VACATION HOMES BUILT FROM A KIT

. Many West Coast retail lumber merchants are tying into_ the new, high-profit "Free-Time" homes promotio; by Potlatch Forests, Inc., and cashing in on the vast vacation, or second home market.

Last year's first "Free-Time" home campaign resulted in sales of more than 50,000 plan booklets, -wiih as many a; 5.00 requests a day received during the first four month! ot the promotlon.

Additional sales appeal has been built into the 1962 Potlatch campaign with the introduction of seven pre-cut and packaged "Free-Time" cabins.

These cabins will be especially appealing to the families with limited building timi and budgets. Dealers will find appealing the. added sales of wiring, tools, paint, plumbing, and accessories resulting from the "Free-Time" hom& campaign.

The colorful "Free-Time" homes booklets, costing 50 cents a copy, are now being sold by dealers throughout the country and through regular consumer channels.

Helping to "sellt the prospective second home owner is the generous financing plan introduced this year also in the "Free-Time" home booklet. Through Allied Building Credits, Inc., Potlatch has arrang.ed for-a simple time pay"m€nt plan, with nothing down, for amounts up to $1,700. This money may be used for both materials, labor, or any other articles or products connected with the "Free-Timei' home. Another financing plan is a mortgage loan arrange- ment for amounts up to $7,500, with up to se.ren years to Dav. ^

The pre-cut, economy "Free-Time" homes come with piece marks .on the materials to correspond to piece marks on the working b-lueprints. Careful preparation-of working plans together with comprehensive malerial schedules and construction sequence directions combined with the high quality Potlatch building materials and skillful pre-cuttiig insure even the amateur builder-owner of asuccessfu-l building experience.

Pre-cut "Free-Time" homes come for as low as $995 and their appeal is further enhanced by the minimum unskilled labor time required for construction. Building times range from 35 man hours for the simplest cabin to 160 hours f6r the most elaborate pre-cut model.

In addition to these seven new-cut "Free-Time" homes, the colorful plan booklet also features 20 other vacation dream homes. All the "Free-Time" homes are designed by the nationally known Home Building Plan Servic6.

The pre-cut "Free-Time" homes arJeasily usable as yearr_ould homes, too, with the economy and'livability oi the des.igns appealing to small families and couples appioaching retirement.

Potlatch is providing dealers with comprehensive mer. chandising kits free of charge. Filled with "Free-Time,, home promotion ideas, the kit includes a plan book, counter dlllaf .merch_andiser, store -banners, dealer newspaper, advertising aids, pre-cut cabin order forms, and coloiful mailing pieces.

(Continued on Page 40)

Speciol detoils ond building drrongement3 of this A-frame (441-l) moke it perfect for fomily living-on weekends or the yeor-round, The elavoted 0oor levJl compenscles for uneven lettoin qnd ofiers vcluoble storqge spoce for fuet, o borl, or even q corport in extreme slope voriotions. Potlotch,s new Locl-Deck Bavel used for the roof producer on exlerior surfoce resembling hecvy shoker ond intedor finish of rustic wood pcnaling in one lcbor soving operotion. With 614 r+nrc feet, rhis A-frqme hqs two bedrooms both opening onto dre rurlounding'deck and o 205 squore foot dormitory-sleeping lofi,

Davidson-Western proudly announces the appointment as the Southern California distributor of F0]r|E-COR

A totally new laminated foam plastic board material for the manufacturing and construction industries.

IT'S A I{ATURAL...

AS A PROIECTIVE SHEATHII{G BOARD

The insulation and weather proof qualities of F0ME-C0R coupled with its light weight and easy handling make it an excellent, durable protective sheathing board even in such rugged installations as livestock feeding sheds.

As

A RIGID DIMEI{SI(II{AI BACKING B(IARD

The cut away section shows how both the structural and dimensional qualities of F0ME-COR are combined to produce sturdy automobile door panels with the sculptured effect built right in. These same qualities can be utilized to excellent advantage in the manufacture of case goods, upholstered furniture, and prefinished interior walls'

AS A STRUCTURAT C(}RE MAIERIAI

The resistance of Polystyrene foam to mold and bacterial decay combined with the high strength to weight ratio and fabricating qualities of FOME-C0R mdke this board an excellent structural core material for flush doors and prefabricated wall and roof components.

AS A CI)MBII{AII(|I{ PROTECIIVE WEATHER.PRO(}F SHEATHING ANll

STRUCIURAT BUITIIING B(}ARtl

Combining all the above features you have in FOME-C0R a board material offering many new opportunities in industrial design and construction such as the completely self supported Geodesic Dome pictured here.

