Hj-i#Jits

S*rc lggg

"4 -el4rilt"a /p 9rcaq l)ooapote"

CO'YTPIETE STOCKS OF DRY VERTICAI & FIAT GRAIN

C & BTR DOUGTAS FIR CtR. HRT. REDWOOD l " lhru 6" thick f " fhru 8" thick up to | 8" wide up to 24" wide up to 32' long up to 24' long

PHONE-WR|IE-WIRE

OHI board of directors, a new and permanent promotional organization called Operation Home Improvement Council came into being. Fred C. Hecht, general merchandise and retail sales manager for Sears, Roebuck and Company, was elected chairman.

At a meeting in Washington, representatives of all segments of the industry gave these suggestions concerning the new organization:

L That OHIC pian and launch for 1958 a promotion aimed at the consllmer in a massive campaign to sell the homeorvner on the need for, and benefits of, home modernization and to get him into the showrooms and offices of the dealers and contractors r,vho sell home improt'ement.

2. That OHIC conduct a $250.000 contest for homeowners to require the actual completion of a home-improvement project involving the products or services of local OHIC members, rvith the message that it is not necessary to "live in vesterdav's house."

3. That OUIC step up efiorts to stimulate strong industry-rvide promotion programs at the community level and that it organize local members into permanent local chapters, a number of tvhich are already in existence as a result of OHL

4. That OHIC retain the familiar seal and "Better Your Living" slogan, adding tl-re .ivord "member" as an integral part of the symbol and allotving only members to display it or use it in advertising.

Membership fees' for -manufacturers, associations, publications, dealers, r,vholesalers, contractors, lenders and other potential member categories are to be announced as soon as the committee can rvork out an equitable rate structllre. At the meeting in Washington, the group approved a $25-$50 range for local factors in the industry. A tentative minimum budget of $500,000 for 1958 wai also approved. Immediate plans call for the entire program to lte unveiled in a series of meetings and mailings to reach everyone in the industrv starting about September 1.

Gqrden Grove Hirs $2 Million

Garden Grove, Calif.The tsuilding Department issued $2.280,042 in building permits here during May. Bulk of them was for single-family dwellings, with 161 listed at a total value of $2,092,800. Permits were also issued for 12 swimming pools at $29.000 valuation.