JAMES REDWOOD specicrlizing in ...

Hordboqrd Associqtion Seol

The American Hardboard Association will launch an extensive promotional campaign emphasizing its Commercial Standards CS25l-63, a new and revised AHA "Quality Approved" logo, and the plus features of American-produced hardboard to dealers, builders, architects and industrial users.

The announcement was made at the semi-annual meetins.

According to Earl Hadland, chairman of the association's promotional commitmittee, promotional kits will ,be developed by the association for use by AHA member companies, and the latter will

&'.THls ilEw "Quality Approved; logo of the American bundle tags' literaHardboard ksociaiiori'will be iilji''ir'i.i"i.;'ri'ildi ture, stationery and company stationery, promotional literaturq bundle intrade advertisins. tags and used in trade advertising. The plus feature points this campaign will dramatize are broad lines of top-quality hardboard products; dependable supply and delivery; expert technical services; sales assistance; buyer confidence, proven product research and development proyen consumer acceptance; cost reduction of products by greater forest utilization and reforestation; increased purchasing dollars through creation of American payrolls.

Promotion kits will include copies of the Commercial Standards in specially printed jackets, copies of an expanded 20-page edition of the American Hardboard Association booklet, "Story of Hardboard," certain reprints and a unit tag featuring the new AHA "Quality Approved" logo.

To fill inquiries resulting from the campaign, the Association will stockpile copies of the published Commercial Standards, and will produce a new 28-page brochure, in full color. This quality brochure will be called o'The Wonder{ul World of Hardboard," and will also be utilized in filling requests for further information from readers of consumer magazines which have featured stories about hardboard products and projects.

SHIPME]II

The total campaign will be the major promotional effort of the Association in the cunent year, in terms of efiort and expenditure, Hadland said.

Foresl Service Budget

The Forest Service has sent to Congress a proposed l0-year forestry research program calling for sharply stepped-up federal outlays of $76 million annually by 1976.

An additional $50 million is requested for construction of laboratories and related facilities.

House-Senate conferees have approved a research budget of $31,685,000 for the Forest Service during fiscal 1965 (the year beginning July l, 1964), of which about $4 million is earmarked for laboratory planning and construction.

Ukiqh Mill Fire

A fire destroyed the sawmill section of the Thrasher Lumber Company mill in Ukiah in late June causing an estimated $250,000 damage.

Fifty firefighters worked four hours to extinguish the blaze. The fire, which began about 3:50 p.m., may have been caused by sparks from welding tools, firemen theorized.

_ YOUR COMPLETE SERVICE FACILITYo manufacturing and wholesale distributors individually tailored truck or rail deliveries long length dimension, school ;obs, mixed loads . all items of plywood and p.e.t. cutstock o annual sawmill production of 50,000,000 . eight trucks to serve you

Conlemporory Homes Feolure lmported Hqrdwood Plywoods

Exotic hardwood plywood panellingmuch of it imported from Japan and elsewhere in the Fast Eastis becoming increasingly popular with homeowners seeking advantages of wood's warmth and natural beauty.

Rosewood and teak veneers from Japan as well as native Japanese woods such as ash, tamo, birch, shima, cherry and oak are all highly popular. Lauan originating from Philippines mahogany is also being used in an increasing number of middleincome homes and apartments.

Additionally, furniture and cabinet work is making greater use of this once luxury product due to reduced cost, improved quality, and greater distribution.

A new unique example of the highly attractive usage is shown in the home of E. L. Sauder. Making selective use of exotic imported hardwoods to contribute to a charming home environment, the house displays a subtle Oriental flavor but with a highly contemporary note that reflects richness and elegance.

The house, located in Vancouver, Canada, employs a split-level plan opening to a garden on two levels. One unit includes the main living activity area-the other, a bedroom wink. Furnishings, panelling, and dramatic contemporary architectural lines blend to create a delightful modern living setting.

Among features emphasizing plywood usage are these:

An entry hall featuring a ,bold-grain pattern o{ Indian rosewood in sequencenumbered, book-matched panels. A gunstock finish preserves a lighter tone than generally seen and this is repeated in hanging cabinets.

The living room has box beams extending the full length of the ground-level wing.

These are tied together with oak plywood panels. The blue and gold color scheme emphasizes the warm tone of the black walnut panelling. A corner window beside the fireplace isolates the plywood end wall, a dramatic feature.

The compact U-shaped kitchen has panelled walls and cabinet work with a Jacobean-stained finish. The dining area suite has walnut plywood panelling with Carpa. thian Buro elm insets and high-back chair slats.

Throughout, the architects have met the wishes of the owner who wanted a home to display his professional interests in hardwood plywood and at the same time create a livable, practical home.

Interestingly enough, the Japanese product does not compete with American plywood which is primarily Douglas Fir used in construction and to a lesser extent in decorative areas. The Japanese product competes primarily with hardwood plywood from the Philippines, Korea, Taiwan and Formosa. Major advantages cited are unusual brightness, mild texture, beautiful grain patterns and non-warping stability.

