Here Are The Top Men Of L"ong-Bell

This excellent picture is an unusual one, since it shol'l's grouped together the top men of the Long-Bell Lumber Company. It includes the officers, the board of directors, and all the other top key men of the great organization that makes its headquarters in both Kansas City, Missouri, and Longview, Washington.

With the Long-Bell Lumber Company, turnover of top flight officers has always been very small. There are many men in this picture that have spent their entire business lives in the Long-Bell organization. The Publisher of this magazine has known many of them personally for more than forty years.

This picture was taken recently at Longview when ali these key men gathered for a week to discuss their favoritc subject-Long-Bell. They are, reading left to right, front row: Jesse Andrews, general counsel and director, Houston, Texas; S. M. Morris, advisory committee and director, Longview; J. M. White, president, Longview; M. B. Nelson, advisory committee and director, Longview and Kansas City; L. L. Chipman, advisory .committee and director, Longview, and L. C. Smith, vice president and director, Kansas City. Standing, left to right: Leo Johnson, mana- ger, Sash and Door department, Oklahoma City, Oklahoma: R. A. Ellis, secretary-treasurer and director, Kansas City; C. E. Lombardi, director, Kansas City; V. C. Holbrook, general manager, Southern Divisions, Kansas City; J. D. Leland, vice president and director, Longview; D. R. Bodwell, nianager, Eastern Sales, Kansas City; John Mantle, general manager, Weed Division, Weed, California; Bud Everitt, manager, retail store, Enid, Oklahoma; E. H. Houston, vice president and director, Longview and Kansas City; R. F. Morse, vice president; Tom Mardahl, superintendent of manufacture, \Meed Division, Weed, California; B. W. Runkel, manager, Wood Preserving Sales, Western Divisions, Longview; Hugh Kaufman, division manageF, Retail department, Enid, Oklahoma; John F. Everitt, assistant general manager, retail department, Enid, Oklahoma; T. E. Heppenstall, chief production engineer, T-ongvierv; J. H. Kenesson, general manager, Longview Division, Longview; D. E. Mclean, legal department, Longview ; F. L. Foval, manager Factory Sales, Longview; C. B. Sweet, division manager, retail department, Longview; T. A. Deal, manager, Wholesale Department, Longview; C. E. Hadley, manag'er, Western Sales, Longview, and L. G. Everitt, vice president and director, Kansas City. ijiiij,if i,'';'::,,,;,,, 9';, I :.,..r,rj ': I'

: : : : i :s.9PF.n:F|i:b'td ji ilt€;cr.isiritil exorior'

I .,,,. l4u ii,yid""; :ilry,""a-ililh ;ed; ' " t,' ruinie{i.r,usrb*';'r*',"livi;;;bp"d '',';, ; eher1ct,gtUit'#s'riSi1-. i*i"-,turfr'

I, i'', I, l'ls'Ua;4 ;1 1q9_ tior tt'ef ;*tai+o*,9f all i::i,:,: [i.U"s; g,U-ouqi,ig; iii iiir i*.lotu'.;, 1,,. I ;, ', *1uaa1l;qt+, ffblei bn *a*l'i;'1t,1. ; $;,;111;jg't**#itr+iqr*il]i':+*e,'irl.r+ l

[ii;'i]iild$frsiiir';1ir${liffs{fig':f,fr,;':i i

Distributed to retait lumber dealers in california by I rr: ii",: ifbtslBficcraidi+biir{ri*:,,i*iitirdf :: : I: rll ti.';.j;jig,*fl#*i","'iirp+i;ilrri',.o''ilji].i//@6,,-, ffiiJ;jili*fuit#tidE;*fgrrintl*itr|*ii:;jjg

; I; ; i t.i i.,:

Ft:tr:f,; } ij!n;.;;.,.,il

6-3s4o ooklond 7, colifornio iliiiijif;;l{s"tfffii#$13ryttitsfse$i:ii Ii::$

By Jack Dionne

,r *-Chinese Press.

