The California Lumber Merchant - August 1956

LUMBER MER,CHANT

Toke Iumber thol's stored in the moist coostol oreqs ond then used in the worm, dry volley districts. lt shrinks! Inversely, woods stored in the volley ond used in the coost regions swell. Gordon-MocBeqth hordwoods don't shrink or swell. Thot's becouse G-M "motches" its lumber with the weother.

Lumber stocked in G-M worehouses in the Son Froncisco Bqy oreo is delivered only to other coostol oreos. The dry volley districts receive only hordwoods worehoused in Socromento. Yes, weother is importont to lumber, too.

More

More qsked-for designs! There's enough variety in pattern and surface texture to please every customer. Styles for gable ends, accent areas, short runs or complete houses.

Enduring prolection! Masonite exterior products are virtually impervious to weather conditions. Won't split, splinter or crack. Won't rot or corrode. And they resist surface hazards of all types.

Eqsier opplicotion! Your customers slash application costs when they install Masonite exterior products. Dimensions are true. Every square inch is uniform in quality. Surfaces are easy to paint. Houses stay new-looking longer.

A reody morket! We're paving the way with heavy advertising and promotion to architects, builders, home buyers everywhere. Plenty ofsalesclosing aids for you. Ask your Masonite representative or write Masonite@ Corporation, Dept. CLM-815, 111 Sutter St., San Francisco 4,

Cal.

t$osonife Shodowvenl@. Wide lap siding with revolutionary new application method. better results at lower costs. No visible mils. Primed and sealed.

sales-making features in Masonite's expanded line of exterior products!

Moronile Ridgeline. Attractive, combed texture enriches the surface ofthese panels. Especially attractive in panel and batten construction. Ridgeline takes stain and paint beautifully. Also available in shingles and lap siding. tVlo3onile Ponelgroove. The new look in contemporary homes. Continuous pattern with no visible joints. Vertical grooves, 4" o.c.

THE CALIFOR}.IIA LUMBERMERCHANT

Subscription Price, $3.00 per Year

Single Copies, 25 centg ecch

How Lumber Looks

Lumber shipments of 478 mills reported to the National Lumber Trade Barometer in the week ended Tuiv 28 were ,1.8% above orotluction: uew orders rvere 8.4/o below-ani unfilled ortlers were 3796 of stocks. Production was 3.2/o, shiprnents 16.9/o a:rr.l orders 0.5/o above tl.re previous week. For tl.re year-to-date, shipnrents lr.ere 1.5o/o irnd orders 0.5/o above production.

West Coast Lumbermen's Association reported for 762 mills (157 operating) in the week ended August 4: production, 109,9M,23.{ feet; orders, 114,744,266 feet (4.4/o above production); shipments, 109,286,914 feet. In the previous week, shipments had risen 77.8/o over production. For the year-to-date, orders were 1.3/o and shipntents 2.3/o above production.

Western Pine Association reported orders of 70,672,000 feet at 109 mills in tlre week ended July 28 were 22.14o below production of 90,694,000 feet; shiprnents of 82,450,000 feet were 9.1/. below. Orders were 3.9/o below the previous week. A1l were below 1955 figures.

California Redwood Association reported for 20 member mills for the month of June: production, 61,431,000 feet; shipments, 60,362,000 feet. This was a decrease in production of 2,885,000 feet, and in shipments of 416,000 feet compared to June 1955, and 3,282,000 feet and 4,089,000 feet, respectively, under May 1956. Orders on hanrl June 30 were 75,835,000 feet, compared to 86,.569,000 feet on the same date last year. Redwood stocks this June 30 were 368,8218,000 feet, compared to 341,408,000 feet last year Figures for the first half of 1956 slrow production at 344,592,M0 feet, about 4/o al>ove the 1955 fir'st half. Although 1956 shipnents were 1ow earlier this year because of the late-winter floods, the six-month total of 320,952,000 feet is less than 3/o under the 1955 first-half shipments.

Douglas Fir Plywood Association reporte<l orders of 81,515,000

(Continued on Page 69)

WETCOME

In this issue, rve \velcome these nerv advertisers into the family of California Lumber "Nlerchant-isers":

A HAtF-MlltlON DOttAR MODERNIZATION progrom has been storted by Diomond Match Co. on mdny of its Cqliforniq retoil lumber yords ond stores. A typicol DM "muzzleJoqding" retcil yord is the one oi Orlond shown obove. Poges 14.19 for detqils

Retoil Lumber Trcrining lnsfirute clt Stclrting Post

First SCRTA - Hoo-Hoo Clcrss Will Convene in September; Rercril Yord Employes Proise Benefits of Riverside Term

"THE TIME HAS COME when we must make definite and final arrangements with the schools to hold a training course for the young men and women in our industry commencing in September with the fall term of college," said Executive Vice-President Orrie W. Hamilton for the Southern California Itetail Lumber Association in his bulletin of August 3 to members of the SCRLA.

"It is nor,v essential that rve receive your enrollment for the forthcoming Retail Lumbermen's Training Institute your club is co-sponsoring n'ith Southern California Retail Lumber Association and rvhich rvill begin in mid-September," said Snark James H. Forgie of Los Angeles Hoo-Hoo Club 2 in an earlier bulletin.

And in order to stimulate enrollment in this extremely worthwhile training course, The CALIFORNIA LUN{BER MERCHANT cooperates in pointing out the great good rn'hich can come to retail yard personnel from such study by printing here excerpts from actual comments of the turnarvay registration which greeted the first area Retail Lumbermen's Training Institute in Riverside, Calif., last winter and this spring.

The Los Angeles classes rvill also be coordinated by Dr. Wendell Close, former head of the Columbia University

Night School, Department of Sales Management, who rvill moderate selected talks of guest lecturers, mostly from the industry. Young Dr. Close coordinated the Riverside retail institute, rvhich \vas an educational project of Riverside County lloo-Hoo Club 117, and rvhich was so over-subscribed by retail yard employes eager to improve themselves that the classes there 'ivill have to be resumed this rvinter for the overflow enrollment.

Enrollment in the SCRLA-Hoo-Hoo training institute for Los Angeles area lumberyards is quite substantial already but the students are enrolling from widely scattered areas, with the largest number frorn Pasadena-Arcadia; others from the Whittier-Santa Ana sector, Long BeachWilmington area, and the coastal sector west of Los Angeles and from the Valley. As soon as the maximum enrollment is reached, a choice of the closest schools must be made in which to hold the classes, which is rvhy the SCRLA and Hoo-Hoo Club 2 must have YOUR intention to enroll your retail yard personnel NOW.

The registration fee is only $40 per student per semester; this may be paid by either the yard or the student.

The actual comments that follow, gathered verbatim from retail yard employes enrolled in the recent Riverside Retail Lumber Training Institute (the pattern for tl-re coming Los Angeles course) were compiled and furnished to The CALIFORNIA LUMBER MERCHANT by Gerald R. Westphal of Inland Lumber Company. Jerry was chairman of Club 117's Educational committee and the successful Hoo-Hoo Institute coordinator.

Now let the students speak their olvn summary statements of the valuable knowledge obtained from the Retail Lumber Training Institute :

"I have enjoyed this series of classes very much. A lot of the material will be retained, some will be forgott€n. I believe that all dealers of the Hoo-Hoo of Riverside and San Bernardino counties should see that ALL of their employes get to attend the next series of classes that will be coming up later in the year."

I HUMAN RELATIONS

"This will probably be the hardest one of our four subjects to lvrite on. This is the one item that rnost of us iust took for sranted. Most of us possibly gave it no thought until our- l)resent course. We people being in the lumber business figuled that every custorner

Club 2 Snark Forgie, Dr. Wendell E. Close, Jerry Wesrphol

Mr. Rerqit De'ter:Would You Like To Moke q] Lecrf

RUSTPROOF Unoffected by otmospheric chonges; will not rusi. They'll lost o housetime.

INSECT PROOF When specifying insect protection on o lorge proiect or o single dwelling, choose Fron-Alum lifetime screen doors.

NO PAINTING The first cost is the only cost.

TRUE FORM Sturdy construction ossures permonent fit. Fron-Alum doors contoin die-cost insert corners eliminoting worp, twist, or buckle.

INSTAIIATION Eosy to instoll becquse of simplicity of design ond construction.

ECONOMICAT Coreful lobulotion, point by point, will cleorly show thot Fron-Alum is the most economicol door to buy.

These accessories are supplied with every Fran-Alum screen door:

SIANDARD SIZES ore made th" less in widrh and rh" less in length lhqn qbove sizes in order lo lqke cdre of top ond bottom odlustohle strips.

All doors moy be hod in either Aluminum screen or Fiberglos wire clolh. Aluminum will be supplied unless otherwise speciffed.

Here's something special for lumber yard handlers of sack cement-a brand new bag that takes up less space, stacks better, reduces breakage, and is free from dust. Its multi-wall construction is the strongest ever achieved in a pasted bag.

Less breakage . time saved ln handling . better use of storage space. These items add up to money in the bank for you. Yet Calaveras cements in the new and revolutionary stepped-end bag cost no more than those packaged the oldfashioned way. Order your supply today.

Curriculum

Rerqil Lumber Troining Institute Course

CONSTRUCTION AND ESTIMATING

Blue Print Reading

Design, Construction & Building Codes

Estimating

BUSINESS ADMINISTRATION

Business Law

Consumer Selling

Credit and Collections

Insurance-fire & liabilitv

Home Financing

Industrial Safety

Merchandising

Purchasing

Bookkeeping & Bookkeeping Systems

New Ideas and Trends

Store & Yard Arrangement

Trade Associations and Trade Publications

Human Relations

PRODUCTS

Commercial Lumber Properties: Air & Kiln Drying; Resources and Manufacturing; Strength of Woods; Wood Ide,ntification; Grading

Millwork

Plywoods

Hardware-All Forms

Roofing-Composition Wood, Asbestos

Insulation Products-Board, Blanket & Pouring

Paints, Wood Preservation, etc.

Building Materials-Gypsum & Cement

that carne into our place of business knew as much about materials and what they r,vould do, as we did. Since I have been attending tl.rese classes I hat'e founcl out that 1.ou nrust treat your customer with respect. We are all dependent upon them for our livelihood. Our custonrers ale hunran and would like to be treated as such. Patience and lvorking with them rvill definitcly get the best and correct results. This means that Human Relations with your customers, correctly handled, will mear-r the customer rvill return to you and your place of business the next time they need the type of material that you stock."

"The employee must l>e happy with his work and enjoy lvorking with the other members of the staff. If he is, he will be pleasant and appear that way to his customers. Also, if a person likes his work he u'ill learn it better and faster. Always be courteous and be conscious of yottl personal appearance."

"Human Relations: To me the most important single item was the idea that praise will bring a gr€ater response from er-nployes and co-workers than other measures. Although this is rrot a new theory, evcr)-orle should be remindcd about it periodically."

"Sir.rce our course on human relations I liave tlied to only the customer's side of the sale to be rnade, but consideration to the wholesaler who is serving nre."

look at not tr)'to give

"Know the merchandis,e you are selling. Youl confidence catches on quickly with thc customer. He, in turn, confides his problems in you so that you can help him and do a selling job. If the above is kept in mind with everl' customer, 1'ou also have the pleasure anrl satisfaction of a job well done."

"For a person to have good humar-r relations he must lte successnincled and make use of every opportunity. He ntust recognizc his debt to his cornpany which is payable b1'growth, both by the conlpall)'and liis abilitl' to serve. He nrust develop good workhabits and use correct learning methods. If these things are practiced he will have security and happiness and be productive."

"Personal intervieg' is the most important part of human or customer relations. Example: You must find out first what the custoner \ ''ants in order to supply it. To do this you must put him (Cor-rtinued on Page 62)

The newCqlqverqs siepped-end bogr ore clcon qnd moke no mess. They're eosier to grip, ond oren't os likely to breok if dropped.

Lorge sovings ore possible when cement is trucked in the new Colqveros siepped-end bogs. loods ore more compocf.

Thc squqred.off corners of the new Coloveros sfepped-end bog moke pol letizing eosy ond cul down on hondling time.

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MANUFACTURED IN THE WEST FOR WESTERN DEATERS

Complete Selection of Species Including DOMESTIC BIRCH - WATNUT ond DOMESTIC ASH Philippine qnd Africcrn RIBBON MAHOGANY

Plqin Sliced ond Gomb Grqined OAK

Feoturing rhe NEW ALUMINU/VI Removoble Sosh o Po.sitive Window Lock - Weqther Proof qnd Woter Drqin o

MANUFACTUR,ED FOR WHOIESAIE TRADE ONIY

WE SPECI ALIZE IN A COMPTETE LINE OF French Doors ond Domestic Birch Flush Doors

- - Prompt Delivery From Foclory Wqrehouse -o New Low Prices Now In Effect o

THE GAME GUY'S PRAYER,

Some 25 years ago someone introduced me to a bit of writing entitled "The Game Guy's Prayer." It was marked "Author lJnknown," and although I made inquiry at the time, no inkling ever came as to who was the author of this gem'

:r ,< >r

So I printed it in both THE GULF COAST LUMBERMAN And THE CALIFORNIA LUMBER MERCHANT, and since that time have frequently used what I consider the very essence of the prayer, that goes: "Flelp me to remember that You won't e'ier let anything come my way that You and I together can't handle."

***

I read th.e entire prayer over today, and got the same thrill, the same inspiratiqn, that I did the first time I had seen those lines. And'the thought came to me that others would do the same, and that therefore I should reprint the entire prayer (it isn't long) for the benefit of my friends and readers.

t<**

There is inspiration in every line. And there is comfort, and hope, and a promise of peace in the lines, things so sadly needed in this day of low thinking and high living. Was there ever a time in th.e previous history of this fair land when people needed some help in these directions quite so badly?

And so here is the f; io*t rHE GAME GUy's

Mr. J. C. Dionne

The California Lumber Merchant Los Angeles 14, California

Dear Jack:

BY JACK DIONNE

PRAYER; and brother, or sister, if you don't find room for this in your scrapbook, it must be crowded indeed: >l**

"Dear God: Help me to be a sport in this little game of life. * * *

"I don't ask for any special place in the line-up; just play me any place you need me. :f**

"f only ask for the stuff to give You one hundred percent of what I've got. **:&

"If all the hard drives come my way, I thank You for the compliment. ,< * ,<

"Help me to remember that You won't let anything come my way that You and I together can't handle.

"And help me to take th: rla ir."r." as part of the game. :F**

"Help me to understand that the game is full of knots and knocks, and trouble, and make me thankful for them. :fi**

"Help me to get so that the harder they come the better I like it. * ,< ,k

"And Oh, God, help' me to always play on the square. >t**

"No matter what the other players do, help me to come clean. * :r *

"lfelp me to study The Book so that I'll know the rules,

Deql(erling From rhe Top

I first became acquainted with you in 1922 when you were the speaker at a luncheon given by O. H. Barr upon the dedication of a new office building built by Barr Lumber Co. at Santa Ana. I not only became acquainted with you personally but with your ideas of merchandising in a lumber yard and became a convert to your ideas. Ever since, I have been trying to "live up to" the inspiration you gave me-to become a better lumber merchandiser.

In the July 1 issue of your "California Lumber Merchant," your stafi-especially Reed Porter and Ole May-published ah article describing the fruition of the seeds you planted in 1922. While I think the "boys" did rather a flattering job of reporting (they surely sounded ofi with the "stops all out"), I am

appreciative of their efforts and am writing this letter so you may tell them so, and to place the credit where the credit is due-on your shoulders, for if it had not been for the constant inspiration of your writings over the past 34 years, I am sure I would have become Iazy and not carried on.

When I travel around and see the many fine modern "lumber stores" over the country, I am sure I am not the only one you have inspired. It must be a great source of satisfaction to you to see the results of your "preachings" as they now appear everywhere.

My best regards to you and my hearty thanks to all your associates in The California Lumber Merchant.

Most sincerely,

Herschell G. Larrick, Sr. Lumber & Builders Supply Co. Solana Beach, California

July 17,1956

ornamental ceiling at minimum cost

Becaase Homasote is d.ifferent-truly modern ceiling designs are now possible. They give the home new interest and new sales appeal. They are fast and easy to buildand at a f.ar lower cost than with any other materials.

.Homasote is d,ifferent because it combines so many qualiry features in one material. Flomasote Big Sheets produce almost any rype of ceiling design with only four or five pieces. These attractive panel effectswhich sell themselves for their beauty alonehave the strength, insulating value, and sound-deadening qualities always associated with Homasote. And the Homasote Handbook gives the know-how.

In the Handbook, the section on ceilings shows the pattern above illustrated (plus a dozen others! )-and tells in detail how to build them.

This is only one of many subjects. 45 years' ex' perience in the making of qualiry materials are behind this book. Here are the right answers to 100 construction problems-of value to every architect, builder, and dealer. The Index gets your answer.

\7e are proud of this book, and have confidence in its basic value. May we send' you a copy, without cost or obligation? Kindly address your inquiry to Department H-12

and to think a lot about the Greatest Player that ever lived, and other great players that are told about in The Book.

"If they found out tha; ; ;* part of the game was helping other fellers that were out of luck, help me to find it out, too.

*<**

"Help me to be a regular feller with the other players.

{<x<*

"FinallS O God, if fate seems to uppercut me with both hands, and I'm laid on the shelf in sickness, or old age, or something, help me to take that part of the game, too.

**t<

"Help me not to whimper or squeal that the game was a frame-up, or that I had a raw deal.

**:k

"When, in the falling .dusk, I get the final bell, I ask for no lying complimentary stones.

**rk

Scotlqnd Plqnt for Hyster

Plans to open a new Hyster Company tractor equipment assembly plant near Glasgow, Scotland, on the Clyde river, were announced by Ernest G. Swigert, president of Hyster Company. The new plant will supplement }lyster's manufacturing plant established in Nijmegen, The Netherlands, in 1952.

Retoil Yord €ires Advontoges of Associqtion Membership

Jim Nelson, rising young dealer, manager and one of the olvners of the Buena Park (Calif.) Lumber Co. (CLM, lO/15/54); recently wrote the following letter to Wilbur Barr of the Barr Lumber Co., Santa Ana, who had last year enrolled the Buena Park yard into active membership in the Southern California Retail Lumber Association. Because Jim's letter so expertly cites the advantages of dealer association membership, The Merchant is pleased to reprint it in full: Advantages of membership in trade associations date back to the guild movements of the middle ages. The basic need for banding together is as strong today under a bureaucratic democracy as under the robberprinces. Ilowever, on the local plane we are happy to be a part of the Southern California Retail Lumber Association. The weekly Newsletter keeps us up to the minute on many matters we normally do not come in contact witl-r. Ideas on merchandising, insurance problems, safety. price book blanks, union problems and so on, are worth the price of admission.

We are looking forward to the Fall retailers' convention in Palm Springs (thanks to the association) and to further work in the field by George Cordrey. We have already made use of his services in our yard.

Best regards,

Jim Nelson Buena Park Lumber Co.

..I'D ONLY LIKE TO KNOW THAT YOU THINK I'VE BEEN A GOOD, GAME GUY.''

Universol Gote lofth b be urerl on uooden fences, potio ond oll outride doors.

Right ond l,eft Hond Gote Lcrch, used where spoce for rnounting is lirnited,'such or chicken coopr, robbit hutches ond smoll doors.

(orol Gole l,olch, lo be used on hmvy gotes, goroge doors, ond born doorr.

Gote l,otch is c norrow htch for nounling on fhe erlm of 2x4's.

Potio lokh is for qll potio goler, glonory doorr ond poultry yord

Swing Gote lotch ir designed lor use On lop ol sinqle or doublc swim cote.

308-8-inch Shop llinge for wood lences.

310-10-inch Strop Hinge for wooi

328-8-inch Strop Hinge lor conent block fences.

330-10-inch Strap Hinge for Cernent block lences.

Ornomenlol'T" Hinges to bs used on cenenf block or wood fences for rhot odded finished rouch.

$izg'r

lrlV 6]apolrik Stonq aa Bf /e Sisun

Age not guaranteed---Somc I havc told for 20 ycars---Some Less

He Overdid lr

It was August, m:rny years back, and a terrific drought had struck several of our middlewestern grain-growing states. The crops were burning up on all sides, and even the ground smelled scorched. The situation was desperate. The farmers in a certain center heard of a preacher in Kansas City who had had considerable success in praying for rain, and they sent a delegation to bring him out to help them. And the farmers of several counties stood up to their ankles in hot dust, while the preacher raised his eyes and voice upward, and prayed for rain.

Gives Him q Chuckle

The Lumber Merchant subscription is worth many times the cost just to see pictures of my old friends and to chuckle at how they shorv tl-re wear and tear of city life.

-George W. Burnett, Prop. Burnett Lumber Sales Marvsville. California

Baclced

In the greot foresls of Norlhern Colifornio, Foirhurst ond its qftilioted componies ore qcquiring ond mqintoining huge timber reserves lo selre your needs for the yeors oheod.

