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tice sessions. It took more than a year to finalize the sales training segment, but it now is being introduced to participating dealers.

The four pilot phase dealers who have u'ithdrawn did so for diverse reasons. Abmptly changed local market conditions was the cause in one instance. Two dealers with their own programs for selling homes chose to continue with their plans. One dealer just didn't activate the WRH program in his market.

W-eyerhaeuser regards the new marketing programs as a major extension of the firm's il0-vear efiort to aid dealers in promotion of home sales; development ol

WRH is the most dramatic action by the company since it announced its concentration on "end-user marketing."

The company is evolving other marketing programs to assist its dealers in succe-.sful, profitable sales to other markets, Aram explained. "But new home construction is the biggest single market for wood products, so this appropriately gets priority attenlion," he commented.

The Weyerhaeuser Registered Home program is a product of the marketing planning function introduced at the company rvhen it recognized its wood products division three years ago. Marketing planning is headed by J. P. W'eyerhaeuser; the departmeng activities include marketing research, planning, and merchandising; WRH combines all three.

New Fibreboord President

George W. Burge-"s has been elected president of Fibreboard Paper Products Co.p., .u.""eding the late E. W. Carey. Burgess, 58, was previously vice presi' dent o{ marketing. Before joining Fibreboard in 195U he had been vice president of the Dole Corp., Honolulu.

The company also announced the election oI Andrew S. Halley to senior vice president and director.