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Products, promotions qnd sq/es sids you cc,n use to build sales qnd profits!
2'6" tn sustain loads of up to 120 lbs., per square foot. Four semi-opaque colors are ovailable for rhaximum shade, plus two high- ly translucent colors for installations re- the list of materials to be purchased from the dealer and instructions for do-it-yourselfers, is available in quantity.
Construction of the room-divider planter is by nailing Roxite panels onto a wooden frame. The non-porous panels with lockedin colors of Georgia marble or Sierra blend never need painting.
The special offer of Rodte planter for dealer floor display is 387a,, lriglr., E2tb" long and tEV+" wide.
\trRITE: Roxite Room Dividers, Bolen International, Inc., 5238 W. Belmont, Chicago, Illinois.
Bi-Folds Sove Point Costs
Create Dozens of Individual Fence Designs pact cartons for easy handling. EacL unit contains posts, rails and slats to erect 8-foot section. Complete dlrections for fast, easy assembly are supplied with package. Nominal heights are 4,5 and 6 feet.
Slats and rails are Penta-treated for long- er life, termite protection and water repellancy. The customer may readily finish to any desired color or stain.
IYRITE: Potlatch Forests, Inc., Wood $,9duets Div., P.O. Box 88b0, Chicago, Ill. 60666.
low-Cost Fibergloss Fencing
Fences can be built inexpensively from a new,- low-cost, high-performance, ffberglass reinforced paneling (FRP) which has -been tested to withstand the heaviest snow and wind loads, It also contains built-in weather_ resistant color, eliminating annual re-paint_ rng.
_ Filon Corporation, world,s largest manufacturer of FRP, has designated this mater- ial to be Tlpe 5000.
Fencing is not the only application for the acrylated panels. They can be _used in patio roofa, awnings and windbreaks or dividers of all sizes.
The panels are designed to fit ra,fters spaced 2' on centar, with crossbracing every quiring greater degrees of light. Ttre 21/zinch corrugated panels are available in 8,, 10'and 12' lengths.
"Type 5000 broadens the choice available to builders and contractors in selecting fiberglass panels," reports l.ilon's Ha-rota Hartman. "In addition to economy-priced, general purpose materialS, they can obtain materials with superior qualities such as Filoplated panels with l5,year performance warranty, fences and windbreaks in continuous lengths of cross-corrugated Rolo!te, pre-fabricated Filite luminow ceiling diffuser panels and a wide choice of colors and sizes in our standard Fiberpane line.,, WRITE: Filon Corp., Dept. 5060, 12g3g S. Van Ness Ave., Hawthorne. Calif.
Portqble Room-Divider Plqnter
The- first portable room-divider planter that looks and feels like stone hai been introduced by Bolen International, fnc., manufacturers of Roxite Fiberglas Stone Panels. Weighing only 77 lbs., the roomdivider will be sold by building materials dealers completely assembled at $99.80 (suggested retail) or as a do-it-yourself kit for approximately g6?.b9.
Factory pre-finished bi-fold wardrobe doors not only add up to substantial savings in paint costs, but provide building contractors with the most efective merchandising tool since built-in kitchens. according to A. J. McKeon, manager of the building materials division for Roberts Consolidated Industries, Inc.
An outstanding example of this double-
Completely Assembled Unit Sells for 999.50, Retail
The No. 300 Roxite room divider is es- pecially effective in screening-off kitchen, living and dining room areas in homes and offices. A -se_lfJiguidating floor display sample available to dealers demonstr-ate-s uses of Roxite panels which are made with crushed natural stone imbedded in toueh fiberglass. A full-color brochure, includiig ocroBER, t965
Prefinishing saves contractor g4 per opening edged benefit was achieved recently, McKeon reported, with installation of Roberts' new mirrored bi-fold doors in 76 single residence units at Blue Ridge Terrace in Sylmar, Calif.
Because the bi-folds are factory pre-finished on both sides, the contractor saved approximately $4 per opening in paint costs alone.
"Pre-finished doors eliminate the need for sizing, paint finishing, delay for drying time, trimming and touch up. In addition,,, McKeon continued, "women especially ap- preciate the decorative appearanrce, as well as the convenience of full-length mirrored doors in their bedrooms. The mirror panels can be so easily adjusted to provide fulllength front, back, and side-viewing.,, Roberts' minored bi-folds are available in three distinct styles: the fulllouvered Vogue (shown in photo above), the halflouvered Patrician, and the flush-style Moderne.
WRITE: Dept. 4256, Roberts Consolidated Industries, Inc., 600 No. Baldwin park Blvd., City of Industry, Calif. 91?4?.
Flome Gum lotest Pcneling ldeo idea in decorative hardwood
The 1966 plywood wall gum with a paneling is "chateau" flame permanent factory finish. depending upon the pattern. Attractive plain textures and one design of hand decorated gold veining add beauty to room interiors.
WRITE: Polyplastex United, Inc., 8?0 Springfeld Rd., Union, N.J. 07083.
Antique Brqss Finish locksets
Availability of an antique brass finish for entrance and storm door locksets has been announced by Dexter Industries.
Potino Finish lends 3-D Efrect no Weldwood Prefinished line
A new finish has been designed for U.S. Plywood's deluxe walnut, cherry, Salem Korina, birch and red oak paneling. These top-of-theJine Weldwood prefinished -pan- elJ now feature Patina 2 finish as well as new, wide grooves.