And before he had prayed more than a couple of minutes, rain began to fall, a sprinkle at first, and then a genuine rain. And when the preacher got into his car to drive back home, the parched ground was being drenched .with the heavy downpour. The trouble was, it didn't stop. It kept right on raining, all that afternoon, all that night, and three days l,ater it was still raining, and where there had been ankle-deep dust, there was now deep mud. It looked like it ,never was going to stop, and finally the desperate farmers phoned the preacher, told him the story, and he drove back to offer his help.

And now these same farmers stood ankle-deep in rriud, while again the preacher lifted his soul and voice in prayer. He said:

"Oh, Lord, these folks needed rain mighty bad, so we prayed for rainand you sent rainand we were grateful, Lord, up to a certain point-but Lord! THIS IS RIDICULOUS !''

(Tell them you saza it in The California Lumber Mercloant)

SELL GECO CORRUGATED GALVANIZED nil n00H110.

WITH ZESS INVESTMENT

Ever stop to figure how much money you tie up when you stock seven sizes of corrugated sheets? That means you have idle dollars in slow-moving inventory' Well, that can't happen when you sell Ceco Corrugated Galvanized Roll Roofing. Because any roof can be covered with rolls ol one size. with sometimes a half-size roll to fill out odd length rafters, So your main stock is 30' rolls-with only a few half rolls. And you're protected against low markup selling because this patented product is sold only through established dealers like yourself. Mail coupon today for more facts on this money-making opportunity.

* Patenleil-olher patenls peniling

Colifornio Redwood Assn. Joins fhe N. L. wl. A.

The California Redrvood Association, San Francisco, has accepted an invitation to join the National l-umber Manufacturers Association, it was announced by Leo V. Bodine, NLNIA executive vice-president. Effective immediately, the redwood manufacturers group joins the federation of 16 regional, species and product associations that comprise the national lumber organization.

In a telegram to Russell H. Ells, ltresident of the redlvood association, NLMA President Lawrence D. Kellogg said: "We wish to extend heartiest of greetings to yorl and tl.re members of the California Redlvood Association. It is both a privilege and a pleasure to welcome your fine organization intothe National Lumber N[anufacturers Association."

Mr. Bodine expressed the feeling of the NLMA board of clirectors concerning the affrliation by wiring CRA General Manager Philip T. Farnsrvorth; "We are very pleased to 'ivelcome into NLMA's official family your progressive group and we are looking forward to pleasant working relationships with your offrcers, members and staff."

Southern Lumber Co. Into SCRTA

The Southern Lumber Company, 1301 S. 43rd St., San Diego, has been enrolled in the Southern California Retail Lumber Association as an active member. The retail vard is owned by George R. Mumby.

Bofters. Up! Zeesmqn's on Mound Agoin Wirh World Series Contest

\\rorld Series time is almost here again, and there's an extra fillip of excitement around Zeesman Plvn'ood Corp., too, u.hich is engaged in 1-rlans to carrv out another Zeesman "World Series" contest such :rs was so successfully held last year. Forms for the contest tvill be mailed out in plenty of time for everybody to sit up nights figuring the odds, and to have a r,vhopping good time vying rvith friends, co-rvorkers, customers, and normal people for the interesting prizes.

Inciclentally, r,r'ertch your

CAI-IF()ltNI.\ l-UNIBER

MERCHANT for a list of tl.re prizes in a forthcoming issue. Additional Zeesman "\\rorld Series" contest forms will be available upon reqrlest after the first mailir-rg is out. Good luck I

L. A. Union Wins 3Oc Pockqge Boosf

Fifty Los Angeles Harbor lumberyards and sa\\,mills last month granted a 30c package wage boost to 1200 lumber workers in a 3-year contract ratified by Lumber and Sarvmill \\rorkers Local 1407. Members received :l 10c r'vage boost retroactive to July 1, another loc-per-hour boost effective next July 1, and a l0c-per-hour pension plan, one of the first to be instituted in the lumber industry on the Pacific Coast. The current 10c boost increased the hourly rvage of lumber handlers to $2.07 an hour. )Iachilre operators and journeymen u'ill receive $2.57.

REDWOOD - precision sqwed

Old growth rimber from our own stqnds

Second growth purchqsed from relioble mills

DOUGTAS FlR, -Mqnufoctured from Goliforniqns crnd Oregon's best mills

PONDER.OSA PINE - Fro- our qssociqre mins

Cal-Pacific Red.uood Company satamill at Orick, Cali'fornia

It's the Diomond Yeor for Diomond Motch Compgny,ong]

New Executive Teqm Spcrrks Moior Modernizcrtion

Progrqm for Ccrlif. Rercril Building Mcrtericrl Yords

Chico, California-August 3, 1956-With the appointment of Chester E. Hinshaw as general manager of its retail division, the Diamond Match Company has initiated a major modernization program for its chain of 63 retail lumber and building material yards and stores in northern and central California. The parent Diamond Match Company, which was founded 75 years ago in Nerv E,ngland in 1881, is celebrating its Diamond anniversary this year.

Forming the top executive team with Hinshaw are: Kenneth L. Brownell, manager of retail yards and stores; Lester J. Motta, assistant manager of yards and stores; William J. Harris, merchandising manager and director of pur-. chases, and Ralph E. Geissler, division comptroller )

Because of the rapid growth of the area served by Diamond's retail outlets and an even more rapid growth norn' foreseeable, a three-year yard and store modernization program involving the expenditure of approximately half a million dollars is underway, according to Hinsharv.

"While all of the state of California is grorving at an unprecedented rate, we expect a particularly rapid grorvth in the area north of Sacramento. The availability of electric power for industry, the building of the proposed Feather River Dam at Oroville, the Trinity River Project, the expansion of the Central Valley Irrigation Project, and Diamond's own $15,000,000 integrated forest products plant now under construction at Red Bluff are examples of why we believe this area has exceptional growth possibilities,,, Hinshaw states.

Sales of the California retail division in 1955 showed an increase of nearly I9/o over the preceding year, and so far this year are still on the increase.

_ (E,ditor's note: The following tribute to The Diamond Match Company was_printed,in a receit issue of ,,This Earth,'; "alGi"i organ of the Kaiser Gygsrlm Company, which kindly furnished some of the photos which illustrate this article.)

*"Little- !!i"g_.,"_notes the 1955 annual report of king-sized Diamond Match Company, "add up." Odd words from thi lead- ing firm of its kind in the country? By no means. In fact they might, almost be taken as a statement of policy for this soli( well-diversified company.

-The "little things" as well as the large added up for Diamond \Iatch last- yea-r to a record sales totil of almoit $130,000,000. Certainly that figure was_.a great omen for a company entering its^75th year in 1956, the diamond anniversary of Diimond Matchl

Some of the handiest items and services known to mankind are among the things that added up to last year,s Diamond Match- record; matches and woodenware, (such- as clothespins, toothpicks, candy .sticks and medical tongue depressors)' aci counted for the equiv_alent of 97,617,000 board feet and 23 pei cent of salest molded pulp and packaging wares (disposable plates, -'toodtarners, ' egg cartons) took 163,631,000 board feet; lumber manufacturing and mill sales across the nation went to Zll,646,mo b_oard feet; Diamond Match retail yards and stores in Cafitoiln;a, the Pacific Northwest and New England supplied builders with 166,974,000 board feet as well as a hoit of other materials, reaped 28 per cent of total sales.

The latter- category, retail yards and stores, has achieved the :tatus of.a b^uilding industry byword in California, where 63 of Diamond's 101 outlets are localed fron Dunsmuir in the north to. .Hanford, just south of Fresno. The policy of many things adding up is very much a part of the sucCess of Diamond's CaIi- fornia retail division. Though members of an effective organiza- tion with headqua-rters in Chico, the yard and store nanagers en- joy considerable freedom of action.

In commenting on the modernization program, Brou'nell states, "Our plans call {or replacing our long and narrow 'muzzle-loading' yards lvith rvider and shallou'er stores. The ideal depth should not exceed 40 feet, rvith the fronts opened up to permit visual inspection of the store and its contents. Exteriors will be made attractive and, r'vhere possible, ranch-type design and pastel colors will be used.

"Where we are particularly interested in sales to individuals, the display area and storage area will be continuous to permit easy access by the customer th'rough the normal display of paints, materials, tools and hard-

The thinking behind this is typical of Diamond Match's high regard for the individual on the team: by living and working in a community, rubbing shoulders .with the major developers and the home handyman, the yard men come to know more about local problems, personalities and potentials than is possible from a orstance.

The retail yard men, most of whom have 10 or more years with Diamond, act accordingly and before them are the incentives of profit and promotion.

But always the emphasis is on teamwork.

That sane spirit was very much in evidence at a recent gathering in Chico of the yard managers from all sections of the state. Guest of honor was Ira Brink on the eve of his retirement as general manager of the retail division; still very fit and vital in appearance and manner, Brink could look back on 47 years with the company and remember that day he joined in 1909 when the division numbered only 13 yards.

The get-together was also to introduce Chester Hinshaw, successor to Ira Brink, to the assembled yard managers. Flanking him for the occasion were two of the division's sparkplugs, Ken Brownell, manager of retail yards and stores, and Bill Harris, merchandising manager and director of purchases. For all hands it was a memorable event, and for good reason: it was the first such gatherine in 25 years. Many good friends of these men and their company, including Kaiser Gypsurn and Permanente Cement representatives, joined in honoring the Diamond men.

A big topic was the multi-n-riilion dollar mill construction project at Red Bluff, w'here Diamond will expand and consolidate a number of its present lumber operations ir-r northern California. Being constructed by Del Webb, general contractor and New York Yankee Club proprietor, the Red Blufi project shapes up as a fine diamond anniversary gesture and a sign of. confidence in a growing future.

NEW DMC EXECUTIVE TEAtvl (left ro right)Chester E. Hinshow, Le3lor J. Motto, Kenneth L, Brownell, Williom J. Harris ond Rolph E. Geisslar

Delighred Deolers Are Our Best Boosters!

These unifs are Issl becoming stqndqrd equipment throughou] Calilornia in reloil lumber yards

Senmet 2-7/aq ?ane( Saa,

fon_

Conlrqclors

Cobinet Shops

Retoil lumber Yqrds

CHECK THESE ADVANTAGEST

O One mon con cross-cuf or rip o 4'x1Ot ponel ALONE quicker thon two men on o loble sow

o No lifting or lurning of lorge ponels; both crosscuts ond rips qre mode without removing ponel from ihe mochine

O No need for squore or lope; oll culs ore consisfently squore. Verticol ond Horizontol scoles ore oltoched for selective cuis

O lt is portoble; needs no onchoring, plumbing or leveling. Just plug in ony lighting circuit.

O A sofety foctor greoler thon tqble or portoble electric power sows

Uniis rupplied in ll5 or 22Ov.It5v. p?esently in stock; good service gucrcnleed on chonge lo 22Ov.

A Complete UnitNothing Else to |uySATISFACTORY PERFOR'IIANCE GUARANTEED

The Diomond Motch Compony purchosed eight units betweon June ond August, 1955; The Builders Emporium, El Cerrito, now feqlures lhis service in ils newspoper odvertising; Peier Lumber Compony bought its {irst unit losl Auguri 9th ond by November 7th this yord hod nino un;ls in operotion. Mony other yords hove purchosed odditionol units (rhe Edword Hines Lumber Co., Chicogo, hos 18 units; onother lllinois lineyord firm now hos 2l units).

* THERE IS NO ENDORSEMENT OF A PRODUCT 'YIORE GENUINE THAN A RE.ORDER *

JUST ASK THESE DEATERS (porliol list of owners in Colifornio):

DON BIAIR tUtBER GO., Stockton

PACIFIC COAET tUtlBER CO., Sonts Bsrboro

SACRAIYIENIO DOOR & PLYWOOD CO., Sacrnmenlo

mADERA tUilBER GO- Moders

YOSEflIITE BUIIDERS SUPPLY CO- trlerced

IYNAN tUmBER GO., Salinos

TYNAN lUtnBER CO., tnonterey

EASI BAY tUfllBER & SUPP]Y GO- Son Leondro

SUN VAl,tEY CABINET SHOP, lofoyette

CONSUfiIER'S PLYWOOD OUTLET, Son ,llrtleo

RuSSEtt IUilBER CO- Whittier

O-KAY IU|YIBER CO., Ontorio

HOrl,tER f. HAYWARD tUmBEn GO., Xlorro Boy

BRUCE BAUER LUilIBER GO., Son Gorlos

DIAIVIOND mAfCH CO., Sonlo Ross

NEISON'S ,|IANUFAGTURING CO., Son lflqleo

EL ltONtE ]UXIBER, ING- Concord t & N BUIIDERS SUPPLY, Ooklond BUILDERS EllPORlUtl, El Cerrilo

CAPITOL tUfllBER CO., Sqcrstnento ,vllLtWORK mARf, lNG., Socramento

HOftTER T. HAYWARD LUMBER CO- Solinos WILMAR'S, lNC., Son Jose

HILLSDAIE BUIIDERS SUPPLY, sqn Moteo SUN VAttEY IUIVIBER CO., Lofoyetle

FOTEY & BOETTCHER LUMBER CO., Son llsteo

SERVE-U BUILDING SUPPIY, lNC., Hnywsrd

GENERAL LU|YTBER & SUPPLY' Bcrkeley

HOUSE O; PLYU|OOD, Son Bernardino

BIG BEAR IUIYIBER GO., Doly City

CHICO TUMBER GO., Ghico INDENCO ENGINEERS, lNC., Ooklond

'Designed for quick, eosy, qccurote ONE-MAN sowing ocross the width qnd/or ripping the length of wide ponels of Plywood, Fiberboqrd, Hordboord ond Tileboord.

ware, into the storage area for lumber, plywood, moldings, etc.

'' I tt tlt, ):( (,tlllt l: tt ltt't-r'

1,1rrn ;1r1,1it1,,11;11 ;11'1';1-, rr ]rtr-r' l)cr. l)l:rst('r' lroitt'rl. 1i1r tr,,,,,1 tr't'i:,1. ,ri I 1,, -t,'r', i

l: llcil\\, \\( :1r'irlqlrl llrI lrtrti,ling rr;r

rrill l,t tt'1,1;L,r',1 rrrtlr l;rlgt',li:1r1lr,r (,1)('lrilrg:. 'l'lrr'irit'r-r,,r

rr ill l,t ltltt'rl n i11r rrr,,,lct-r lillrtrr: rLr,l 1,:rrrL ll,,l rr itlr ;r rltt-jtl,r ,,i nlLlct't;rlr. rrltj,lr rrill;rr'1;r:;1 rli:1r1;rr ,,i:r,'lu;rl ll\lr!('. ( )ll' .1r't't't 1,;rrliilg t';rt rlitjr'. u tll l,t rr;r,lr' ;Lr;rillrl,lr'.

\ r'ltrtt'lr I,r lrt' t'rlt'ri,rt- t: ;rl:. 1r1;rlut'r1 1.,,r- Ii,,.t'r illr'. l']rt )t'lrirrlr )l)( rl \ iLl'(] r. .t ltcrlttlt'r] l-,,r t tr]:rrg('lt('lt llrr] 'l'rn'],,, 1.

"'l'ht. _r;Lr-rl. 1,, lrt' rr,,rlt.r-rrrzt,l tlri- r r,;rr- rlclrr,lt, lit',1 u ill lrt, 1..nr1rlt,1r,l-r r,(.nr()(l(,1(,(1. ' lrt, -;ri,l.

;r 1 1 1-ll c 1 1 1 f i , r L r ) t' : (' Jt C l] t (' '1,,'-l'il. tt- rrrt;rttr;r, ti\, :ri,l,,,rr;, r,, lr;tq i,r't'l ;r \ r'l-\ .ttt'r't'':irrl 1 )l)('r';rri, )rl

-1urlt,r lrr't-:otrtlr'l il|(l (;ltrlr l't';r1tt||t1 |)t;Lttt,,|,] r 1itltL' lr;rr

.lrr' \\'r,r,rll;Lrtrl r;Lr-,1 rr('11 l)]illt :rlt' lrtil! u't'rl It..rrlrll rrirrrl,'rr\ I)ir-r't't nr;rl lr;r. l,,r'r l);n-lrt'rrl;rr'l\ \u(((:\llrl ;rrlrlt',1 o o c Jcj lhe monf wotkt

powet and JuggednGl8r lcssl upkeep, Ionges2!!!e'

g teetesf ma ne,uverubiifiy

*4 t.

All the Diomond Motch teloil yord-store monogers gothered in Chico. Cqlifornio, recently to forewell lro Brink (fourth from left. front row)

Brownell. "In addition to customer lists, we have also been utilizing RFD routes and blanket city-carrier methods of distribution. Point-of-sale and window displays are now being co-ordinated with newspaper, radio and television advertising.

"Emphasis is being put on name brands and price, instead of the generalized advertising used in the past," he pointed out.

Chester E. Hinshaw first joined Diamond Match in 1935. After rising to the position of manager of the Manteca retail yard, he left the company for a brief period to open a yard of his own at Quincy, Washington. Upon rejoining Diamond he was appointed manager of the Stockton yard,

later he became a district manager, and last February was named general manager of the retail division.

Another Diamond Match veteran, Kenneth L. Brownell also joined the organization in 1935. He has had a varied career with the company, having been successively yard man, bookkeeper, clerk, yard manager, assistant to the manager of yards and stores, superintendent of yards and now, as manager of yards and stores, he heads up their actual direction.

A Diamond employee for the past 26 years, Lester J. Motta joined the company when he was only 19. His experience has been largely on the accounting, credit management and auditing phases of the retail operation. Until

KEN BROWNELI (lefr), retoil ycrd-store mondger; Bill Horris, merchondising monog€r ond purchosing Diomond Mqtch retcil yord lood is cinched up

Division Monoger Chester Hinshow (lefi), with Koiser's Joe Angelo (center), Colin Compbell

his recent appointment to assistant manager of yards and stores, he has been credit manager and assistant auditor for Diamond's lumber and retail divisions at Chico.

William J. Harris has also been with Diamond for 26 years. Starting as a bookkeeper he managed various yards, spent two years as a district manager, and finally settled in Chico, eight years ago, as purchasing agent for all yards and stores. In his nerv position he will coordinate the buying and selling, which is something of an innovation in the management of retail lumber and building supply yards.

The new Comptroller for the retail division, Ralph E. Geissler, is a newcomer to California. A certified public accountant, he has been in the Diamond Match head office as a member of the vice-president and comptroller's staff since 1948, and has recently acted as internal auditor. During

World War II he held the rank of Commander in the Navy Bureau of Supplies and Accounts.

Diamond Match has been in the retail lumber yard business in California since 1904. The first yard building, near the company's match factory and planing mill in Chico, is still being used for storage purposes. In 1907 Diamond acquired the timber lands and operations, together with seven retail yards, of the Sierra Lumber Company. This broadened the area served to include Red Blu.ff, Corning, Orland, Woodland, Yuba City and Biggs.

W. B. Dean, superintendent of yards for Sierra, stayed on with Diamond and convinced the company that rvith the expected growth of the Sacramento Valley the yards would be profitable. By the time he retired in 1937, he had

THE WOODTAND YARD (lop), one of Diamond Motch Compony's oldesl, will be completely modernized. fhe Vocqville yord (obove)

slorcs

Att AIONE O ..

AND LIKE IT!

We're independent! And not even Morilyn Monroe in o bikini could lure us from our position. Being independent . not owned by some mqnufoclurer qllows us to give o frbedom of choice in buying the finest ovoiloble moleriols for eoch iob. Of course, we're not deserting oll the top suppliers, good mill sources ond friends we've developed in the post 38 yeors, bul we're nol sqcrificing our conviclions qbout competitive brqnds either. Your needs, plus our independence, gives you the best of o voriely of top lines.

lifornia nel e,Veneer eorFi

951 South Alameda Street Los Angeles, California TRinity 0057

Member of Notionol Plywood Di3tributors Associotion

built the system to a total of 58 yards. Dean was succeeded by Ira Brink, who built the number of yards to 75 in 1953. Since that time 12 of the smaller yards have been closed due to a change in the economy of the Sacramento Valley, and the improvement in transportation which has enlarged the areas which individual yards can serve. After 47 years of service with Diamond, Brink retired early this year.

Th€ total number of employes in the 63 retail yards and stores now being operated, and in the division headquarters in Chico, is approximately 500. Increasing the total number of yards in operation is no longer an objective, according to Hinshaw. The new policy envisions a network of yards in the larger communities which will permit more intensive supervision by the six district managers, which will result in a better operation from the standpoint of the customer as well as Diamond Match.

Wesfern Pine Appoints Schleef

Portland-The appointment of C. A. (Tony) Schleef, Oroville, Calif., as an assistant to Chief Lumber fnspector Vern Johnson, has been announced by the Western pine Association here. He will assist in supervisory duties of the association's 27-man mill grade inspection team. E,arle Atchinson, Chico, Calif., another assistant chief inspector, has taken charge of the association's important grading school activities. The Western Pine industry produces approximately 27/' of the nation's softwood, and has long been recognized as a leader in uniform grading procedures.

