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Sold Exctusivety Through Tumber Deaters

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Tecbnical information: Axel V, Pedersen, AX 1-5494

Quotations: Pbone, urite, or utite-Ed. Fountain Lunber Co,

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I believe in the medicine of mirth-in the long life of laughter. Every man who brings joy and laughter to his fellows, benefits them. In a world such as we see about us today, anything that causes laughter to triumph ov€r tears is worthwhile. Discard solemnity. It is the twin brother of stupid. ity. Show me a solemn man, and I'll show you a dull one. That's been my experience, and what better teacher can a man ' find; than experience? Give us more men ov€r whose lips flows frequently the music of laughter. I dislike sarcasm. Wit also cuts. 'But give us humor in plenty. It soothes. There is the same difference between wit and humor as between a bee's sting and its honey.

"llell," says a prrito"opi.r-f-lro knows his stu,ff), "is a place where people are compelled to spend all their time thinking about their own little affairs and wories."

Elbert Hubbard ""ia, "b"Jpl.*-ho strive for health are headed for the sanitarium. Vitality plus comes only to those who do not think much about it. And character likewise is evolved best by those who forget character, and lose their lives in service. Dyspeptics are people who have no faith in their digestive apparatus."

"A poison," said Herbert Spencer, "is only a concentrated form of hate,"

Herbert Spencer "*r..1 ,"or], -.u with Elbert Hubbard in-this matter. He was the great English philosopher and naturalist who taught that our thinking and our wellbeing are inseparably related to one another; that "as a man thinketh so is he" is a practical and everyday fact of living and enjoying life. He believed that cheerful, happy emotions are comparable to sunshine on plant growth; they create.health and harmony and, as such, are constructive. Good will, he decl,ared to be sanitary, kindliness to be hygienic, and friendsntn **o*rO.* for health.

These happy emotions secrete, says Spencer, a quality in the blood called anabolism, which is essentially vitalizing and life-producing. On the other hand, fear, hate and all emotions of unkindliness evolve a toxin which tends to clog circulation, disturb digestion, congest the secretions, and stupify life. He believed that all that embitters, saddens and disappoints produces a chemical change that , makes for disaster, and hurries death.

Theodore Roosevelt *i"tloJ.u at the shrine of work

BY JACK DIONNE

as the fountainhead of American character and fiber building. He said: "I wish to pieach; ,not the doctrine of ignoble ease, but the doctrine of the strenuous life; the life of toil and effort, of labor and strife; to reach that highest form of success which comes, not to the man who desires more easy peace, but to the man who does not shrink from danger, from hardship, from bitter toil, and who, out of those, wins the ultimate ftTnl."

There is one virtue which no man or woman in the business world should neglect to cultivate, and that is GRACIOUSNESS. A service rendered with gr,aciousness is magnified to the person served until it seems a much greater service. Graciousness isn't toadyism. It isn't fawning upon the strong and being condescending to the weak. True graciousness is not an assured thing, put on and off like a garmtint. ft is courtesy, kindness, helpfulness, and understanding.*r<*,

Dick Putman, a sage who came out of Arkansas long ago and cut a big .swath in the lumber industry of the nation, used to tell a story to illustrate the growing popularity of the motor car even in the days of thirty years ago. Dick said he asked an Arkansas hillbilly if many cars were being purchased in his part of the state, and the fellow said there were a heap of them being bought and sold. He said: "There's folks buyin' autos that are so poor they actually ain't got a pint of licker in the house. And," said Dick, "that's poor."

Which reminds me of another of the innumerable stories that Dick Putman used to tell to enliven his merchandising speeches to lumber meetings. He said he asked a colored friend of his in the Ozarks what his boss had given him for Christmas. He said, "A quart of whiskey." Dick asked: "Was it good whiskey?" And the other said: "Cap, f ain't nevah tasted no bad whiskey." *

Arthur Brisbane, famous editor of the Hearst papers for many years, liked to write about repetition and reputation. He said: "All life is advertising, and one great factor in advertising, as in all teaching, is repetition. Repetition is reputation. Of course, it makes a difference what you repeat. Repetition makes reputation, but foolish repetition makes a reputation for foolishness. Although there is a difference between the mere power of repetition in itself, and the other and greater power of writing attractively and convincingly, mere naked repetition has a power of its own. Advertisers fail if they do not get clearly into their minds the power of repetition alone, without any ornament, or paint, or varnish, o; flncV trimming."

Great orators are not always successful prophets. A generation ago the State of Iowa had a United States Senator named J. P. Dolliver, who was famous from coast to coast for flaming Fourth of July type oratory. He was a mighty voice in the Republican ranks in those days. And he used to shout aloud his opinion that "Iowa will go Democratic when Hell goes Methodist." He proved to be wrong-the Iowa part, that is, for his beloved state DID go Democratic' *

Occasionally, but only VERY occasionally, there comes along a moving picture that deserves an Oscar. Most of them deserve Mickies. And those that deserve Oscars are generally placed at the bottom, not the top of the list. Such is'life in that highly unintelligent industry that makes movies. Instead of widening the exits and cutting the price of tickets, they widen the screen and raise salaries, expense accounts, and the ticket price. John Public pays the bills, the over-inflated bills, when he faces the box office.

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Temporary taxes never die, nor do they ever-like old soldiers in the old song-fade away. Instead they grow and grow. Farm subsidies started for strictly temporary reasons-and now look ! Brave indeed would be the lawmaker who would suggest that they end. Such a suggestion would be political hari-kiri. Economic aid to foreign lands started as a temporary measure to help an existing situation. And now look ! We are being told that unless we continue and even increase the giveaways, fatal calamities will come upon us. Not even a suggestion that they should ever end. Make you happy?

long-Bell Lumber Co. Merger Wirh Internolionql Poper Approved

Ner,v York City, Aug. l7-Jesse Andrews, chairman of the Long-Bell Lumber Company, announced that its directors and those of International Paper Co. have approved a merger plan which will leave IPC the surviving corporation. Also involved is Long-Bell Lumber Corp., which owns a majority of the Long-Bell Lumber Co. stock. Special stockholder meetings, at which the merger plan will be submitted for approval, are scheduled for the Long-Bell company and corporation in Kansas City, Mo., Oct. 16, and for International Paper here Oct. 17.

The joint merger announcement said the vast LongBell Lumber Co. timber, sawmills and plywood properties in the Pacific Northwest will remain under present management and personnel as the Long-Bell Division of the trnternational Paper Co.

A maximum of 900,000 shares of IPC stock is to be exchanged for Long-Bell stock; of these, 50,000 IPC shares r.vill be held in reserve for the pending court suits against Long-Bell by Harbor Plywood Corp. The Lor-rg-Bell acquisition gives IPC its first west Coast properties and its first olvrvood facilities.

Dufhqm Joins WCIA Promotion

Donald H. Durham, formerly an associate editor of Crow's Pacific Coast Lumber Digest, has been added to the trade promotion staff of the West Coast Lumbermen's Association, announced H. V. Simpson, executive vice-president. His duties will involve production of promotion iiterature, Sirnpson said.