GOSSHII-HANDIIIG I.UMBER GOMPAIIY RDDWOOD WHOTESALE DISTR,IBUTORS IIOUGI,AS TIR

DID YOU EVER, HEAR. OF THE TORTOISE.HARE?

We don't meqn the old childhood story of lhe slow, but steody Torloise, ond the speedy, but la.V Hore. Af Western Cuslom Mill we hqve chonged thor old fqble. We hove only one onimql-the TORTOISE-HARE. He combines sleodiness with speed. And thot's why you get ACCURACY-milling lo your exocl specificotions ond FAST SERVICE when you use Weslern Cuslom Mill.

Regordless of your milling needs-RlP-RESAWBEVET RESAW-SURFACE-DETAIL_IN TRANSIT

-lel us show you how our TORTOISE-HARE con go to work for you.

Purveyorc of Forest Producls to Colifomio Retqiler

FIR-gPRUCE-HE'ITIOCK

CEDAR-PINE-PTYWOOD

Represenling

Frost Hqrdwood Floors, lnc. in the qnd Sqn Jooquin Volleys

FROSIBRAND

- freed lumber quiek? a catload ot a stiek?

Named Assistant Advertising Manager

DEAIER5: REMEMBERIIII!

STRABTE LEADS"

FIR

FTINTKOTE PRODUCTS

HARDWOODS

HARDWOOD FTOORING AND PTYWOOD ilART|rE

XIASONIIE BRAND PRODUCTS

PANETYTE PI.ASTIC SHEETS

PONDEROSA PINE AND PTYWOOD nCowooo

NEDWOOD PIYY\IOOD

SPRUCE

SPIRAT AND ROD DOWELS

STRATEX BUITDING PAPER5

SUGAR PINE

THRESHOLDS

UPSON WATTBOARDS

7' CATIFORNIA fEmplebcr 2.55a4

John C. Fleming hrs been named E. L. Bruce Co.'s assistant advertising manager. He is replacing Friel Mullins who has been transferred to the Terminix Division.

A former reporter for The Commercial Appeal, Fleming has been handling sales correspondence and special promotions for the flooring division of the Bruce company for the past trvo years.

Iohn C. Fleming

Sponsors Rcrdio kogrrcrm

Tension-tite window screens will sponsor "The Answer Man" on 54 stations of the Mutual Pacific Coast and basic Inter-Mountain networks starting August 17.

These networks serve over 15 million people living in California, Idaho, Nevada, Oregon, Utah and Washington, according to Mr. Morrie Levin, sales manager of RudigerLang Co., Berkeley, Calif.

"The Answer Man" offers to answer by mail any ethical question sent in by the listeners. The most interesting questions and answers make up the radio broadcast.

Clillord A. Bergstrom

Clifford A. (Cliff) Bergstrom, rvho rvas associated with the wholesale lumber business in Los Angeles for many years, passed away at his home in Hermosa Beach on July 21 follorving a heart attack.

Born in Minneapolis on March 24, 1886, he came to San Francisco with the C. A. Smith Lumber Co. (now Coos Bay Lumber Co.) In1922 he carne to Los Angeles as Southern California representative for 1\{acDonald & Harrington, Ltd. Together with L. W. MacDonald, they formed the firm of l\{acDonald & Bergstrom in 1933 with headquarters in Los Angeles. He retired from the lumber business ir, 1943. He was a member of Hoo-Hoo.

Surviving are his widow, Mrs. Louise Bergstrom; trvo daughters. Mrs. Coralie Spencer and Mrs Mary Louise Patton; tr,'r'o sons, Jack Bergstrom, with the Rav Hill Lrrmber Co., Los Angeles, and Robert Bergstrom.

Funeral services were held on July 24 at the White and Day Hermosa Chapel. Hermosa Beach.

N. t. Ccrry

Seattle, Wash.-Norman LeRoy Cary, longtime promotion manager of the \\restern Pine Association in Portland until his retirement in 1947, diecl here J::Jy 2a. Services were held July 24.

Born in Chambersburg, Penn., September 24, 1892, Mr. Cary graduated from the University of Michigan rvith a bachelor of science degree and subsequentll. earned his masters degree in forestry there. He r,vorked for the U. S. Forest Service in Portland from 1916 to 1920, except for a one-year period of army service in 1918-19, and for the U. S Bureau of Plant Industry from 1920 to 1922. when he joined the \Vestern Pine Manufacturers Association, predecessor to the present group.

During his quarter-century as promotion director, the pine organization became one of the first iumber trade associations to conduct a national advertising program. Mr. Cary also supervised production of three industry motion pictures u'hich rvere pioneering efforts in the lumber industry.

He is survir.ed by two married daughters and the widow, Dr. Helen Cary.

David H. Gctes

David H. Gates, 71, retired lumberman, passed away at his home in Los Angeles on July 2I.

Born in Brownwood. Texas. he started in the lumber business when he was sixteen years of age r,vorking in sawmills in Louisiana and Texas. He came to Los Angeles in 1903 and went to rvork for the C. Ganahl Lumber Co. at Redondo Beach and rvas with this concertr for several years. Then he rvent with E. K. Wood I-umber Co. in Los Angeles where he rvas shipping clerk for a year, spent two years as salesman, and then was made retail sales nlanager of the Los Angeles yard which position he held for thirty years.

He is survived by l-ris widow, Mrs. Virginia M. Gates. Funeral services were held in the chapel of Cunningham & O'Connor, Los Angeles, Tuesday afternoon.. July 24. Percy Meritherv, E. K. Wood Lumber Co., Los Angeles, gave an eulogy at the services.

George W. Kingccde

George W. Kingcade, 74, retired lumberman, passed away at his home in Los Angeles on Tuesday, luly 24.

A resident of Los Angeles since 1899, l.re was a salesman with the \\restern Hardr,vood Lumber Co., and prior to that was with the W. E. Cooper Lumber Co. He retired from the lumber business several years ago. He rn'as a past chancellor-commander of the Knights of Pythias.

Surviving are l-ris r,vidorv, Calla Kingcade; and three daughters, Mrs. Dorris Spencer, Mrs. Arthur G. Duncan and l4arjorie Kingcade.

Funeral services 'rvere held at the Chapel of the Chimes, Ingleu'ood Park Cemetery, Inglervood, Friday afternoon, July 27.

George W. LaPointe

George W. LaPointe, Jr., 77, president of the O & N Lumber Co., Menominee, Wis., passed away at his home follorving an attack of pneumonia.

He lr.as a prominent figure for many years in the Wisconsin Itetail Lumbermen's Association, the Northrvestern Lumbermen's.Association, and the National Retail Lumber Dealers Association.

A graduate of Cornell University Lar,v School, he practiced larv in \Misconsin until he became interested in a sarvmilling operation, and later started in the retail lumber business at Wilson, Downing and Menominee. Later he joined u.ith the Northrn'est Lumber Co. and the Tohn S. Owen Lumber Co., forming the O & N Lumber Co. with headquarters at Menominee.

Telephone 5-8594