Redwood Seosoning Gommittee Heors Cose- Horden in g Stresses Story

At the July meeting of the Redwood Seasoning committee, held at the Brooktrails Lodge, Willits, July 21, Dr. Fred Dickinson, director of the Forest Products Laboratory, IJniversity of California, discussed the effect of time, temperature and relative humidity on the relief of casehardening stresses in lumber. He pointed out that these stresses, which are set up in individual pieces of lumber during kiln-drying, create adverse effects, particularly where lumber is re-sawn or heavily worked. Relief of casehardening stresses can be obtained at the end of the drykiln run-generally by means of a high-humidity treatment.

Dr. Dickinson went on to say that research has shown that not only humidity but high temperature is very important in the relief of stresses. Under certain conditions, high temperatures alone will relieve these stresses produced during drying. A combination of humidity and high temperature treatments have also been found to be successful in removal of reverse case-hardening stresses.

The meeting was chairmanned by Charles Carlotti of Willits Redwood Products. The Pacific Coast Company r,vas the host. The Redwood Seasoning committee, a nationally recognized industry forum of 13 years' standing, meets bi-monthly to consider seasoning problems of redwood lumber. Representatives of major producers of redwood lumber in the Redwood region were in attendance. Elected as chairman for the i955-56 year was Harve Menkens, Jr. ; as secretary, Douglas Shoreboth of Arcata Redwood Company, Humboldt county.

FASI SERVICE ON:

The besf in Plywood Simpson boord Formics... Mosonile Brqnd Products. Acousticol Tile.

Thot Mousetrop Fqke

The most thoroughly discredited idea in th'e whole realm of merchandising is the one that says a greatly superior product will create its own market.

Back in the days when the great writer, philosopher and cynic-Thomas Carlisle-lived and wrote and studied in England, a certain pessimist went out on London Bridge one day with his hands filled with gold sovereigns-genuine enes-and offered these ten dollar coins for sale to the thousands who crossed the bridge at one shilling each. And he never got a customer.

That was a better test than you could make today because at that time most of the bridge-crossers were pedestrians and the remainder in slow-moving vehicles, while today they flash by in motors and the pessimist would have a poor chance to display his wares.

So Thomas Carlisle, '"vriting about the matter, remarked: "Thousands of people cross London Bridge every daymostly fools." What the cynical philosopher was saying was that most men are fools, and those who cross London Bridge are a fair cross section.

What that pessimist who found no buyers for his gold was doing was tearing down the oft-repeated mousetrap theory, which says that "if a man preach a better sermon, write a better book, make a better mousetrap than others, the world will make a pathway to his door, though he live in a wilderness."

For a generation that remark was generally credited to Emerson. Then someone searched Emerson's writings and

utterly failed to find the mousetrap story included. So the old adage is a maverick; no one knows who really said it. Modern merchandising has also discredited its truthfulness.

Do you, Mr. Salesman, believe for a minute that the world will beat a path to your door to buy something of yours just because it is a better product than the other fellow has for sale, regardless of the comparative sales effort? How would you like to stake your ability to make a living on such a sophistry?

Merchandising history has amply demonstrated and conclusively proven that even though your mousetrap may be five times as efficient and valuable as the next best one on the market, the public will never come and ask for it unless you make them-and keep on making them. Since civilization began, but more particularly since the dawn of modern merchandising of the intensified and intelligent sort, men with inferior products but sup.erior merchandising and selling methods, have fairly shot the feet from under makers of better products in the open markets of the world. Better products starve to death frequently, while inferior ones prevail. Better merchandising, that's all.

Gray's "Elegy in a Country Churchyard" completely contradicts the better mousetrap story. His "mute, inglorious Milton," who was buried unknown, was blood-brother to the maker of that better mousetrap.

And, by the way, Milton himself wrote that "They also serve who only stand and wait." They may serve, but they DON'T sell.

HYSTER MAKES THE R'GHT INDUSTRIAL TRUCK FOR YOUR JOB

Picturcd above is one of many typical cxamples of how Hyster@ Industrial Trucks are helping to effect tremendous savings in the cost of handling Lun-rber.

Even if you are now using lift trucks or have never uscd industrial trucks of any kind. your Hyster dcaler can show you horv you can quicklv rcalize more profit from your operation N'ith thesc multi-purpose utility tools. Your Hystcr dealcr knol's materials handling. he is an expcrt on the problems and their solution. He can help vou u'ith special tcchniques and cost reducirrg methods. Call him today...u'hy not take adr.antage of his r-natcrials handling kno*'-how? He is listed under "Trucks-Industrial" in your telephone dircctory.

HYSTER DEALERS GI\/E YOU ALL 3!

I PLANNING-your Hyster Deoler will plon I your moleriols hondling operolion from - ,arotan, or wtr onoryze your presenr syslem to see if it con be improved.

IHE RIGHT IRUCKlor your iob frorn Hyster's complete line of induslriql lrucks (1,000-30,000 lbs.) ond over 100 iob-ottochments for economicql lood hondling.

THE RIGHI SERVICE-omple spore porls slock, shop focilifies, fqclory-lroined mechonics ond on efficienf {ield service lhot keep your Hyster lift lrucks going on your iob, wherever your iob might be locoted. Hysler lrucks ore nofed lhe world over {or their low downlime.

Mqteriuls Hondling Trucks from 1,000 to 30,000 pound copocities

HYSTER COMPANY

2425 So, Gqrfield Ave., Los Angeles 22, Colit.

RAymond 3-6255

:-*p-' tr ;-*T=*J

One Hyster 1 50 King cf Lift Trucks" does the complele hondling

Don't Forget!-HOO-HOO-San Francisco-September 16-19

65fh ANNUAL CONVENTION OF THE INTERNATIONAL CONCATENATED oRDER OF HOO-HOO, sAN FRANCISCO.

SEPTE'NBER 16 TO I9

Special to: The California Lumber Merchant

With the date for the 65th International Convention of Hoo-Hoo in San Francisco rapidly approaching (September 16 to 19), the attention of Hoo-Hoo brothers in California is called to the deadline for full registration: August 17. However, YOU MAY COME TO THE CONVENTION WITHOUT FULL REGISTRATION.

At the last meeting of the Convention committee of Host Club No. 9, San Francisco, it was decided to make available a special registration badge (at a nominal fee) for those local members of Hoo-Hoo who want to attend individual functions, buying their tickets at the door. (For further details, see your local club secretary or the members of the Inter-Club committee.)

Secretaries received advance information on the program and registration details during the first part of August. Note to Club Secretaries: PLEASE ADVISE THE INTERNATIONAL HOO-HOO COMMITTEES (Box 949, San Francisco) of how many are coming and which functions they will attend-prior to September 1.

CONVENTION PROGRAM

Sunday, September 16, 1956

The Convention opens informally. Early arrivals may register and a social welcoming party is scheduled. The official convention hotel is the Hotel Fairmont atop Nob Hill. Space has also been reserved at the Mark Hopkins, Huntington hotel, Sir Francis Drake, The Drake-Wiltshire and the Chancellor hotels. However, accommodations in these hotels must be reserved with Hu Pessner, chairman of the Reservations committee, at 420 Market Street, San Francisco 11, prior to August 17. After this date members will have to make individual reservations.

Monday, September 17, 1956

The convention opens formally on Monday morning, September 17, at 8:59 a.m. Registration continues all day. This first morning will be devoted to the business of HooHoo. After the formal welcome by Al Bell, the president of San Francisco Club 9, and Herb Schauer, Jr., general chairman of the convention, there will be a presentation of the Snark of the Universe and a formal welcome to San

Francisco by Mayor George Christopher. Following this the jurisdiction heads will begin their formal reports. At the Monday noon luncheon, which is a joint luncheon for members and ladies, the keynote speaker will be DeWitt "Slvede" Nelson, director of the Calfornia State Dept. of Natural Resources and president of the Society of American Foresters. There will be music and entertainment during the luncheon, which is informal. The business session will follow the luncheon, then will adjourn at 4:09 p.m. for the big convention concat. A specially selected degree team of San Francisco from Hoo=Hoo Club 9 rvill preside at this impressive ceremony. At 6:30 p.m. a social hour, sponsored by the Reclwood industry, will follorv the concat. During the cocktails, music will be provided. This is an

informal affair. Monday evening will feature a joint dinner party, at whicl-r members and ladies will be entertained by acts. This is also an informal affair.

Tuesday, September 18, 1956

The morning will be devoted to the business of HooHoo and, primarily, the reports of the delegates. Following the morning sessions, a joint luncheon is scheduled with an outstanding speaker (formerly a resident of San Francisco), Oliver Vickery, now of Fera-Bet Company of New York City. Mr. Vickery will give an "Ilye-Witness Report on the Iron Curtain Countries," which will be illustrated 'ivith movies. Mr. Vickery will return from a second visit to the fron Curtain Countries just prior to the convening of the 65th annual convention. Following the

luncheon at 2:49 p.m., buses rvili leave the Fairmont for the waterfront ancl a boat cruise of San Francisco Bay. This rvill be follou'ed by an c)ptional tour to N'Iuir \\roods National Monument in Marin count\. or brrses directly across the nel' Richmond-San Rafael l3ridge to Golden Gate Fields on the llast Bay, u'here a special Hoo-Hoo handicap rvill be run irr the late afternoon. This rvill be follou'ed b1' cocktails and bullet dinner served in the Golden Gate l-ielcls Club House, rvith music pror,'ided during this informal entertainment. Buses u'ill stand by to take conventirineers back to San Francisco at ar-ry time they desire.

Wednesday, September 19, 1956

On \\rednesday morning the conr-errtion committees will tneet at 9:09 a.m. The general session u,ill follou, t<.r permit the final repords. There u'ill be a stag luncheon for the men at noon, at u'hich J. \\r. Th<imsen (cousulting forester from Finland) r.vill speak on "Neu' Techniques in liuropean Forestry." This promises to be one of the outstanding talks of the convention. The ladies u'ill be entertained at a special luncheon at the fabulous Cliff House during the stag luncheon affair at the Fairmont. (See the l,aclies' Dav profaranr for details of their l)rogrirm during the convention.) The Embalming of the SnrLrk is scherlulecl for 3:59 p.m., to n'hich the ladies u.ill be irrvite<l. This event l'iil be follou'ed by the Snark's reception. The clcising event of the convention u'il1 be a dinner-darrce (informal. dress optional) at the Fairmont at 7:59 p.rn. This ltanriuet t'ill fe:rture an Flarvaiian theme, n'ith Hilo H:rttie, the f:rmous star of Harry C)rvens' T\r shou', :r farorlp of clancers, instru-

fiIR. LUMBER. DEALER.:

While YOU cre in Son Frqnclsco Sepfember l6-19

Aftending the convention of the INTERNATIONAT CONCATENATED ORDER

HOO-HOO

Pleqse plon o trip ocross the S.F.-Ooklond Boy Bridge to visit us qnd our yord.

see our biggesr inyentory ever of Hardwood, Softwood Lumber, Plywood, Flooring cnd ol! leading brcnds of Building Mqteriols. Remember....

"For Building Needs-Stroble Leads"

TEmplebor 2-5584

OF

STRABI.T I.UMBTR GOMPAIIY

2 Blocks West of Jcck London Squqre

537 FIRST ST. _ OAKIAND 7. CALIFORNIA

"MISS

Pine Compony, Socromento, is being shown by C. D. LeMcster, Seer of the House of Ancients, some of the Hoo-Hoo memorobilio he wiil disploy in his Western Building Review suile ot the Fcirmoni hotel during the internotionol convention. rner.rt;rlists ar.r<l singers Irom Tf an'aii, including a three-piece llzru-aiialr orchestr:t, Pirreapple I'etc, Thc Islar.rd (iir1s :rnd a group of Samoan srl.ord clancers.

NOTICE

POST CONVENTION REDWOOD TOUR

The Caliiornia Ileclu'ood -\ssoci:rtion, in cooperation u'ith the Intcrr-raticinal Concatenated Orcler of Floo-lloo ancl San Francisco Hoo-Iloo Clulr No. 9, has made arrirngements for a tour of the redu,oods tvhich l.ill include a trip into the r,r'oods to see current logging methcids, inclucling a tree topping an<1 falling; a trip through a re<lu'ood sarvmill ancl remanrrfacturing plant, a tour of a ntodert-r plyrvoocl plant, and a loggers' (quantity and cluality) lunch.

This tour rvill depart from San F rancisco Thursday morning, September 20, tvith a comfortable bus trip through the scenic Redu'oocl Empire. Friday, September 21, n'ill be devoted to rvoods and sarvmill tour. S:rturd:ry, September 22, return to San Francisco, arrirring in late alternoon. Those rvishing to travel north into Oregon ancl \\tashington from the Eureka-Arcata area, after the tour, should feel free to do so.

Cost of the trip, which will be at the individual's own expense, will be approximately $25 per person for transportation and lodging. Meals at moderate prices. There will be no charge for the woods and mill tours, or for the Loggers' lunch. Ladies are invited and €ncouraged to participate.

For purposes oi planning for transl)ortation zrnd accommodations, pre-registration is desired for the Redrvood Trip. Pre-registration incurs no oblig:rtion. Firral registr:rtions for the Redr,vood Trip u'ill be made at the conr-cntiorr.

If you nolv anticipate that you would like to take the

CAtIFORNtA" (right-where else?), Joon Beckett, secretqryteceptionisf for the Sierro-Nevodo

We Have Moved To Our ilew Location

Redn,ood Tour, please send the foliou'ir.rg irrformation to:

Name: N'f r.

NIrs.

No. in Party:

Type of of Accomnrodations required:: Single.Double.

LADIES ACTIVITIES PROGRAM

Monday, September t7, 1956

9:30 a.m. to 11:30 a.m. Conclucterl Cable Car Shoppirrg

l?:00 Joint Luncheon

2:30 p.m. Buses leave for tour o{ University of California and Tea at Women's Athletic Clrrb of Alameda Co. on Lake N{erritt, Oaklancl

Tn'in Beds

6:30 p.m. Cocktail Party (Nlembers and Ladies) -inf ormal

8:0O p.m. Joint Dinner and Entertainment-iuiorm:ri

Tuesday, September 18, 1956

Morning free for shopping, do as you please.

72:00 Joint Luncheon

2:00 p.m. Buses leave for joint outing

Wednesday, September 19, 1956

Hobbs lTall Redwood Fills the Bill!

11 :00 a.m. Buses leave for Cliff House

I2:ffi Luncheon at Cliff House

2:00 p.m. Buses proceed to Golden Gate Park, return to hotel

4:00 p.m. Embalming of Snark (Ladies invited)

8:00 p.m. Dinner Dance-informal-dress optionai

The Ladies Activities committee is composed of the following members: Honorary Chairman: Mrs. E. G. Davis (Dotty). Chairman: Mrs. Lel,vis Godard (Gertrude). Hospitality (Shopping Tour, etc.) : Mrs. A. D. Bell, Jr. (Marje), Mrs. Jack Pomeroy (Jeanne). Tea: Mrs. James l{all Jr. (Barbara). Luncheon: Mrs. E. N{. Giles (Barbara), N'[rs. Wm. C. Johnson (Patsy).

Johns-Mqnville Plons Glinic

The Johns-Manville Corp. will hold a Retail Merchandising clinic for building products salesmen at the Hacienda hotel in San Pedro, Calif., August 2I-24. The school is planned for 40 students and may be attended by ou'ners and salesmen of companies who are not J-M customers as well as those rvho are. The curriculum will include the follorving subjects and others:

It pcys to specify Hobbs Woll when you order Redwood.

Grqde-wise, size-wise ond price-wise

Hobbs Wqll Redwood hqs "filled the bill" for over 9O

Building Your Own Sales Story, Things People Want, Colorbestos Siding, Creative Selling, Estimating (Home fmprovement), Estimating (Nerv Construction), Asphalt Roofing, "The Approach," Asbestos Roofing, "The Demonstration," Insulating Board Products, Estimating (Interior Remodeling), "Overcoming Objections," Flexboard and new motion picture, Time Payment Selling. Spintex Insulation, Closing the Sale, and Sales Promotion.

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors... for here are two all purpose doors...COMB|NAT|ON SCREEN AND METAL SASH DOORS that fit all types o{ wall construction and harmonlze with any interior styling.

Comfort |!l Economy

a Th.. Hollywood J.. T-wlns permit morca Savs buying a Sash, Scren and rgnr In rutcncn tnat scryicc porch6. Slorm Dor. Hollywood J6, rra lll 3

o Giva rdequatc crsy ventil.tlon. combin€d into I doo..

o IntGct-tight, rustpr@t screns. a Sav€s otr hlrdwaro, hlnging tnd s.!h Glst3 m.tr bc cb.ned wlth car!. a Siilln";n exp.nravs repracements.

Gonvenience ' iXYil.i$"ii.mr'!3"fiJm"Jl

a No morc dotouring lround r 3uf--'' Le'vG tvail'ble,flmr splce which i5 ou3 rxtr! door with "n "..iJi'ii usu.[y lct in titchen br entry way.

. i'""flfr" -o,"s, rimry scrcn d@6 C) pon"t or Flush

h'hlch InvltG IntrudrB. a Hollywood Jr, Twins glve yd your

a Act3 rr-.n--.dditlon!l Frot ction lor choitc of j prnal or-flurf ao? to l9j-T!llG. s!. TlLonyGe wnh.dt. hrrmontzc with rny 3tyt" .rchitecturc sad4 .threugh .ssh opcning without or intcrlor d6lgn. unlcllnS tha d@c a Flush d@r li.thbtc in philtoolnc

a Burghr.pr@f. -A 3impla touch ot fin. Lu.un, Orirntrl Arh (San) c 6irch. geB lckr $rh. a prnel d@B avslhble In 'plne only.

WEST GOAST SGREEII CO.

AANUFACTUIEIS Of SCIEEN DOOIS,

f. A. Areo Building Permits Hir All-Time Peqk for July

Both Los Angeles city and unincorporated county area hit a new all-time high for July when 5840 building permits in the city valued at $47,317,341, and 3731 in the county district valued at $29,969,6%, were issued last month. Th: figures compare with $41,896,816, the previous dollar record in the city reached in July 1954, and 929,559,892, the previous county July high reached in 1950. The city's total for July last year was $29,105,631 ; the county's was $27,788,74r.

The San Fernando Valley branch office of the city department at Van Nuys led all other branches, rvith permits issued totaling $21,639,O25. In the unincorporated area of

STqre 5-8873

By Corlocd

qnd Trqiler

the county, construction was heaviest in the East Los Angeles district, witl-r new building started valued at $3,946,983.

Construction for the first seven months this year now totals $285,695,969 in the city, compared to $24I,033,799 in the same period last year, reported G. E,. Morris, general manager of the Los Angeles Department of Building and Safety.

Doherry Business to Kentfield

Dick Doherty, owner of R. E. Doherty Co., a San Francisco wholesale lumber concern, has relocated his offices in Marin county, at 5 Hillside Avenue, Kentfield. The new phone number is Glenwood 4-U22.

STonfey 7-1129

The Only POS|TM Wov io DECAY & TERMITE PREVENTION

PRESSURE.TREATED IUMBER IS YOUR INSURANCE

Show the public with Wsrren Bfue*

Pressure -Treoted Lvmber ]hoi yov as o lumber dealer are vilally interesfed in sofeguarding your lutvre and your cusfome r' s investment.

*ln comhinalion wilh chromated zinc crsenole-opprcved by cily' co.tnly, stole ond Federal specificot'ons.

Vic O'Donnell Monoges Fir-Tex Division, D&R, in Los Angeles

George M. Syversen, general sales manager of Dant & Russell, Inc., announces the promotion of Victor V. O'Donnell (left) tci manager of Dant & llussell, Inc., Fir-Tex Division, in Los Angeles. O'Donnell is a native of California, educated in Los Angeles. He u'orked for the Neu' York Stock Exchange in Los Angeles from 1934 until 1938, rvhen he joined Pabco Products as a salesman. He entered the U. S. Navy in 1943, left the service in 1946, and worked for the Builders Emporium as manager for trvc-r years, returning to Pabco in 1948. He joined Dant & Russell, Inc., in 1950 as salesman in the San Fernando Valley territory. In 1952 he rvas made sales lnanager of the Coralite Division, ancl in December 1955 u,as appointecl assistant manager of the Fir-Tex Dir.ision, u'hich position he helcl until his recent oromotion.

Suffle & Keller Joins SCRTA

The Suttle & Keller Lumber Co. u,as enrolled this month as a new active member of the Southern California Retail Lumber Association. Partners in the retail yard are William R. Suttle, Tr., and Bernard G. Keller.

EXCESSIVE END SPTITTING OF LUMBER. AND TIMBER IN THE STACK!

The Above Brond, Plus the Wqrren Blue Color, is Your Assuronce of Moximum Proleclion

_WE RECEIVE BY WATER, RAII OR TRUCK_NO ORDER TOO TARGE OR TOO STIAAII_

The End Seoler thot clrsT 35C Applv bv prevenls Down Groding ro'w pe. msr Sproving

DISIRIBUTED BY

BUITDINGIIATERIAI.DISTRIBUTORS INIAND1UIIBERCOTTPANY lresno,SqcrqmentorsonJose,Siocklon Anoheim,Bloomington

l. H. BUTCHER COIIPANY LUilBER PRODUCIS

Portlond, golt Lqke city, sqn Franclsco, Eugene, portlond Seittle

HAIEY wHorEsaLE coilr LUNDGREN DEALER SUPPLY sonto Bqrbolo rdcomq

HAlracK & HowaRD luitEER co. SaCRAMENTO WHSLE. HARDWAR.E CO. Denyer Norlh Socromenlo

5O-CA! BIDG, ttAIERtAtS CO., lNC. wHolEtAlE BrDG. SUPPIY, lNC.

