PACIFIC COAST SPECIES OUALITY LUMBER PRODUCTS

Exclusive Soles Agents in Southern Coliforniq for FORTUNA SAWIWILS, Inc. BR(ITU]I TIMBER C(IMPA]IY

232 South Bcverly Drive, Suite !05, Beverly Hills, California Gcorge

BRadshaw 2-0719

Direct Mill Shipments

-' Sin"" 1945'- rectors have recommended that a qualifying phrase be added to the name of the association as follows: "Serving the Independent Warehousing Wholesaler of Lumber, Millwork, and Building Materials."

The Workshop session l{ovember 13 will give each distributor an opportunity to discuss business problems at the product level based on these three segments of warehouse sales.

The directors also recommended that the association office continue its broad promotional rvork in educating the manufacturers and the retail dealer as to the value of the aggressive wholesale distributor.

The directors voted to have the 1957 spring meeting NBMDA in Nerv Orleans, Louisiana, and approved new member applications secured since May 1.

TITX: Bev H 7794

Pocific Cocrsf Co. Buys Ship Firm

San Francisco, Calif., Aug. l6-The Pacific Coast Company has acquired all the outstanding shares of Cienega Tanker Corp. for $4,130,000 and will expand further into the shipping and lumber fields, said Hugh Jay Jacks, president. Principal assets were three U. S. Flag tankers under charter to ljnion Oil Co. He said that Pacific Coast Co. also accluired an option on Wolf Creek Timber Co. and the manufacturing facilities of Warm Springs Redrvood Co. Wolf Creek operates a sar,'r'mill in Mendocino county and has 8O millon feet of virgin timber, principally redrvood. Warm Springs' facilities are adjacent to Pacific Coast's orvn mill at Willits.

(Tell them ylw saw' it in The Cali.forni,a Lumber Merchant) r

Douglos Fir Ponderoso ond Sugor Pine

George C. Schnitzer, Jr., whose father is editor-manager of The GULF COAST LUMBERMAN, was a Los Angeles visitor with his wife and their two children last month from their home in Houston, Texas. They were guests of Walter A. Remak, southern California representative of Weyerhaeuser Sales Company, during their stay. Mrs. Schnitzer, Jr., and Mrs. Remak were former schoolmates.

Harold Ford, vice-president in charge of sales for Tarter, Webster & Johnson, returned to San Francisco $ttg. 27.after two weeks' vacation in Sun Valley, Idaho.

Harvey Nelson of the H. M. Nelson

Pealaa,ah, Company, Los Angeles, is on a fishing expedition in Puget Sound.

Item of interest in the San Francisco News, July 12: "I've been wanting to go back to Las Vegas for several years," said Wendell Paquette (Lumber Sales Company), winner of a trip to Las Vegas in The News' "Lucky Bucks" contest. His wife Inga will accompany him to the Flamingo hotel, rvhere they will be guests of The News. Paquette, a longtime News subscriber, says he has been checking his dollar bills every day. End of item. (End of Wendell dollar bills?)

Paul Hollenbeck, Lumber Service Company executive, Burbank, Calif., returned from an extended swing over the country visiting retail dealers and conducting some of his popular costof-doing-business clinics.

Art Bennett of Dant & Russell Sales Co., San Francisco, spent the end of July visiting the mills in the Grants Pass, Ore., region.

Herb Meier, prominent southern California lumberman, his wife Margaret and their two children, John and Sumn, spent the latter part of August vacationing at Neskorvin, Oregon, where they got in some fishing, boating and swimming while "lazing."

Mr. and Mrs. Al Bell (he's "Mr. Hobbs" of Hobbs Wall Lumber Co.) spent the entire month of August vacationing at Lake Tahoe.

Andy Jones, his wife Mary and their three children-Cathy, Andy, Jr., and Mike, left for the Northwest Aug. 31 to vacation in the tall timber country. They plan to visit some of the national parks and Canada.

L. D. "Hote" Houghton, who is in charge of California, Arizona and Nevada sales for North-Robbins Plywood, Inc., returned to his Menlo Park office the end of July after three weeks in Oregon and Washington calling on mill connections and visiting the N-R headquarters in Seattle.

Hank Aldrich; headman of the H. W. Aldrich Lumber Co., Eugene, Ore., spent trvo July weeks in California on business, visiting Norm Cords in Oaklancl and Jim Richardson at Los Angeles.

Tnn srnnnrs of your community reveal a good deal about you! They show whether-in the sale of building materials -you have stressed price ot worth. whether you have sold along the lines of least resistance or had the foresight to "trade up" your customers to products of lasting quality, b eauty arrd. f unctinn.

Your reputation is based on quality. In the final analysis, so is your profit. Red cedar shingles and machinegrooved shakes-being the genuine article-assure both your reputation and your profit.

