Redwood

tsrh lo Timbers o RAymond 3-3454 Mymond 3-168t PArkview 844/.7

Somple Woll Could Sell Enlire Room

In selling, a sampling often leads to big orders.

For example, the dealer who can sell a new facing for an 8'x10 rough lumber cabinet in the basement for $18. has a foot- holcl for expanding this order to the complete paneling of the area.

1'o build u,p an order in this way depends on how well the dealer services the customer and whether he liked the materials, according to Earl W. Hadland, general merchantlise manager for lvlasonite Corporation.

Hadland cited an example in his own town. Here, the customer had vague thoughts of converting a 17'x24' garage into a family room and home office. An eyesore was the rough lumber cabinet near the entrance. He tried out some Masonite Royalcote walnut rvoodgrained paneling and got a bill of only $18.

The customer liked the job, which he had completed himself, so he ordered enough of the same woodgrained hardboard to complete the garage conversion.

"The same principle of a good sample applies to any part of a home," Hadland said. "Service, product and price work together to expand the sample into a worthwhile project."

Pnrono/o

Julian Haugen, formerly with Copeland Lumber Yards at Salem, Oregon, was recently named manager of the company's yard at West Salem.

leased out for the weekend. With the wife at Clear Lake driving the Caddy, his daughter at Cal with the other car-and his son's bike laid up with a flat-Jim was about ready to hoof it until Les Doddington came to the rescue with the loan of his car over the weekend.

Lou Dougherty, long-time manager of Sterling Lumber Company at Roseville, joined Diamond National at Roseville the end of July. Lou will direct contractor sales at Diamond's brand-new Roseville branch which is scheduled for a grand opening during late August or the early part of Septernber.

KNOTTY, BUT NICE

Hare's o sotirfied cu3tomer showing the rough lumber cobinets fhqt he personolly covered with $18 wodh of woodgroined hordboord in his gorcae. He liked fhe oppeoronce so much thqt he ordered cnough poneling lo complole the wclls for q conversion of thc goroga into o fcmily room snd home ofiice. fhe ponels shown ora Mosonite Royolcole in the l(X) series.

Jim Giles may be a "wheel" around Monument Lumber Company in Walnut Creek, but he sure found himself without 'em (wheels) one weekend last month. First the lift truck broke down, then his driver called in to report a burned-out motor in the company pickup-and Jim's six-wheeler was

REDWOOD ond AtL SPECIES of PACIFIC COAST

Direct Shipments or LCI Yond Slocks o From Relioble Mills

wAtsH tufrlBER c0.

SCR.LA Holds Bosrd Meeting

641 Morris Avenue

West Covino, Coliforniq

Everyone was enthusiastic about the arrangements which Bob Sutton of Dixieline Lumber Company, San Diego, made for the Board of l)irectors meeting of Southern California Retail Lumber Association, on Friday, August 4.

Members of the Board and their wives were at the Islandia Hotel in San Diego.

Many important decisions were made that will affect retail members in the future, and especially associate members. These decisions will be announced in the near future as soon as the Board has completed its deliberations on the many details resulting.

The Board members were particularly pleased and enthusiastic about the hard work- that Ter-r'y Mullin and Paul Hollenbeck had put into the program and agenda. All proclaimed the meeting to be the most constructive and objective they had ever attended.

The Palm Springs Conference was approved for November, as well as the Spring Conference for April, and work is being done on the April Trade Show. Waich for further details.

Stuart Harris, Ken Dietel, Paul Hollenbeck and Dan Hammack had an interesting battle on the golf course Saturday morning.

EDgewood 7-6569

New Decking Ponel Gets FHA Sonciion

Sheet-Deck, a new Western Pine region building component of 2-inch lumber, has cleared FHA with materials release No. 379, just issued, for use in roof decking, roof sheathing and sub-floors.

The new product is a panel two feet wide and any desired length, made up ol 2x4 or 2x6 lumber, tongue-and-groove, with a spline o{ wood recessed and glued into each end to make it a unit. High strength values for maximum spans, good appearance and lower in-place costs are reported try Western Pine for the new, modular product.