383 BRANNAN STREET ' sAN FRANCISCO 7

This is o?rr' 63rd, Uear of Reliable Seraice

lo aerllL LlttBER DEALERS... with shipments of qualidy lumber products for your particular needs

to t-vrf,BER ttl.I.s... with proper distribution and honest representation of your products

W. E. Cooper Wholesale Lumber Company, lnc.

Charles M. Cooper

TTT "liveslt Up" ol Wilshire

The 362nd Terrible Twenty tournament u'as held at \Vilshire Country Club, JllJy 17. Bolt Alcorn rvas in charge of the affair, and he was a perfect host. The course was in beautiful shape and the facilities in the club house 'ivere superb. Vern Huck, otlr new Most Terrible, r,vas at his best-both on the golf course and as Master of Ceremonies. He won the day's prize and also the special tournament of the day, best-ball-of-foursome; his score, 84-19-65. Bob Pierce in the same foursome shot 82-16-66 to take second prize, and part of the best-ball-of-foursome.

Wilshire provided us rvith a private dining room for our lunch and dinner, as well as our gin rummy tables, and we

lived in luxury all day. Our big steaks were so very tender ancl the whiskey (they tell me) most excellent. And now Vern Huck is proposing a gin rummy tournament-maybe some of tts hackers can come out even for the day. A cluestion-Mr. Huck: do my duties as "Handicap Chairman" extend to the gin rummy tournament ?

Our guests included John Lipani, Weyerhaeuser Timber Co. ; Don Shalv, Associated General Contractors; A. Crowell, building materials, and Deu'ey Reeder.

Our next tournament will be at Virginia, Friday, August 24, with Burt Galleher at the wheel. Virginia has air-conditioning all over the place, supplied by the Pacific Ocean.-H. M' Alling.

TRUCK and LUIUIBER CARR,IER

CAN DEPEND ON THE LATE MODEL EQUIPMENT FURNISHED ON EVER,Y JOB BY ACE COMPANIES

T\TENTY,FIVE YEARS AGO TODAY

As reported in The California Lumber Merchant August 1s, 1gg1

The Western Red Cedar Exploitation Committee has been organized in Seattle to try and work out plans for helping the suffering shingle and siding industry of the Northwest.

The Insular Lumber Company ca, in the Philippines, has started mill, replacing one destroyed by

sawmill located at Fabrioperations. This is a new fire about a year ago. It

IIAIEY BROS. sAtTA it0iltcA

P.O. Box 385

Monufocturers & Jobbers

Stock qnd Detnil Sssh & Doors

CRESCE]IT BAY II(l(lRS

With Microline Core

THE WEST'S IIilEST FTUSH DtlORS

Phones: Texos G4831

Sonto Monica, EXbrook 4-32019

llholesale to Lumber Yards 0nly

will cut about six million feet of lumber monthly, the equipment being four bands, two gangs, six resaws, two trimmers, several edgers, one slasher, two hogs, and several shingle mills, all electrically driven. This is one of the biggest hardwood mills ever built on earth.

E. A. Wright has opened a sales office in Los Angeles to handle the sale of fir plywood, doors, moulding and finish, for the Washington Veneer Company of Olympia, Washington, and The Peterman Manufacturing Company of Tacoma.

It is reported in this issue that the sawmills of British Columbia are running less than half their normal capacity because of market conditions.

The Forest Service makes preliminary report on the lumber production of California for 1930, showing the lowest total since 1921. 1.512.787.M feet.

Charles F. A. Talbot, son of the Talbot Lumber Company, died at cisco, July 14, at the age of 83.

founder of the Pope & his home in San Fran-

A trvo-day conference has been held in Chicago by leading lumber manufacturers from all parts of the nation for the purpose of discussing ways and means for stabilizing the badly confused lumber industry. C. S. Keith was chairman of the meeting, Col. W. B. Greeley was secretary, and R. A. Long was appointed chairman of a special committee to work with the entire industry in an effort to adjust lumber production to demancl.

BMD Appoinfed Armsfrong Distributor

The Armstrong Cork Company has named Building Materials Distributors, fnc., Stockton, as wholesale distributor for the Armstrong line of building products. BMD's four branches in Sacramento, Stockton, San Jose and Fresno will carry complete stocks of the entire Armstrong Building Products line.

Dubs Hold Rousing 94th Tournqment

A solid turnout of members and guests greeted Gran Geisert, new Dubs, Ltd. president, at the 94th monthly Dubs tournament, which was played on the Lakeside Course of the Olympic Country Club in San Francisco, the afternoon of July 20. Wayne Rawlings was sponsor for the event, in which 45 golfers participated. Although there were no low-gross records broken that day, Ev Lewis, Dubs reliable scorekeeper, noted that there were some pretty astronomical figures turned in that should be good for the coveted Dubs High-Gross Award.

I-ow gross man for the day was John Jenswold, who istered a 75 on his card. Charlie Larson, Chuck Noble

dealers

\7e invite Southern California lumber dealers to visit our Malarkey Redwood Service Center in Downey. T7e carry a complete redwcod lumber inventory of assorted grades and sizes. There is no need for you to carry a large, expensive inventory.'We are close at hand and provide prompt, convenient loading for your pickup in less than carload lots----or we'll gladly deliver. Your carload orders can also be filled by direct mill shipment.

Make us your Redwood Lumber Information and Supply Center. Come in or call us for quotations-"It's the spot to stop for quality and service."

send for

lnformative, llelpful grade sleels in full color. They fully explain all grades and point out suggested uss. You will find these a help in talking to or mailing to architects, builders, cabinet shops and home owners. Wr;te for yotr fr.c coties lodo!.

Downey, Cahforrua

Phone LUiIIous 3-3339 or TOpaz 9-0993

Mernber: CaliIornLa Redtrooil Association

Ellsworth Keene took first, second and third low nets, respectively, in the first flight. In the second flight, Louis Larson copped first low net. Leo Cheim, Jr. followed closely with second low net, Wayne Rawlings with third, and Harry Hood took fourth position. The third flight low net score was tied between Jack Daniels and Hollis Jones. Bob Kilgore, Bill Ingram, Seth Butler and Tom Gray were 2, 3, 4 and 5, respectively. The guest flight dlvision winner was Ernie Pieper, followed by R. Makin and F. Zolezzi.

The 95th Dubs Tournament will the Meadow Golf & Country Club played August 17, at Fairfax. be

and (Tell them you saw it in The California Lumber Mercltant)

seb'liing qhf.ithern California lurnber

7187 East Firestone BIoiI.

TUMBER AND RAIIR,OAD GROUPS TAUNCH STUDIES TO REDUCE HOME.BUITDING COSIS BY CUTTING HANDI.ING EXPENSES

Several significant actions by lumber and railroacl trade representatives of leading railroads participating, the Nagroups to speed the introduction and greater use of more tional Retail Lumber Dealers Association has nor,v taken efficient lumber shipping and lumberyard handling prac- the first formal steps to translate some of these promised tices that should help reduce home-building costs are re- savings into reality, the magazine reports. ported in the -June House & Home, the magazine of the One recommendation of the Round Table suggested that home building industry. NRLDA sh<-iuld survey all its members promptly to find

Last fall a Round Table sponsored jointly by the Lum- out h6r.r, many already have the necessary equipment t<r ber Dealer's Research Council, the Prefabricated Flome handle ..unit loacls" (bundled or packaged quantities of Manuf:rcturers Institute and F{ouse & Home found that lumber, rather than customary loose board shipments), "mechanized materials handling could cut home-building and holv many more expect to mechanize for this purpose costs at least $1 billion a year." On the recommendations this year. This month NRLDA r,vill sen6 all its members of another session of this Round Table this spring, 'ivith a carefuily prepared questionnaire to obtain the most relial>le, current information on this score.

Announced by l1{[41{D

Now ready to serve Re- tail Lumbermen! Cusiom planing, complete handling including loading, unload- ing, hard-surface storage, delivery. Only high speed modern matcher in the area. Use INLAND'S spur track for carload shipments handlesSxl5timbersany length milling arrd remilling to your pattern. Prompt Service Competitive Prices. "Bill" Hooiund, mill superintenden't. Next time try INLAND'S milling services.

In accord rvith another Round Table reccimmendation for NIILDA to assume immediate responsibility for educating and persuading its members to order lnmber in standard units, association oflrcials planned to make unit-ordering talks and displays one of the main featttres of the organization's national convention and exposition later this year.

A third recommendation of the ltound Table on which action is,already being taken pointed out the need for establishing industry-rvide agreement on the sizes for "unit loads," if this system of ordering and shipping is to become unir.ersal. This rrould be a job for NI{LDA ancl the National Lumber Manufacturers Associatior-r, in consultation rvith the Forest Products committee rif the American Associ:ttion of Railroacls, it rvas noted, plus research assistance from the Lumber l)ealers Research Council and the Timber Engineering ComPany.

Without any delay, NRLDA has alre:rdv appointed a top-ranking conmittee to develop the anslvers tci problerns in this field in cooperation lr.ith a group from NLMA, rei)orts Flouse & Horne. The chairman of this group is Jay O'N{alley, first vice-president of NRI-I)A. N'{embers ir-rcludc three llound Table participants, John Moeling, Clarence Thon.rpson ancl V. J. \\rardein, as well as Wayne F. Ntullin (above), president of the Southern California li.etail I-umber

Association, long chairman of its materials hanclling colxmittee; E. Il. Titcomb, of Cleveland, and S. S. Caves, of Honeoye Falls, N. Y.

Universal acloption of the "unit load" svstent oi shipping Iumber n'ould accentnate a shortage of suitable ireight cars, the Round f'able u.as informed. To meet this need (for bulkhead flatcars, or boxcars with 1S-foot double docirs) the qrrickest solution rvoulcl be the conversion of ordinarv flatcars to bulkhead type flatcars, says thc conl'erence report in House & Home.

"This costs an\.u'here from $400 to $1,800, depenclirrg on how good the cor.rdition of the old flatcar is and how much it has to be strengthened," the report aclds. "Thc average cost for reconditioning.. and bulkheading- combined \\'ould run arouncl $1,100 (compared u'ith about $2.500 for convertir-rg a boxcar u,ith ,S-foot doors into a boxcar n,itir 15-foot doulrle ckrors). \Ve lrelier.e the railroacls n'ould find both types of conversiolr profitable. As morc and nrore industries adopt trnit loads the clcmand for s'icle-cloor cArs u'ill increase rapidlv. Their faster lciading and rrnloading rvill reduce their dead tinre arrd n'rake them more prolrthblc."

For the guiclance of railroads an<1 car manufacturers the Rotrncl Table recommended that lrulkheacls shorrld l>e 8l feet high, ancl br.rlkhead cars shoulrl be lor.rg enough to provide 48-feet, lJ-inches cle;rrance betn'een bulkheads (or another 4 feet longer if roads n,iinte<l them that length to serve as all-purlrose cars).

Adclitional NlLl,DA offici:rls l'ho n'erc purtici|ants ir.r this llorrncl Tablc l'ere Il. .\. Schaulr, presiclent; Raymonrl

Harrell, man.

NRLDA Appoints Brown

In a move to stimulate further progress in the rapid development of improved carloadings and mechanized materials handling for lumber dealers, Robert B. Brown has been appointed Materials Handling Director of the National Retail Lumber Dealers Association. For the new post, Brown rvill assist in the industry-wide research and educational activities of the newly-created Materials Handling committee of NRLDA, according to H. R. Northup. Brown has already stepped into the job of coordinating the giant materials handling demonstrations and clinics slated for the third annual NRLDA Exposition in Chicago, December 10-13.

BfOS. EXpOnding; George Phillips Will Heod

Remonufocluring Division

Orval Paul, general manager of the Martin Bros. Box Company wholesale lumber division, announces that the Southern California plant is expanding production and sales to reach the eastern markets, and that George Phillips, veteran l-os Angeles lumber executive, has been named general sales manager in charge of the remanufacturing division of the firm.

George Phillips has been identified in wholesale sales of lumber products in Southern California for over 20 years. He has conducted his own distribution business, is well known at the mill production level and a mernber of various civic, business and social organizations. According to Paul, he will have complete charge of sales and distribution of the many 1gci1r'ood, pine and Douglas fir items presently being marketed by the wholesale lumber division at Compton, California.

In making the announcement regarding the expanded sales policy, Paul also announced that the name of the concern had been changed to the Martin Bros. Container & Timber Products Corp. This change was made by the executives of the firm in Toledo, Ohio, to better identify the business being conducted at all levels of sales and operation. The company now operates manufacturing plants in Toledo, Sutherlin and Oakland, Oregon; Roseland, Louisiana, and Whittier and Compton, California. F. J. Martin, president, spent part of the month of July on the Pacific coast planning the future policy

research director; Phil Creden and John Gross- MOftin

llARTlN MEN (1. ro r.): Sidney BRUCK, Orvol PAUL, George PHlttlPS

August 15. 1956

r'l lllr ,r,rlrl);rll\ \\jlll \\!-l(.llt (,\r.iilll\,., Ilr( ( \l):u).i,,;1 1i1,,\r'ill, ,,1 \l:rririr llr,,. lt! lu,l(, ;r li.\\ 1ri1111,,,1 ,.1;11','i1,,rr.( .ti lltr'(,,lLl)l()ll l)]:!ltl. irJtrr']t ,rili;tl-,, lr;tr, 'lr;t('r' l| \1,)t( .,llt,,l ltr:11( i-t:Li, -il1 lt ;t. trlt( lllrrUl(liill.. ,1,,,,r lilirtlJ':tir(l \;t1.1,)l). iilrrr.,,1 , lr';rr t:r. llrit.lt. l':Lll ,lL.r'l.rr.,,i l,,i ii;r, i., rrr jl l.rr,,rrtr l,lr tr,,,,,i -;ti(.>ll:rl l;l llll .r,1111;l;,1,j. lr:r, irL,tt jrl,r'r'rl ttt,1r:rt-it."i ';rl,- ',1 rlti.,111j-1',1. IL.rl lr;i- l,r,Lrr r,lr rrlitli L rrr lrtrrrlr, l .,,1,1 1,1r rr,,,,,1 ,1,,tr-il,|lr|rr lr,1 I r,Llr\ \r.r -

:ll,l r. \\r'li l\lr'\\ll 1(, llt,.tr,r,li

lti litr, i\rilr iltl r-(lt,l;illtl,rlilrr ,,i ilr, lnltl,, r ,ltrr.j,,y1. :1,1 Ilr'\ lllrrl l', lr,f ii i I i\ iit tl , jL(, ,,rllllitii ,1. 1)jlt-1111( l)l ,,1 llr,. \\ irrlii, r 1,1;Lttt. 1t;r, l11( lt t,;r)r li ;Luilri,,t ,,t tir,. ( 1rlll,L,)n r(. tt,;rttril:rL lnl.llrl ,itr r.i,,rr. I':LLrl .,rr,l ilrrr, l, lr;r, lt;r,l ,.,,rr.t,i, ,rl)i" ( \lr|i l(.ll, ( |) t! lliltI r, il]t ll)! ;lli,i | :lii\( lIl* ;rrr,l \\ jll lrl|]l,ll, :Lll 'lIt,rrl. ,,,tr, !.r'|lilt- :t( \,riljlirrr! r|,i ,,iltr ( ill:Llt,il,. Irr'Ii. i1 \\;t' .;rlri { rr(,t-!,' \lr, t. iriil ,,,lrlnl, ;i\ I,;r ' ,,1 ll ( l,l (. \;t ( \ ,lrrI,r,,rr rtt,l tttli rJ.,, 'r,,rl. , i,,., lr 'irtir l'lrrilrl,. :rrr,l ll,r,1. trr !1rr _r l r r';Ll 'rrlr'- I'lr,ii llt, l , t. ;'ll i r;rir ItiLl.

I lr, \l;lllnr llr',,- ltrrrrl,,,r. ,iir r,t,,l l,l;rrrl 111 I Iil i)lrrll I' r,|r \rritlit( t tt ( ;rltI-,,r-Lt;L ,,i llrl I;rr',1, 'i ,],,.ii,li,,l ' rl t- Lil,l rrr

II i,)\(1. r,111 'l ;ir'tr'-. l1;1. ', l.-,.,rlr,,ttrr -. :rlril ,r|, ,,t Litr l;Lrir'.t ,,ll lll( \\1-l ir).r-l

Rycn Nomed Merchondise Monoger

l':rtrr,l. ll lir,, lrr- r,r,,l l,r,r,r,,,rr,i l';ri,,.r I'r,,,1:r,r1 ,,tl,,,t,tlt,,tr irJi t- ., I ,rj_, - I it i tt, ,-l r1;r,;r\(.1 ri ilr l':r1,,, llir,l,itr,q \l,riL.r t:Li- lrr;.t,,rr tir Iitr lit ll , lj,.:r,]l l1,l i1t- nt :,rl l r:lt, t-(

\r Need"d

A builder called TQAUSE

Sell Rf DwOOD TANKs for Economicol Storoge

Aulornolr{ Wotcr 5ystarns clo {oil, trnr/ rhen woter is or o premru,, Rr:dwood 5to'oq. Torrks orr,, ihe 'no5! *<orronrrcol lniticrl cosr ir lower on<1 they lrsvr, o lonqer lifr Redwood hcs h,gh insulorro,, 'crlue. Le'eps wotcr (ool Redwcod r\ rrst5lont to iuilgi ond rnsert Jrtl(;ak tlrthernrorp wr, (on (ttvi, rnrrnedrcrrc cJelrvcrv

8AR. CALIF.-

Kiln Dried Pine Boards & Paneling-Douglas Fir Dimension, White Fir Roof Decking

MOSS LUMBER CO.-BURNT RANCH. TRINITY COUNTY, CALIF.-High Quality Old Growth Douglas Fir Boards, Dimension & Timbers

SIERRA MOUNTAIN I\4ILLS-NORTH SAN JUAN, CALIF.Kiln Dried Pine Boards-Shop & Uppers, Douglas Fir Dimension & White Fir Roof Decking

Shipped pronptll b1 truck and trailer at)wherc t:il Cali/ornia ... or by rail to lour rpur or siding an1vhere in America.

THIS lS HARB0RIIE n' super-strong, lightweight, structural panel finest marine grade plywood PLUS a tough, abrasion-resistant overlaid facing. with weather-proof, split-proof, check-proof qualities.. ideal for a multitude of uses in building and industrial applications. The hard, smooth, grainless face is a superior paint-holding surface; minimizes grain-raise.

HARBORITE is stronger than steel super-resistant to wear. impervious to weather and moisture ! Users report shrinking, swelling and buckling are virtually eliminated ! The large, lightweight panels are easy to handle, easy to work with standard tools and techniques... cut labor and paint costs to the bone!

IIEW USES REPORTED EVERY DAY!

Harborite field men. in your area. throughout the country calling on industries large and small telling the Harborite story. Harborite advertising in national and regional publications. Harborite direct mail campaigns. reaching thousands of diversified industries. All telling the Harborite story. developing new users-new customers for you-every day!

A few of the uses now' reported for HARBORITE:

Concrete Forms Signs & Displays Work Tables

Gables & Soffits Cabinet Making Shelving

Exterior Siding Surf Boards

lnterior Paneling Store Fixtures

Built-ins

Partitions

Flooring

Boat Building

Refrigerators

Pattern Work

Truck Bodies

Dog Houses and many others

Bakery Racks

Chemical Tanks

Conveyor Tables

Die Blocks

Trailers

HARBORITE available in standard and special sizes and thicknesses. Also special sizes in lapped and vertical grooved siding. STOCKED BY PROGRESSIVE LUMBER DEALERS

I I I I I I

I I I I I

Producers and Wholesalers ol Western Forest Products

DOUGTAS FIR

PONDEROSA PINE

SUGAR PINE

ENGETMANN SPRUCE

CARGORAILTRUCK crndTRAITER Jock

THE VOTLSTEDT KERR TUMBER CO.

Housing Bill Pqsses in Closing Hours of Congress

The last major bill passed by the Congress before adjournment was a compromise housing bill. Lumber dealers are advised that the Title I Home Improvement Loan program of the FHA was extended for three years, reports the Southern California Retail Lumber Assn. The maximum loan for irnprovement to a single-family house was increased from $2,50O to $3,500 and the maximum term can be raised from three to five years at the discretion of the Commissioner, who was also given authority to waive the 6-month occupancy provision. The maximum loan for multi-family structures was increased from $10,000 to $15,000. The Title I loans up to $2,500 can carry a $5 discount rate,

with loans above $2,500 carrying a $4 discount rate. A summary of the provisions of the housing bill as finally passed by the Congress will be carried in the next issue.

