Regal Door Conpany

locations throughout the United States. The association office estimates that about ffio/o of the total dollar volume of fir plywood moves through the NPDA rvarehouses.

Even at the reduced prices prevailing this spring an-d summer, this would mean that the combined annual dollar volume of all NPDA warehouses is about $251,800,000 in fir plyrvood alone. Total value of fir plywood at the mill level in 1957 is expected to be about $375,000,000, based on slowly increasing volume as compared with 1956. Even with a continuation of current competitive conditions at the wholesale level, dollar volume of hr plywood at r,vholesale should equal $425.000,000 for 1957.

Other NPDA members that have Portland addresses either as general offices or as warehouses are Builterials Company, Georgia-Pacific Corporation, Roddis Plywood Corporation, Simpson Logging Company, United States Plywood Corporation and Wanke Panel Company.

The basic objective of the distributors' organization, according to Devlin, is to promote the efficiency and effectiveness of the jobber rvarehouse char-rr.rel of distribution in the marketing of plyr.r,ood, both hardrvood and fir, as well as other panel materials such as hardboard and particle l>oard. This is accomplished by maintaining close contact rvith all fir plyrvood mills, rvith hardrvood plywood mills manufacturing stock panels, and n,ith manufactLlrers of other panel materials.

Devlin also explained that the group is concerned also in promoting the merits of jobber distribution channels to lumber dealers and other plywood customers.

Also on the staff living in Portland will be Mahlon S. Munson, a pioner plyrn'ood excutive in advertising and promotion 'ivho has held positions with Douglas Fir Plywood Association, Harbor Ply.ivood Corporation and Northwest Dcor Company. At Harbor he rvas a kcy figure in developing markets for exterior fir plywood and later managed the jobbing u'arehouse operated by Harbor in Los Angeles.

Previous to his move to Chicago to head up NPDA in 1953, Devlin had been associated in sales caoacities in the Northwest, where he came originally to beCome publicity director of Douglas Fir Plywood Association in 1930 rvhen W. E. Difford was launching the broad promotional program that has continued rvithout letup since then. Devlin' succeeded Difford as managing director of DFPA for three years, resigning in 1949 to go .nith Simpson.

The greatest nsefulness of woods treated rvith the oily preservatives, including coal tar, creosote-petroleum. and petroleum per-rtachlorophenol, is for railrvay ties, bridges, 1>osts, polcs, foundatior-r piles, and other products exposed to thc rveather or in contact rvith the soil or fresh nrater.

1957 Plywood Moy Hir All-time High

Plywood is booming tou'ard another record sales year, despite the housing slump, as manufacturers believe orders in 1957 may set a new high for the llth straight year, The \\tall Street Journal recently reported. With last year's rnark at 5.2 billion square feet, mill orders through June 22 this year totaled nearly 2.6.billion sq. ft., almost ll/o ahead of the szrme 1956 De110Cl. -

The industry estimates some 1300 sq. ft. of pl)'rvood no\\r goes into each nerv hotte, nearly double the 1954 figure. A surge in commercial construction is also helping boost sales of the laminated lumber, and farmers are becoming important customers, too, usir-rg plyu'ood for portable pigpens, hen houses, l>arns and silos.

Loflin Joins Col-Pcrcific Redwood

W. W. "Woody" Loflin is the nerv superintendent of construction and of the remanufacturing plant at Cal-Pacific Redrvood Company, Arcata, California. Loflin (right) is supervising construction of a nerv \{oore dry kiln rvith a capacity of 120,00Cr board feet, adjoining the planing mill, rvhich also is under his supervision. Loflin rvas formerly manager at J. F. I'ritchard Company, manufacturers of redrvood cooling torvers.

The Cal-Pacific Arcata plant, now remanufacturing redwood and Douglas fir, u'ill enlarge the operation to include a greater variety of all types of beveled siding and the materials for all kinds o{ rn'ood fencing. according to Ted Deacy, sales manager of the firm.