Sheet-Deck -was deveioped by the Western Pine lab expressly for residential and commercial sub-floor and roof construction where the "plank and beam" building system is used.

Material going into the panel can be finger-jointed, which is what makes possible the production of any length. Quality control under the Western Pine Association research laboratory's program is specified in the release.

While weights of parrels will vary with a l6-footer 2 feet wide of Douglas Fir will or about 4 pounds to the squari foot.

THE PERFECT REDWOOD FINISI{I o Mode only of heot-lreoted pure oils. o ls FORTIFIED wirh SRO-lol to prorect ihe nqturol beouty of Redwood from destruclive sunroys, roin ond weother. o Conlqins no rosin. o Leoves o strong durqble film which exponds ond controcls without crocking. o Perfected ofter l0 yeors of supplying the best Redwood Finishes to 1000's of sotisfied users. o By the Monufocfurers of Security Plostic-Spor.

Order Now"REDWOOD Finish Fortified." Bbls. 5 Gql. Gol. Quorts Pints wholesole only . l62l No. Indiqno Street, los Angeles 63

SECURIIY PAINI fiIFG. CO.

Telephone: ANgelus l -0358 species, the lab reported weigh about 135 pounds, l..C.t.

One mill (in \{ontana) is already producing the panels, and several others are in a position to start turning it out on short notice. At least three of the region's mills have started finger- jointing dimension lumbcr and others are in the process of swinging into this manufacturing step.

Of a customary annual production of some 100 million board feet of Incense Cedar, California mills produce more than 90 percent, Oregon the remainder.

CATINDAR OT COMINff IYXNTS

August

Women in Construction, Los Angeles Chapter-August 15. Dinner mecting at Chalon Mart, 1919 S. Broadway,6:30 p.m. Guest speaker: Lee Nfiller, owuer of Lemlar Company, manufacturers of sun louvers. His subject: "Solar Heat and Its Effect on Air Conditioning."

Los Angeles Hoo-Hoo-Ette Club f l-August 19. Annual garden palty at the home oi Lorraine Theetge, 4130 West 60th Street, Los Angeles.

San Fernando Valley Hoo-Hoo Club #209-August 22. Concatenatiorr. Cocktails, 6:39 p.m. Dinner, 7:39 p.m. Ram's Horn, 16705 \rentura Blvd., Encino, Calif. Main speaker: Elmer F. Osterman, supervisor of Conservation Education, State of California Division of Forestry; subject, "National Forest Products Week."

Santa Cruz Hoo-Hoo #llt+-Annual Bar-B-Q-August 24. Corral de Tierra. 12:00 noon to ? Golf, swimming, cocktail, barbeque.

SEPTEMBER,

Forest Products Day of California-September 9. An event of the California State Fail in Sacramento.

Western Pine Association-Semi-Annual Meeting-September 13-15. \,Iultnomah Hotel, Portland, Oregon.

Los Angeles Hoo-Hoo Club #z-September 15. Golf tournament, cocktail party, concatenation and sports film. Fox Hills Country Club.

National Association of Women in Construction-Annual Convention-September 15-17. Sheraton-Charles Hotel, New Orleans, La.

International Concatenated Order of Hoo-Hoo-Annual Convention -September 17-20. Hotel Americana, N{iarni Beach, Florida.

AWMA-SGD&WI Joint National Convention-September 24-28. Aluminum Window tr{anufacturers Association and Sliding Glass Door & Window Institute. Mountain Shadows Resort, Scottsdale, Arizona.

National Hardwood Lumber Association-Annual ConventionSeptember 26-28. Hotel Statler, New York.

October

Structural Engineers Association of California-Annual ConventionOctober 5-7. El Dorado, Sacramento.

Western Building Industries Exposition-October 7-10. Great Western Exhibit Center, Los Angeles. Sponsored by associations of the Western Building Industries Council.

National Forest Products Week-October 15-22.

PTEASE KEEP THE CATIFORNIA IU'IIBER AAERCHANT ADVISED OF YOUR FORTHCOMING EVENTS