New Profit$ New Sales ldeas

lfelps Sell Hondymon

A compact "handy-plan" sales promotion package that offers a new approach to doit-yourself trade is being offered to dealers by Douglas Fir Plywood Association.

Designed to develop sustaining sales throughout ,the year, the new handy-plan package is based on intensive promotion of do-it-yourself plans for specific seasons. The comrplete package includes four separate kits -one for spring, summer, fall and winterand a permanent counter display rack which can be altered to fit the season.

arrive, the dealer simply inserts the new plans and repeats his use of direct mail material ad mats and p'oint-of-sale aids.

Plans are geared to the seasons. For exanrple, fall and winter plans include 24 separate plans for indoor do-it-yourself projects, along with 8 indoor home improvement ,ideas-. S'pring and summer plans include such projec,ts as patio furniture, outdoor storage uniis, catpott ideas and plans for outdoor playground equipment.

The individual plans include some of the nrost successful ever developed by D'FPA' Some of 'them have proven highly popular in connection with plywood advertisements over the nation,ally televised David Brinkley Journal show co-sponsored by DFPA' -

Each of the four kits contains 600 Handy Plans, 200 Home Improvement idea folders, 12 colored pennanrts, 10O envelope stuffers, a window display banner, a dispiay rack sign, and advertising mats.

The entire package-including the permanent plan rack and the four kits-costs $15. To receive a kit, or to get more information about the program, write to Douglas Fir Plywood Association, 1119 A Street, Tacoma 2, Washington.

New "Cellon" Plqnl Ofi To Flying Stort

The nation's lirst full-scale plant built to preserve wood by the research-developed ;'Cellon" process, l.ras nret with unusual success here.

fore possible and leaves the wood surface entirely clean.

L. E. Anderson, plant manager' said that s,ince oroduction started orders have been received for poles from'2"6 difierent customers and that "Ce11on-trea,ted" lumber has been specified by 16 custorners. Orders have come fiom Californ'ia, Arizona, Oregort, Utah, Colorado. Nevada, Hawaii and Okinawa.

Further evidence of interest in the new process of pressure-treating wood was shown by response to a Koppers invitation sent various Wes,tern Companies to send representaiives to visit the plant. More than 50 forest products engineers, technical representatives and purchas'ing officials, including several f rom Washington Siate, Arizona and Souiheln Californ:a, have v'isitecl the n:lant.

"Hondy-Plon" Sqles Promotion

Dealers who have used the kits report that the plans not only sell substantial amounts of plywood, but also generate profitable sales in paint, hardware and power tool departments even during normally slack business periods.

The prornotion works this way: Cooperating dealers first receive the 'permanent display rack and the kit which is appropriate to the season. Subsequently, DFPA mails to those same dealers other kits in the advance of seasonal promo,tions. When the new kits

Koppers Company, Inc. announced recently that its new "Cel'lon" facilities, which went in,to production early in May, produced more than a half-million board feet of material in its first 30 days of operation, and will be on a seven-day-week schedule for at least the next 60 days because of an influx of orders from urtil'i'ties for "Cellontreated" poles and from users of lumber who require its pro,tection against rot and termite attack.

The "Cellon" process, which for the first time utilizes liquified petroleum to carry the preservative deep into the wood fibers, accomplishes deeper pcnetration than hereto-

TOW PRICED FUI.T RANGE FTOW CONIROI VATVE. Buih for econorny, pressure compensoled, with three porls ond converfible lo two Polt by plugging by' poss. Control will stop or slod any hydroulic motor ond ollows speed conlrol voriction storting frcm zero lo moximum R.P.II. of motor. No setling lools needed. The hond control lever mokes il ecsy lo select required speed ronge. Tested ond Proven on dirching cnd trenching eqiupmenf underex-trem-e condiriinr. Adoptable for controlling speed of self' propclled vehicies-groin cugars, hydroulic winches Lr -ony hydroulic motor driven opplicciion. P91 opening sizes orc from 36tt 16 lt/2" NPTF, with 30OO Pbl mo=ximum pte3sute. Wdte for bulletin Gl4 for more informolion or speciol opplicotions. Brond Hydroulics, l0t0 No. l5lh, Omqha, Nebrosko.

New Circle-Sink Merchqndiser Offers lleqler Three-Woy Choice

A cho,ice of three merchandis,e assortments w'ith profit margins of 37%, 4l/o and, 44.7/o are offered with the unique new Coun,ter-sink wall and,/or counter merchandiser.

and $67.45 re,tail list assortment. Dealer's cost is $39.87, for a 4l/o profit.

The same merchandiser, with assortment No. 1975 and booklets, retails at 931.35; dealer's cost is $19.75, for a 37/o profrt.

Circle-sink is a s'ingle new tool that replace's countersinks and counterbores in preparing wood perfectly for flush, recessed and angle-driven screws. Used and approved by professional cabinet-makers and boatbuilders, the drill works on an entirely nerv principle. I will not mar or splinter the wood, as with ordinary countersinks or coullterbores.

Write Norfolk Products Corp., Norfolk, Conn., for information and name of nearest llnho'lesa1er.

Home Modernizqtion Hlqndbook Offered by Mosonite

Herbert Richheimer, the foremost authority on home modernization, has authored an important handbook, "Financing, the Way to Increase Home Improvement Sales," especially for builders and lumber dealers. The magazine-sized, l6-page booklet rvas prepared for distribu'tion by Mason,ite Corporation.

No. 5940 comes complete with assortment of 9107.40 retail list, s'ink p.ilot drills, depth stops, plug pilot hole locators, with 35 free booklets. Dealer's cos't is $59.40 profit.

a balanced of Circlccutters and instruction witr.h 44.7c/o

No. 3987 assortnrent includes booklets.

"Perhaps the largest single factor in deterrnining whether you will be successful in the business of home i'mprovement is your ability to know and use intelligently the many financial plans and aids that are now available ,to you through so many lending institut,ions," Richheimer says in the fore'o'ord.

"In terms of dollars and cents, this knowledge will enable you to sell the expensive jobs which reap greater profits, as well as more of the average jobs needed to sustain 1'our operation by simply being able to pro-

MAI]I (IFFICE

ros vide the homeowner with equitable financing arrangements."

Fronr the wealth of his experience and success, Riichheimer points up finance data that builders and lumber dealers should know-. He does so in easy-to-understand language, with concrete examples.

Ind,icating the scope of the handbook are some of the chapter headings: The Lender, Custonrer Financing, Seven Year Financing, the FHA Property Improvement Credit Ap- plication, Five Year "Own Plan" Improvement Loans, Commercial Credit, Mortgage Financing, Second Mortgage-203K, Mortgage Re-financing-2038, New Mortgages, Open-End Mortgages, Conventional Mortgage Financ,ing and Helpful Hints to FHA Procedure.

For a copy, send $1 to the Masonite Horne Service Bureau, 29 North Wacker Drive, Chicago 6, Ill.

Appleton'Computer Ccrd' Simplifies Conduit Bending

A handy wallet-sized "computer card" which makes i't easy to calculate ofiset bcnds in conduit has been issued by Appleton Electric Company, Chicago.

The card, designed for use with AppletonBenfield benders, shows the required distance between bends and the proper degree of angles needed for different ofiset depths in bending metallic tubing, rigid steel or alurninum condui,t.

To use, an electrician selects the offset des'ired (from I inch to 1 foot), places two nrarks on the condui,t as ind,icated by the "computer card" and then bends to the angle shown on the card.

A table shows how much each bend shortens the overall length of the conduit.