K;*iff: i=$ Already the biggest lumber story of 1964

Here's what it means to you:

1. Improved field service 1o all rvhcr specify, sell and use Wcstern Lumber'. This is a case rvhere I and 1 arlcl up to more than 2. for the combinerl service of the nerv Association is grealer thatt the sum of its predecessors.

2. A single quality control and grading agency. The high ethical stanclards and integrity of both organizations will be combined ancl corttinued. One unified gracie marli rvill tell the quality story.

3. Outstanding technical service ivill ire available as the trvo associations interreiate their years of practical experience and knori'-horv.

4. Product research and improvement will be accelerated bl, ioining fat'ilities for study'ancl experimentation to cover the entire list of sDecies.

5. More forceful advertising and promotion for all species rvill result from the nerv Association's ability to stress the specific properties ancl arlvantages of each liincl of g'ootl.

6. Expanded product publicity will result {rom the sheer volume of proclucts being servicecl by Western \Vood Products.

7. A wider range of Western species will enable the neu' Association to give non-competitive emphasis to the particular benefits in the use of each specres.

8. More sales and technical literature, covering a wider lange of product, rvill make it easy' for you to carry the message to the consumer and will increase your ability to please youl customers.

9. One source of supply rvill norv give vou all the protluct refereuce anrl iniormation you need to malie the most effective use of quality Western Woods.

10. One Association, declicatecl to serving all lumber users better. has now become )rour porverful assistant in every phase of h-rmber use, rvith a consequent saving in time and costs.

iit' iitf: HE FIRST SKILLED WORKER in wood that we halve any record of was a guy by the name of Bezaleel. Moses got him to build the Tabernacle of the Hebrews, which was built oI gold, silvero and wood. Exodus says that the Lord filled Bezaleel with "wisdom and skill in timber carving." How about making him the patron saint of the industry?

BY JACK DIONNE

Mrs. Asquith, ttre famous English stateowoman, used to tell a good story about an interview she once had with a tramp on the moors. "You walk all day and get nowherg" she said, "when yoir get up in tle morning how do you shape your course?" And the tramp said, o'I just turn my back to the wind and start walking." Itere is some of that wind-driven philosophy today in many lines of business.

Take pains with the letters you writel even with your humdrum business letters. Take some of the drum out of them and put in more of the hum.

_ Letters have had a profound effect on the history of the world during the last nineteen hundred years. The letters tiiat Paul wrote were the strongest pillars upon which the citadel of Christianity was built. The letters that Luke wrote gave us tJre most beautiful pieces of literature ever printed, including the story of Christmas. Neither of them said, "yours of the fifteenth to hand and contents duly noted," or any of that rot. If they had, the story of Christianity might never have been written.

Sometimes you find splendid serrnons in motion pictures. I found much in the dialogue of the beautiful picture "The Bells of St. Mary's.'o A young priest and a nun who clash over the teaching of children, furnish the thinker a whole ,basket full of food for thought. One is terrific. The young priest thinks a boy should be able to defend himself with his fists. The nun teaches tle turning of the other cheek. The priest says to her: 'oAfter all, outside these walls this is a man's world." And the gentle sistero asks this great question: "AND HOW ARE THEY DOING?" There, I believe, in that simple question, is tle most damning arraigament of man's management of the world I have ever heard. It might be well for every man, every day, in considering the plight in which the world finds itself today, to ask this question: "AND HOS/ ARE THEY DOING?' Could the job possibly be done worse? t**

Our hope for the future is in the individual Arnerican. Never forget that the Ten Commandments are each in the singular, and addressed to the individuals of the human race: not to mankind in the aggregate. Everytling the United States is, everything it ever was or ever did was based on the absolute independence of the individual. The submersion of tle individual into groups and gangs is not Democracy-it is the antithesis of Democracy. No America could ever have been built that way; and no America can continue to progress that way.

Love of country must rise high among good men, and become highly vocal as well as physical. Love of country is one of the noblest emotions of the human mind. Synthetic in its nature, it takes from every passion its purer portion. As strong as lovg it is more unselfish. As tender as friendshipo it is more enduring. As deep as religious faith, it has broader charity. Under its influence the partisan becomes the patriot; the soldier, the hero; the scholaro the sage; the politician, the statesman.