New Advertising Guidebook

Published for Retqil Deolers

A new guidebook now is available to help dealers plan advertising for profit.

It is practical, orderly, compact and prepared expressly for lumber dealers. In fact, the just-published advertising guide was developed from recommendations developed by the marketing trends committee of the Middle Atlantic Lumbermen's Association.

Free Blode H'qndbook

A free "Bandsaw Blade Selector" is offered by Saw & Knife Specialty Co. of Cleveland, Ohio. According to the maker, the 8-page handbook shows how to get out more and better work with less down time and less blade expense by matching the blade to the job.

Handy charts cover virtually every kind of sawing and every type of materialmetals, woods, plastics. etc. They recommend the best tooth type and set, best number of teeth per inch and best operat- ing speed, best blade width, gauge and metallurgT. Other tables show blade lengthS and widths for all co'mmon machine models.

'WRITE: Saw & Knife Specialty Co., 6526 Carnegie Ave., Cleveland, Ohio 44103 for free copies. The compary has manufactured its "Supreme" brand of bandsaws, circular saws and machine lrnives since 1919.

Drumotic Welding lllustrofed

Ad Course for Dealers

Entitled "How to PIan Advertising for Profit," the manual tells how to organize and execute hard-hitting advertising programs g'eared to the needs and programs of individual dealers.

"This advertising manual has been prepared as a manag:ement handbook to help dealers strengthen their individual adver. tising - merchandising - selling programs," comments W. R, Johnston, merchandising manag'er for Weyerhaeuser wood products. "It contains no promo ion for our cornpany or its products. But as it serves dealers, it also indirectly will benefit building materials manufacturers."

The advertising guide contains 13 chapters devoted to such interrelated aspects as how to plan, prepare and evaluate advertising, merchandising and publicity. The writing is clear, terse, pointed and organized, to conserye the dealer's time. The chapters are: determining advertising objectives; how to make a market analysis; where to advertise; your advertising plan; how to prepare advertising; how to merchandise advertising; how to use publicity; how to use printed material; planning special promotions; how to use manufacturers' helps; backstopping your advertising efforts; how to evaluate advertising; the imnortance of time and work.

'Ihe guidebook is $5.00 a copy. It is offered by several regional dealer associations and by Weyerhaeuser Company. In faet, many of the associations already are organizing advertising clinies using the new guide as a text.

'Weyerhaeuser Co'rnpany has published the guide as a ser:\dce to the retail lumber dealer industry. Any dealer who prefers to obtain the guide direct from the com. pany can do so by sending $5.00 to'Weyerhaeuser Company, 'Wood Products Division, Tacoma, \Mash., 98401.

All of the dash and excitement of the Eutalloy Process, welding,s newest, most colorful development, is dramatically depicted in a new 12-pago booklet published by Eutectic W'elding Alloys Corporation, Flushing, New York.

The Eutalloy Process constitues a major advance in the maintenance and fabrication of parts and equipment. It is a composite of exciting ideas that brings new control and economy to welding.

Components of the Eutalloy Process include a trim gas welding torch of advanced design, and new "Microflo,, mesh size alloys, which are housed in colorful plastic storage - feed units called Bellows modules containers. The new "Microflo', alloy series spans the range of metals- joining and overlying applications found throughout industry.

WRITE: Eutectic Welding Alloys Corp., 40-40 !72nd St., Flushing 58, New York, for a free copy.

l9A Fire Sofety Edition

The 1964 editions of new a,nd revised fire sa^fety standards a.fecting a vride range of industrial, commercial and public interests have just been issued by the National Fire Protection Association.

Available now in separate pamphlet form are the 45 new texts adopted at the recent NFPA Arurual Meeting.

Among them are tlre latest editions of sueh generally-applied standa,rds as "fnstal- lation of Sprinkler Systems" (NFPA No. 13), "Installation of Gas Appliances and Gas Pipingr' (NFPA No. 64), "fnstallation of Oil Burning Equipment" (NFPA No. B1), a.nd "Air Conditioning and Ventilating Sys- tems" (NFPA No. 90A), as well as many covering more specialized intere,sts.

A complete list of the new pamphlets showing singlecopy prices is available.

