A;:"T:H:lT:il""iT""TffI:.::? Ma rketi n g p la n for d ea I e rs

R9-Spteryd Homes, is emerging io help re. tail lumber dealers and their boitd.r, .ti-urate sare or quaritv homes in manv areas of the nation.

John Li Ar.*, vice president-operations for Weyerhaeuser Company wood products division, announced the program *hi.h h" characterizes as a "full-service marketing to unite the forces of dealer-builder-manufacturer to supply the end product which appeals to home buyers."

Alreadf the WRH program has undergone a full-year pilot test by 15 lumber dealers in widely separated markets, and the plan now is being extended to about 40 additional dealers. Merchandising highlight of the plan is a double written warranty . . . a 20-year warranty by Weyerhbeuser on its wood products, plus a l-year builder's warranty on all workmanship and materials.

Here are tbc basic ingredients of the ner,v WRH marketing plan:

(I) A complete merchandising service ' to attract home buyers.

(2) fusured supply to participating dealers of Weyerhaeuser wood products at guaranteed prices.

(3) Assured low-interest financins for both construction loans and-X)Vo