Gonklin Mode Cqscqdes Executive

Charles W. Fox, president of Cascades Plywood Corporation, announces the appointment of Robert P. Conklin as vice-president in charge of the timber department. His experience covers everything from compassman, topographer, surveyor, cruiser and logging engineer for such, firms as Long-Bell Lumber Company, Crown Willamette Paper Company and Weyerhaeuser Timber Company. He joined Cascades in 1951 and has been acting as assistant to the president.

/leanr'h,

Joan Beckett, the current "Miss California" and the secretarv-receotionist at the Sierra-Nevadu Fin" Co. irt Sacramento,,was in Hollywood the last of July for a screen test by the MGM Studios, agented by Al Trescony.

William M. Wilson, Los Angeles wholesale lumberman, closed his office temporarily last month to make a vagabond world tour through the Orient, South Seas, mid-East and Europe. He expects to be away about a year.

Barney Bates and Harry Lowell, two of the CRA's many able "redwood ambassadors," returned last month from a 3-week business trip in the midwest calling on retailers, wholesalers, architects and also spent a week at the Forest Products lab in Madison, Wis. The trip was part of the association's policy of acquainting all CRA personnel with those who buy and specify redwood, according to Phil Farnsworth of the CRA.

A. M. Batliner, who has been with the Los Angeles sales office of LongBell Lumber Co. since 1922. visited the Kansas City offices in the R. A. Long Bldg. recently. lfe started with the company there in 1918 and one of his first assignments was to take "extra dictation" from Mr. Long.

Bob Caldwell of the Hammond Lumber Company in San Francisco achieved the rank of Great Granddaddy recently when a baby girl was born to Lt. Robert and Beverley Caldwell at Oceanside, where the father is a member of the USMC (his father, Bob's son, is capt. Robert W. Caldwell of the NR). "Never felt so great in my life," says Bob when asked if all this makes him feel any older.

Lyman Laisy, Consolidated Lumber Co. salesman, returned from a vacation trip with his family through the Pacific Northwest, Idaho, Wyoming, the Big Horn country and Yellowstone.

John Driscoll, Simpson Redwood Company's "11 Western States flash," made a flying trip through his Salt Lake-Denver area the r.veek of July 30.

Bud Reitz, Long Beach r,vholesale lumber shipper, spent several days in the Pacific Northwest last month planning fall cargo for southern California accounts of his E. I-. Reitz ComDarrv.

E. E. Abrahamson, who is in charge of mill sales for Hammond Lumber Co. at Samoa, and his wife have returned there after a month's Hawaii vacation.

Irene Olme, switchboard girl at the Consolidated Lumber Co. general offices in Wilmington, was married June 20 in Santa Barbara to "lucky" Joe E,rhart, supervisor at the USN Terminal Island base.

Snark of the Universe Dave Davis, Simpson Redwood Co. salesmanager, leaves San Francisco August 2O for Minneapolis to attend the annual twin

cities Hoo-Hoo Picnic the 21st. He will go on to Milwaukee to see Ben Springer, Hoo-Hoo International's able secretary, and thejn on to Chicago to work in a week's SR business with Tom Gleed, head of the firm's offrce there (you KNOW where Dave will be Sept. 16-19, of course!).

HARDWOOD OR S()FTWO()D

For lhe PLYWOOD you need when you need il make il your habtl fo -

Lieut. Macfie (that's Bob Macfie of Twin Harbors Lumber Co.) has returned to TH's Menlo Park office after fighting the "Battle of Tijuana" with the USNR at San Diego for two weeks. Bob (that's Lt. Macfie) is a Naval Reserve fighter pilot. o o o ! J 0.

WESTE R N c0rries u plywood inventory corefully selected to meet your needs domestic

The Woy to Heolth

Coronet tells the story of an old mountaineer in North Carolina who was being thoroughly examined by a city doctor. Amazed to find the old man in such splendid condition, the physician asked incredulously, "FIow old did you say you are?"

"Eighty-seven" was the firm reply.

"fn all my years of practice, I have never seen a man even fifteen years younger than you in such perfect condition. To what do ybu attribute such long life and good health?"

"Well, I'll tell you, Doc. When me and my wife got married we sort of made an agreement not to argue. If she ever got mad around the house, she promised she wouldn't say anything but just go back to the kitchen until she calmed down; and ifI ever got mad I wasn't to say anything but just walk right out the back door and into the yard, and-if-"

"Yes," interrupted the puzzled physician, "but what has that got to do with it?"

"Well, Doc," drawled the mountaineer, "as a result of that agreement, I reckon I've led what you might call somewhat of an outdoor life."

love ond Duty

Duty makes us do things well, but love makes us do them beautifullv.

-Phillips Brooks

Mqtrimoniql

A gentle sow who took recourse To legal craft and lore, Declared-"I want a quick divorceMy mate's an awful boar."

A lady sheep who sought the halls Of justice, went "boo-hoo ! My cruel husband never calls Me anything but 'ewe'."

"We'll have to part," the gander sighed, "It's not the slightest use, To try and live with any bride, That's such an awful goose."

The stag, however, dropped a t€ar, And murmured soft and low.

"My charming wife's a little deerSo I will keep my doe."

Help!

The sweet girl graduate was being shown through the 'locomotive shop.

"What is that enormous thing?" she asked.

"That," explained the guide, "is a locomotive boiler." ' "And why do they boil locomotives?" she insisted.

"To make the engine tender."

Horbinger

The hurdy-gurdy man has come, f hear the old refrain, "When you and I were young," and then"Kiss me ! Kiss me again."

The hurdy-gurdy man has gone, But filling all the rooms, Inebriating, steals the scent Of rain-washed lilac blooms.

Oh, is it spring in that far land Where you so long have been, Dear love? A,nd can you hear my cry, "Kiss me! Kiss me again?"

"Gone Wirh rhe Wind" From the Rurol Georgio Viewpoint

Katherine Scarlett O'Hara was our shero. A winsome gal with a figger like a marble statue and a head as hard. Gerald O'Hara was our shero's pa. By nature he was most animal-like. Proud as a peacock, he roared like a lion and rode like a dog-and-pony show. After Sherman came he was as crazy as a bed-bug. Anyhow, Scarlett was in love with Ashley Wilkes, who was in love with his cousin, Melanie, who was in love with Ashley, and so they rvere married (Ashley and Melanie in case you're getting confused). This irritated Scarlett no end, so in quick succession she married for spite and cash, respectively, a couple of fellows whose nam€s we didn't get, but then neither did Scarlett for long.

The other major characters were Rhett Butler, Belle Watling, and a colored lady exactly like the one on the flapjack box. Rhett was somehow strangely reminiscent of Clark Gable, and was a cross between Jesse James and Little Boy Blue. If Rhett had joined the lost cause in the second reel instead of after the intermission, the Confederacy would have won the war-and Belle, you'd have loved Belle. Everybody did. During the siege of Atlanta o,nly three things were runningBelle's place, Prissy's nose, and the laundry that kept Rhett's vuhite suits snowwhite.

Melanie's baby arrived about the same time Sherman did. Both were equally welcom,e to Scarlett. It was, so far as our painstaking research has revealed, the first baby ever born in Technicolor.

Anyway, the South lost the war again in the picture (what could you expect with a lot of Yankee producers) and Scarlett married Rhett to get even with him. Finally after Melanie died, Scarlett realized that she didn't love Ashley but RhettScarlett was changeable. Flowever, Rhett had had enough of her foolishness, and when she told him, he said, "Frankly, my dear, I don't give a damn !" Neither by this time did the audience. They were glad to see the end, their own having become more numb than somewhat.-(Clipt)

e6t?n 72/oril&244 &.

GluolirY

Ponderoso Pine Mouldings

Truck Shipments and/or

Stroight Corloqds of Mouldings-or-Mixed

Mouldings AND lumber

Phone: Flreside 2-Ol 03 .

D,R,M

^4tlrrc/rcn Sd/pa

Speciolry6/4 No. 2 qnd Betier

Common Ponderosq

Selected - Blqnked - Grqded

Resqwed - Mqchined to WP-2 or 4

uHEil Y0Un EQUlPilEilr IS ll(lwil -

YOU'NE ilOI OUT !

We Con Toke Up Your Slock -lumber Corrier Service ls MOBIIE

VOTUAAE IUiABER EQUIPMENT RENTAT

Chqrles Wilson qnd Pqul Wqrd Form Woodside lumber Co.

Charles F.. Wilson and Paul W. Ward have formed a new wholesale lumber concern, Woodside Lumber Co., to be located at 1 Drumm Street in San Francisco. The new corporation, of which Wilson is president and Ward salesmanager, officially opened its doors for business August 1. The firm will specialize in the wholesaling of west coast forest products and, in addition, will represent Lane Plywood, Inc., of Eugene, Oregon, and Export Pacific, of Tacoma, Washington. The latter lirm, which imports Philippine mahogany and Japanese plywood, has appointed Woodside Lumber Co. its exclusive northern California representative.

For the' past year and a half, Charlie \Vilson has been identified with Weyerhaeuser Sales Co. at Tacoma. Before that he represented Weyerhaeuser in the Southeast for nearly two years. Wilson originally gained his lumber training prior to WWII with Pope & Talbot, Inc., both at the firm's St. Helens and Port Gamble mills, and in its San Francisco office. He served as a Lt.Commander with the U. S. Navy during the war, and for the next five years traveled the coast counties territory and Bay area for Pope & Talbot and remained there until joining Weyerhaeuser in 1952.

Ward is equally well known among the Northern California trade, having spent the last eight years with Anderson Valley Lumber Co. Ward is a lJniversity of California forestry graduate (Class of '48) and served as a pilot with the Air Corps during WWII. Ward's thorough lumber training at Anderson Valley Lumber Company's Philo

CHtcKAMAucA RED CEDAR CLOSET LINING

Guaranleed lo be fhe lasl word in aromalic rcd ccdar closei lining, manufactured in thc fincsf cedar closef planf in America, we are maiilaining our repulalion of ycars pa:t {or furnishinc lhc best onlv. Localed in fhe hearl o{ fhc iedar country, only lhe hilhest quality lojs are selecled from which lo male our lining.- Availa-ble in'two'size-c, 7r/r" and 1t/2" wide and 7s" thicl. paclagqi50 board fect, wrapped in hcavy lrafl paper.

We are also manufaclurers of so{f-lerfurcd, precision-milled, qualiiy-made Chictamauqa Appalachien oal flooring. Every board fh-at goes into our flooring musl meei eracfing requiremenls and every board is seasoned for a minimum of three monlhs.

Largc stocks, prompt sftipmcnts.

CHICKAMAUGA CEDAR COMPANY, INC. o Steyenson , Alobqmo o Esl. lg2g .

mill and.San Francisco sales office was gained under the direction of the late Ben Byrnes, long considered one of the deans of the west coast school of lumbering. Since Mr. Byrnes' death on February 24 this year, his estate and associates have begun liquidation of Anderson Valley Lum_ ber Co.

The new Woodside Lumber Co. occupies offices in the Fife building. The phone number is EXbrook ZZ43O and the teletype is S. F. 1132.

George EyerBuys Into ploins

Eyer, longtime resident here, has the Plain Lumber Co. at Garden his residence there.

$t t Z Million ,S5 FHA Volume in L. A.

Tfre Federal Housing Administration insured lO,79Z home mortgages totaling $112,898,000 in the Los Angeles_Long Beach metropolitan area during 1955, reports Norman M. Lyon, FHA area director. He said the average new home with FHA-insured mortgage was FHAppraised at $11,_ 562. It had an area of 1187 sq. ft., exclusive of garage and finished attic space, and contained 5.4 rooms, including 3.3 bedrooms. About 99.3% of the properties had gaiage facilities.

Other interesting facts in the report: the average owner's monthly income was $507.71, his monthly loan repayment was over 26.0 years at $74.83, and his average housing ex_ pense was $92.67 monthly or 18.3/o of his income.

ALIFORNIA SUGAR & WESTERN PINE AGENCY,INC.

SUGAR PINEPONDEROSA PINE _ WHITE FIR _ DOUGI.AS FIR _ CEDAR

Kl[N DRIED PINE qnd FIR MOUIDINGS

Hoo-Hoo Frolic of 8fh Annuol Beoch Porty ond Fish FrY

sAN DIEGO HOO-HOO CIUB No.3 cholked up the eighth consecutive "most" beoch Porty ond iri, f.y -tt.n they gothered ogoin this July-ot Solqnc Beoch for the onnuol clombqke' The albqcore -o, .oi" -rr."ulenr iiron sver qnd the doy-os the pictures will prove-wos iust grond. The usuol represenlolive "oclion" is shown obove; from toP left: the- nev'enending fhow line; Al Frost, Jr., Snork Bob Heckel, Mrs. Herschell Lqrrick, Jr.. "Hersch" ond H' G. Lorrick, 5r, ot the serving toble; rhe stdrt of the hilqrious sqck roce ("rod socks" oll); Heckel' Frost ond Mr. lorrick dishing ir up; the chow line lrom onolher ongle, ond finclly-whot else ofter o meol like THAT?

More than 200 lumbermen, their friends and families attended the San Diego Hoo-Hoo Beach l:'arty Sunday' Jttly 15. at Solana Beach. The Albacore Bar-B-Q u'as "out of this world" and fun and games \vere enjoyed by the gathering throughout the afternoon' According to Don Bufkin, Hobbs Wall representative in Los Angeles-our photographer for this event, the st'imn.ring was fine and a good time rvas enjoyed by all. Credit goes to Bob Heckel' Snark of San Diego Club 3, Al Frost, Jr.' Mr. and Mrs' Herschell Larrick, Jr., and Herschell I-arrick, Sr. Visitors from Los Angeles were the tsufkin family and Ken Conway, Southern California representative for Holmes Eureka Lumber Co.. and son Kevin.

Some of rhe "boys" gcl reody for the sock roce-which wos iust one of the side' spli0ing stunls ptepored for rhe fun of the crowd.

Inlond Lumber's New Ploning Mill of Riolro Will Berter Serve

Socol .Rercril Yqrds

The opening of a nelv Inland Lumber Company planing mill at the corner of the San lJernerrdino freeu,zry and Riverside avenue, in Rialto, to serve Southern California retail lumberyards, u'as announced by Inland President Fred Thomson. The new planing facilities have been constructed on 11 acres of a recently-purchasecl 3O-acre site, one mile east of Inland's present location. William Hoglund, formerly 'ivith E. J. Stanton & Son, has been appointecl miil superintendent.

Hoglund has had many years of experience in milling and remanufacturing. He said the new Inl:r.nd facilities will include a 1000-ft. spur track 'rvhich is available for use by Inland customers for carload shipments to the yard. The mill is equipped rvith nerv, modern milling machinery, including the only high-speed matcher in the area, according to Hoglund.

In addition to custom planing, Inland offers a cornplete handling service, including fork-lift loading and unloading, sorting, hard-surface storage and delivery service. Storage facilities include five acres of asphalt paving and an additional six acres of oiled surface. Band rip. 54-inch resa\\' and an 8x15 matcher are offered by Inland. Timbers up to 8x15 of any length can be milled.

Remilling of surfaced lumber is another service available. Tongue-and-groove, V-Joint, and 4-side surfacing r,r,ill also

nSlsTElrT ERFORhNhCE

V'e now carry the following Baxco Pressure Theated Foundation Lumber in stock at Alameda and Long Beach for immed.iate sbipment to dealers:

Douglos Fir S4S ALS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4ond4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

'We offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Phone:

CApitol 2-1934

Teletype:

PD-385

FIR CEDAR HEIIIOCK REDwOOD 5PRUCE. IDAHO, SUGAR AND PONDEROSA PINE

We Solicit Yolr hgdries lor Wolnanized and Creosoled Lunber, Timbers, Poles ard Pilirg

Baxco Pressure Theated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-\(-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Governmenr Specifications.

l{ow attailahle to dealers f rom our Calif orn ia plants

lu mbe r two

Looktu as for $i$:?r"

4OO,OOO

FEEI DATIY PN ODUCT'Orf'

Moc-Young Lumber Co. tor premium quolity sluds

Hulberr & Muffly Co., Inc. for C.R.A. Redryood

Americon fimber Corporotion

Mclhews Lumber Co.

Plumqs Pine Co.

Sond Creek lumber Co.

lor belter Sugor t Pondcroso pine ond Ylhite Fir

Twin City Moulding Co.

lor quolity moufdings ond jombs

Pattern and fnhh; green in both Red,utood. and. or dry Pine

be done at the new Inland mill, and red and white shavings are being separated.

fn announcing advantages of the new mill for Southern California retail lumberyards, President Thomson poi,nted out that retail yards which are not at a railhead, and not having spur facilities, should enjoy substantial freight savings by utilizing Inland mill facilities.

The 1000-ft. spur which serves Inland is avaiiable for all mill customers, enabling lumbermen to order in quantity and have delivery of lumber as desired, milled to the proper pattern.

Stressing volume production, prompt service and competitive prices, Thomson said the new Inland mill is a concrete indication of the enthusiastic acceptance by retail lumbermen in the area of other Inland services and facilities.

The entire Inland plant will gradually be moved to the new site, although the planing mill is the only operation there at present, Thomson said.

I O4,OOO Housing Slqrts in June

Nonfarm housing starts declined a little more than seasonally in June to 104,00O units, the U. S. Department of Labor's Bureau of Labor Statistics announced. This total, which included 1,700 publicly owned units, was 4,000 less than in May and 30,000 fewer than in June 1955. The seasonally adjusted annual rate of private housing starts in June was 1,070,000 units. The average rate for the first half of 1956 was about 1.12O.000 units.

Eugene W. Mqshek

Eugene William Mashek, 45, well known San Joaquin Valley lumberman, died suddenly July 8. He was raised in Modesto, where he graduated from high school and junior college, and the University of Oregon. His lumber career started in the earlv 1930s with the McCormick interests at Grays Harbor. After gaining knowledge in the manufacturing of lumber, he returned to Modesto and worked for United Lumber Yards, Inc., for several years, later moving to the Merced Lumber Co. in Merced. In a short time he was elevated to salesmanager for the Merced Yards and retained that position until .United I-umber Yards took over Merced Yards recently. He enlisted in the Navy in 1942 as a CPO and was commissioned while in the service, and rose to the rank of Lt. Cmdr. After his discharge in 1946, he remained active and was the senior Naval Reserve Officer of the Merced unit. He was active in many fraternal groups in Merced. Gene Mashek leaves his wife Evelyn, daughter Susanne, son Billie, and his mother and sister of Modesto, a sister in Tokyo, and his brother, Jerry Mashek, who is with Hill & Morton, Oakland, Calif.

Edword G. Govin

Edward G. Gavin, 58, widely known editor of lumber and building trade publications, died sudd enly luJy D of a heart attack. He was best known as editor of American Builder and the founder of National lfome Week. John M. Dickerman, executive director of the National Association of Home Builders, said Ed Gavin would be long remembered for his sparkling companionship, kindly wisdom and warm speaking talent.

Tslbot Cyrus Wqlker

Talbot Cyrus Walker, 69, who retired in 1943 as vice-president of Pope & Talbot, .Inc., early San Francisco shipping firm, died in a Santa Barbara, Calif., hospital July 27 after a brief illness. He had lived there since 1919. He leaves his wife Mary and two sons, William S. of Santa Barbara and Cyrus T. of Portland.

Genevieve

N. Blinn

Genevieve N. Blinn, widow of Irving L. Blinn, widely known late Los Angeles pioneer lumberman, and former film and stag-e actress, died in a Marin,

0li;tuanlet,

Calif., hospital, July 20, after a long illness. She had played leading roles on the New York stage opposite Richard Mansfield, Robert Mantell, Willard Mack and other stars. Her top movie role was as "The Queen of Sheba" in that Theda Bara film.

Robert R. Grqnt

Robert Reller Grant, 35, was drowned JuIy 22 while skin diving off shore at Carmel, Calif. Fle was San Francisco manag'er for the Davidson DivisionAtlas Plywood Corp. and lived at 722

Seminole Way, Palo Alto. In the party with Bob Grant that day were Richard Bartlett, La Canada, Calif., Bob's brother James, and two other skindivers. Bob Grant had been S. F. manager for Davidson Plywood and Lumber Co. for three years and with the firm more than seven years, starting in sales. He had been associated with Dick Bartlett at Davidson's, where Bartlett, now of Pacific Wood Products, was formerly president. Grant was a member of San Francisco l{ooHoo Club 9 and the International. He also leaves his wife Jean, daughter Terry and son Larry, and his mother,

deal with the man behind the seal (

the best route between mill and retailer is via your Nanonat-Amertcan LUMBER WHOLESALER

He has more than a map in his head. He knows where to find the lumber you retailers need, the customers you manufacturers want. He can help you solve shrpping and other problems. He devotes his energies solely to the dishibution of forest products, which frees you manufacturers to con@ntrate on producing lumber, and you retailers to concentrate on selling it.

The NATIONAL-AMERICAN DIRECTORY contains over 5OO listings located all over U. S. and Canada. There's no berter guide. 1956 edition now available. Write for complimentary copy.

.Times constantly change. The man behind the seal keeps up to date!