WRITE: National Fire Protection Association, 60 Batterymarch Street, Boston, Mass. 02110.

Chqin Sqw Service Mqnuql

The first universal Chain Saw Service Manual with step-by-step repair procedures on all popular makes and models of chain saws has been published by Technical Publications, Inc., Kansas City, Mo.

It takes the guesswork and risk out of servicing. Anyone can overhaul his chain saw using this manual.

This 160-page book is a veritable service/ maintenance "encyclopedia" for more than 360 models of 24 leading makes of chain saws. It delivers every bit of information required to tear-dovrn overhaul . . reassemble . . and adjust the most intricate components of today's precision-made chain saws.

Symptoms of common saw failure are detailed and trouble shooting techniques are mapped out to speed up repairs. The writers-mechanics themselves-have not only produced a simple, concise, easy-toread book, but they have included 300 close-up photographs, exploded view drawings and diagrams to let you see exactly how repairs and adjustments are made. The manual sells for $3.35.

IVRITE: Technical Publications, Inc., 1014 Wyandotte St., Kansas City, Missouri 64105.

Deoler Disploy Cord

Timber Engineering Company (Teco) has announced the availabilty of a new display card illustrating various types of structural wood fasteners and component fabricating equipment in the firm's product line. Measuring 11"x18", the card can be easily hung on a wall or attached to a counter for efective presentation.

Illustrated on the new Teco display are such products as joist hangers, framing anchors, floor bridging, truss plates, split rings, shear plates, post anchors, special angles, post caps, plywood supports, a pneumatic nailiirg gun and a new wall panel assembly jig recently developed by Teco called the "Uni-Jig." A separate panel is devoted to each product showing an illustration of the pr"oduct itself and how it is used in actual application.

Teco's new display can be obtained without charge.

W'RITE: fimber Engineering Company, 1619 Massachusetts Avenue, Northwest, 'WashingtorS D.C.

Toriff Problems Report

The Hardwo.od Plywood Manufacturers Association has released a new booklet, "Report-Activities In Opposition To Tariff Reduction," which outlines the major effolt expended by the association on behalf of the domestic industry to have hardwood plywood removed from the list of commodities subject to tarifr reduction in the current GATT negotiatio'ns at Geneva, Switzerland.

Door Hqrdwqre Cqtqlog

A new, full color, eight-page catalog containing complete product information on door hardware for residential, insiitutional and commercial buildings has been produced by Dexter Industries, Inc., Grand Rapids, Michigan.

The illustrated catalog features the Dexter's Dexlock and Duralock lockset lines, plus the company's complete line of accessory trim, entrance locks, auxiliary locks, mail plates, door closers, screen and combination door hardware, knobs and backplates, sash locks and sash lifts, and sliding door locks.

WRITE: Dexter Lock Division, Dexter Industries, Inc., 1601 Madison Avenue S.E., Grand Rapids, Michigan 49502.

Wood Fostener Cotol'og

A comprehensive catalog presenting inforrnation on the complete line of Teco structural wood fasteners is available without charge from Tlmber Engineering Co.

Described are such products as joist hangers, framing anchors, post caps, inIine joist connectors, split rings, shear plates, trrss plates, spike grids, special angles, plywood supports and floor bridging.

Industry resistance to further tariff reduction was felt absolutely mandatory based on the following factors:

(a) Imports now account for more than 50 percent of the domestic market'

(b) The importers do not need further reduction of tariffs in order to retain the share of the dornestic market which they now enjoy.

(c) Most of the hardwood plywood industry is located in areas of substantial and persistent unemployment.

(d) A significant number of hardwood ply'lvood mills have closed their doors since 1955.

The booklet sets forth the reactions of senators and congressmen, as well as those of the United States Taritr Cornmission and the Trade Information Cornmittee after the facts in the rnatter were presented by the association.

The booklet is available in single copies at no charge.

WRITE: Hardwood Plynvood Manufacturers Association, P. O. Box 6246, Arlington, Virginia 22206.

Concrete Ploced by Mochine

Placing vermiculite insulating concrete by machine is the subject of a folder titled "Machine Placement," issued by the Vermiculite Institute. By this method, large areas of roof deck can be placed in record time. Jobs with limited access and decks with curwed and irregular surfaces are handled easily.

