

I Free 1955 Printed Rates

HERB INEIER TUTIBER COINPAilY

DOUGTAS FIR, - WHITE FIR, - PINE - R,EDWOOD

Direct Roil - - Truck qnd Troiler Shipments

RYqn l-8181

P.O. Box 731, Arcqdiq, Cqlifornio

TWX Arcqdirr Col7251

FOR SALE

Gerlinger Lift Truck, 8-ton capacity, l9S2 model, 64,, forks, offset carriage, Good condition: 96,250.

TROPICAL & WESTERN LUMBER CO.

4334 Exchange Ave., Los Angeles 58, Calif.

Phone: LOgan 8-2375

FOR SALE

S. A. Woods model 7ALD, 12", five-headed, ball-bearing electric moulder.

American-Columbia No. 9, 49", three-drum, direct-motored, rollfeed sander.

BussNo. 4, 30", four-knifg ball-bearing, direct-motored, double surfacer.

Yates- Model B-2, six-knife, ball-bearing, direct-motored, 30', double surfacer.

Ross Model 70 carrier.

McCOY MACHINERY

745 South Lincoln St., Stockton 3, Calif.

Phones: HOward 2-7713 (d,ays)-HOward 5-5f35 (nites)

BUY_SELL-REPAIR_S ERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed.

COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

How lumber Looks

(Continued from Page 1) ments, 19,165,000 feet; orders, 19,834,000. Shipments were 1.69%, production 4.70% and orders 5.24% above the 3-year average.

Douglas Fir Plywood Assn. reported a 6.6/o drop in orders from the previous week in the lveek ended Oct. 8, while orders were 16/o below production, rvhich itself n'as up 8.7% over 1954. Orders were l4/o belorv the similar week last year. Production in the current week was 100,648,000 feet; orders rvere 84,000,000 feet and the unfilled order file was 552,000,000 feet.

ADVERTISERS INDEX

Lumber 5olec Co. .......--.-......

Lumber 5e.yi<9 Co. Lumbei Teminol, InG. ..--......--......-----------. 3t Lcmber Wholerqlelr..---..-.-........