Douglos Fir Pondeross Pine Sugar Pine Redwood

Charlcs F. \(ilson - President ond

Paul \(/. \(/ard - .Salesma naser

ore pleosed to onnounce the formolion of o new wholesole lumber business

\TOODSIDE LUMBER CO.

Wholesolers of Fine Lumber from Quolity Colifornio ond Oregon Mills

los Angeles Hoo-Hoo Club 2 to Open 1956-57 Secrson qt Fox Hills

Jim Forgie, Snark of l,os Angeles Hoo-Hoo Clulr 2. annoLlnces that the "kick-off" golf tottrnatrent and clinner for the 1956-.57 season rvill be held September 7 at Fox llills Country Club. This al1air u,ill be knou,n as Olyntpic Games Nite and chairman for the event l ill be l)on Bralev, tnatrager for the Unitecl States l)lyt'oocl Corporation in Los Angeles. Don h:rs promised a real sports cvent for all Black Cats.

"Onr committee has planned a full year for l-os Angeles Hoo-Hoo starting l ith the September meetir.tg," said Forgie. "On the 19th of October u'e n-ill hold our c()ncatenatior-r at Nlontebello Countrv Club in that citv. This

nreeting s-ill alst, include a golf tourrament starting- at 10:59 a.m. \\re are trerining a degree tearn to take over under the direction of Phil Keltl', Don Gon'anrl Johrr Osgood," Snark Jirr-r said.

It has been suggestecl that all applications for membership in International Hoo-Hoo be sent to John Osgoorl immediately so th:rt "Kittens" m:rv lre included ir-r the October concatenation. This u,ill be the l;rst t;PPtirtunitv t,, lrecorrre a "Black Cat" until the Spring of 1957. Snark Forgie declared. Application blanks mar. be securecl frorn Chuck Lember. secretarv oi the fraternal or<ler of lum'bermen.

RePresenlolives: Phoenix i:5't''{xl5ii:'"fr

(Tcll tltcnt. ),tolt sa?r it in |'ltc California [-wmbcr Merchant)

Tf;i,?1'f';i# ,$uouiriii''"'H'l*t""' lft#.$,l}*il""o'"n [f i'.ifi'i'fl*l'i*li:.'

:#'""T;;

Osfling r The Quclliry Door &ee"h

it Seaut$ol

Beech is not only besutiful, it is o sfrong wood with o high degree of ruggedness.

lf hqs q bequtiful, close, hordgrcinrhof cqn be finished nqfurol or pointed.

lr is kind to fhe purse.

lf permits you to give your cusfomer qn excellent flush door of an excitingly low price.

Wholessle Only

Ostling Monufocturing Co.

f. A. Okays TECO Froming Anchors

The use of Trip-L-Grip framing anchors as joist hangers in wood frame construction has been approved by the Los Angeles City Board of l3uilding and Safety Commissioners, according to Timber Engineering Company, research affiliate of National Lumber Manufacturers Association and developers of the anchors. Official approval of the TECO anchors follor,ved extensive tests uncler the rigid rules adoptecl by the commissioners on January 16.

The con.rmission's ruling allows a maximum load of 550 pounds for each joint using one each of Type C and Type B Trip-L-Grip anchors. In joints using t'ivo Type C anchors, a load of 980 pounds per joint is allorved. Special 8d TECO nails, supplied rvith :rnchors, are required in the nail holes

provided in the anchors. The TECO anchors zrre made of 1B-gauge, zinc-coated, sl-reet steel ir-r three basic styles, rvith a right and left of each, that meet all recluirements of secondary connections in rvood frarning.

Pocific Mqnufqcfuring Co. Elecfs New Officers

trollowing the untimely death in June of Jarnes Pierce, president of Pacific Manufacturing Co. in Santa Clara, the firm's board of directors have elected the following new officers to head the big and long-established concern: president, Charles M. Brink; vice-president and treasurer, James R. Pierce; secretary, Roy J. Simmons, and assistant treasurer, Joseph J. Rebeiro.

3Dont & Russell' to Continue

Dant & Russell, Inc., on July 24, issued the following "Notice to Our Customers." It is self-explanatory and is reported in full:

It appears that there has been some misunderstanding in the minds of our customers because of recent announcements in the newspapers dealing with the sale of the stock of Dant & Russell, Inc.

This is to inform you that Mr. T. W. Dant has, within the last two weeks, been re-elected president of our company. R. J. Darling, long a vice-president, has been reelected vice-president, and J. S. Heigel, our secretary-treasurer for many years, remains in that office. With this management of long standing active in our company, you may expect the same honest, fair dealing you have received in the past.

We appreciate your good business and hope we will continue to enjoy it. Our field offrces, as well as our Portland office, will welcome your inquiries and orders and be pleased to be of the fullest possible service to you.

As you may know, a very few of our former sources have taken on other distribution. At the present time plywood from Coos Bay Lumber Company, for instance, is no longer available to us, but, as you knorv, we also handled a very considerable volume of plywood from other excellent sources and are continuing to do so. We are in the plywood business and solicit your inquiries either direct or through our representative in your area.

The firm of Dant & Warnock have made arrangements

with other of our sources, principally mouldings and millwork and some pine. We, however, still have very fine pine sources, and Bob Peterson of our Pine department is ready to serve you. As a matter of fact, our entire Rail department, with Jim Justice continuing to direct its activities, can and will offer you fine service in fir, pine and related specie, and specialties as in the past.

Our cargo operation is continuing under Stan Bishoprick's direction. We do not anticipate any lack of supply of cargo lumber, as we work with many fine mills in this area and there is more than ample high quality supply to meet your requirements.

We will continue to accept orders for Fir-Tex Insulating Board Products and ship that quality product as rve have

for many years. Our Fir-Tex department is staffed with the same personnel as in the past.

With the sale of Coos Bay Lumber Company to GeorgiaPacific Corporation, we no longer represent that firm as distributors of Coos Bay Hardboard.

'We sincerely thank you for past valued business and assure you that rve will do our utmost to serve you in the future. We will appreciate your orders and inquiries.

Yours very truly,

DA\IT & RUSSELL, INC, George M. Syversen General Sales Manager

Pi"turn e r ,

DEAN JONES is olmosl os proud of his new fhunderbird as he is of lhe new ofiices of Eureko Redwood Lumber Go., where he is Southern Colifornio mqnqger.

NATE qnd KATHERINE MIILER celebroted lheir 25th wedding onniversory lost month qt q barbecue-gorden porfy in their honor in Altodenq. More thon 125 relorives, lumber ossociotes ond friends feted Note, longtimer wirh E. J. Sionton & Son, where he hqs been oclive more than 30 yeors in production qnd odministrolion, os well os the remonufocluring.

MEET THE NEW CHAMPS-Ihe Security Point fi,lqnufocturing Co. boseboll team, which hos been leoding the Posqdeno little Leogue right olong, won the chompionship lote losl monlh, report Bill Dqhlem ond Jim Tottersqll, owners of the Los Angeles puint firm. Piclured with their monoger, J. E. Lone. is the winning teom, which Sacurity Poinl sponsored for the 1956 seqson, A letter of commendotion from President Vern T. legccy of lhe Posqdenq Nolionol Little Leogue to the execulives of the pcint monufccluring ond distributing concern corried the signqlures of oll rhe boys. "You con slay on fop wirh Security Poinf," plugs Mr. Dohlem.

of Americon Timber, Inc., ond Merced Box Co., cought the two 9-ft., 200-lb. mqrlin in Boic Colifornio this summer on solmon lockle from o I6-ft. skift with outboord molor qfler on hour's bofile.

WHAT HAVE WE HERE?-WhY, the first los Angeles womon lumber truckdriver (os for os is known). She is shown in two shots ql rhe righr with John Brewer when she delivered q Iood to Mutuol Mill & Moulding Co. this monlh. Her nome is Barboro O'Molley ond she took over the lruck when her husbond become ill recently.

AND THEY CAN PROVE ll!-Fron Keron (left), generol mcn' oger, Golden Wesl Box Co., Fresno; Hoc Collins, fwin'City lumber Co., Son Rofcel, ond R. K. Russell, generol monoger

MISS WESTERN I ATERIAIS HANDIING wos Chris Breilein, ofticiol hostess of the recsnl show in los Angeles. In the photo ot fhe left she "models" o Hystel t8,OOO-lb. copccity liff Iruck ot its exhibit; olso shown ore Poul Rompponen, center, of Hyster in Los Angeles, ond Peter Lewis of the Portlond foctory' In photo oi right she's on lhe new 2,000Jb. cop. Monomosl'

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The Sinnock Lumber Company's shed and mill were destroyed by a $15,00O fire which swept through the property at Blythe, Calif., last month. Children playing with matches were believed to have caused the fire which was finally controlled by four units of the California Division of Forestry.

when you crnd your stofi use

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Tokes the Guess-Work Out of Selling Lumber ond Building Moterisl hsm5sssures proper Profit ot point-of-sole. Let us show you how il's done.

Don't Lel "Mork-Up" Worry Affect Your Sqles

LUIIIBER SERUICE G(l.

United States Plywood Corp. of Culver City will build a $50.000 warehouse and branch office in Garden Grove at II24 E. iTth St. Completion will be October 1.

Grace Hammond Burnett, recently deceased daughter of the late lumberman, Andrew B. Hammond, left property worth $1,985,328 when she died Feb. 5, 1955, at the age of 68. The widow of Welbore S. Burnett, she left her property to her son, Andrew Hammond Burnett of Santa Barbara.

The Standard Lumber Co. of San Mateo was listed recently as having supplied the lumber in a model home which was written up in The San Francisco Chronicle.

A three-alarm fire in June destroyed $100,000 in building materials in a block-long storage building of the San Mateo Feed & Fuel Company.

Two Camp Pendleton marines were caught by police recently in the theft of lumber from the J. O. Chilton Lumber Co., San Clemente, Calif.

Burglars broke into the Gamerston & Green Lumber Co. yard in San Francisco recently and stole $15,000 worth of lumber and tools and three trucks to carry the loot. Mahogany plywood and redwood was the stolen wood. Police investigation showed the thieves used a company

Augusr 15, 1956

fork lift to load the tools. "The men were obviously professionals who knerv exactly what they lvanted," said police.

Another badly needed Southern California golf course will be available when the new California Country Club is opened in North Whittier in November.

Visalia, Calif.-J. A. McWherter, head of the 'fulare County Building Dept. since 1946, resigned last month to enter construction.

Cloverdale Redwood Co. has purchased 15,000 acres of timberland in Sonoma county from the Denny Logging Co. in a $6 million transaction. Included is a 3Z-acre mill site near Annapolis and $1 million in cut timber.

Damage of $6,000 was estimated in a fire which razed the Farmers Lumber Company's planing mill at Corcoran, Calif., last month, reported Manager Allan Smith. Loss was to the building, a lumber store inside, installation and SAWS.

A former member of the old "Our Gang" motion picture comedies, R. J. "Pinky" Smith, has been elected president of the Retail Paint & Wallpaper Dealers Assn. of Southern California. The ex-actor lives in Temple City. Other officers are Art Stanton, Fullerton, and Robert Nfiller, A1hambra, first and second vice-presidents; Leonard Wolfe, Culver City, treasurer, and Jack Gilbert, Los Angeles, secretafy.

More than 2@ representatives of the redwood lumber industry gathered at the Scotia (Calif.) Inn last month to honor The Pacific Lumber Co., winner of the C. R. Johnson Memorial Safety trophy for 1955.

wholesole disrribution ydrd to

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. WOLMAN SALTS

SCREEN DOORS . HOLIYWOOD

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DOUGTAS FIR PTYWOOD o lnlerior & Exterior Types

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Acousticol Tiles . Building Boqrd

. Temlock Tile

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ucts . Tiles . Plqnk Sheqthing

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106 Years on California Street

Southern California-Arizona Representative: L. Dale r07atson

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4O4O $Tilshire Blvd., Los Angeles

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New Western Pine Finishing Folder

Completely new approaches to the uses of knotty wood paneling through the uses of special color finishes arise from ideas stirnulated by Western Pine's newest folder, "F-ine Finishes for Kitchen Paneling and Woodwork," expected to be as useful and popular as its forerunner, "Fine Finishes for Family Room Paneling and Woodwork," which had a surprising demand shortly after its publication the first of this year. The new folder's six specially created finishes are entitled Shadowy Shoshone, Apache Gold, Mojave Nlaroon, Palouse Skies, Green River and Ochoco Ochre.

Single copies may be obtained free by writing the Western Pine Association, Yeon Bldg., Portland 4. Ore. F'or retailers wishing to use the full-color folder, they may be obtained at the rate of 1l cents each for from two to 999 copies. For a

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thousand or more copies, retailers rnay order at the rate of $10 per thousand. Prices are F.O.B. Portland. The folders may be used as envelope enclosures in direct mail campaigns, or inserted with invoices to customers. They make excellent couJlter sales-helps, too, and are handy for use at home shows, fairs and similar occasions.

New Gerlinger '\lf' Fork Lifi

Gerlinger's new "W" fork lift truck, just announced by V. O. Williams, general manager of the Gerlinger Carrier Company, Dallas, Oregon, is the pioneer manufacturer's answer to industry's demands for heavy-duty material handlers with wide .axle front and back. This most recent introduction to the comprehensive Gerlinger line of fork lift trucks and material carriers is available in six capacities in a wide

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ably is supplied by a 160-horsepower Ford V-8 industrial overhead valve engine. Where continued lorv engine speeds dictate higher engine torque, a Hercules JXD is optional, according to Williams. llercules DOOD Diesel engine is available at additional cost, as is torque converter. For complete information and specification sheets on tl.re ner.r,ly introduced "W,' Series fork lift truck, contact your nearest Gerlinger distributor or write Gerlinger Carrier Company, Dept. NR, Dallas, Oregon.

CALL ON US FOR AtL YOUR HARDBOARD REQUIREMENTS WITH

Penlatoah'

Joe Tardy got back from an extended trip through northern California, Oregon and Washington, and is now in Arizona and Texas beating the bushes for business for his Los Angeles wholesale lumber brokerage.

Tim Wood, vice-president of Pacific Western Lumber Co. at Palo Alto, reports the move of PW's southern California office f rom Pasadena to the Commerce building at 4O7 N. Maple Drive in Beverly Hills.It continues under the management of Gilbert Langley.

Ed Halligan, head of Roddiscraft,

Inc., in southern Cali{ornia, attended an executive meeting of Roddis in the north last month and then traveled east to the home office in Marshfield, Wis.

Jerry Bonnington and the Mrs. spent a u'eek away {rom lumber last month on a Feather River cotlntry vacation, returning to Bonnington Lumber Co. in SF July 30.

Bob Osgood returned to l.ris rvholesale lumber offrces of Robert S. Osgood Co. in Los Angeles last month from a business swing around the U.S., visiting New York, Chicago, Philadelphia, Cleveland and waypoints.

Knute Weidman, head of the Roddiscraft. Inc.. Lumber Division at Palo

Alto, took trvo July \\'eeks for a tour of duty 'r'i'ith the Naval Reserve, in which lre commands Jet Squadron VF-877.

\\rhile vacationing last month, Jerry Clough, operations boss at Clough Lumber Co., Downey, moved into his new house just minutes f rom the Clough yard. He says he did manage to get in a couple of days at the beach.

Nloselle Hill just presented Mal Hill with a baby girl, Kathleen Anne. Says Mal, manager of Harbor Plyrvood Corp. at San Francisco, "First order I've received in some time that's been delivered at the right place and included just r'vhat I specified."

John Osgood, salesman for his dad's Robert S. Osgood Co., spent his vacation last month yachting dor,l'n La Jolla way, where srvimming, fishing and all outdoor sports lvere "slvell."

Dale Starling, Winton Lumber Company sales executive and general manager of southern Cali{ornia operations, spent several days in Sacramento recently completing details of the recently opened concentration yard in Downey.

"Dapper",Frank Billings has returned to his Rounds Lumber Company territory from a cruise on the Ramona as a crew member. He flew to Hawaii Jrly 26 and joined the homeward-bound trip in time for its July 28 sailing. The boat is owned by J. H. Pomeroy, head of the San Francisco heavy construction firm.

Ed Banker, formerly .n'ith the E. K. Wood Lumber Co. in \\thittier, has joined O. \\r. Ste'n,art Plynood Co. at Norwalk, u'here he rvill have charge of the order desk sales, said President Orval Stewart.

Blue Diqmond's uniform quolity chqroclerislics ore imporlont to croflsmen qs well qs owners.

UNIFORM CORE in hondling ond noiling

UNIFORM TAPER in ioint treolmenf

UNIFORM SURFACE in decorqlion

Al Nolan, who retired June 30 as manager o{ rvestern sales for The Pacific Lumber Co., and his rvife Mary are on the high seas bound for a visit in Nerv York City. They embarked on a 3-'iveek voyage via the Panama Canal July 19 and plan to return to their San Francisco home later this month.

Bob Leishman, co-ollrner ofA. L. Hoover Co., Los Angeles, is back on the job following his recent illness and his many friends in the lumber industry are happy to learn of his recovery.

Clarence Dame, salesmar-rager of the Strable Lumber Co., and his rvife Milly returned to Oakland JLrly 30 after a 2-u'eek Lake Tahoe vacation.

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Boyd Lumber Adds Permits

Upland, Calif.-The Boyd Lumber Company, which recently moved here, has received additional building permits for structures on its new E. Arrow Highway site. A planing mill permit was valued at $5,910, and storage sheds at $9,L52 and $26,000. A 912,000 office building permit was issued in lulv.

Shqtters Atlcls Plcrnt Record

Operation "Buy Gum"-the first jobber incentive promotion in the door field-has shattered all previous monthly records for door shipments from a single plant, announced Bert Cole, senior vice-president in charge of marketing for Atlas Plywood Corporation. It resulted in a total of 58,000

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MIttlNG

CO'IAPIETE MITIING FACITITIES ON OUR PRETIIISES

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doors shipped for the month of June from Atlas Plywood,s Center, Texas, plant. Atlas Plywood offered jobbers a oneweek, all-expense-paid,, vacation at the Fontainbleu hotel in Miami Beach, Fla., August 8 to 15, inclusive, for every 800 gum doors ordered, billed and shipped from Atlas plywood Corporation plants between April 1 and NIay 25.

Tilden Chonged ro Richmond

Richmond, Calif.Glen Nobmann and Tony Nicholos have changed the name of the Tilden Lumber Company to Richmond Lumber Company but will maintain the location at 15th and Nevin. The owners, who took over the business two years ago, carry a complete line of lumber and building materials and provide delivery.

2I7O EAST |4rh STREET . IOS ANGEIES 2I, GAIIFoRNIA

TuIIN HARBORS TUMBER GOMPANY

Aberdeen, Woshington

Monufqcturers qnd Disiributors of West Coost Forest Producis

525 Boord of Trcde Bldg. PORTTAND 4, OREGON Phone CApirol 8-4142

MENTO PAR.K

Bob Jtlacfie, Jim Rossmon

l618 El Comino Reol DAvenport 4-2525

ENT. l-0036 from Boy Arecr & Son Jose

NBMDA Furnishing Deolers €qrds On Decreqse in Net Profits

45t Soufh G Street Arcqlq, Colifornio VAndyke 2-2971

tos ANGETES T 5 C. P. Henry & Co.

- - Cslifornio Representotives -714W. Olympic Blvd. Rlchmond 9-6524 Rfchmond 9-6525

Because of the growing concern of members of the National Building Material Distributors Association at the decrease in net profits, both at the wholesale distributor and retail dealer level, the association has prepared a pocket size card entitled "What It Costs to Cut Prices." Through its members, NBMDA has distributed over 20,000 of these cards to the retailer dealer and an increasing number of manufaciurers have requested a supply for their salesmen, according to S. M. Van Kirk, general manager of the association. As a service to the building material industry, NBMDA will make these cards available at cost to anyone

Whqf lt Gosts to Guf Prices!

The following tables reflect the efrect of price cuts of 5, 10, and 15 per cent on mark-ups and show the increase in volume necessary to recover the gross profit lost when prices are cut:

These tables tell an important story. Study them carefully and watch what happens to your mark-up c,ost when you cut the market price.

interested. Contact at 22 West Monroe the executive offices of the association Street, Chicago 3, Illinois.

Generql Monoger

Bernard E. Loshbough, deputy representative for India for the Ford Foundation, has been appointed general manager of the National Housing Center, Wasl,ington, D. C.

Propose New Size-stcrndcrrds Revision for Softwoods

A proposed revision of lumber size-standards in the American Lumber Standards for Softrvood Lumlter, otherr.vise knor,vn as Simplified Practice Recommendation Rl6, Lumber (Softrvood), has been submitted to producers, distributors, users and others interested for comment or approval, or both, the Commodity Standards Division, Office c-rf Technical Services, U.S. Department of Commerce reported August 3. These size-standards, originally issued in 1924, cover basic information for the guidance of regional Iumber associations in the grading and measurement of softrvood lumber. Since 7924 the standards have been revierved six times by the American Lumber Standards Committee in an endeavor to keep the size-standards abreast of the times.

