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A lot of those ideas come fromITESTERN PINE ASSOCIAilON advertising in 9 toP home aod hme improverneot magazines. A lot more cone from our much-ordered bookleg'Tnchenting llomes of lTestern Pines." Fron cver;r anglg-nsst homes, renodeling do-it-yoursclf projeca-we everyonCs desire to suteeten "home, swc€t home."

Sooner or latcr, some of the mote than ll,(X)O,(X)O familics we reach will send Dad down to do business wi& you, AWESTERN PINE ad hdps stert the chain reaction. $7e do it to make yotr business good so that ours will be, too! And wete been doing that kind of advertising consistentlyever since 1924

Penaaah,

Frank Curran, Jr., his wife and four children spent the month of August visiting the National Parks throughout the west. The trip was planned as a combined vacation and educational trip for the younger members of the family. Mr. Curran is an executive of the well-known pioneer lumber concern of Orange County, California.

Michael D. Curran, Airman 3rd Class, son of Howard Curran, retail lumber dealer of Santa Ana, California, is now stationed at Shephard Field, Wichita Falls, Texas. Young Mr. Curran has been in the air corps for over a year and upon his return to Southern California in 1955 is expected to follow in the footsteps of his father and grandfather in the lumber business. He will represent the fourth generation of Curran lumbermen.

Lou Adolphsen, president of the Orange County Lumber Company, with Mrs. Adolphsen and daughter Linda, recently returned from a vacation trip visiting friends and relatives in Council Bluffs. Iowa. and Omaha, Nebraska.

Chris Miller, well-known Southern California lumber salesman, has joined the staff of Larsen-Merrifield wholesale lumber concern in Beverly Hills, California.

Francis Mandis, for many lumber sales, has joined the Company, Los Angeles.

Bob Maple, Maple Brothers Lumber tier, California, returned last month throughout the middle west, where he sociates in St. Louis. Kansas Citv and years in Southern California staff of W. B. Jones Lumber Company of Whitfrom an air trip visited business asOmaha. iorch Douglos Fir Engelmonn Spruce lncense Cedqr Red Cedor lodgepole Pine White Fir

Earl Maple, of concern, and his cationing at Lake the Maple Brothers wholesale lumber family spent the month of August vaTahoe.

Les Steffensen, Public Mill and Lumber Company, Laguna Beach, and Mrs. Steffensen are presently on a "Busman's Holiday" through the Northern California Redwoods. During the trip they will visit with mill operators in this lumber production area.

Leslie M. Pearson, secretary-treasurer of the Orange County Lumber Company, and Mrs. Pearson are presently combining a business and pleasure trip in Northern California and Oregon. They enjoy the inspiration the "Big Tree" country offers they say.

Leon Lauderbach, purchasing agent for the Ward Harrington Lumber Company of Santa Ana, California, accompanied by Mrs. Lauderbach, returned last month from a trip to San Francisco and Northern California, where he discussed inventory problems with production people in that area.