LOOI( TO ri'OCDD

FOR BEAUTY...FOR ECONOMY

MIIRE THAN 10,0fi) bumper strips promoting the use of wood have been sent recently to 75 southern California lumber companies and wood working firms, the Wood Information Bureau reports. The slogan "Building or buying L00K T0 ttrfiD for beauty . for economy'' is printed in brown ink on canary yellow fluorescent paper. "Putting a bumper strip on your car or truck is directly comparable to wearing a campaign button on your lapel," commented Jim Cooper at the WIB "You are declaring for all to see just what you believe in, and if a man's livelihood depends upon the sale of lumber and wood products he will do everything possible to support and promote his business," Cooper continued.

Some firms ordered as many as 500 strips, and a total of 3,500 werc rcqurM by ttnion tocal 2288 alone. Wood Information Bureau advises bumper strips will be mailed free, in any quantity, to individuals and companies requesting them.

WRITE: the Wood Information Bureau. llll Wilshire Boulevard, Los Angeles 90017.

P.O. Bor 134, Aubeny, Colif.

Phone (2O91 855-2522

Sotromenlo Ofice

Phone 19t61 455-7240

Triql Bqlloon for lndustry Congress

Planning for a nation-wide Congress of Forest Industries is now in the groundwork ,stage, a National Lumber Manufacturers Association source has revealed. It is tentatively scheduled for May, 1966.

The purpose of the meeting would be to give the many separate forest industry groups an opportunity to exchange ideas on common problems, solutions and ultimate goals and, hopefully, to achieve better understanding, coordination and cooperation.

At present NLMA is contacting various groups in the industry in an effort to sound out the potential participants. A further planning session is set for this fall.

The suggested schedule would be a meeting on opening day of the governing body. The second day would be used to review wide areas of industry concern, with the following day for workshops to deal in detail with more specialized problems. The last day would be used to summarize workshop results.

Redwoods All Gone? For From lt!

The California Redwood Association has estimated that well over 200,000 acres of redwood forest area are now in the hands of state and federal agencies. Of this total, more than 100,000 acres of the finest stands are preserved in parks.

Outside of park areas, there are one million acres of redwood forests in priuate i.anrls. Most of these privately owned forests are being managed with the objective of replacing each board foot of lumber cut by the growth of a new board foot in the forest. Contrary to popular opinion; redwood is one o{ the fastest growing of the commercial lumber trees. Complete replenishment of all redwood lumber manufactured, by growing new trees and by selective cutting of older trees, is in sight.

Deolers Dominqte IOOK Awqrd

The second annual LOOK-NHIC remodeling awards once again show that the lumber and building material dealer is in the forefront when it comes to home and property improvement. Of the six national awards given this year, four were presented to building material dealers. The other two lvent to remodeling contractors.

The {our winning dealers were: Cordell Lumber Co., Inc., Dubin, Ga.; Bennett Lumber Co., St. Luzerne, Penn.; J. B. Delay Lumber & Building Co., Inc., Houston, Tex., and M. H. Paulsen Lumber Co., Milwaukee, Wisc.

Home Week to Blcrnket TV

Five hundred television stations-in [act, all of the commercial stations in the U.S.-will receive a filmed news feature to boost Home Builder's Association-sponsored .observances of National Home Week, September 20-27.

The 60-second film, produced and distributed by Weyerhaeuser's Wood Products Division, will be accompanied by a voice script adapted for different geographical areas.

The feature w'ill spotlight home builders and the new homes they build. It will picture National Home Week as the show window for one of the nation's largest industries. A home will be shown under construction, dramatizing efficiency and quality of construction. There will be scenes of model home crowds viewing quality features, and one will depict the various crafts employed in home building.

NAHB's information division has assisted Weyerhaeuser by providing industry data and other material.