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will of your fellows. The friendship, the trust, the good will, the benevolent interest of the folks you know is the Fountain of Youth, the Aladdin's Lamp of success, the dependable gateway on the road to success.

Be an agreeable, smiling, pleasant, friendly business man. Which goes for most any line of business. Every firm wants that kind of a salesman. Every employee wants that kind of a boss. Every business wants that kind of a head.

rn fact, everyone *"rrJ, a*nrrJ fikeable, lovable, kindly, agreeable, interested people wherever they go and whatever they do. You remember that sort of man when the otherwise valuable but less pleasant and friendly person is forgotten.

George M. Cohan's song, "Always Leave Them Laughing When You Say Goodbye," is fine business philosophy. The salesman who leaves each prospect feeling brighter and happier because of his call has traveled a far piece on the successful selling road.

For the Fountain of Youth is actually simply the good (Tell them Aou sau it in The California Lumber Merch,ant)

Big Ben Scrsh & Door Goinpony Exponds Fqciliries, Services

One of the fastest-growing wholesale sash & door concerns in Los Angeles county, manufacturers of prime windows for the retail lumber dealers exclusively, has doubled its production during the past few months, according to Marvin Slater, general manager of the El Monte, California, wholesale organization.

Ben C. Slater, president of Big Ben Sash & Door Company, who built his business career on the premise of ethical distribution as a wholesaler to dealers only, has also acquired the assets of the Benson Window Co., Los Alamitos, California, which will more than double the present production for the trade. The operation of this new plant will be under the personal supervision of Mr. Slater, who has spent more than 20 years in the wood manufacturing and lumber business.

"Our new plant is presently in full production and we are in a position to fill all orders promptly from both locations," said Ben Slater.

-Nationa, Foresf Products Week . October | 6-22-