Full-Size Po'nel Disploys Win Refoiler Enthusiqsm

Extensive use of full-size 4x8-foot hardwood plywood wall paneling "floor samples" in lieu of the usual hand samples, a move long advocated by a handful of successful retail building material dealers, appears to be coming into wider usage in a hurry, according to Georgia-Pacific Corp.

"In Iact," the company says, "the jump in retailers' sales can almost be compared with the increase in size and attractiveness of the point-of-purchase displays. In many cases the gain has been phenomenal in the year and one-half since we developed the program on a nationwide basis."

It has worked so well, in fact, that the just-issued progress report shows 23,400 full-size 4x8-foot panels of factory finished hardwood plywood already have been placed in such dealer displays, involving a substantial investment by both G-P and its dealer customers.

Excellent for siding, cabinefs, paneling. Recommend it with confidence because beautY im' proves with age it's lifetime, trouble-free. Full range of sizes always available at INLAND.

The figure includes I,4,00 panels ordered recently by enthusiastic dealers to increase size o{ their displays after the initial sales results.

This array of wall paneling, with many choices of wood species and color tones, also has proven a major assist to builders, architects and interior decorators in choosing the right woods and tonesand for homeowners in stimulating interest in both new homes and in remodeling, Fratt says.

Reaction at the dealer level has been excellent. Good example is Coldwater Lumber Co. in Rochester, N.Y. After installing a new G-Plex floor display, this company

ItOm long Beoch, South Boy Areo 539-2452 ftOm Son Diego, Noti,onol City, Lo Meso, Chulo Visto, ond Oceonside-Toll Free-Ask operotor tor ZEnilh 2'1351 reported sales o{ factory finished paneling during the frrst five months were more than 14 times the total for the previous 12 months.

The program started when G-P visualized that progressive dealers, if given a bona fide sales aid with real promise, would back the program with their own money for deluxe displays and backing inventory providing G-P was sincere enough to share its part of the cost.

Cost of displays to the dealers ranges from $50 to over $200 in a variety of design choices. The variety is based on results of a nationwide survey taken by

G-P during the previous year, using a carefully weighted group from among the nearly 17,000 dealers it serves.

Although G-P also furnishes its dealers small floor, wall and counter-top displays, hand samples, literature and other sales aids, the big success story is about the big displays using full-size 4-B-foot plywood sheets.

The portable version with its 20 sheets of plywood occupies only a 4x4-{oot floor area, plus swinging room for wings on either side. The l2-wing wall-hung unit takes up only 33 inches of wall space, and the 6-wing units need only 2I inches.

SERVING THE SOUTHWESTERN RETAIL DEALER WITH CHOICE

OtD GROWTH REDWOOD

"Complete lnventory-All Sizes & Grodes, Green or Dry-1er every purpose" home of

Redwood Fencing Sidings lnterior ond Exterior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA +

LCL FROM YARDFAST PICK-UP DIRECT SHIPMENTS VIA RAIL OR TRUCK & TRAILER_ IO CAR S.P. SPUR TRACKADJACENT TO ALL FREEWAYS +

COMPLETE MILL FACILITIES AT OUR I O ACRE WHOLESALE DISTRIBUTION PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

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Free Redwood Trovel Guide

A travcl guide to the magnifit'ent redwood starrds preserved in State Parks (and one National \Ionument I is now ar,'ailalrle. "Tht Tall Trees," a tourist folder published lry' tht' California Iledwood Association. includt's information on all of the state liarks antl their far:ilities, a listing of pulrlir: lreaches. ud mill tour information. It i-s the only comprehensivt. guidt' to tht' parks in California's Redwood reqion.

Complete with ser:tr'onal maps and pic'tures. this handy folder will be useful to any tourist planning a trip to the rr'est.

"The Talf 'Irct's" makes an exccllent ouer-the-counter g,iteal,ar. For a frce samPle <:opy, write l)epartment P-69, California Redrvood Association. 617 Montgomr:ry Street, San Francisco, California 9,1 1ll. Quantities of the folder suitable {or imprinting are al-.o available free of charse.

Wood Density ond Strength

Wood density and its relation to the growth of 14 <,onifers introduced to Hawaii is described by Roger G. Skolmen in a newly released publication. Skolmen is assigned to the Station's l-orestry Research Center in Honolulu. where he is studing the uses, properties, and processing of rvood products.

To determine wood densitl'. Skolmen measured the specilic gravity o{ sample trees by means of cores cxtrar:ted at chest height with a borer. He compared the specific gravity and growth t'haracteristics of each specit.s under sevt'ral site conditions. Specific gravity provides a simple and useful index to several qualities o{ wood, he points out. It is closely related to the mechanical strength of wood. and gives some indication of how well wt.rod will perform when paintcd or glued.