Employees Join to Re-Open a Modern BuildingMaterials Center at New Location

66RACK BY POPULAR DEMAND" tells u the story of an oldline southern California retailer that re-opened for business at a brand new store last month in Eagle Rock, Calif.

Eagle Rock Lumber Company, which operated at the same old stand for over half a century, closed up shop last year when their property became just too valuable to continue operation.

The original company, founded in 1912, was operated for most of that period by Emil Swanson and in later vears bv his son, North. When the Swansons eot a tempting offer last year from the devetpers of a shopping center, they sold out and went out of business.

Three employees of the store, however, refused to give up when the store closed. They began planning and organizing to re-open the business at a new locationjust across the street from the old yard. Their dreams were realized last month when the new partners hosted a grand opening ceremony at the modern new store. ooWe're sure glad you're backr" was the prevailing sentiment among the hundreds of customers who stopped by during the grand opening, according to Lew Shorrnanno president of the new Eagle Rock store.

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Masonite Dealers! Win Ford M

Color TV in Masonite's MATCI{ 'N VVIN TV COMMER,CIAL CONTEST as featured. on NBC's "Tonight" Show starring Johnny Garson

Your entry form is in the mail. Fill it out and mail it back and you're in on Masonite's big Match'N Win TV Commercial Contest. And so are your employees. Here's the general idea: For your name, and each employee name you send in on the entry blank, you will receive a number. Then watch Johnny Carson sell Masonite Royalcote paneling on his "Tonight" TV show, seen in six million homes nightly. At the start of certain Masonite TV commercials (you'll be given the dates later on) a number will be clued by Johnny Carson. If that number matches yours -you've won! And you have three chances to win! A FORD MUSTANG! A COLOR TV SET! It's Masonite's Match'N Win TV Com- mercial Contest exclusively for you Masonite dealers and your employees. LOOK FOR THE LETTER CONTAINING YOUR ENTRY FORM. If you haven't received your letter by October 10, 1965, call your Masonite salesman, or write to Masonite Corporation, 29 N. Wacker Dr., Chicago, Ill. 60606. Ask for Match 'N Win Contest entry form. And good luck ! Contest void where prohibited by law.