Procedures for sampling the concrete and for determining densities and cornpressive strengths are given.

WRITE: Vermiculite Institute, 208 South La Salle St., Chicago 4.

Recently-introduced products included in the Teco catalog are: an adjustable pos,t a.nchor designed for use with 4x4 posts, a one-piece post cap for connecting posts to beams, and an "all purlrose" framing anchor that can be precision-formed on the job site into any one of six different configurations for rafter to plate, joist to header or stud to plate applications.

'WRITE: Timber Engineering Company, 1619 Massachusetts Avenue. N.W.. Washington, D. C. 20036.

Woll& Ceiling Poneling Brochure

A new, envelope-size brochure on the 1964 line of plastic-finished Marlite wall and ceiling paneling, featuring attractive four-color room illustrations. has been in- troduced by Marsh Wall Products, Dover, Ohio. The brochure-6" high and 3r/+" wide-tells how the washable paneling can be used in every roorn of the house. Eyecatching family room, kitchen. dining area, bathroom, and living room installations are included in the brochure. To obtain copies of this new general line stufrer,

WRITE: Marsh Wall Products, Dover, Ohio.

Aluminum Sqwmill Corrioges Offered for Generol Use

Aluminum sawmill carriages produced by Union Iron Works, Spokane, Wash., went into operation about fir'e years ago in tv'o Boise-Czrscade Colp. salvmills. Results ale so good that the speedy, Iightweight units

-either frames or full carriages-a1e being offered for general use.

Weight savings of 40 per cent are achieved in the aluminum carriages. This translates into a ten per cent increase in cut while reducing steam consumption 25 per cent.

William D. Roberts, president of Union add up to major savings through use of aluminum sawmill carriages. Sawyers report the aluminum carriage has a "cushioning effect" which absorbs vibration, is quiet in operation, accelerates more rapidly and smoothly, runs faster, and stops much quicker.

Iron Works, said that to the sawmill operator this means: (1) In single cut application the cut can be increased by eight to ten per cent; from six to ten per cent in double cut applications. An increase of ten per cent for a mill cutting 40,000 board feet means a cash saving of apploximately $65 per shift, $32,500 per 500 shifts. (2) For electric drives a porver saving of approximately 30 per cent can be made. In a mill using a 150 hp drive, this represents a saving of about $4.16 per shift, or $2080 per 500 shifts.

Items 1 and 2 thus save approximately $34,580 for 500 shifts, an amount exceeding the initi,al cost of the equipment, Roberts said.

"Although these caniages are light and have high speed response," Roberts said, "they have the ability to remain flat on the track at all times because of the low center of gravity. Approximately 60 per cent of the u.eight is concentrated below the top of the bed plates. We feel that the aluminum carriage is one of the answers to the many problems facing sarvmill operator in years to come."

WfIITE: Union Iron Wolks, East 217 Montgomery St., Spokane, Wash., attention E. C. Harvey, sales manager.

8713 Cletq $t1ss1Downey, Colifornio LCL & Direct Mill Shipments

WE HAVE AN UNUSUALLY LARGE INVENTORY OF LONG DIMENSION

TWX: 714-869-7562

STRABLEWOOD QUALITY:

Hordwoods Softwoods

Stepping Dowels

Mosonite-MorliteUpson BoordsBruce Flooring SERVING DEATERS FOR 58 YEARS

255 SECOND STREET Ooklond 7, Cqliforniq

Doors Open Wqy lo Deoler Profit

Lumbear dealers can increaso profits and get a share of the multibillion dollar residential home improvernent market by taking advantage of Simpson Timber Company's intensive "Doorways to Better Living' promotion.

Through the use of displays, point-of-sale material, local newspaper ads and direct mail, dealers can promote to their customers the impoortance of giving the entryway a new look with a Simpson door, including the Hospitality and Symphonic lines as well as the new Twinsert combination storm and screen door.

Four panel'desigrrs are available in tho Hospitality line: Sequoia, figured grain redwood plywood grooved 1" on centers; I{allmark, a raised fir plryood panel framed with a moulding; Cbunterpoint, a panel of tempered Counterpoint design hardboard; and Fleurde-Lis, fir plywood with three raised lauan plywood panels and four brass fleur-de-Us medallions.

