A Sqlesmqn's Deodly Sin

One of the deadliest sins of which a salesman can be guilty is lack of punctuality.

It is a fine thing to be able to say about a man that he is absolutely and completely dependable. Unreliability is close akin to dishonesty. Lack of dependability is a sad failing.

Being punctual is being reliable. Also vice versa. The man who is not punctual, does not keep his engagements on time, steals the other fellow's time; and he who steals time steals-not trash-but cash.

A man's thinking is usually to be judged by his actions. And the man who evidences indifference to the rights of others has something wrong with his thinking machinery. Time is money,. with business people.

It is likely that the habitual late-comer does not look at it that way. This writer has known several very fine men

Decrler Cqlls Us 'Helpful'

We would like a year's subscription to The CALIFORNIA LUMBER MERCHANT magazine put out by you twice a month. We have read the i'nagazine and feel that it would be helpful to us in many ways.

Thank you'

-Everett S.

Skillings, President

Enterprise Lumber Company

7L7L Onngethrope Avenue Buena Park, California

An Editorlal

who were sadly guilty of this sin, and never got over it. They would not deliberately do the other fellow a bad turn or steal his valuables, but their bad habit condemns them.

Punctuality brings its own reward. It eliminates the necessity for making excuses. When a ma.n learns the lesson of dependable punctuality, he has found a pot of gold at the end of the rainbow. He is likely to be present and accounted for when the good things of the world are passed around.

The short of it is that being thoroughly and sincerely honest must include reliability, dependability, a,nd punctuality. And such honesty-like all honesty-is the best policy.

lOl,OOO Housing Storts in July

Housing starts totaled 101,000 units in luly, the U.S. Labor Department's Bureau of Labor Statistics reported. This figure was 3,000 less than in June and 22,000 fewer than July i955. The total of 676,200 units started thus far in 1956 (January through July) was l7o/o below the corresponding period of last year but within 2/o of the 7-month totals for 1951 through 1954. The drop has been entirely in privately owned housing, which has accounted for almost all new dwelling units started in recent years. The 9,100 private dwelling units put under construction in July held the seasonally adjusted annual rate of private starts at the June level of 1,070,00O, compared with an average of 1,120,000 for the first seven months of this year.