I(ATBAB LUIUIBER GCD.

Mrtts AT: Fredonia . Flagsfaff Holbrook year, Fahrenkrog noted, he has eliminated six such "suspect" lines in his warehouses.

The interesting discussion involving a distributor's major investment (and his most neglected)-merchandise-concluded with a reminder of the National Building Material Distributors Assn. 9th annual convention, November 16-19, at the Palmer House in Chicago, with a registration of 900 distributors and manufacturers anticipated.

-National Forest Producls Week . . October 16'22-

Inlond Empire Hoo-Hoo Glub Holds

Annuol Election Meet in Beoumont

Inland Empire Hoo-Hoo Club 117 scheduled its annual Election of Officers meeting for September 23 at the Rusty Lantern in Beaumont, Calif., and it is hoped the results may be available for the next issue. A new procedure was adopted this year with the installation of the 1960-61 officers to be made at the same meeting. The dinner menu at 7;29 p.m. was steaks at $4.50 per.

Nominated in advance had been the following candidates:

President: Bert Adams, Adams Lumber Co., San Bernardino; Vice-President: Jerry Westphal, Inland Building Materials Co., Bloomington; Secretary: Rod Wilson, Cresmer MfS. Co., Riverside; Treasurer: Scott Mclntyre, Rialto (Calif.) Lumber Co.

Candidates for three directors, also nominated at the previous July meeting, were to be elected from these nominees:

Dfckens 5-2897

$9M{3G o%

Harley Hart, Inland Lumber Co., Bloomington; Ike Stenerson, Palm Springs (Calif.) Builders Supply; Terry \Mare, Corona (Calif.) Lumber Co.; Don Greenslade, Hale & Greenslade, Calimesa; Ed }Iearn, Jim Richardson Lumber Co., Corona; Glenn McConnell, Apple Valley (Calif.) Lumber Co., and Tom Baker, Dill Lumber Co., Bloomington.

The early election and installation of ofificers was designed to allow more time than heretofore-for the January Concat meeting, reports the outgoing secretary, Don De Armond of Cresmer Mfg. Co.

-Nalional Foresl Products Week . . Ocfober l6-22-

Al Wilson Joins Soles Force of Southern Colifornio Lumber Soles

Al Wilson has joined the ever-growing sales force of Southern California Lumber Sales, Monrovia, Calif., and will primarily represent the wholesale firm in San Bernardino, Riverside and San Diego counties, reports Manager "Frosty" Foster. He has become well-known to the Southern California retailers and industrials through sales among them during the past four years. Before that, he served customers in the Detroit area for nearly 20 years as a lumber salesman and owner of a wholesale distribution yard. The new SCLS phone number is Elliott 7-21!1, 9t the toll-free phone from Los Angeles: MUrray l-3597. Al Wilson is also listing his home phone (Riverside): OVerland 4-2818.

Dealers Supply Ine.

25914 President Ave., Horbor City, Colif. P.O. Box 667

DAvenporf 6-6273

Telephones: SPruce 5-3461

TErminol3-6183

IVlonufocturers ond Jobbers of SASH AND DOORS

TO THE RETAIT LUTiIBER DEATER

ATONE?

yes! all by ourselves!

That's the way we want it we're independent, free to handle the products we know will serve you best. If we were tied down to the distribution of one maker's materials, we'd have to try to sell them to you, even though we knew some other brand might be better for your needs. We are responsible for our recommendations: so we stav free to serve our customers best. PLYWOOD . FORMICA . . . SIMPSON

Long-Bell Division Adds Two Solesmen fo Coliforniq Areqs

Two members of the Long-Bell Divison general sales offices at Longview, Wash., Oliver R. Mellein and Alfred N. Regalia, have been assigned to Long-Bell product sales territories in California, which increases Long-Bell sales representation in lumber and plywood products from three to five men in the huge California lumber market.

Nlellein, a 2S-year Long-Bell veteran, will work out of Los Angeles. He will assist the present Southern California territory sales representative, Arthur Batliner. Regalia will headquarter in Fresno with his primary territory -entering in central inland California around the San Joaquin Valley. He will travel an area bordered by Modesto on fhe north to Kern county in the south, and from the Nevada line to the Coast. Regalia will report to Jim Moore, who is in charge of the Long-Bell Division sales office in San Francisco.

Long-Bell lumber products sales in Northern California are handled by John Myers with the exception of the immediate area surrounding IP's Weed Branch. Moore sells the central California coastal area.

Two other IP men also sell wood products in California. John Wirtz.works the entire state selling Long-Bell factory products. Jim Engle, who is based in San Fiancisco, handles sales of treated products.

Sqn Fernqndo Hoo-Hoo-Ettes Meet

Two new members were Concatenated September 14 when the San Fernando Valley Hoo-Hoo-Ette Club 6 met at The Ram's }Iorn in Encino. The new members are Rosa Lee Parker of Great Western Lumber Corp. and Betty Usher of Neiman-Reed Lumber Co. The Club 6 lurnberwomen meet again October 12.

-National Forest Producfs Week October l6-22-

...5poce for Legse...

Offices, Yord, Govered Storogeldeql Arrongements for Wholesqle Lumber Operolion

- Adjacent to Sonfo Ana Freeway -

COilPtEIE tllllNG cnd KILN.DRYINC FAClLlllEs wirh 2 Spur lrockr Avoilcble

Notl. Forest Products Week (Continued from Page 16)

Wayne Mullin-Mullin Lumber Co.

James H. Forgie-Los Angeles l{oo-I{oo Club

Richard X'enton-Richard ['enton & Associates

OIe May-The California Lumber Merchant

George D. ScrimPhilippine Mahogany ' Association

Gleeson A. Powers-J. H. Baxter & Co.

