New Film Shows How To Handle And Paint Redwood Sidings and Trim

The importcnce oI pcinling redwood siding properly is one ol the points stressed in the Cclilornic Redwood Associclion's new slide film on the cpplicction oI exterior linishing mcteriqls.

San Francisco, July 31-"In Your Hands," the story of how to handle, apply, and paint redrvood sidings and trim properly, is the title of a new slide film just released by the California Redwood Association.

Produced by Gene K. Walker Productions of San Francisco, this 35 millimeter sound slide filn-r is in color. It is designed for use by retail lumber dealers, contractors, and carpenters and painters on the job-in rvhose hands rests the final result.

"In Your Ifands" explains that redrvood siding should be stored under cover in the same manner as doors and window frames, and that care should be taken to avoid marring and to keep the siding dry.

Horv to apply the prime coat, how to fit the corners, ho$'to nail the various types of sidings. ar-rd how to apply sidings properlv to keep out moisture are described and illustrated in the film. Red.n'ood gutters and drip caps are also il lustrated.

The film places much emphasis on the importance of using the correct size and type of nail for each particular job. Proper placement and the number of nails to be used r,vith the various types of sidings are also illustrated.

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CEINEilT PAIilT COI.OR CARD gives consumer information; coverage estimates, recommendations concerning surface decoration and'waterproofing.

The running time of "fn Your Hands" is 15 minutes. It may be booked by r,r,'riting the California Redwood Association, 405 Montgomery Street, San Francisco 4.

Ioins Advertising Stcrll

Gates Ferguson, director of advertising for The Celotex Corporation, announces that Sam Walker has joined the Celotex advertising staff.

Walker formerly was advertising manager of Infilco Inc., r,vhose general offices recently u'ere moved from Chicago to Tucson, Ar\zona.

cAHF0Ril lA nEDW00D STAt 1l

Weothering tests conducted in the desert sun 50 miles south of Deoth Volley, ond in the solt oir, seo fog, ond roin on Son Froncisco Boy proved thot Colifornio Redwood retqins its noturol color ond lexture longer when it hos been treoted with "liquid Redwood."