U.S. Plywood Will Sponsor Two TV Shows

United States Plywood Corporation will sponsor two 'lprime time," major network television shows this coming season-a weekly dramatic series and a nqw report Thursday and FridaY evenrngs.

These programs mark not onlY.the company's debut in TV advertising, but r'a first" for any individual company in the plywood industry. The only previous idvertising in the industry- was the David Brinkley Journal lait season, sponsored by the Douglas Fir Plywood Association of which U.S. Plywood is a member.

The U.S. Plywood programs for the new season will include the ThursdayFriday showings of the ABC Evening Report with Ron Cochran. This Program from 6:30-6:45 p.m. EST, is a report of the news of the day as,covered by ABC news corresPondents aronnd the world, plus in-depth coverage of one major news story dailY.

-The second U.S. Plywood-sponsored show will be Sam Benedict, a series of courtroom dramas starring Academy Award winner Edmond O'Brien. The \{GM-TV series is based on the reallife adventures of famed lawyer J. W. (Jake) Ehrlich, a flamboyant figure on the San Francisco scene where much of the footage for the series was shot.

This hour-long dramatic series will premier on NBC-TV September 15 in the 7:30-8:30 p.m. EST time slot- prime time each Saturday night.

- Featured with the veteran O'Brien, rvho won an Oscar for his role in The Barefoot Contessa some years &go, will be Richard Rust, a newcomer who has made a mark in such top TV shows as The Rifleman and Gunsmoke and recently was featured in the film Walk on the Wild Side. O'Brien, in additio4 to numerous recent TV appearances, has made four featurelength films in the past year. o Kiln Dried

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Mon Of The Yeqr

\\ralter S. Johnson, prominent northern California industrialist and philanthropist, was narneci as the iitv of Ffope's "N{an of tl're Year" lor 1962.

The organization, a free non-denominational medical and research center in San F-rancisco, chose lohnson for the arrrrral arvard for his clr ic activities.

Johr.rson is a trustee of the Palace of the Legion of Honor, director of the Actors \\rorkshop and nerv presider-rt of tlre I'alace of tlre Legion of Honor Firre r\rts Leaque.

-|ohnson is head of American Forest Products Corp. (TW&J) and Friden L alculatiltq Lo.

Hoo-Hoo-Efie ffl Holds Concqt

Seven lucky "Kittens" were led through the mystical doors of HooHoo-Ette No. I, Nfonday, X'Iay 14 rvhen the club held its monthly meeting and special concat at CLckatoo I{estaurar-rt, Inglewood, California.

Emerging from the ceremonies fully concatenated u'ere Helen Buck, Atlas I-umber Co. ; Ann l,ervis, Carroll Box & Pallet Co.; Cuma Chapman, Palm Lumber Co.; Louclla Saari, Bohnoff Lun"rber Co.; Grace Carlsorr, WaltonSmith & Company, Nancy Allison, Cali{ornia Lumber I'Iercl-rant and Nan Rothschild, Owens-Parks Lumber Co.

Revealed at the meeting rvere newly electecl officers for the vear 1962-63 to b€' In.,rlled at the luire 1[th conclar e. Silver Saddle Inn. l)orvney. They are: Phyllis Han'kins, president; Violet Neal, first vice president; Jo Cogburn, 2nr1 vice president; Rosemary He{l'ern, treasurer ; Kathleer-r Hr-rghes, secretary ; Estella Seemayer, mernbership chairman; Dorothy N,Iiller, publicitv chairrnan ancl l)orothy Sinrons, initiations.

Anna ltlaria Iisparza, rvinner of the Ida Cunner Scholarshio Award rvill be gllest at tlre June nrietirrg.

Tell them Aou sow it adoertised in The Californin Lumber Merchant

Vqcqtion Homes

(Contr'nueil on Page 32)

More information on this new, exciting, and profitable "Free-Time" home campaign may be obtained by writing to Potlatch Forests, Inc., Lewiston, Idaho.