{he T\ilinsert combination storm and screen door is a handsome companion when used with any of the Hospitality entra.,nce doors.

WRITE: Simpson Timber Company, 2046 Washington Building, Seattle, \Mashington.

For further information on loY oii iP".iul automated highlJeed'milling, gluing and fin-,i',ing equiPment can serve y-our -Patticular needs - Please contact our representative' todaY.

Two New Product Disploys

Forrest Industries, manufacturer of particleboard and plywood products, is now offering dealers two new product displays. Approximately 18" wide by 26" high, the displays exhibit Forrest Wood Block Flooring and Forrest Wood Strip Flooring. The Wood Block display consists of four 9"x9" blocks, two each of Autumn Oak and Kashmir Walnut. The Wood Strip display contains five rows of wood strips,

Both of these nationally distributed floorings are manufactured fro'm graded wood particles which are bonded together by synthetic resins under pressure and heat. They are factory finished with vinyl, need no sanding after installation. They possess the natural beauty of wood. More durable than oak or maple, this low-cost flooring is highly resistant

Caiifornia Iumber Iaerchant

The displays are available to all dealers who stock Fomest flooring, A heavy wire easel on the baek per"rnits the displays to be set up conveniently on either counter or floor. Hanging eyes on the back allow them to be hung on walls.

WIIITE: Forrest Industries, Dillard, Ore. New Hordboord Siding

A new design in vertical grooved siding with the g:rooves spaeed 4" on center has been added to the Armstrong Cork Company's line of factory primed hardboard siding, J. O. Sampson, manager of lumber dealer sales has announced.

The new siding is available in both 4'x 8' and 4' x 9' panels, S,ampson said. Armstrong's standard vertical g:rooved siding panels u'ith grooves spaced 8" on center will remain in the line.

Smqll

Log und Core Mill

New from M, A. Ward Corporation comes the Ward Small Log and Core Mill. It is a highly automated, high speed mill designed exclusively by M. A' Ward for increased production and efficient utilization of small logs and peeler cores.

T'his specialized equipment will cut up to 10,000 board feet per hour from logs 5" to 76" in diameter-or an average of eight logs per minute.

Four to six high speed, carbide tipped saws are ar"ranged lo cut 2" and 4" cants at the same time with only one pass through the saws. A specially desig'ned dogging system grips the log securely during and after it is sawn. This eliminates tur-ning or' twisting, thus providing a smooth and extremely accurate cut.

Push button controls perrnit the use of only one man for the entile operation from the trim saw assembly to the edger table.

WRITE: M. A. Ward Corporation, R. 1, Box 666, Eugene, Oregon.

Free Cobinetwqre Merchondiser

A four-color "ser.ve yourself" display rack for Lenape Ceramic Cabinetware is free with an introductory ofer of 60 blister pack cards of knobs and drawer pulls that retail for $58.80, cost the dealer $36.00 and feature a iow price of 986 per card and beautiful American craftsmanship that create fast turnover. The display for wall or counter creates impulse sales, makes selection easy, keeps merchandise neat.

WRITE: Lenape Products, Inc., 108 Stokes Ave., Trenton 7, New Jersey.

401 Tenth Ave. Ooklond, Colif.

Phone 834-1464

TWX (4rs) 89r-9104

Acousticol Ceilings ol N.Y. Foir

Mone than two-thirds of the living space of the Contemporary House of Good Taste at the New York World's Fair will have acoustical ceilings by Celotex. Architect Jack Pickens Coble selected Celotex ceilings for all three bedrooms, study, family room, hall, kitchen and utility loom.

Plastic-Coated Bolero tile (foreground in photo at left) will be installed in the kitchen and utility loom ceilings because of the tile's high u'ashability and lace-like pattern of miniatute drilled perforations. Fot' the bedroom, Coble selecterl Riviera incombustible mineral fiber tile (background at left) because its striated desinn and squal'e butt edges produce lhe appearance of a nronolithic ceilinE.

All species of Pocific Coost Softwoods. Speciolizing in prompt shipment of White Fir Dimension ond Resown Pine Commons LCL from yord stock. Customer milling. Serving retoil lumber deolers ond industriol users. Give us