Ar!n.,

55

Holmes Eureko Lumber Co. ..,-.--.---..--.-..... rt

Holmer Lumber Go., Fred C. ---------.------..66

Hoover Co., A. t. .----.-.-...-.,.--.--,---..-----..-. *

Hughes Brotherr 66

Hyster Compqny ..-..-...- 'l

Independenl Noil & Pocking Co. -....-...... rt

Inlqnd lumber Co. -----.---...,--.----..---.----.-.... !t

Johns-Moville Co.porotion .....-...-..---.--...- I 9

Johnron lumber Co., C. D. .---..--..-.-.-..... *

Jolly Gionl Lcmber Co. -.----..-....---..--.-.-.-.. *

Jordon Sqrh & Door Co., F. L. ...----.-.--.. 64

Kelley, Alberr A. --..-...--------...-....--....-.-,..'t

Kendqll Lumber DiitributoE .---..----.,.-..---.,16

Kochton Plywood & Venee. Co., Inc. .--. rt

Koehl & Son, John W. -.-.---....-.-...-.........-55

Ofren-Corpenfer Lumber Co. .----.-.------------ 67

Oigood, nobe.t 5. .---..----......-.-..-..--..---...-- 53

Ostling Altg, Co. ..---.....-.......-.-------.........-... *

Oxford Lumber Co., lex -.......-.-.......-...-... 67

Pqci0< Coot Agg.egoter, Inc. -....-..,-.---. *

PqGillc Fir 5qler --...-..--...-......-,..------------..-. 46

Pqcifi. Forest Productr, Inc. .-................-... 62

Pqci0r Hqrdwood 50ler Co. -..-....-.-----.---..- 64

Pocific Lumber Co., The-.....-------.-------.-..... lt

Pqciflc Lumber Deoler: Supply, Inc. -----.-. 68

Pocific Werlgrn Iumber Co. --.---...-...-...-..29

Pqciflc Wire Prodcctr Co. ......-...-.,---.,.-.-..48

Po<ifr< Wood PJoductr Co. .-.......--.-------.---. l5

Pqn Asiqtic Troding Co. .-----------..-..-...--..-.. 53

Poul Bunyo lunber Co. .-..-.....--....------.-.. 43

Penberthy Iumber Co. ---.---....---.,.-.-_.--_.--.- 46

Pe.ry Doo. Co. --.------.-----....-..,--.-------......--- 32

Phippr Co., lhe --.-.,...-.--.-..--....-..--.-..-........ 63

Pine Tree Produd! Co. -------...-...-...........-. 'l

Protection Product! Mfg. Co. -.--....-....-....-. *

Roymer & lrtcCubbin Wholesole Lumber.... 6l

RedCedqr Shingle Bureou -....-....-.-.-.......-*

Regol Door Compony -..-..---...-.........-...--..-. *

Ri<ci & Krure Lcmber Co. ------...--..........--. ,t

Rockport Redwood Co. -----------........-........-. 5

Roddir<rqft, Inc. -..--...-.......-.--.---...---..---.-... 33

Ro$ Lumber tclcr ---...--..............-.......--.-.. 54

A. d B. Lumber Scles, Inc., The....YUkoa

Arqqlc nedwood Co.... .YUkon

Boaaell-Wcrd d Kncpp .GArlield

Bonnington Lumber Co. ...YUkon

ChriEleasou Lunber Co...........VAleacic

Dsnl

Drckes Bcy Lumber Co.. Gl.enwood

Edwqrdg Lumber and MIg. Co.....Suttor l-6642

Fcirhurst Lunber Co. (Saa Eclcel) .......Glenwoodd-?334

Gcm€Bton 6 Green Lunber Co.. ...tUniper

Hqmmond

J. E, Higgfius Lumber Co..........VAlencio

BUYER'S GUTDE

SAN FRANCISCO

OAKTAND _ BERKELEY -

LUMBEN Cclilonio Lumber Sqles......... .KElloc 4-1004

Cords Lunber Compcny .Pledmoni 5-8456

Gcmerslon d Green Lumber Co,....KEUog 4-6464

Golden Gqte Lumber Co. (Wclnut Creek) ..YEllowstone 4-4416

Gosslin-Hcrding Lumber Co- (Wclnut Creek) .YEltowstone 4-8?14

Hill d Morton. Inc...... .ANdover l-1077

Kelloy, Albert A, (Alcmedc).....LAkEhuret 2-2754

Loop Lumber 6 Mill Company (Alaneda) .......'.. LAkehurst 3-5550

LUMBER

AnCerson-HcnsoD ....SUnsei l-6178 (Studio City) .STanley 7-4721

Arcqto REdwood Co. (J. I, Beo)..WYoming ll09

Arrow Mill Compcny .ANgeluE 3-7511

Atlqs Lumber C;..-... . iBi"trvigi6

Avram Lunber Co...... ..nydn l-8293 (Lc Ccncdo) Sytvan 0-5545

lcch Lunber Co, ..RAymond 3-1g44

Bcck. l. wilicn Lumber ....i1bn: i:i33i

Bcugh, Ccrl W. (Pcscdeuc) ......Ryd; i-648t

Btiss 6 Gqres Lunber co. RA"-,s"".:iHil3:3131

Brew-sler,-Lyle 6 Asgocictes. .-. .OUnkirt< g-g45j

Brush lnduttdcl Lumber Co.

_ (Montebello) .RAymond 3-3301

Burng Lumber Compcuy... .Wglster S-Sg6i

Ccrr E Co,, L. J. (W. D. Dunaing)...... .Rlchmond 9-8943

George Clough ..TOpcz l-l2gl (rromey) ..LOqcn 8_6659

Conrolidated Lunbar Co.. .. .Rlchmond 9-2141 (Wilrairston) ......NE. 6-1881 Witm. Tet, 4-2687

Cooper Wholescle Lumber Co., W. E. . .......WEbster 6-8238

Dcltou G Co., R. W. (Sau Mcriao) PYrcmid l-2I27

Dcnl d Russell, Sqles Co,........ANgelus 9-0174

Dorover Co,, Inc. ....BRadshcw 2-{i6Z (Beverly HiUs) .....CRestview 4-5103

Essley, D. C, G Son .RAymond 3-ll{7

Eurekt Redwood Lumber Co. (Downey) ......LOgcu 8-3339 TOpoz 9-0993

Fouolaia, Ed., Lunber Co..

Freemcu d Co., SteDboD G. (Newport Becch)

tOS ANGELES

MccDoncld Co., L. W. (Beverlv Hills) ..... BRcdshcw 2-5101

Mcrquart-Wolle Lumber Co... .HOllywood 4-7558

Mcrtin Bros Box Co. (Lumber Div,) (Conpton). ..NEwmark I-8651, NEvcdc 6-2363

McCloud Lumber Co,. .. VErmont 8-4963

Mclntosh Lumber Co. BRcdshaw 2-4353 (Beverly HiUs) .....Cn$tview 5-6634

Meier, Herb Lumber Co. (Arccdic). ...RYan l-8181

Mount V/hitney Lumber Co., Inc... ANgelus 0l7l

Neiman-Reed

Phipps Conpcny, The ..........RAymord 3-5328 E. L. Beitz Co., Oceqn Center Eldg. (Long Becch) .....Long Becch 6-9647 Roddiscralt, Inc,, Lumber Scles Div, .....LOgqn 8-{031 Roy Forest Producls Co. (Vca NuyE) STcte 5-ll4l s 6 s Lumber compcny (Downey).."tffff l:3331

Alqn A. Shively (Gleadcle)....CHcpncn 5-2083 Sourl 3ot Lumber Co.. ..Oebome 6-2261 (Hcwthome) ..ORegon 8-2268

southem Cclilornic Lunber Sqles $iiilil.ilr'

Stdldcrd Lunber Co., Inc. (Inglewood) ..ORegoa 8-21{l

Stanlon, E. t, 4 Son..............ADcms 4-9211

Busco Prime Window Co, (Tustin). .....Klnberly2-0077 So-Ccl Bldg, Molerials

Kendcll Lunber Distributors.....Rlcbmond 9-5341

LawreacE-Pbilios Lumber Co. (Beverty HiU:) ....BRcdsbcw 2-4377

Lerrctl Lumber Compcay........RAynond 3-4727

The Long-Bell L,umber Co. ........DUakirk 7-1347

Los Angeles Dry Kiln Storcge, Inc.

ANgelus 3-6273

Loe Augeles Lunber, Iac.........MAdison 6-9134

Log-Ccl Lunbcr Co...... .LOgcn 5-5311

Lumber Mill 6 Supply Co, .trNgelus g-3280 ANgelus 3-6503

SYccnore 5-11349

\f,teslerq Mill G Lumber Co... ANselus 2-4148

Weyerhceuser Scles Co.. .. .Blchmond 8-6fgl

E. U. Wheelock, lnc. .... .Mlchigcn 213?

Wbiie Lumber Co., Hcrry H......Blcbmoad 8-53G1

Winton Lunber Scles Co.........Al{gelus 3-6951

E. K. Wood Lunber Co. (Whittier) ....BAymond 3-'1801-OXIord {-7{83

CNESOTED I.I'MBER-POLES_PILINGS-TIES

Bcxter, I, H. d Co....... Koppers Conpcny Inc, Warren Southwssl, hc.. .., (Wilmington)