Power Saw Aids Forest Progress

Appointed \Tholetale Distributor Of Masonite Products

Western Hardwood Lumber Co., Los Angeles, announces that they are now handling Masonite Products for wholesale distribution to the lumber trade.

The l\{asonite line has been added to other lines such as insulation materials, IJpson boards, and Sisalkraft.

These items added to the company's present line of softwood and hardwood plywoods, hardwood lumber and flooring make a completely rounded-out dealers' service.

Additional lines are in process of being added which will complete a one-stop dealer service.

The company's new Westhard solid Philippine Mahogany wall paneling is now being manufactured at their big plant at 2014 East 15th Street, Los Angeles 21. This Westhard paneling is the answer to the desire of many people to use solid hardwood panels for rich interior wall finishes in their homes. It will also appeal to architects for use in store interiors, hotels, and public buildings of all kinds.

A thousand things go to make progress in forestry; providing the more wood per tree today and promising more trees per acre for tomorrow. One of the things is the power saw Tor timber falling.

Ifere Forester Bill Eastman and Timber Faller Carl Petersen are talking about forestry and logging before the falling of an aged Douglas fir is started. fn their hands is section from a falling-saw chain, with its widely spaced teeth uppermost and its track-lugs pointing downward.

There are now 600 foresters and 12,N0 timber fallers employed by the forest industries in the Douglas fir region, (Western Washington and Oregon)-

Since the war the use of powered chain saws for the falling of big trees in the Douglas fir region has become general. Light metals, modern design, efifrcient motors, combine to make a tool that the most rugged conservatives among old loggers have accepted.

The labor-saving features of the power saw are well known. Where does forestry come into the picture?

All over the West Coast of Oregon and Washington there are large areas of early day logging on which the new growth has reached sawtimber size. Among these trees many huge fir stumps that were made 50 or 6O years ago still stand. Usually they are "two springboards" high, sometimes three. Even in the second growth of the I92O's and recent years the stumps left over from cutting with ax and muscle-powered saws still represent much loss of wood.

With the power saw, cutting is possible closer to the ground. This simply means a yield of more wood per tree in timber harvesting. Ground-level power-saw stumps give seedlings more light and room to grow, making more trees, more wood per acre, for tomorrow.

This is why Forester Eastman and Faller Peterson look at the cutting rig of the power saw with such pleased grins on their faces.

"Saves backaches, too," Carl Peterson says.

Lumber Dealer's Advertising Service

"More aggressive selling" is the timely keynote of the September, t949 Lumber Dealers' Advertising Service currently being mailed to retail lumber dealers throughout the United States. This latest issue is the seventh to be published by West Coast Woods since 1945. Requests for the increasingly popular free service have doubled during the past six months.

In the September issue 15 mats of one and two column widths and varying depths are featured. A layout suggestion section shows how the mats can be embodied in the dealer's own local newspaper advertising. Proofs of over 100 free mats, offered by. Wgst Coast Woods, are still available, as is a special dealers' mat service which stresses the "Build Your Home Now" theme.

Lumber Dealers' Advertising Service for September, 1949 ofiers other promotional material including posters, radio spot announcements and consumer booklets, and may be .obtained by writing West Coast Woods, 1410 S' W. Morrison St., Portland 5, Oregon.

Gus Hoover's Dcrughter Hcrs Twin Sons

Gus Hoover, of Los Angeles, received a telephone call from Vienna, Austria, on October 5th, notifying him that his only daughter, Mrs. Clinton ("Ole") Olson, had just given birth to twin sons.. Mr. Olson is with the Federal Government, and has been located in Vienna for the past year.

The surprising new arrivals give young-old Grandpa Hoover a fairly tight hold on the grandfather championship in Southern California lumber ranks. Mrs' Olson also has a young daughter, while the lfoover boys, Dick and Bob, have a total of six children. This gives Gus nine youngsters to call him "Grandpa." The Hoover sons are well known as salesmen for "GrandPa".