Stanley c. McDonald-President, So, Calif. Retail Lbr. Assn.

Ed Fountain-Ed F ountain Lumber Co.

Darfell Henderson-Ir. A. Chamber of Commerce

Elmer OstermanCalifornia Division of F orestry

Frank W. DaJuiso-So. Calif. Assn. of Cabinet Manufdcturers.

Robert P. Graham-Armstrong, F enton & Vinson. Inc.

John Rider-Armstrong', F'enton & Vinson, Inc.

Stella RoachL. A. Home Fumishings Mart

John R. Mercier-Southern California Plywood Association Miss Stella Roach, director of publicity, Los Angeles Home Furnishings Mart, indicated great willingness to include National F orest Products Week publicity in news releases from the Home Furnishings Mart to metropolitan and outlying publications. She stated, however, that it was too late to include any publicity of this type in their releases for the Home Section and Pictorial Living Magazines included in the Sunday papers. Space for this type of publicity is committed three or four months alread of time. Miss Roach will distribute bumper stickers at the Home F'urnishings Mart. She also advised that the Mart would feature a wood-dinette display during National F'orest Products Week. The committee was especially pleased with this announcement inasmuch as Los Ang:eles is the second largest furniture-producing area in the United States, and recogrrition of the committee's efforts by this outstanding and important industry will be of great assistance.

Miss Roach also volunteered to supply Gleeson Powers statistical information pertaining to the furniture industry which he might use in the luncheon program booklet, and volunteered photographs relative to her industry which might be helpful in the preparation of the booklet.

James Forgie presented for general consideration a design for an emblem developed and submitted by F rank Daluiso. This very attractive emblem was designed to be silkscreened on plywood and protected by a clear lacquer coating. The general comment was excellent but it was decided that lack of time prevented its use this year and it was finally agreed that use of this emblem would have to be deferred. F rank Daluiso stated, however, that the emblem would be used in various cabinet manufacturers' displays in Department of Water and Power locations.

Mr. Osterman.reported that the California State Building would not be available for a display because of certain long-established policies. Bob Graham reported that excellent display positions had been arranged in the Los Angeles Harbor area, the Huntington Park area, the San Fernando Valley, the Los Ang'eles Chamber of

Commerce, and the Los Angeles Times Building. A good Orange County location is pending.

George Scrim reported for the Luncheon Committee that the head-table guest list would include about 20 persons who would be the general chairman, the speakers, and distinguished guests. Invitations were being sent to the Mayor, the President of the City Council, the head of the Building and Safety Department, to the Board of Supervisors, etc.

Gleeson Powers reported that material was still being assembled for the luncheon handbooks but that excellent progress was being made. They will be offset-printed and would be for general distribution to the luncheon guests.

Ed Fountain showed some beautiful color pamphlets entitled "Why Wood is Best" which had been prepared and were available from the National Wood Council. Mr. tr'ountain informed us that these .would be available in quantities from the National Wood Council, and he was requested to secure a quantity sufficient for distribution at the various displays locations. Mr. Fountain also informed the committee that the displays his company was preparing would be a free-standing cedar wall paneling display approximately 4'x6'. He also showed the committee some beautiful photographs from the American Institute of Timber Construction which he announced would be available for display in the luncheon dining room.

Mr. Osterman informed the group that the Department of F orestry will conduct a program at the Kiwanis club, Knickerbocker hotel, Hollywood, in the near future, (Continued on Page 53)

Housing Stqrts Are Going UP

'Buildlng Market Trends" reports that "Housing sta,rts are going up" and adds that the turning polnt was roached in ilune, when private-resldential builiting hit a seasonally adjusted annual rate of 921,096,000,000 or 960 million above May's rate.

Horvey Koll, Bud Bqrber Nomed Cqlifornicl Stqte Choirmen for Nqtionql Forest Products Week

Jack Berry, coordinator for National Forest Products Week (October 7G22), announces the appointment of Supreme Custocatian Harvey Koll and Bernie "Bud" Barber as California State chairmen for the Week.

Harvey Koll is the son of A. J. Koll, who owned and operated the first planing mill in the city of Los Angeles. A graduate of U.S.C. Law School, he worked in his father's mill after graduation and, during 1919, went into business on his own. Harvey has been in the lumber and mill business ever since and is now head of H. W. Koll Mill & Lumber Co. in Los Angeles.

Bud Barber hails from Fresno, where he heads a marketing and consulting firm for lumber dealers which was established by his dad, the late Bernie Barber, Sr. Bud is a graduate of Fresno State College and saw service with the Air Force during WWII, after which he joined his father in the operation of Bernie Barber & Associates, which he now heads. In addition, Bud has also held the position of secretary-manager of the Woodwork Institute -of California for the past several years.

Plans for the first "National Forest Products Week," conceived and sponsored by Hoo-Hoo and endorsed by the

National Wood Council last November, are progressing in preparation for the event to be held October 16-22, according to Jack S. Berry, Sacramento, Calif., lumber wholesaler and chairman of the Hoo-Hoo International Wood Promotion Committee.

"The Week" is planned to benefit all who have an interest and a part in forest products, from lumber dealers to Christmas tree merchants. It will include tree farmers, forest protection agencies, foresters, researchers and even equipment manufacturer's r,vho serve the industry. Major emphasis will be placed on promotion of all wood.products in support of the National Wood Promotion Program.

Two circulars, i'National Forest Products Week" and "Plan for Action," giving details of the planning to date and suggesting local tie-ins, mai be obtained from Mr. Berry through the Hoo-Hoo fnternational Wood Committee, 1507 - 21st St., Sacramento, Calif.