The proposed revision, voluntarily recommended by the Committee, n'ould establish 3/4-inch as the minimum dressed thickness for all 1-inch items norv required to be 25 / 3Z-tnch with cu stom ary I / 3?-inch di ff erential maintain ed for patterned items including siding; a corresponding reduction in rough sizes; a reduction of l/3?-inch in thickness of standard industrial board; and a reduction of 1/8inch in the 8-, lG and l2-inch dressed widths of 2 inches and thicker worked lumber, when shiplapped and grooved for splines.

The recommended thicknesses and rvidths shown'in the proposed revision are emphasized as minimum measurements to which lumber can be dressed and conform to

American Lumber Standards sizes. Sizes thicker than those sholl'n, and 'ivider than those shown, also conform.

This program, like all those passed through tl.re cooperative procedure of the Department of Commerce, is voluntary in application. This revision rvas developed by the Committee. The role of the Department of Commerce is to determine lvhether or not the suggested changes reflect the consensus of the producers, the distributors and users of softrvood lumber, and are therefore acceptable for promulgation as a voluntary program.

Copies of the revision may be obtained from the Commodity Standards Division, U.S. Department of Commerce, Waslrington 25, D.C. Any individual or establishment affected is invited to submit comments.

Employees Prqise Deoler Troining

(Continued from Page 4) at ease. A goo<1 way to do this is to call the customer by name and learn abbut the project he wishes to build."

"Human relations ii one of the most important parts of our business. Helping the customer to get what he wants in the shortest time with-the best possible service is a desirable goal. Our study of human relations-has and will continue to help me understand the customer's problems."

II SALESMANSHIP

"The ability to get along with people is the most important- part of salesmanship. Other important points are knowledge of products, be sales mindeh, and havelact. Example: A person who is unable to get along with people cannot present an i-ltelligentsales p.itch. Alsir, a saleiperson who is not thoroughly familiar with his products cannot put his customer in a buying mood."

"A salesman must be success-minded, neat in appearance, have sood habits and a happy environment to put forth his best efiorts. He must have a gbil set on sal.es and know what he is going to talk about. He should have an effective sales presentation to talk about. Get the customer's viewpoint and make him see yours, and to think as you think. When the opportunity corr€s to close the deal, close it, and don't wait until tomorrow."

"Sales: The idea to remember here is that if it were not for the customers, there would be no business and no jobs. Without custorn€rs you have nothing."

"Most important idea was that clerks should have a thorough understanding of the product and if possible, quote specific users or tests on same."

"The item that helped me most on sales was the statement know your product. To m.e, knowing your product is the- most important part of selling, no matter what one is trying to sell."

"First. find out what the customer wants.. Find out how the product is to be used and then sell him the best product-.for the job. Suggest items he might need but do not try to oversell."

"If we can retain a small portion of what we were told during our classes on Sales and Salesmanship, we will have accomplished a great deal. A few pointers are: know the product, present it-s^good points, build value of product to your customer. Salesmanshi-p iniludes the ability to explain to the customer what product will do' but not to show the cultomer that he does not know anything and that you know it a11."

III PRODUCTS

"This is one subject that one could write about for page after page. All items were of great interest. I believe that the subject on cement helped me the most. The correct mixtures of cement, sand, and water is of much importance to pass on to your customer. Also the addition of cloride to your cement to protect it during cold weather. The talk on Redwood was of much interest. Information was presented about the difierent cuts that are made and how long lumbir must be stacked to dry before being sent to the kiln. Also, a very interesting topic was the Fir Farm. Many people, including

members of retail lumber yards do not know what the lumber industry is doing regarding the conservation of our forests."

"The idea that was most valuable to me was the back priming- of redwood when it is used lor siding. I also appreciated learning not to use linseed oil on redwood because it darkens the wood"'

"I best enjoyed and learned most from the pine ^movie and lecture, had lois -of good information and literature for further use' Very good!"

"The best item on this subject for me was the topic: Redwood' Learning the many grades and uses of this type-of w.ood.is most valuable] Due to its-limited production, it must be utilized to the fullest extent."

"Knowledge of a product and its availability are most important' Knowing wfiat a prbduct is, how it works, what it offers the customer aie important, but to me the availability is also a point that is very often overlooked."

"I thoueht this was verv interesting in pointing out the characteristics oi the product, the many uses, ideas for patching, and the book distributed on topic of mixes was valuable'"

"I learned things that I never knew or heard of before from the difierent productJ that were presented to us. Actually I couldn't single out the one that I liked the best."

"Products are also very important. Products must move or there will be a loss to the company. If products don't move they should be discontinued and replaced by faster-moving and more popular items. Being buyer for most of our products in hardware, it is a challenge to make wise decisions on items that are new or never have been handled. It is very important to visualize in advance how to make such items move."

"It has been the general practice of lumbermen in giving a concrete mixture to stafe the proportion o{ rock, sand, and cement and not mention the quantity of water needed. This is important in the strength and hardening of the concrete. This was an important point that was stressed during one of our lectures."

' "Know these products and gain as much experience,and knowledge abouf them as you can by actually - using them.

Present these products to the customer with confidence and enthusiasm. Study products continuously and keep up on the endless changes and improvements."

"The big man from W.C.L.A. Everything he saicl should be remembered by anyone in the industry."

"Your products are your mainstay in business. It is for them that your cusiomer comes to you to part with his money. You must know your products thoroughly so you can answer any lluestions the cuitomers may throw at you, and you should anticipate the customer and, where- possible, answer his queries before he even asks them. If you can show that you have an excellent knowledge of the products you offer for sale. The customer will soon see this and will trust your advice and buy from you at the same time. You should look out for the customer's interests and sell him what will help him."

IV BUSINESS LAW (BUS. ADM.)

"This subject was probably the one that most of us knew the least about. Most knew a little about some of the items that were

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covered. The various types of contracts, both written and verbal. and what the results might be. I was especially interested in the discussion about the written contract and what ii means if one does not read the contract before signing it. Also, it was valuable to learn what you run into when you do business with a minor and sell .him something on a contract. I was glad to learn the -eaning of the terms, Valid contract, Void contractl a voidable contract. and ,express and implied contracts."

"Business Law is something everyone should know, for your every- day dealings are based upon it, whether through writte; contriiis or oral agreements. A legal transaction must iivolve two or morc competent parties, there must be mutual agreement by all concerned, the subject matter must be legitimate and in certain transactions such as real estate deals, the proper forms must be used. Once you have entered into a legal contract in which all these points are met, any court in the land would have to uphold the transaction."

"I was interested in learning about validity. The effect of mutual mistakes on a contract, also f mistake in caiculation.,'

''The point of business law I thought best was the one about minors and the legal entanglem.ents onl can get into while deiling with them."

"Most important. idea-in a verbal order or verbal contract, to make sure that all the terms are understood clearly by both parties.', -."8y far the most important on this subject was learning the different types of contra-cts and/or agreemeits. Knowing ;f,.i i; required to make them legal and-binding. Also learning to read contract and know what it contains before you sign saire."

"The most important fact concerning business administration is that almost all business deals can be ilassified as legal contracti of one form or another. A point worth remembering ii that a conl tract does not have to be in writing to be binding.,'-

"Business law was the most interesting subject to me. I learned ma-ny things that I never dreamed would be- true. I also made a different business decision for my future on account of the business law gubjecl that we have had. The part that most interested me was the different legal clauses that are connected to leeal con_ tracts and loans. I hope we will cover more business liw next semester."

"Without the technical points of business, all businesses would. most likely, collapse. Good business administration is o"e oi itrl main assets to a business. From-hiring and firing, to making out loan papers, the administering_-of -business mustTe "..o-ptl.fr"d with knowhow and understanding."

Union Lumber Co. Sqles Conference Reviews Yeclr, ond Chonges

The annual sales-production conference of Union Lumber Company was held in Fort Bragg, Calif., July 17-18. General Sales Manager Sherman A. Bishop presided at the three-day session, which examined the sales-production performance of the past year and previewed the year ahead in terms of major changes made recently in sawmill capability.

Attending were (left to right, top row, above): John Jones, New York; John Gray, Fred Dias, Fort Bragg; (second row) O. R. Johnson, San Francisco; A. H. Jackson, Los Angeles; (third row) Bud Olsen, San Jose; A. I. Flerm?,n, A.W. Green, San Francisco; Bill Armstrong, Modesto; (fourth-row) Caspar llexberg, San Francisco; C. R. Johnson, Wm. V. Sicklen, Robert Grundman, Fort Bragg; J. E. Watt, Chicago; (front row) Bob Corcoran, Chicago; Judd Brown, San Anselmo; John Gordon, Los Angeles; Bovard Shibley, Ross; Bill Niesen, Fort Bragg, and Sherman Bishop, San Francisco.

In the top photo at the right, President Otis R. Johnson opens the Union Lumber Company conference at the Fort Bragg mill with a discussion of the "h€ritage" of the company; he spoke of the early logging days in Mendocino county when his father, the late C. R. Johnson, participated in pioneering the lumber industry in the Redwood region. In the center scene, Executive Vice-President C. Russell Joh,nson, general manager of Union Lumber, tells the assembled company sales force of some of the possibilities and plans for future developmgnt into marketable products of the sustained forest crop; he stressed that complete utilization of all of Union's resourc€s was the ultimate goal of the company. The lower photo shows General Sales Manager

Buiiding permits an all-time high of over 1954.

in Glendora, Calif., in 1955 soared to $9,061,155-an increase of $1,677,060

Sherman A. Bishop presiding at the annual; he spoke of the continuing need for fast and reliable communication between customer and salesman, salesman and sales office, and sales office and sawmill.

IIALE

Sontq Monicq Deqler Frcrnk Krqnz Returns From Europeon Tour

Frank G. Kranz, president of the Golden State Lumber Company, Santa Monica, has just returned from 11 lr'eeks in Europe, where he investigated and studied new construction and conditions in the building industry in London, Paris, Rome, Madrid, Geneva, Frankfurt, Vienna and Copenhagen.

While in Vienna, Dealer Kranz called on Werner P. Wittmer, an architect who is handling the supervision and construction of a new residence for William Powell Lear designed by Cliff May. Designer and Builder May is duplicating his own outstanding modern home, which he recently completed in Sullivan Canyon, for Mr. Lear in Geneva.

The Golden State Lumber Company handles the materials for Mr. May's modular homes throughout the state of California and will ship whatever materrials are unavailable in Switzerland for this new residence.

Frank Kranz states that all of the countries which he visited were having a great surge of building, thein economy was expanding and the people seemed to be very happy and shorved great friendliness toward the American people. This season, the American tourist travel has been the greatest Europe has ever had, the retail lumberman added. The food was excellent, the service was good and the people are most cooperative, from taxi drivers to bankers. It was Dealer Kranz's experience that they all seemed

to know that the U. pean countries with

S. A. has been helping the free Eurofood, materials and money.

Stqrf New Mexico Business

Las Vegas, N. M.-Two Oregon lumbermen, Harold E. Wade and Harold V. Stone, purchased the Don Marrujo sawmill on Highway 85 in June and plan to expand the business. The wholesale lumber firm will be called the Rocky Mountain Forest Products, Inc. Rough lumber is being bought from small mills in this area and will be planed and dried at the millsite here for shipping by rail. Wade and Stone come from Tillamook and said they chose this locality because of ideal climatic conditions for drying lumber and abundance of raw materials.

R.W. llAtT0ll & c0.

Wholesole Lumber

475 Hunlington Drive Son Mqrino 9, Calif.

PYramid l -2127

Sales Representatives in Arizona and New Mexico

CALIFOR.NIA BUITDING PERMITS FOR JUNE

Watsonville

West Covina

Whittier

Woodland

Yreka

Yuba City

ARIZONA BUITDING

City

Douglas

Flagstaft

Glendale

Maricopa County

Phoenix

Pima County

Prescott

Tempe

Tucson

Winslow

Yuma

TRIANGIJE I,UMBER CO.

wHoI.FsAIf; LT MBER

Pccilic Bldg- 610-l6th Street, Ocklcrnd 12, Ccrlilornic Phone TErnplebcn 2-S85S

Teletype OA 262

located at 1525 Alviso Street, will be A. W. William E. Nelson-flooring, plywood and salesmen, and Bob Nichols, Bruce Company ucts division salesman.

Cloverdqle Nqmes New Execs

"Bud" Boggs and hardwood lumber 's household prod-

Cloverdale, Calif .-The Cloverdale Itedrvood Co. here named William F. Wickett its nerv sales manager, effective June 18; he was formerly in the sales department of Eureka Redwood Lumber Co. B. R. Buehner, formerly with Forward Bros. Lumber Co., was named office manager June 11. The new personnel was annorlnced by p. F. Fitzgibbons, Cloverdale general manager.

Clyde W. Hampton (left) has joined the sales force of BLUE DIAMOND CORPORATION. He rvill represent BDC's wholesale department in Alameda and Contra Costa counties, reports Bill Chichester, manager of Blue Diamond's northern district. A native of Boston, Hampton came to California more than ten years ago. He is a graduate of College of the Pacific, and has had several years of sales experience on the wholesale level.

O'Connor fo Sqntq Cloro for Bruce

Donal O'Connor, for several years identifiecl with E. L. Bruce Co. in Oakland, was placed in charge. of E. L. Bruce Company's Santa Clara warehouse on July l, according to Stan Eznekier, general manager. O'Connor, a native of Alameda and a WWII army segeant, originally joined Bruce Co. in Oakland as an apprentice clerk in 1950. He later became an inventory clerk in the office and subsequently was promoted to purchasing agent, which position he held prior to his appointment to Santa Clara.

Working under O'Connor at the Santa Clara warehouse.

A. L. ssGUStt HOOVER CO.

[u-Re-Co Advertising Progrom

The Lumber Dealers Research Council has retained Grubb & Petersen Advertising, Champaign, I11., to conduct a new national program of public relations, sales promotion and advertising. The Council, with headquarters in Washington, D. C., is a group selected with a nationrvide membership of lumber dealers. The Council, as the name implies, sponsors and directs research toward uncovering new methods to improve and simplify construction, thereby lowering the cost of houses built largely of wood and other common materials.

Lu-Re-Co is its trade name for a wall panel framing system designed to strengthen the sales position of the retail lumber dealer in the building market. It was developed by the Small llomes Council of the University of Illinois and the method provides the flexibility and distinction of custom home building with the savings of panel construction.

Chqse Joins Morrill & Sturgeon

John M. Chase has joined Morrill & Sturgeon Lumber Co., Portland, in further developing the department for the sale and distribution of Ponderosa and Sugar Pine, and the associated species of lumber and millwork items. Since 1948, Chase has worked in the Millwork department of Dant & Russell, Inc., and for the past five years has been manager of that department. He has thorough knowledge of both manufacturing and marketing of Pine and the allied species. The associated species will also be offered through this new department.

SAlI F|lRII . LU SSI ER, I TG.

DISTRIBUIORS AND WHOIESAIERS

Ook Stqir Treqds-Thresholds

Door Sills-Hcrrdwood Mouldings qnd

Pqnel-Wqll

ond Domestic-Philippine-Jopcnese

Hqrdwoods

Warehouse Delivery or Caiload Shiprnentr

610I SO. VAN NESS AVENUE

Los Angeles 47, Calii. AXminster 2-9t81

Union Lumber Co. Hosts JulY

Meeting of Redwood Empire Club

Union Lumber Co. hosted members and guests of Redwood Empire Hoo-Hoo Club 65 to a "Fort Bragg Junket," held the afternoon and evening of July 13. Included in the day's program were trips through Union's woods operation, hydraulic barker, veneer plant and fiber plant. The outing .wound up with cocktails at the Union Lumber Company Guest House and a sizzling steak dinner at the Windsor Hangar. In addition, Bob Grundman, head forester for IJnion, gave a few highlights on tree farming and selective logging methods following the dinner. Bill Niesen, of Union, was chairman of the successful meeting.

The Redwood Empire Club rvas scheduled to meet next in Santa Rosa, Friday, August 10, reported Club President Steve Yaeger.

EARIY ARRIVAIS who mcde lhe bus tlip lo the Ten Mile logging operotions ore piclured obove; Logging Superintendenl Bill Von Sicklen ond Foresier Bob Grundmon conducted the survey. Tours of the rowmill focilities were mode in the eorly evening. Top phoro shows lhe enlite contingenl ol the evening dinner meeting, which wos presided over by Steve Yoeger of Yoeger & Kirk, jonro Rosc. fhe locol co-choirnen for the meeting were Bill Niesen, Fred Dios ond Chorles Lynn

C. "Brcndy" Brondeberry

Willion "Bill" Buettner

GAL- PAGI FI G

?4/holoda,L

p.o.Boxl*phoneGlenwood 4-s245*Twxi;

LU M BER G0, SAN

RAFAEL, CALIFORNIA

Hey! Hey! - This Ainof Hoy! Sell Presdwood for Chevrolet

Specialty methods rvill sell a staple product iike Masonite Tempered Presdwood in a special market, it has been proved by Joe and Rodr-rey Crevcoure, father and son owners of the Green Bay (Wis.) Planing Mill. They arranged with the Broadway Garage in DePere, Wis., a suburb, to tip them off rvhenever a Chevrolet station wagon is sold.

Nflest Coast Softwoods Idaho Pine Spruce

-

One of the lumbermen or a salesman then contact the new car olvner and offer a protective floor mat of /s" black Tempered Presdwood to cover the luggage area, explaining that the small investment will protect the interior and increase the resale value. Tr,vo pieces customarily are sold right arvay to station wagon owners contacted-one 45/a,"x46", which exactly fits the storage space when the back seat is up, and another 351"x4€', which is used when the back seat is dorvn. The smaller piece slides over the other when only the cargo space is in use. Both pieces are retailed for a combined price of $3.36.

Plans are afoot for the lumber dealers to supply the Chevrolet dealer with precut pieces of the material so he can sell them direct to his customers, at $5 a set.

The Crevcoures feel certain that, in addition to the increased footage they have sold for this special purpose, they have enjoyed more business because they introduced the automobile users to the advantages of the hardboarddurability, moisture-resistance, easy cleaning qualities, and freedom from splinters.

How Lumber Looks

(Continued from Page 1)

feet were 18.4/o below production of 100,003,000 feet in the week ended August 4. Orders were almost 3Vo below the previous week and slightly below the sanre week last year. Production rose from the prior week and was 6.7/o above last year. Plywood prices slumped to the lowest level since October 1953 as manufacturers sold at price reductions of about 5/o in the week; mill prices are down approximately 18/o from the April level. Overpr.oduction and a slowdown in housing starts were cited for the price decline. Some mills may shutter temporarily to balance supply ancl demand. Simpson Logging Co. announced a four-day work week for its two western Washington plywood plants, as mill order files throushout the industry generally on August 4 r,r'ere 47/o below the level of a

Douglas Fir Plywood Direct Mill Shipments

ALAN A. SHIVELY

year ago. Orders of 281,000,000 feet on hand represented less than three weeks' business at present rate of production; normally, a four-week order file is satisfactory. So far this year, production is up 4.7/o over last year, while orders were down 3.1/o.

.Southern Pine Association reoorted orders of 17.780.000 feet at 89 mills in the week ended July 28 were 0.92/o below productioq of 17,945,W0 feet; shipments of 17,139,000 feet were 4.49% below.

New Owners in Pqlmdqle Yqrd

Palmdale, Calif.-McClure Senn and Joseph Olmsted, with many years' experience in the lumber business, have purchased the Sav-On Lumber Co. here. The Fell Lumber Company, operated by Gordon Bent, was the former owner. The new men said the retail yard would have a complete line of lumber and building supplies in July.

Rqte-Position wqnted $2.00 per column inch

All others, $3.00 per column inch

Cloring dater lor copy, Sth qnd 20th

SALESMAN WANTED

WANT ADS

Well-established California manufacturer and wholesaler of west coast lumber products expanding their Southern Calif. sales omce. '\J[/e are looking for a young, experienced salesman with a prov-en background in-wholesale selling who desires a better opportunity with a successful and experienced company. Excellent opportxnity for right man. Salary, etc., open. All replies in strict confidence.

Address Box C-2543, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

SASH_DO ORS_FRAMES SALESMAN

Salary and expenses. Earnings high, commensurate with accomDlishments. Paid vacation-medical plan. State past experience, ige, salary desired, and date of availability.

Address Box C-2538, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

RETAIL YARD NEEDS EMPLOYES

Two countermen with thorough understanding of retail lumber business and willing to work. Must be exceptionally good atfguri4g lumber. Also girl for combination telephone and typing. Call Mr. McCoig for appointment.

TARZANA LUMBER COMPANY

Tarzana, Calif. Phones: Dlckens 2-3188, STanley 7-0333

WHOLESALE LUMBER S.ALESMAN WANTED

Young man wanted for sales staff of wholesale lumber firm in South-ern California. Experience NOT essential but must be aggressive, personable, energetic, Unlimited opportunity with rapidly growing national concern. All replies confidential.

Address Box C-2544, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14 Calif.

LEADING BAY AREA WHOLESALER with long established mill contacts, now looking for man to tread Pine deplrtment. Prefer man 30 to 45. Must be well acquainted with Eastern trade. Excellent salary and bonus arrangement.

