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Jack

Dionne, Publisher

California Lumber Merchant

Dear Mr. Dionne:

Just want you to know that I appreciate the article you published in the July 15 issue of your splendid magazine, covering our Golden Wedding Anniversary in the Hawaiian Islands. Your representative, Mr. Ole May, is to be commended for the outstanding coverage of a job well done. We have received many favorable comments.

I have ,been a reader of The California Lumber Merchant for over 20 years and an advertiser for 10, and am looking forward to receiving all future issues.Horace E. Wolfe, MarquartWolfe Lumber Co., Los Angeles, Calif.

liked Coveroge

Max Cook

The Calif. Lumber Merchant

Dear Max:

Congratulations for your excellent coverage of NationalAmerican's 69th Annual Meeting in the July 15th issue of The California Lumber Merchant. You have captured with precise clarity the "meat" of the program, and it is a pleasure to see such journalistic competency.

Our sincere thanks to you.Donald S. Andrews, Western Manager, National-Ameri.can Wholesale Lumber Association, Portland, Oregon.

Long-time Reqder

The Calif. Lumber Merchant

May you have many, many more happy years of successfully serving the lumber fraternity. I started about the same time as Jack did the ClM.-Forrest W. Wilson, San Marino, California.

He Also Sold fhe Lumber For Nooh's Ark

The Calif. Lumber Merchant

Attention Ole May, et al

The photograph of some "old time" members of Hoo-Hoo in your July 15th issue is interesting. Those fellows are only kids and I would like to have attended No. 2's party, being emigrated to the warm Southland from No. 9. I possess a Hoo-Hoo card that seems to read No. 30709. I started the Jones Hardwood and Plywood Company in 1922, the birth year of California Lumber Merchant, and believe I have read every issue,since then. Old in experience but young in thought and action, being presently associated with W. B. Jones Lumber Sales here.

One of your advertisers states "l12 Years on California Street." Hell, I remember selling the lumber for the original sign. It may be tough to be getting old, however, it's really not so bad, when you take into consideration the only alternative.

Cordially-Nelson E. Jones, Los Angeles, Calif.

A Fine Letter

The,California Lumber Merchant

Dear Friend Ole:

Your most flattering write-up in last month's issue of The California Lumber Merchant, concerning the opening of our

"Home Improvement Center" is deserving of a warm "Thank You" letter. We received many nice compliments from our friends.

So many of us retailers fail to appreciate the efforts which your rnagazine puts forth to help us with our many problems, and we should certainly try and reciprocate ,by giving you all of the loyal support which you so richly deserve.-Paul B. Fritchey, Palm Avenue Lumber Company, Alhambra. California.

Duroble Plywood Ssles Offers $5OO Cosh Prizes ln Promolion Conlest

If you're a jobber, salesman, or dealer you have the opportunity to win part of $500.00 in cash prizes ! Durable Plywood Sales Company is awarding a first prize of $250 and five runner-up prizes of $50 each in their exciting new contest,

It's easy. Just write a report telling why smart builders specify Durable Hot Press Cross Grain 8'x4' CD Plywood Sheathing for Diaphragm Roof Structures. The most obvious reason, of course, is a fifty percent reduction in blocking costs.

The winning contest entries will be compiled and used in an extensive promotional program to familiarize the building trades with the many advantages of this product. Reports entered in the contest must be postmarked no later than October lst. Winners will be announced in the October 15th issue of The California Lumber Merchant' Mail your entries to Durable Plywood Sales Company, P.O. Box 490. Menlo Park. Calif.