San Francisco Organizes "Keep Green" Program to Prevent Forest Fires

San Francisco's Keep Green Committee is believed to be the first to be organized in a large metropolitan area. Its inception is being nationally acclaimed as a positive move on the part of a large city to recognize its responsibility in the preservation of forest resources. The Committee program is expected to establish a pattern for the formation of similar groups in other large cities. In addition to NIr. Losh and Mr. Allen shown above, the present 18-man committee consists of : R. J. Barbieri, Bank of America; Frank C. Colridge, Board of Fire lJnderwriters of The Pacific; William S. Cullenward, Columbia Broadcasting System; Alfred Crapsey, National Broadcasting Co.; Morris Edel- man, San Francisco Hotel Association; Oscar Evans, American Forest Products Corporation; William F. Fielder, Fielder, Sorensen & Davis; Joseph W. Fontana, Foster and Kleiser Co.; John Larson, Associated Sportsmen of Cali{ornia; Don J. Leu''is, U.S. Forest Service; William D. Pabst, Don Lee Broadcasting System; Lawrence L. Spiro, The Spiro Co.; Karl M. Stull, Retail Dry Goods Association; Raleigh A. Taylor, State Division of Forestry; Frank B. Williams, Haskins & Sells and W. H. Wilde, The McCarty Co. Additional members will be named later.

More than 50,000 persons are employed in the logging and rvood manufacturing industries of Northern and Cen-

Scptcmbcr l, 1953 tral California. Since San Francisco is the center of the area, the industries contribute substantially to the city's economic well-being, Nlr. Losh stated in a recent Committee meeting.

However, "if the city didn't proht one cent from these industries," Losh contintled, "San Franciscans are obligated to protect the forests and range lands on rvhich neighboring citizens depend for their livelihood."

Thousands of San Franciscans visit the forest and rangeland areas in the summer and early fall as vacationists, hunters-particularly since the opening of the deer season-fishermen, and tourists.

The objective of the Keep Green Committee is to make

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P. O. Box 510 Glcndolc 5, Colif. Phonc CHopmon 5-480O these citizens conscious of their obligation to help keep the areas gfeen.

One of the first groups to step forrvard with an offer of cooperation is the local Public Utilities Commission. Every rvater bill senr out by the city in the next two months wiil contain b" forest fire prevention message. Another first step taken by the Committee was the introduction of the problem through a television progrdm on Station KpIX on August 14.

James L. Hall Jr., James L. Hall Co., San Francisco, returned to the Citv August 15, after a one-week business trip to the Portland area where he visited mill connections.

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