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MilfE at Sarnoa and EureLa, Celiforzria SAN FRANCISCO LOS ANGELES

Balsam \7ool, Nu-Wood Dealer Radio And Newspaper Helps Ollered

As another step in coordinating national advertising lvith local radio and newspaper advertising, the Wood Conversion Company of St. Paul, is offering a 20 page manual of "Radio Scrips" and a 24 page dealer and mat booklet as a combination offer to l-relp in merchandising their products, Nu-Wood, Balsam-Wool, and Tufflex.

The home remodeling market is the special object of the campaign but the advertising carries the message to the new construction field as well. The entire service is designed for quick and correct use of advertising aids. The available mats are numbered in the booklet and the order cards on the back of the book facilitate ordering mats as needed.

The manual, "Radio Scripts" contains advertisements of lrom 20 seconds to 60 seconds duration to fit various spot and program times. The ad mat book has both summer and winter ads on Balsam-Wool, Nu-Wood, the BalsamWool Nu-Wood System, Tufilex, and the new "llouse Doctor" series. Ad mat sizes vary from 1 ,column 2" to 2 column 8". Included also are general illustrations for cornbination product ads.

To secure the radio script-dealer ad mat combination, write: Advertising Department, Wood Conversion Company, First National Bank Building, St. Paul 1, Minnesota. Wl-ren ordering the new combination ask for Dealer set "906-315."

Opens Brcmch Ycrd

Joslin-Alexander Co., Inglewood, has opened a branch yard at 3659 West Rosecrans, near Hawthorne. E. B. Samuelson, formerly with Hyde Park Lumber Co., is manager of the yard.

With Gosslin-Hcrding Lumber Co.

Keith Harry has been added to the sales stafi Harding Lumber Co., San Leandro, Calif. He ate of the University of Oregon, Eugene.

West's First Sawmill

of Gosslinis a gradu-

The first sawmill of the West, built in 1827 at Ft. Vancouver, Wash., by the Hudson Bay Co., used a water wheel-powered muley saw which rose and fell much like a single blade of the present-day gang sa!r'.

Roy Barto, l\{ahogany Importing Co., Los Angeles, and N{rs. Barto, after attending the annual meeting of the Philippine Mahogany Association at Mackinac Island, Mich., picked up a new Cadillac at Buffalo and are now touring the Nerv England States and Atlantic Seaboarcl. On the return trip west they will travel through the Northern states to Seattle. They will be back in Los Angeles the latter part of August.

The redwood forest was once scattered over a large portion of the earth but was destroyed by glaciers except for the coastal area in California.