Withouf Losing Dcry Afrer Fire, Americon Hcrrdwood Opens Hondsome New Plcrnr to Serve SoGol Trode

Success of the free-enterprise system is definitelv demonstrated by the executives of Ame.ican Hardwood'Co., Los Angeles, with the opening of a modern rvholesale distribution facility in the very heart of the eastside industrial district, adjacent to all freervays and the Los Angeles Harbor area via Alameda street and Santa Fe avenue.

The new plant has been rebuilt following the fire last November 3 rvhich completely destroyed the mill, storage sheds and office buildings of the pioneer concern, which had been established in 1914 by the late 8,. E. Taenzer. Now under the management of Ilob and Milt Taenzer, sons domestic and imported hardwood rvall paneling. The executive ofifices of C. R. Taenzer and E. M. Taenzer are surfaced in beautiful natural black tvalnut, rvhile the office of Wm. C. "Bill" Moore, vice-president of the firm, is completed in 'wormy chestnut. fn order to complete the permanent display, the accounting office sports natural unselected birch with a glazed finish, while the general office is paneled in imported oriental ash. The office of the private secretary, Kay Quigg, is done in cherry, the shipping office has been finished in ash rvith a soft color to show versatile effects that can be obtained in the various uses of hardwoods and, last but not least, the ladies lounge is a work of beauty in pecky cypress. of the founder, and aided by many friends and associates. American Hardwood was abie to continue in business .ivithout loss of a single day during the eight months of reconstruction at 1900 East 15th Street. Ken O'rovic, general superintendent, worked night and day to help bring ihe rebuilding program to final completion.

Bob and Milt Taenzer were raised in the Southern California lumber industry. Bob is a director of the National Hardwood Lumber Association and both executives are prominent in civic, business and social affairs in the Southland. Both are life members of Al Malaikah Shrine and have been identified in Masonic work for many years.

"We were able to keep our staff together throughout the reconstruction period and not one employee \\'as laid off on that account," said Bob Taenzer, president of the firm. , "We are now readv to offer 1007o American service to our customers and we want to thank our friends for their moral and concrete support," declared Milt Taenzer, vicepresident and treasurer.

IST PANET PHOTOS (left to righr): New ofiice building ond location of American Hordwood Co.; plenry of inventory for bu:rling yord cctivity; the new dry-stock worehouse.

Tf,g new operation, n'hich is fully automatically sprinkled, includes an all-steel storage u'arehouse that wili aicommodate in excess of 1,200,000 feet of dry stock, a modern new mill for customer service, new incinerator facility and a modern office building. It requires the services of frve mobile units of equipment, 50 employes and a six-car S.p. spur to keep materials flowing from sources of supply to customers throughout the Southern California area. -

The ultra deluxe offices are finished in various species of

2ND PANEI: Oftces of C. R. "Bob" Toanrer (lefi) ond E. M. "Milr" fqenzer (center) ore surfoced in noturol block wolnut, while the oftice of Vice-Prerident Williom C. Moore (righr) is completed in wormy chestnul.

3RD PANEI: Horry Crump, shipping clerk; Borney McCoy, solesmon, ond V. O. "Jock" Jordon, soles clerk, ore shown in left phofo; cenler showr Koy Quigg, sccretcry, ond W. R. "Bilf' Tonner, oftce mqnoger. is ot right,

4fH PANEL: C. E. "Chuck" Seiter, scles clerk, foces cqmero in Ieft photo; the moin soles ofiice ot Americn's new plont is seen in the center, with Solesmon J. W. "Julie" Smith :fonding in bockgroundl solesmen in fhe right photo ore H. M. "Hol" Eberle and B. W. "By" Berwick.

5TH PANEI: Groce longley of rhe bookkeeping depqrrm€nt (lefr), Bookkeeper Bonnie A. Sheo (center) ond Yqrd Superintendenl Kan Orovic (righr).

BOITOM PANEI: Cor unloading is done with efiiciency qnd dispotch ot Americon Hordwood Co. (lefi photo); rhe smokeless incinerolor posses the tasts (center); there's no shorfoge of supply rt lhe plont, qs wsrehouse interior shown in right photo attests.