OtD GROWIH REDWOOD

"Compilete ltwentory-Aff Sizes & @rodes, Gieen ot Dty-f.or every PvrPoce"

SERVING THE SOUIHWESTER,N R,EfAIt DEATER WITH CHOICE home of

Redwood Fencing Sidings

lnterior ond Er<terior Finish

CENTRALLY LOCATED IN THE GREATER LOS ANGELES INDUSTRIAL AREA

TCt FR(IM YARDFAST PICK.UP DIRECT SHIPMENTS VIA RAII tlR

TRUCI( & TRAITER-10 CAR S.P. SPUR TRACK _ ADJACEI{T T(l ALt FREEWAYS

COMPLETE MILL FACILITIES AT OUR 10 ACRE WHOLESALE DISTRIBUTION

PLANTNATIONAL SHIPMENTS OF ALL PRODUCTS

"lhere is no SUBSIITUTE for EXPERIENCE!"

I SPruce 3-2292 P.0. Box 243 l0paz 1'6701

I "SEIilIICE is our poromount stock-in-trqde" of Pottqrdr lumber will riee on A-freme "Free'Time" homc' Thc new pre-cul "Fres-Tim€" cobins qre idect for fomilier wirh limired budget ond building lime becqure the coreful preporolion of working plons, comprehenrivr moteriql schedules ond conslruction soquence directions combine to insure cvon |fie omqleurowner o successful building expcrience.

PR,OFITGood or Evil? Misery or Hcppiness?

During the past few months, we have been exposed through the newspapers, magazines, radio and TV to a loud continuous blast about "profit." Depending upon the source "profit" is either good oi evil.

Profit as defined by Webster is-"The excess of income over expenditure."

Mr. Micawber, in the midst of fina.ncial troubles, offered to David Copperfield this bit of advice*"Annual income twenty _pounds, annual expenditure nineteen pounds, nineteen shillings, six pence, result happiness. Annual income twenty pounds, annual expenditure twenty pounds, six pence, result misery."

Income is received from many sources. From our la.bor in the form of wages or salariesl from customers who purchase goods or services; dividends from stocks ; interest from bonds or savings accounts.

All enterprises, frorn the corner candy store, the barber shop or the clothing store to. the industrial giant, need profi.t in order to co,ntinue providing us with thJgoods and services we need or demand. Without profit, business, small or large, cannot exist.

Profit is needed to pay the costs of doing business. The cost of raw material to be processed into-finished goods or the cost of goods bought for resale; the cost of seivices to maintain and op-erate the business; the cost of replacing worn out or obsolete tools and equipment; the cost demanded by Government, taxes levied it the Federal, State, County, p!ty, or District levels; the cost of payrolls, pensio_ns and fringe benefits; the cost 9f using tools.

Usually when we think of profit, we think in terms of a business enterprise, rarely, if ever, do we think of it in terms of the individual. Yet each and everyone of us is deeply- concerned with our own profit.

Profit from wages and salaiies? Yes. After providing for our basic needs, such as shelter, food and clothing, whai remains-is profit. This profit we spend as we see fit. Some of us will spend it immediate{y for additional comforts or pleasures, some will spend it fo,r household goods, some will place it in savings accounts for future usi, some will invest it in bonds or stocks, and some will spend it foolishly.

Whether we work for wages or salaries, own and operate a small business, or manage small, medium, or large iorpo- rations-_profit is with us, Without profit, we wduld oirly exist. Under the system of profit, and freedom from Oli Uountry government control, we, in the United States during our-brief listory, created a scale of living beyond the utmost imaginings of all preceding ages of rec-orded human hrstorv.

._Profit is good! Profit makes for happiness!

(Reprinted..from the Noyo Chief , g:filished by Union Lumber Co., Fort bragg, Lalrtornla,r.

Home SqlesExpecfedTo lncreose

Substantial strength is anticipated in the residential real estate' market in the-San Francisco Bay Area during the third quarter of 1962, according to a boll of real &tate brokers and builder developers conducted bv Guarantv Saving and Loan Association and First Savings and Loin Association.

Approximately 87.5/o of the replies indicated that sales during July, Augus_t and September are exp.ected to equal or exceed sales for the same period last year.

_E"fty per cent expect gains of 10 pei cent or more, while 12.5% look for sales to increase 207o or more.

Eighty-nine per cent expect tiird quarter business to equal or better the second quarter of.7962.

Results on a statewide basis indicate greater optimism in the San Francisco Bay Area than for the State as a whole.

Whelher ft's fhe finest home, finesf schoof or the finesf fence-wood is used lhe finest wood oJ all kinds is sold & delivered by