Address Box C-2535, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14' Calif.

WANTED

Energetic young man to learn hardwood lumber sales. Permanent position with future ofrered to right man.

PENBERTHY LUMBER CO.

5800 So. Boyle Ave., Los Angeles 58, California Phone LUdlow 3-4511

WANTED

Opening available immediately for Assistant Sales Manager e:iperienced in Pine and associated species. Averrge annual production 70 million, Write stating age, experience and references. Replies strictly confidential.

PAUL BUNYAN LUMBER COMPANY

P.O. Box 711 Susanville. Calif.

W-A-N-T-E-D

Man experienced in lumber, counter sales and yard sales, MUST know retail lumber and building materials. Call Manager:

HYDE PA,RK Lumber Company

Pteasant 8-9214 ORchard 7-3322

WANTED

Experienced retail lumber salesman seeking new connection needed in large established firmOakland Bay area.

Address Box C-2532, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

OPPORTUNITY FO.R YOUNG MAN with some retail lumber experience. Position offers a real future in a progressive Northern California firm.

Address Box C-2529, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

Nsmes of Advertirers in rhis Deporrment using o blind oddress cqnnot bc divulged, All inquiries ond replScr should be oddressed to key shown in lhc qdvcrtisement

TUMBERYARD FOR. SALE

In Solinos, Colif., o fost-growing community ond on excellent ploce fo live. Five lorge subdivisions qre now being developed with over 500 building sites. This yqrd is one of fhe lorgest in Sqlinqs qnd in qn excellent locqtion on spur trEck. Deluxe oftice qnd slore buildings. 397x262 ft. yord-oll fenced. For price ond further informqlion see:

JACK PRADER-REALIOR

872 Wesf Gobilon Streef Solinqs, Colif' Phone: HA 4 4821

WANTED: NO. CALIF. PLYWOOD SALESMAN by San Francisco wholesale plywood warehouse. Prefer experience and aggressive attitude. Salary plus commissions and expenses.

Address Box C-2536, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Combination shipping clerk and yard foreman. Retail yard. Monthly salary $6(b-PLUS.

Address Box C-2534, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

OFFICE GIRL NEEDED_

Sash and Door experience essential. Salary commensurate with ability and experience. Phone Miss Conway:

DAvis 9-7561

POSITION WANTED

Lumberman with over 10 yrs.' exp. seeks job with lumber or plywood firrn located in Central or Northern Calif. Capable of grading Redwood & Fir, Exp'd as whlse. & retail yard foreman. Knows all phases of retail operation. Also much exp. in plywood & moulding. Reliable family man of 35. Can furnish good references.

J. C. ROGERS

3625 Wasatch Avenue Los Angeles 66, Calif.

LUMBER SALESMAN AVAILABLE

15 yrs. experience calling on retail yards and industrial plants with No. Calif. broker. Rail and T&T shipments in Ponderosa Pine, Douglas Fir and Redwood. Available immediately.

Address Box C-2542, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

Yard Supt. or counter clerk for retail yard. I have 20 yrs. experience in retail lumber and building materials.

Address Box C-2540, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

LUMBER SALESMAN

Eight years' industrial experience with large Midwest lumber dealer in all spccies, carloads and yard shipments; softwoods, hardwoods, and plywood. Desires West Coast position with opportunity of potential. Age 35. Available October.

Address Box C-2530, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

AVAILABLE SOON-HARDWOOD SUPERINTENDENT

Thoroughly experienced in domestic and foreign lumber; 25 years inspecting15 years west coast. A-l references.

Address Box C-2541. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

YOU CAN BE FAMOUS

Leading Public Relations .firm will add a client in lumber field. Rublicity, pJlnteqmaterial, speeches, counsel for g250 monthly. Replies confidential.

THE PUBLIC RELATIONS CENTER

3259 Wilshire Blvd. Los Angeles 5, Calif.

FOR SALE_SEVERAL LUMBERYARDS

Two of them in Southern San Joaquin valley; the others in Los Anggles area. See our advertisement-in July f i-ssue of The California Lumber Merchant

TWOHY LUMBER CO.

7l+ W. Olympic Blvd. Los Angeles 15 Rlchmond 9-8746

FOR SALE

Retail Building and Hardware business located in Feather ,Rive] c_ountry, -Northern California, 80 miles northwest of Reno, Nevada. Good fishing and hunting. Due to ill health, owner must'sell.

Address Box C-2537, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory-& equipment, approx. $35,000, a retail lumber yard and general building- suppliej. Lbcated in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

FOR SALE_MOULDING & CUT STOCK MILL

In heart of No. Calif. finest pine & fir region. 3,800 ft floor space on 2 acres (leased), Moulder, 54" resaw, gang rip, sander, Tenoner, 2_cut-off saws, dowel machine, conveyor, blower, burner, 2 fork lifts, Unlimited stock available. g17,00Lterms.

Address Box C-2539, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

FOR SALE

Lumber Business--serving the San Gabriel valley for the past 30 years, Owner will sell stotk, etc., at market and give QUALIFIED buyer desirable lease or will include property. Inventory low but very clean-also the yard.

Address Box C-252L, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

PLANING MILL MACHINERY FOR SALE

Equipment-L.H. 8" Band Saw and carriage-Boss Timber Sizer 30x16"-Berlin #91 planer & matcher. American #341 resaw, 54" wheel-Hanchett 10" lap grinder-8" Band Saw clamp on casters. Lancaster-geared blower #4}-Baldwin circular-saw sharpener #4015-Blower fans 35 to 60". Sprinkling system building 10Ox100. Equipment, motoirs, belt drive on Rockwood bases. For further information write:

BISHOP LUMBER COMPANY

2315 No. Elston Avenue Chicago 14, Illinois

sAvE! FORK-HFT BARGA|NS SAVE!

Blg Dlscounls on Ncw Surplus Parls lq Att ltlak t and ltlodcls ol Fqkttlrt

Used Good, Reconditioned or Rebuih & Grd. 2,000-15,00O lb. cop.

Hyrter 150 15,000-lb. Copocity; rebuilt qnd guqronfe€d

Hyster 75 . 7,500-lb, Copqcity; recondilioned

Ross 19 HT . , 6,000-lb. Cqpqcity; rccondilionad

Clork 6,000-lb. Copocity; rebuilt qnd guorqnleed

Clqrk 3,000 ond 4,000-lb. Copocily; recondiiionod

Towmofor tT56 6,000.1b. Copocily; rebuilt ond guqronleed

GERIINGER FORK-UFT, | 2,000 lb. cop.

Portr for Gcterpillcr - Inlernotionqlle Tournesu

NEW BUITDING'I'IATERIALS WHOTESATER - Yvqnls qdditionol lines -

for distribution in Son Bernordino - Riverside oreo, Especiolly interesled in Gypsum, Roofing, Noils, Metol Moulding, Builders Hordwore, Adhesives-ond One Good Speciolty

Write:

CRANFORD WHOIESALE CO.

P. O. Box 457 COLTON, Colif.or Coll ot tempoiqry office, I:00 - 4:00 p.m., ol 252 Mople Strset in Colton

B UY-SELL-REPAIR_SERVICE

Forh Lifts and Straddlc Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed. COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269, NEvada 6-4805

2 USED R'ESAWS FOR S,ALE

One 54" American No. 111 ball-bearing with motor; tilting rolls and self-centering; overhauled and first-class. Orl'e 42" American No. 4 ball-bearing Band Rip & Resaw; tilting rolls; a perfect small yard machine. Very attractive prices.

ALF,RED S. KNESBY

1046 South Olive, Los Angeles 15, Rlchmond E-6466 Pasadena Phone: SYcamore 2-2260

FOR SALE_CUT-OFF SAW

Rogers No. 2-12" Radial Arm. 220 volt---2-H.P. electric. $195. 8272 Compton Avenue, Los Angeles

LUdlow 2-9103 AXminster 4-7559

FOR SALE-USED LIFT TRUCKS

One Gerlinger 8-ton capacity

One Ross 7fu-ton capacity

These machines are in good operating condition.

BURNABY and WILLIAMS

6102 Sepulveda Blvd. Van Nuys, Calif. STate 5-6561

FOR SALE

One 8" No. 50 Hermance Sticker with 15-H.P. Type 4, electric motor and semi-automatic Type N. starter. All condition. $975 plus tax. Can be seen at:

THE DIAMOND MATCH COMPANY

Salinas, California

PLANER FOR SALE

3-phasein good

3fl, Goodspeed Double surfacer, late model. Direct motor-driven 2GH.P. top and 15-H.P. bottom complete with accessories. S4,5@. Can be seeil at:

PACIFIC COAT HANGER MFG. CO.

6710 Avalon Boulevard Los Angeles 3, Calif. Pleasant 8-1122

ffi .GIPO, LUMBER HANDLING

Labor available for Car Unloading, Sorting, Sticking. "Free" 1956 Printed Price List. Arrangements made for Lift or Carrier Hauls from any public team tracks.

lorcln - luckcycEuclidNorlhwcslclc.

TERTIS AVAILABTE

17 €Fll Porf. €ompressors, Rebuilr .--.-.-.-.-.---.-....--.-.$375

CRANE & CO.

5143 Alhambra Avenue CA. 2-8f43 Los Angeles 32, Calif.

Everyone Reqds These Pages-Just Like You

Colifornia Lumber IU|ERCHANT-IZE

All Your Wonts Here

ANNUAT SIAG BARBECUE of Son Jooquin

Hoo-Hoo Club 3l wqs held June 22 ol Roed' ing Pork Cedor Grove in Fresno, with more thon 65 enioying fun, fellowship qnd the delicious cooking of Chef Ch.et Horchner, who once ogoin put on o mcAnificent feqst for the locol club. Top left photo. obove, shows ihe Club 3l Hoo-Hoo relishing lhe prime rib dinner. Top right: Bob Reid con' grotuloles Joe Aimor on his eleclion os the new presidenl of the Fresno froternily. Lower left scene shows outgoing President Wolly Kennedy roftling ofi o bottle of vino, ond the lower righl roundup is Chef Chet (center) with hi3 oisislqnls: Bob Roymer, on the lefr, ond Bob Schlofthquer.

The new ofiicers elecfed by Club 3l members ol lhe onnusl were: PresidentJoe Aimcr, Diomond Mqrch Co., Hsnford; South' ern Vice-President- Bob Kimble, Sequoio lumber Co., Visqlio; Northern Vice-PresidentKermon Crow, Crow-Horr Lumber Co., Fresno; Sergeont-ot-Arms - Duke Nelson, Kellner Lumber Co., Fresno; Secretary'TreosurerBernie Borber, Jr., Bernie Borber & Associoles, Fresno.

lhe 1956-57 directors will be Wolly Kennedy, Geo. W. Kennedy & Sons, Fresno; Bo'b Reid, Reid ond Wrighr. Fresno; Cop Nichols, Georgio-Pocific Corp.. Fresno; Bob 5chlotthouer, Willqrd lumber, Fresno' ond louis Frqme, Diomond Mqtch Co,, Fresno

ADVERTISERS INDEX

Es:ley ond Son, D. C. .......---.--.-....---.---.--. I

Eureko Redwood Lvmber Co. ..---.-........--.-31

Arcqlq Redwood Co.

Lerretl lember Co. .--.-,--,-...,.....

long-Bell lumber Co. ....--..-....

Loop Lumbsr & Mill Co.

Los-Col Lumber Co. .,-.--.....-.--..

Los Angele: Lumber, ln<. -.,,,,.

Lumber Corrier Seryice, Inc.

Lsmber 5qles Co. ...---

Lumber Service Co.

Lumber Terminol, In<.

M&D Store Fixture:, Inc. ..-.----...,-. ----..,--*

MocBeqth Hqrdwood Compony ........,,--...... I

MqcDonqld Co.' !. W. ..,....-,....--.-.-..---.-...- |

Mqle & Porkins -.-..-........65

filoplq Bro:, ..--....-...-..... I

I'rlqrcuorl-Wof fe tumber Co. -.. -42

Mqr:h Woll Producls, In<. .,..-----..-''.''.. .--63

Mqrlin Bros. Cntr. & tbr, Pro<.'. Corp. * trlorlin Plywood Co. ----.-....--.."..,-----.,...,.--,... *

-,-.-,--..--.-.-.----,--*

trlqrtinet Co., l. W. -...--.--..,.,--,,.......--.-....32

Moson 5upplier, lnc. -....,..-.-.-.--...-....,,----..-. *

Msonite Corporqtio ..,,.---..-.--.---.....-....1.F.C.

Greqt Boy Lumber Sqles....

Hqley Bror.

Hollmork

Lumber & Plywood Co.

-.....62 ,,....30 4 Cqliforniq

Lvmber Co.

McCloud Lumber Co, .........,--.-....-......-..------67

Meier, Herb Lumber Co. .,---------..-.--...,.--.--. *

llengel Co., the -...-...............,.,

Middleton Lumber Co., Bob .-..-.....--.,.....,.. I

lrtiddleton Iumber 5oles, D, 3.. ..-........-.-42

iiodernfold Dools, InG, ----...-.-----....--.-....-... I

Moorg Dry Kiln Co. .-....-.-----.----.-..-.-.--..--.''. *

Nqll.-Ameri<on Whsle. Lmbr. Ar3n. - ---..-47

._..._l 8 ......54 ......41

*

Cdlif.

Sugdr & Wesl. Pine

Colifornio Lumber Sqles --..,,-.Coliforniq Ponel & Veneer.-..Copitol Forert Fiber Products Co. -,,...,--.-,-.-------..--- | Forest Products Sole: Co. ..--.-......-.-..-.......* Freemqn & Co., Stephen G. ---.-......-.-.-.----* ..-....34 ..1 6 Gilbreorh Chemicql Co. --.---.-,-,....--.--------.---28 Golden Gote Lumber Co.

L' E-' L,umber Co' Cqpitol S-hoke Co. * Heorin, F. L. Lumber ,l l. l. lUmOel .,,-..-------

Co.

Lumber Soler, Inc.

Lumber Co.

Lvmber Compony

* Hilt & trlorlon, t... .....-..--.-.

_.......... _..42

Clough Lumber Co. ...-----..-.--,.-.

Notl. Rerqil lbr. Deolerr Asrn. ..------...--.-- 2

Neimqn-Reed Lumber Co, -...............--. ......27

Nel:on Lumber ..---.--.--.--62

New, Horold A.,-......,,.-.---..--.....--..--...,...-- t

Newquist, Jmes W. .--...---...-.-....-....-.,,..,,.. I

North Stqr Timber Corp. .................-..--.--...22

Olsen Compony, T, E. ....-----.----..,..--....----69

Upron Compony, The -.-...--...,..-.-. ..,,,--------- |

Vqn Oosting, Peter J. ............-.. ..-- 't Vi:odor Co., lhe .-......,...-...--,,,.......,...-.----., I

Voll3tedt Kerr Lumber Co., fhe ....-.-.....-.--38

Wolker & Son, T. V.. Inc. -.,..-.-...-....,-.-..-,'l

Coort Kiln Compony

Hogon Wholesole Bldg. Moteriol: Co. -,.---'l at Hollow Tree Redwood Co.

2

*

Orgood, Bobert S. ---.-......--.-...-.------...-.-..-.-*

Worren Southwest, Inc.,,...-..,.-.-.-----...........28

*

Dollon, R. W. & Co. --....---.---...65

Dqvis Hdrdwood Co. --,--.-........-.--.......---.50

Dqvid3on Div.-Allor Plwood Corp. -.--.-17

Diqmond "W" Supply Co. ..,...--,,.---...,.,--55

Dol(o Mqnufocturing Co. .--...-,...,-.,..... ---- 8

Dolfqr Co., fhe Robert .-.--.-...--..-..---.-..----34

Douglos Fir Pllnrood Assn. ..,.....,-.-.-........4I

Drqke: Bqy Lumber Co, --...-..-..-.---............54

Durcble Plyrood 5qles Co. -...-,-.-.-.....--..-. :l'

Eckstron Plywood & Door Co. .,..----.....-....61

Edwords Lumber qnd ltfg. Co. ..,--.-...-..-*

Emsco Plywood -....-........

* Holmer Lumber Co,, Fred C. ............- + * Homo.ole Compony

* Hoover Co., A.

Ostfing ^tf9. Co. -...,-.--.--.---,,..----...--.......-..-49

Oxford Lumber Co., Rex ..........-....-. *

Woffs, Corl W. -.,...-.----.,...-.--.-.,....-......--...-..61

Wendling-Nothon Co. .--.-..........- ..-..,....2O

Weit Cooit Lumbermen': Assn. ....-.-.-.-....*

Weet Coq3t Screen Co. ...- -.....27

Weel Coqll Timber Products Agency --.,...,60

Weslern Door & 5qsh Co, --.--------,,-.,-...----.,..63

Western Dry Kiln -.,-..,--...----..--..--......-,....-.,. *

Weslern Lumber Co.,.,.--.-......,.--.-..,-.......--. t

Western Mill E Lumber Co. ........----,.,,--.-..50

Wettern Pine Associolion .-..-.-.,,..,, ..--.-.--- :t

Western Pine Supply Co. --.-...,..,,----..-.-..... *

W$tern Slqtei Plywood Corp. ..-----.-.-.,-..39

Weyerhoeuser 5qle: Co,,,-..-,..-...-...-..-..-..,... I

R. 5. Plywood Co. .....,.....-.. --.. Red Cedor Shingle Eureou,...-. Regol Door Compony

Ri<<i & Kruse Lumber Co. -.....-. Rockooil Redwood Co. --....

L, ---....,-... .68 * Conlinentql Lumber 5oles --...-... Cooper Wholerole Lumber Co., W. E. Cords Lumber Co. ....--....-...........-.....--, E. ....29 Hyrter Compqny ..............26 lnlond Lumber Co. Crqnford Wholesole Co. -.,,. .71 lndustriql Lumber .---..........-.----.--.-....---.-......31 7 .,...._,..._.......__.._..__..2t .........___._.,....,.........32 ......57 .....* ...-.* ......33 ......23 -..__,l .._.._,_.....* '..,..'..-...' * ....69 ..__,...,,.-_. 't ,t Johns-^lonville Corporotion,...-.,-...-- ---.-.-.* Joffy Giont Lumber Co. -...--....-....-.....-.-.--67 Jordqn Sosh & Door Co., F, L. .........--...---* K-D Terminql -....-.----..,-* Kelley. Albed A. -.-.-,..-...--.,-..--.--.......,-....--.43 Kendqll Iumber Dislributors --....-.-..--------.-. * Kochton Plywood & Veneer Co., Inc. -...-. tl Koehl & Son. John W. --,.-......-....-,..--.-..-.-. * Koff Pfoning Milf, W. A. ....-..-....--.--.-.--.,--57 1,. A. Dry Kiln & Slorqge, Inc. -.,.-.,....-... '* Lmon Lumber Co. -.-.--..------..--..-.-.,....-., .-.* Iowrence-Philipr Lumber Co. --.-..-.,.-....-53

-..--,-. ...* Windcler Co., Ltd. , George .---...-....--.,..35 Winlon Lvmbet Soles Co, -,-.-... -..--...-.-...... * Winlon Lumber Whl:e. Distrs', Inc. --.-...* Wood Conversion Co. ---,--.--.-.......--.....-......-. * Wood Lumber Co., E. K. .,........----..,.-....-.. i Woodride Lumber Co, ........--........-...........--43 Zeesmon Pl) /ood Corp. .......-...-....-.-.......-. * Ziel & Co., Inc. --..-.-.,,.......,..-..--..---.-..---...--56 ......._.........5 | ..-__..---_...--* ..-.,--.......--* ,._._......,,.... I ...--..42 .......54 Eennett 2-Woy Pqnel 5ow..--..... Bgton Compqny, The ...-------..,-....,-.---.-----..--65 Golleher Hqrdwood Co. --,-.-.--.Eliss & Gote5 Lumber Co. ...-.-....-...-....-.-.57 Gmerslon E Green lumber Co. Blue Diqmond Corporolion ..........--. Bohnhoff Lumber Co, .-,,--.,------.-.-----.. Bonnell-Word & Knqpp .58 Gqrehime Corporolion.-......-.-.---.-.....-----..--.* Col Pociftc lumber Co. ---..--.-.-..---..--,-......--69 Col-Poci0c Redwood 5qle:, Inc. ....----...-.-..I3 llollinon

itodJircrqft, Inc. -..................... Roy Fole5l Products Co. ..-..-.--.

BUYER'S GUIDE

tos ANGELES

PANELS_DOONS-StrSH_SCREENS

SAN FRANCISCO

CNESOTED LUMBEN_POIES_PILING_TIES

SPECIIY HAMMOI{D CERTIFIED KILN DRY REDIIJOOD

THIS PICTURE shows q stcrnd of Virgin Timber on port of Hommond's Big Logoon frgcf.

THIS TIMBER is now being logged to meet Cqlifornio Redwood.

fhe demqnd for High-QuolitY

Forspecicll work or generol use, fhere is q Hommond grode of Redwood porticulorly suiled to thot purpose. No mqlter whqt the iob, Diqmond H Redwood lumber con do il.