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beck, senior partner of the concern- The new offices and production department of the firm cover an .area in excess of 5,000 square feet, modern in every detail.

"We now have enough space to take care of immediate growth and more or less keep abreast of present demand for our service," Hollenbeck said. The new building was especially designed to take care of the printing, layout and plan departments, which include complete mailing and production facilities. The spacious offices are completely soundproofed and air-conditioned throughout'

During the past seven years, Lumber Service Co. has grown from three employes to more than 25. Starting in Southern California, for Southland dealers, it has now expanded its services to include Texas, the deep south and all of the middle-western states. Chariie Peirce has been pioneering the service in Texas for the past three years, and plans call for opening the eastern territory early next year.

Assisting Hollenbeck in the administration of company afiairs is Marshall Topping, partner in the firm, who handles public relations and management of all production and distribution.

Blake Blakely, a l0-year man with Hayward Lumber Company, Los Angeles, has recently been appointed assistant to Hollenbeck and Southern California contact man with the dealer trade. Louis Hopkins, a 2l-year lumber veteran in retail sales, is in charge of surveys and statistics. Fred Eggers has been appointed Mountain States representative, with headquarters in Denver.

The national sales headquarters of the firm have been established in Chicago, with Bob Yuil as director of sales throughout the middle-western states. He rvill be assisted by Joe Kurth, Jim Reinhold, Jr. and George D. Jones. "We intend to build a public relations and sales staff that will be able to cover the eastern seaboard starting early next year," Hollenbeck declared.

Guv Rienhart, veteran Southern California retail lumber-