E. U. Wheelock, lncorporcrted

WHOTEI'AIE TUMBER sfNcE t9t8

145 So. Grond Avenue Los Angeles 12

Telephone itlchigon 2137

GOSSI.IN.HARDIIIG I.UMBER COMPATIY

35O 'E' STREEI Eureko

Henry Harding Mllton Britl Eurcko 473J Eur*o 3725-W

WEST COAST tUfiTBER AND TItrIBER PRODUCTS

75O THORNTON SIREET Scn Leondro, Colifornio LOckhqven 9-1651

Teletype OA 251

625 ROWAN BUITDING Los Angeles 13 Andy Donovcn llAdison 9-2355

REDWOOD - DOUGTAS FIR - PONDEROSA PINE

Poles - Piling - Ties - Shingles

PONDEROSA PINE fiTOULDINGS

QUAIJTY--Jt{cele Bros. Mouldings cre unexcelled lor Unilormity, Snooth Finisb" cnd Solt Texture.

SERVICE-The pcrtteras you wtnt, when you wcmt them. Prompt delivery to your ycrd FREE in lhe loccl trcrde crecr.

"AsIc Our kesent Customers, Then See For Yourself"

MAPLE

Whittier 44003

WHOI-FSAI.ERS Whittier 617 Putncm Drive

Establishes Additional Plant In Canada to Make Etchwood

ly selected Douglas fir plywood in at one end and delivers it burnished to a satiny gloss with the hardwood grain gleaming in a raised relief that gives a three dimensional effect.

Becausse the softwood is brushed away leaving a hard surface, the plywood will take any finish economically and, in fact, can be merely waxed. Unlike many other decorative plywoods, there are no splinters or rough projections to contend with. The process delivers what is in efiect a hardwood plywood from Douglas fir.

Latest orders on a mass basis for Etchwood came from the Kaiser Home Development, following the decision of Architects Wurdeman and Becket to use the product in this huge home building project.

Celotex Duck

To illustrate the double-waterproofing of Celotex Insulating Sheathing, a whimsical little duck carrying an opened umbrella broke into the Company's trade publication advertising in June.

The duck quickly caught the fancy of dealers and builders throughout the country and has become a symbol of the super-waterproof properties of the Celotex product. Consequently, The Celotex Corporation has prepared two novel and effective sales promotional pieces built around this interest-attracting character.

The first of these is an attractive easel-type counter card attached to which are actual samples of Celotex I inch and 25i32 inch Insulating Sheathing. The card briefly tells the advantages of this quality building material. Supplementing the card is a small stamp bearing the likeness of tlre appealing little duck and gummed on the reverse side. These are available through request to the company in quantities for affixing to correspondence, invoices, etc.

Terrible Twenty GolI Tournament

\Vith the establishment of an additional manufacturing plant in Canada, Etchwood is norv available in quantity on an international basis, according to Norman Davidson, president of the Davidson Ply'ivood and Lumber Co., Los Angeles.

"Etchwood has proven even more popular than we imagined when we developed the process," Davidson said, "with tl-re result that demand increased by leaps and bounds. Our I-os Angeles plant was soon operating at capacity to fill orders from West Coast and Eastern points. 'Ihe nerv Canadian operation, plus nation-wide distribution centers, now makes it possible to ship economically to any point in the country.

"The great plywood industry of the West has taken a keen interest in Etchwood because of the way it opens hitherto untapped markets for Douglas fir plywood. As more lumber dealers and consumers discover Etchwood, the demand for Douglas fir plywood treated with our process will vastly increase."

Etchr'r'ood is the unique development of Norman and Jack Davidson, with Clifford McElroy. A huge machine, in which are set individually powered brushes, takes high-

The Terrible Twenty held its 280th golf tournament at the Oakmont Country Club, Glendale, on Tuesday afternoon, September 27, with Bill Ream as host.

Bob Osgood was the winner of the first prize, turning in a net 70 score. The second prize u'ent to Bob Mason witlr a net score of 71. The tie for first prize at the August tournament between George Lockwood and Clarence Bohnhoff was played off and was won by George Lockwood.

The October tournament will be played at Pebble Beach on the Monterey Peninsula.

Shingle Business Good

W. W. (8i11) Woodbridge, manager of the Red Cedar Shingle Bureau, Seattle, was a Los Angeles visitor around the first of the month where he spent a {ew days on business. He reports that the demand for red cedar shingles is better than it has been for the last three years.

Chcrnge ol Address

The Maclea Lumber Company announces new Pacific Coast address is 852 Monadnock Francisco. The telephone number is YUkon that their Bldg., San 2-4913.