Warehouses

lo Serve All Southern Colifornio Deolers l7O3 N.8th Street

COLION, Californlq

TAlbot 5-06,f12

15221 Keswit{< Slreet

VAN NUYt Gollfornlo rRhngle 3-2936

Sfote 5-5421

738 Esst 59th Streef

IOS ANGEIES, Golifornio

Plecsont 2-3137

68O7 McKinleyAvenue

LOS ANGELES, Colifornio

Plessont 2-3136

25lO N. Chico Sireel

It nOil?l, Gallfornla

Gflbcrt 3-7945

GUmberland 3-3303 toRGAil D00RS for Every Use

M4ll0 Interchangeable Panels

Entrance 0oors-All Types

SED0RC0 Louvers & llardwood Southern Aires rtusH D00RsASH_iIAHOGAIIY -BIRCH_ lilAs||illIE-BEECH

FIR PTYWOOD_ IAPAI{ESE PTYWO|ID

NORDCO DOORS touvER DooRs

3 PANEI DOORS F-3

FOUR PANEI RAISED F-,I4

X.BUCK FRONT DOORS sAsH DOORS F-r3

RAISE PANET IOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIN DOORS (ENTRANCE)

IOUVER BTINDS

MONTEREY TYPE DOORS

"SOUTHERN AIR" DOORS

Esrsblished

Letters

It Wos A Good Show

California Lumber Merchant

Gen,tlemen: liked Coveroge

I would like to express my appreciation for the very excellent coverage of our recenrt 16th Anniversary S'ale and Home Improvement Show.

The pictures were all excellent and the article was thorough and well written.Norbcrt Bundschuh" General Manager, Myrtle Avenue Lumber Co., Monrovia, California.

Max Cook

California Lumber Merchant

Dear Max:

I'm a little lat,e in doing so, but I want to compl,iment you on th,e fine way in whtich you covered the Yosemite Convenrtion (Lurnber Association of Northern Ca{ifornia). I was esrpecially pleased with the manner in which you reported on my talk and wantt to th,ank you for doing so.

-Joseph F. Schram, E.ditor, Bu,ilding Products, Los Altos, Caltifornia.

C.ongrctulotions

O,n Our 40th Jack Dionne California Lumber Merchant

Dear Jack:

I have just received Volume 41, Nro. I of The California Lumber Merchant and want to congratulate you and your people not only on the good job which this particular issue repres€nts b'u,t on the continued excellence of ,ttlris magazine as well as The Gulf Coast Lumberman. They are splendrid, and I think I would have said the same thing even if you hadn't published my picture!Philip T. Farnswonth, Executive Vice Presid,ent, California Redwood Association. San Francisco.

Mr. Jack Dionne Cal,ifornia Lumber Merchant

Dear Jack: assoc'iation, you were the best friend of the down-trodden shingle industry.

My hearty congratulations to you .on the zloth anniversary of The California Lumber Merchant.

It was born when I was Secretary-Manager of the Red Cedar Shingle Association. Many of your host of friends ,in the Pacific Northwes,t surmised that you had set up this publication so that you would have an excuse to be ,in Southern California when the mcrod struck you.

You founded an enduring magazine, which is well read in these parts, and which we retain in our files for reference.

Incidentally, since my "retirement" from the Untiversity of Washington, I have been Promtotion Dire,otor of the present Red Cedar Shingle lulsxu.Docnld H. Clark, Manager, Northwest Hardwood Association, Seattle, Washington.

Don Dick

Californ'ia Lumber Merchant

Dear Don:

Jirn Forgie and Johnny join me in 'rnost slin,cere thanks for ihe splendi'd anti,cle you ran about us in your 40th Anniversary edition. Each y,ear I get a good deal o{ sentimenrtal,satisf'action out of celebrating my anniversary with The California Lumber Mcrchant and, as always, send you every good wish for the future.Bob Osgood, Roberrt S. Osgood, Inc., Los An.geles.

Max Cook

California Lumber Merchant

Dear Max:

Your 40th Anniversary Issue is a fine looking edition We also appreoiate ,the 6ne handl,ing editorially of our story on new products and service.-Owen T. Stabbins, The Pacific Lumber C'ornpany, San Francisco.

California Lumber Merchant

Don and Ole:

Covering a span of more ,than 40 years in close assoc;iation with the lurnbe'r indusrtry and its trade journals, I am in a position to state that your July I 40th Anniversary Issue ,is, frorn every aspe,c't the greates,t regional publication the industry has ever produced.,Con gratulartions.Geo, C. Schnitzer, Editor and Manager, The Gulf Coast Lumberman.

California Lumber Merchant

Gentlemen: hour-and-a-half or so afterwards. I don't ,think he ever looked at it that way but I felt kind of gu,ilty (like including a srnall profit in my quo,tations on a lumber order.)

The $3.0O check is for the Company, but this letter is for Jack Dionne, if he is in L.A. After reading your 40 anniversary issue, may I take th'is op- portunity to congratulate "you- all" and Jack on your many years of service to the Lumber Industry of California, and wish you many more and a'11 increasingly successful.

While I am no longer very active in the lumber business, I still do a little, and get a nice rent from my old location and let the tenant worry abou,t collections and expenses. I still en- joy very much each issue of your Lum,ber Magazine. Heart- felt best wishes to you oldtimer, Jack. -W. B. Jefrerson, The Greater C'ity Lumber Co., San Francisco. California.

Jack Dionne

P,ub'lisher

Cal'ifornia Lumber Merchant

Dear Mr. Dionne:

We should like 'to offer our congratulations to fire California Lurnrbcr Merchant on.arriving at ,its 40th Ann,iversar5r and to. extend our continued best wishes to ,its very capable staff.

