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Son lorenzo lumber Gompony Opens Exponded New Yqrd

Santa Cruz, Calif.-Grand opening and open house of the new San Lorenzo Lumber Company headquarters were held Friday and Saturday, August 19-20, at 41st Ave. and the Santa Cruz-Watsonville Freeway. The official opening of the new buildings marked a huge expansion from the former offices at t26l Soquel Ave., according to Robert Butcher, who is the manager and a co-owner of the business with the Steiner Lumber Co., Oroville, Calif.

Under roof of the post-and-beam wood building are some 3720 sq. ft. of spacious modern sales area and 6400 sq. ft. of storage area. An additional storage building has 3360 sq. ft. of floor space. The new facilities cost more than $100,000. The yard, which handles building supplies for commercial contractors and the do-it-yourself trade, maintains a million b.f. of lumber in stock. Manager Butcher will also make it a policy to maintain the latest materials.

A feature of the new building is the use of wood paneling in the sales area to show actual installations, including species of cherry, walnut, oak, birch, ash and mahogany. The firm, which moved to the new three-acre site in July, employs 14 persons, including Malcolm Hayford and ,Joe Dutra, who were pictured with Dealer Butcher in the announcement in The Santa Cruz Sentinel-News.

The Open Ffouse hours at the new yard were 8:00 a.m.I 6:00 p.m., both days, and many valuable awards were given.

Bob Butcher and the Steiner Lumber Co. have had the yard since 1957 but its history extends back far beyond that. According to Butcher, it received the present name in 1936 when owned by the late James M. Maddock. Before that the yard was known as the Sunnyside Lumber Co. Back further, Tilden Lumber Company operated the retail yard. At the turn of the century the operation was a sawmill and box factory.

, Dealer Butcher went to Santa Cruz in 7917 with his parents, completed school work in various logging returned to San Cruz in McCormick Ave. with his there and then left the area and'sawmill enterprises until 1957. He makes his home at wife and five children.

-National Foresf Producfs Week October 16'22-

Ted Allen fo Monqge New DePclilmenl For VqncouverPlywood Speciolties

Vancouver Plylvood Co. has established a specialties sales department with Ted Allen (right) as manager, amnounces Donald I. Plummer, 8:eneral manag'er of the expanding plywood and lumber sales organization located in Vancouver. Washington.

The new department will handle the national sales of hardboard, particle board, specialty plywoods, imports such as lauan, and other exotic woods. These products, along with fir plYwood, will be distributed through the distributors and jobbers established by Vanply during its many years of sales activities. It is anticipated that the new specialty products will be marketed under the Vanply trademark with Vancouver Plywood acting as a sales agent for selected producers of these items.

Allen has been engaged in lumber and plyi;vood sales for a number of years. He goes to Vanply from Los Angeles, where he was in charge of plywood sales for a large import firm.

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He will work in close cooperation with Vanply's import division, which is headed by John Vanguard.

Vancouver Plywood Co., now the fifth largest pl5rwood sales organization in the United States, according' to Plummer, represents a number of leading mills in the West which produce interior, exterior, marine, sheathing, hardwoods and specialties.