GEORGE CLOUGH LU MB A N D ER

Good lorest products-properly mqnuloctured-will secure the business lor the retcril lumber deqler-ond we cll know thot the wholesqle distributor with the reputction lor consistently shipping dependoble grodes will be favored by the retciler's business.

Right there is where we come inlo the picture-beccruse we will not knowingly ship ony sub-stqndqrd lumber to our trqde ond we will stctnd behind the QUALITY ond GRADE ol oll mcteriol delivered to our cuslomers.

Now is the time to build Your Ioll inventory-when you plcce your order with us you cqn specily delivery dote and we will lollow through {or you to see thot qll instructions cre ccrried out right up to Your spur trock, or ycnd.

We speciolize in the ellicient distribution ol REDWOODPONDEROSA PINE-DOUGLAS

FIR-STANDARD BOARDS cnd

DIMENSION ond SPECIAL CUTTING ITEMS-Mired ccns, truck crnd trqiler or L.C.L. delivery. Call us todoy regordless of youi requirements

Foresl Fire Menoce Increqses

Regional Forester Clare W. Hendee of the U. S. Forest Service in San Francisco, and State Forester DeWitt Nelson of, the California State Division of Forestry in Sacramento issued a joint appeal today calling on all Californians to ob se rve extra care with fire when visiting the wildland areas of the State.

The forests and grasslands are much drier this year than last, which accounts in part for the alarming increase in the number and severity of forest fires that have occurred so far this year. This factor, coupled with the increase in use of our forests, is cause for concern when we consider that we still have the worst part of the forest fire season ahead of us.

Will Cure Volley Ook

The Pacific Coast Hardwood Company is a comparatively new concern which has gone into the business of manufacturing lumber from ordinary Valley Oak, long considered a worthless wood. A sawmill has been constructed at Corning, California, which produces 15,000 feet of rough lumber daily, and, according to report, is only the start of a big and complete manuf acturing and remanufacturing plant to make flooring, molding, etc. An inventor, E. L. Reedy, has a process for drying this oak so that it will not shrink or buckle, according to published repofts.

John E. Doqne

This is John E. Doane, of San Francisco. As was recently announced in these columns, he has been appointed assistant sales manager for the Calaveras Cement Company, of that city.

Mr. Doane has been traffic manager for the company since July, 1949, having joined the organization in 1948 after completing his duties as navigator and transportation officer in the U.S. Army Air Force' He continues as traffic manager in addition to his new post'

Sqcrcrmenfo Yord Ghonges Nqme

The Pioneer Lumber Company, retail lumber concern of Sacramento, California, has changed its name to the Cal-Era Lumber Company. It is located at 6438 Folsom Boulevard. Howard Godecke is president. According to reports a large scale remodeling job has been done on the lumber plant and offices, and many new merchandising ideas have been incorporated into the business.