Over the years your publicati,on has been a real pillar of strength and insp.iration to the lumber indus,try, particularly on the West Coast, and we are confident that it will enjoy a continuing high regard for many years to come.-M. B. Pendleton, Secre.tary-Manager, National Hardwood Lumber Association. Chicago.

We'll Both Reoch 5Ot

Jack Dionne

Cal,iforn,ia Lumber Merchant

Dear Jack: llernbcr

Three years ago I promoted a li,ttle 40 year celebration fo'r my wife and myself, 'in celebration of our 40th wedding anniversary. She objected that it was not important but the 50th was. My reply was that we were sure of o,ur 40th but t,he 5fth was a gamble. Is this the kind of thinking back of your 40th Anniversary of The California Lumber Merchant?

Soulhern Colifornin Door lnrfitute

Our very best wishes to The California Lumber Merchant, and .especially to you, personally. In my time with the shingle

I am reminded of the many times years ago when Jack used ,to ocaasionally come up here fo San Francisco, sometimes without much pre-knowledge on our part; and there would be .hurryup calls from sorne of his close friends among the wholesalers to various yard owners, among them mysel{, who always enj,oyed meeting him at a luncheon. And we wruld buy him a $1.25 lunch and then m,ake h,im pay for it by te,lling stories ior socne

In any event, congratula.tions to yo,u and all yo,ur fine assoaiates One fine thing about you and The California Lumber Merchant, you never lowered the flag, n'o matter how tough the times-you always came up smiling wi.th an encouraging message of hope and good will. In analyzing your paper for 40 years, I think this is what you have given the lumber industry -hope and good will. At least th,is is what I have gortten from yo'u.

I note you started in 1922. I started the Lumber & Builders Supply Co. of Solana Beach in 1923, though I personally did not take over management unlil 1924-so I am just one step behind you.-Herschell G. Larrick, Solana Beach, Calif.

A Messoge For All Hoo-Hoo

f o AII Suprerne Nine /llernbers: prospective customers loosened up; get talking. They'll believe you're sucha nice wouldn't trust your competitor at any

- Hory m_any times have you heard people say, "I have the finest doctor in the world." TFey-are taiking about their own very small world. Theii doctor hai developed a good "bedside manner." In other words, f.'.. ? good salesman. Also he has "mystery" work for him.

Is there anything more mysterious or romantic than the lumber business ? Think of the appeal in different kinds of grains and in manv different kinds of lumber. Can't we sell mi-ladv "beautv advice" like the beauty parlors sell cosmetic advice?

IIere's the stumbling blockfirst we must learn ho'iv to sell ourselves to the prospective customer. Be honest-be sincere-use common sense.

Appeal to your customer's olvn selfish interests. Sincere flatterv never hurt any sale. Watch a mother's eyes light up when you say, "What a beautiful baby." You haven't lied-all babies are beautiful. BUT-vou haven't hurt your public relations one little bit. Are you wasting time with such "tid-bits" ? Heck, no. You're saving time. Get across the bridge from doubt to complete trust, and the sale will roll from there on ln.

Get your them started person they prlce.

Sincerely ond froternolly, HARVEY W. KOtt,460t6 Hoo-Hoo Sncrk of the Universe

Redwood Building Supply in Eurekq Move

Redwood Buildin^g_ lgpply, Fureka, has set up shop in a big new sto-re at 2385 Myrtle Avenue. Employing the latest merch-andi:ing techniques, the operation cbrries 1 complete line of building supplies and a imall, but select inven'tory of lumber and_ plywood. L. C. Hall is owner of the growing building supply business.

Remodeling Courses To Stqrt

Fall openings are still available in the ModerniZing Institute, according to Guy istrator.

American Home Boschke, admin-

The Institute is a training school for remodeling contractors. Each category-administrator, salesman, bookkeeper, designer, eJtimator and job superintendent-is brolen downlnto 100 hours of classroom study and includes on-the-job training rn'ith Nelson-Dye Construction Inc. personnel.

The Institute also serves as a research center for the remodeling-modernizing industry and Igstitute speakers have been-kept busy rvith appeaiances before Chambers of Commerce and service club organizations.

"Lack of trained personnel is the greatest need of the modernizing contractor," said Boschke. "More than two solid years-of research has gone into the Institute and our graduates attest to the school's success."

The Institute is an affiliate of Nelson-Dye and is located at 300 E. Katella Ave., Anaheim.

Contractors are invited to take advantage of the Institute's placement bureau and to learn more about the training school by writing Rod Dye or. Guy Boschke at the Airerican Home lVlo-dernizing Institute, 300 E. Katella, Anaheim.

Bob Brir Lumber Exponds into Building Hqrdwore ond Mqtenisls

Bob Britt, owner of Bob Britt Lumber Co., 2800 Hubbard Lane, Eureka, is currently building a new store to house a complete new line of building materials. Britt formerly cartied an inventory of lumber and construction materiais only. Expansion into the building hardware and materials phase of the business was made p-ossible through the purchise of L & M Building Supply of Eureka.