vrcTl| R Eigh Eatly Sttength PORTIAND CEMENT

Gucrrcrnteed to meel or exceed requirements ot Americcrn Society lor Testing M<rtericrls Specificctions lor High Ecrrly Strength Portl<rnd CemenL qs well cs Federcrl Speciliccrtions lor Cement, Portlcrnd. High-Ecrly-Strength, No. E-SS-C-201 cr"

HIGfl EARI.Y STREilGTN

(28 dcry concrete strengths in 2l hours.)

SUI.PHATE NDSISTATIT illtfffiUM [XPAIfSrclf and G0tlTRAGTl0tf

(Result ol compound composition cnd usuclly lound only in specicrl cements desigmed lor rhir purpose.)

(Extremely severe cruto-cl<rve test results consistently indiccrte prcrcticclly no expcrnsion or contrcction, thus elimintrting one ol mosl dillicult problems in use ol cr bigb ecrly ebength cement.)

PACKII' N MOISruND. PROOT GRDDII

PAPER SAGf,

(Users' casurqnce ol lresb stoclc. unilormity crnd proper regulte lor concrete.)

J. D. Leland Elected Executive Vice President---J. H. Kenesson Named Vice President

Election of J. D. Leland to the new post of executive vice president and J. H. Kenesson to a vice presidency of The Lo.gBell Lumber Company by the board of directors has been announced by J. M. White, Long-Bell president.

In the executive vice president position, a new post in the' Long-Bell organization, Leland will relieve President White of some administrative work in addition to his other duties. Ile came to Longview in 1946 from Brookline, Massachusetts, where he had spent 20 years in the commercial and investment banking fields. He was elected a Long-8e11 director in 1947 and a vice president in 1948. He is a graduate of Wesleyan University and attended the Harvard Graduate School of Business Administration.

Kenesson, who has been general manager of the Longview division of the company since 1948, joined the company in 1898. He served as general manager of the Long-Bell southern divisions before moving to Longview. He is also vice president and general manager of the Gardiner Lumber Company, Gardiner, Oregon, a Long-Bell subsidiary.

Both of the Long-Bell officials will continue to maintain their headquarters in Longview, \\rashington.

New Dealer Sales Tool Ollered

Dealers all over the country are being offered a "onepackage" advertising and display kit to be used for promotional tie-in with national Nu-\\'ood and Balsam-Wool advertising, it u'as announced this rveek by J. D. Fischer, Building Products Sales Manager of the Wood Conversion Company, St. Paul.

In one of the most extensive sales campaigns in years, the dealers are sent a packet containing full color counter cards. wall and window posters, direct mail pieces, envelope enclosures, and counter booklets, plus room plan sheets and ad mats for local advertising to tie in with full page color remodeling ads appearing in Better Homes & Gardens, American l{ome, Household, and Successful Farming magazines.

As each ne\,v "room-idea" advertisement appears in the magazines, a completely new promotional kit is mailed to the dealers requesting them. The kit contains a return card lvhich enables the dealer to reorder rnore of the literature as needed.

Geared to the present day market, the kit features remodeled rooms of great consumer interest, as evidenced by the more than 10,000 inquiries received when a remodeled attic room advertisement recently appeared.

Dealer Kits can be obtained bv t'riting: Advertising Department. Wood Conversion Company, First National Banli Building, St. Paul 1, Minnesota.

George Scrim, Scnm Scrim and baby, have u'here the;., vsgaliattaa.