Barbecue at Solana Beach

The 3rd annual beach party held at Solana Beach on Sunday, July 29, was a very successful afiair and brought out a big crowd. Over 200 attended including members, their wives .and guests. The party was sponsored by the San Diego Hoo-Hoo Club.

Herschell Larrick, Sr., Solana Beach retail lumberman, was chef in charge of the barbecued albacore fish dinner which lr'as served with all the trimmings. His son, Herschell Jr., an ofificer in the Air Force, who has been called back into the service and is now stationed at March Field, rvas on hand for the party and assisted his dad in preparing the delicious meal.

Announces Fall Advertising Campaign

Han ey Creech, advertising manager of E L. l3ruce C--o., announces that the fall schedule on household products advertising is the most extensive in the company's histo:y.

Bruce Floor Cleaner and Bruce Cleaning Wax are given equal emphasis in the campaign rvhich is built on the theme: "No more scrubbing or mopping floors !', The Bruce Doozit, a long handled device for use with Bruce cleiners and rvaxes is also featured prominently.

Lineage is scheduled in 86 newspapers in 23 metro- politan areas. As in previous campaigns the newspaper schedule includes two-color ads in the supplements, Parade and This Week, as 'w'e11 as 450 line black and white ads in selected cities where the supplements do not appear.

There were games for both the grown-ups and the youngsters and appropriate prizes rvere awarded.to the winncrs of the various events.

N{r. and Mrs. Jack Murphy and Mr. and Mrs. Ole May r,r'ere visitors from Los Angeles.

Etl Glasson, president of the San Diego Hoo-Hoo Club, and his committee did a fine job in making the arrangetnents for the fish frv.

Pages and half pages, all in two colors. are scheduled for NlcCall's and Women's lIome Companion.

Rruce is participating in television shows in the follorving cities: Buffalo, Cleveland, Dallas, Detroit, Ft. Worth, Indianapolis, Los Angeles, San Francisco, Seattle and Syracuse. In Richmond Bruce participates in WITVA's radio program, "Calling All Cooks."