Wayne Wilson, executive of D. C. Essley & Son, Los Angeles, and his family spent most of August just beirg lazy at Laguna Beach. When Wayne returned, Jerry Essley left to follow-through aboard his yacht cruising offshore southern California.

Bill Kershaw, Sacramento representative and pine specialist for Hill & Morton, traveled into the midwest the week of July 30, calling on accounts. He traveled by air and also got in a visit with his folks in Toledo, Ohio.

Roy Stanton, Sr., president of E. J. Stanton & Son, and Nate Dodds, retired salesman of the Los Angeles distributing firm, returned late August from Europe following a complete tour of the continent which took seven weeks.

His Deduction

A dignified Briton was carrying home a pair of his wife's shoes, which had been mended. Since no boxes or wrappings are furnished in England, he carried them under his arm. As he sat down on the bus, a Cockney across the aisle stared at his burden, grinned in cheerful fashion, leaned over and half-whispered: "Not going to let 'er gad about much, eh, Guvnor?"

Self-Control

Bill Jones had the speed of a cannon ball; He could loosen a brick from a three-foot wall. When he shot o,ne across, it would hurdle by Too swiftly for even the surest eye. No man could hit him when he was right, For no eye could follow the ball's swift fight. Bill should have starred in a Big League role, But he stuck to the Minors, 'cause he lacked control.

Jack Smith had a.curve like the loop-the-loop, It would start for your head with a sudden swoop, It would break to your knees with a zig-zag wave, And the League's best batters would roar and rave At the jump it took and the sudden sw€rveShades of a boomerang-what a curve !

But Jack is still doomed to a bush-league fate; He could not get it across the plate.

Tom Brown had both the speed and the curve; A combination that would jar your n€rve. When he'd steam 'em by, they'd look like peas, Then they'd tak€ a break from your neck to your knees. From the best to the worst in the League, by Jing ! We had 'em all in the phantom swing. He, too, missed the mark of the truly great, Poor Tom ! He couldn't locate the plate.

How is it with you, if I may ask?

Have you got control of your daily task?

Have you got control of your appetite, Of your tongue and your temper in the bitter fight? It matters not what your daily role, The question is-Have you got control?

It matters not what you may have, my friend. When the tale is told at the game's far end.

The greatest brawn and the greatest brain That the world ever saw may be yours in vain.

The man with CONTROL is the man who mounts, It's how you use what you've got that counts.

Have )ou got the bead? Are you aiming straight?

How much of YOUR effort goes over the plate?

The Recenlness of Bothing

Time makes a lot of changes in our views. Take bathtub. In 1842, the year ttr,e first one was built, medical fraternity denoqnced it as dangerous to health, and said it was bound to result in a lot of new diseases if brought into general use. In 1843 the State of Virginia declared th€ bathtub to be a luxury and put a tax of $30 each on them. As a result of pressure from the doctors, the City Council of Philadelph,ia discussed, but did not pass, a proposed ordinance prohibiting bathing between November first and March 15th. In 1845 the City of Boston made bathing illegal except on medical advice.

Her Noturol Righrs

Someone asked Rose Jackson, the colored maid, if she was going to hang up any mistletoe in her home for Christmas. She said: "Not me. Deed I isn't. I got too much pride to advertise fo' de awdinary cou'tesies what a lady has a right to expeck."

Judging Eoch Other

If you must judge us, judge us for what we strive for.

If we are weak, be tolerant.

If we are strong, pray that we become not arrogant. '

If our mistakes injure you, tell us of them, and trust in our sens€ of justice to make reparation.

If we can not agree on details, such as politics or religion, then let us agree on the broader principle of human kindness; for when we put aside the accumulation of opinions that are the children of self-interest, we will find family resemblance in the faces of all men.

A Noturql

Too tired to work; too tired to' walk;

Too tired to read; too tired to talk;

Too tired to eat; too tired to drink;

Too tired to run; too tired to row;

Too tired to stay; too tired to go;

Too tired to want; too tired to wish;

But never too tired to just sit and fish.

The Army Blqnket

Learning how to manage a blanket that is a little short at one end and not quite long enough at the other, with similar deficiencies in width, is one of the first things the young soldier should be taught. If he is not taught it, he will probably have an experience like that of a Western recruit who says that in his first week in camp he lost a great deal of sleep at night. When he lay on his back, his stomach was cold. When he turned over, his back was cold; when he pulled the blanket up around his shoulders, he got cold feet, and when h'is feet were under the blanket, his neck was unc'omfortable. A veteran's recipe may, however, be worth considering. He says the only way to manipulate an army blanket on a cold night is to pull your knees up to your chin, lie face downward, and hold the four corners of the blanket in your teeth. the the