An old friend of mine is running for Lieutenant Governor of Texas. His announcement says that he is appealing for the votes of the wicked, tlne lazy, and the poor. He thinks if he lands those, that the combined votes of the good, the ambitious, and the rich will hardly be worth counting' :k :F ,.( f've forgotten who it was that said, "We are all of us in the gutter; but some of us are looking up at the stars." But whoever it was, I lik*e if *

His idea is worth mulling over, for it is interesting. For fear of being dubbed a pessimist I shall not attempt here to estimate by what margin he would win the election; but it would be a long-shot in any horse race. That the poor outnumber the rich at least a hundred to one-we know. Just what the odds would be between the.wicked and the good, and between the lazy and the energetic, would depend on your Ot:".1a opinion of the human race.

Arthur Brisbane, famous newspaper man, used to say that all a man needed to become an outstanding advertising writer was a brain and a set of Shakespeare. He thought that a comrnand of language and the ability to use it intelligently were the great assets of an ad man; that Shakespeare could supply the command of language, but yorr had to furnish the brain ion instinctively comes to a man who has been reading the quoted words of Churchill for a couple of evenings, like I have. *{<+

Advertising is as old as civilization. The rainbow, so the Bible says, was the first color ad, guaranteeing that the earth would never again be destroyed by flood. H. G. Wells, great historian, says that the original religious advertiser was St. Paul, raising his voice in Athens to proclaim his God, and acquaint the pagans with Him. When a mighty Asiatic potentate wrote in advance the inscription to be plaied on his own tomb reading-'rf am Cyrus -Oh Man !" he became the first great biographical advertiser. And the mighty Caesar, writing the proceedings of the Roman Senate upon the very walls of Rome, became the original political display ad writer.

I would offer to thinking people just here and now a bit of advice: treat yourself to a copy of a book published by Houghton Mifflin Company, of Boston, the "Maxims & Reflections of Winston Churchill." You will keep it all your life, and treasure it as a storehouse of magnificent thoughts, clothed in the finest English that any man has spoken since any man now living can remember. An ambitious advertising man could use that book as his textbook of vigorous, courageous, inspired language, and write himself some very fine stuff.* *

The book f mention is filled with quotations from the speeches and writings of Mr. Churchill, most of them brief, all of them filled with magnificent thoughts, couched in such words as only Churchill knows how to use. Truly he is a master word wrangler, and phrase raper. You read it slowly and thoughtfully, and the things he says stick in your mind. That's the test.

There is a forewora to tnJ ulot *ritt.r, by one of the authors, Colin Coote, which itself is worth the price of admission several times over, because he draws you a very unusual word picture of Churchill. It is an editorial, and essay regarding the staunch Englishman that helps illuminate the book that follows. He concludes his essay with these words: "The prayer in history which suits him best is surely the prayer of La Hire: 'Sir God, I pray You to do to La Hire as La Hire would do to You if You were La Hire, and La Hire were.God."'

Mr. Coote explain" tr,"l "l .t1"." Mr. Churchill, in his strongest phrases, comes close to taking for his own the famous words of men of earlier days, but adds, with truth, that all great thinkers, speakers, and writers may be so charged. For instance, Churchill's oft-quoted words that he spoke in England's darkest hour when he promised the British people "blood, toil, sweat, and tears," ring like the immortal words of Garibaldi when he said, "soldiers, what . I have to offer you is fatigue, danger, struggle, and death."

And when he said at that same time that Britain would "fight on the beaches, in the hills, in the streets," he could

Getting back to Brisbane's suggestion about the two have been taking a page from the French Clemenceau things needed to be a star advertising man, I have the when, during World War One, he promised the invading feeling at the moment that you could substitute the name Germans that-"I shall fight in front of Paris, in Paris, of Winston Churchill for that of Bill Shakespeare, and you behind Paris." Mr. Coote believes that the resonant elowouldn't weaken the combination in the least. That opin- quence of Churchill is terrifically alike to that of Cicero;