Patina 2 is a 30-step manufacturing process designed to emphasize the planked appearance achieved with the wider grooles. By toning veneers dramatically from plalk to plank, the clear, matte, Iacquer finish lends a three-dimensional character to panels.
"This multi-step finish, the latest advance in wood finishing technology, was developed to provide a beautiful, hard-wearing surface forl these premium panels," say's Deane
New Decorative Paneling Has Factory Finish Georgia-Pacific, the manufacturer, describes the gumwood as "wildly beautiful with strong grain variations."
Other new "chateau" type panels with the extra-wide stained grooves are knotty golden elm and glacier oak, both with more subdued grain patterns. Also being added to the prestige list of new wall ideas is continental inlaid elm, made of rotary-cut elm with a walnut toned inlay strip every 16 inches.
1YRITE : Georgia-Pacific, Equitable Building, Portland 4, Oregon.
Decorotive Fibergloss Sheeting
Polyplastex United, Inc., manufacturer of Decorative Fiberglass sheeting, announces a new promotion for building material dealers and lumber yards. Ttre firm has designed a special self-service tubular steel floor display rack to hold three ?5-foot rolls
For Entrance and Storm Door Installation
The finish, Antique Brass 7A, was- r-ecently introduced on interior Dexter locksetsis now available on Dexter 8000 and 840,0 entrance handle sets and on the Dexter 1159 storm door lockset.
The development permits matching antique brass finish on all locksets throughout a residence, according to the company'
WRITE: Dexter Lock Div', Dexter Industries, Inc., 160'1 Madison Ave. S. E', Grand Rapids, Mich. 49502'
Glu€n Adhesive Counler DisPloY
Wilhold Glues has a colorful and compact counter display unit for their new Glu-On Panel Adhesive. Shipped ready for display,
Brink, hardwood plywood marketing manager,
"'Combinations of properties in the formula enhance the interesting wood characteristics and rich colors found in Gold Label' top-of-the-line paneling and at the same time provide maximum protection to veneers."
Charter and Classic lines of paneling feature Patina !a super-hard, lacquer finish similar to Patina 2 but designed specifically to enhance the color and grain of these particular woods. 'Charter panels with the natural knots and burls of the wood are available in persimmon, pecan, walnut,
Decorative Fiberglass Floor Merchandiser is Free of 48" wide decorative fiberglass sheeting.
The rack with display header, promotion literature and steel cutter bar is'supplied to retailers through the firm's distributors with an initial order of three rolls of the material in any of five patterns' The rack measures 52" wide,18" deep and 66" high. firis is the first time that fiberglass sheeting has been offered in easy-to-handle semirigid roll form.
\Mith this new promotion decorative fiberglass becomes available to the homeownel and hgme craftsman by the yard at a retail selling price of 99d per running foot. It has been used for years by leatling architects and interior desigrrers for translucent screens, shutter panel inserts, room dividers, filigree, indirect lighting, luminous ceilings, window treatments and many other interior applications.
The material is a vinyl coated fiberglass matte, approximately .0L7" to .025" thick,
Handy Counter Display Holds 12 Cartridges
the unit holds one dozen 12 oz. cartridges, illustrated in full color. The tubes are double aluminum foil wrapped with a rolled metal seal ring at the base to assure longer shelf life. Complete application instructions, and suggestions for other uses' are on every tube,
The attractive display sells a maximum of product in a minimum of counter space' It measures only 18 inches high, 8 inches wide and 6% inches deeP'
WRITE: Wilhold Glues, Inc., 678 Clover St., Los Angeles, Calif' 90031.

Deluxe Oak Panels Show Dramatic Patina Effect cheny, oak and birch veneers. The Classic line of luxury woods comes in Brazilian rosewood, wormy chestnut, butternut and teak.
WRITE: United States Plywood CorP., ??? Third Ave., New York' N.Y. 10017.
New Hordboord Ponels Added to Royolcofe Line
Two innovations in hardboard are being introduced this month by Masonite Corp. with its new Pecky Teak and Diplomat Paneled Walnut additions to the Royalcote line of decorator wall panels.
Pecky Teak is the first embossed woodgrained hardboard on the market, the company said, while Diplomat Paneled Walnut is the first hardboard developed with a "bookmatched" grain pattern.
Somewhat lighter than Masonite's present Royalcote Teak, new Pecky Teak is a rich medium brown, "warm and woody,' in appearance. Random grooves and color-coordinated fissures give the panels a patina of aged and mellow teak,
Offered in 4 by 8 ft. size, Pecky Teak is ideally suited for high-style decor in such
Diplomat Paneled Walnut areas as -dining and living rooms, foyers, accent walls and dens.
Diplomat Paneled 'Walnut, in comparison, is a contemporary designed panelirrg of ocroBEr, t965 completely natural walnut tones' It features "bookmatchedt' grain patterns with a "mirrored" repetition at 16 in. intervals. Deep half-inch wide black grooves at each 16 in. segment give the appearance of planked paneling set out from the wall in relief.

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The new type walnut panels are ideal for professional, commereial, institutional and office interi6rs where a clean, uncluttered contenporary rnotif is wanted, as well as living areas of the home. The product is offered in 4 ft. widths and lengths of ?, 8, and 10 ft.
In an introductory promotion, Masonite is ofrering a free, portable diplayer with two full-size panel inserts. Also included, for participating dealers, is a free case of cartridge adhesive and moldings'
WRITE: Masonite Corp.,29 No. Wacker Dr., Chicago, Ill. 60606.
