The Alf f\lew Stonley Aluminum HORIZONTAI SllDIlrG WINDOW ,ff,#it

AN ATTRACTIVE TRADE AND PROFIT BUILDER, because of its many appealing sales features. Goes with any architectural style-a true beauty for looks. Easy to install and to operate and keep clean. Also easy on your customer's pocketbook; a welcome and refreshing innovation these days. Outstanding is its complete weather protection feature. Stanley products have long been famous for enduring quality. \7e also distribute their Jalousie $Tindows and Awning lVindows.

CAIL OUR METAT PRODUCTS DIVISION FOR PR,OFIT.MAKERS AND VOLUME.BUILDERS

Our enlarged Metal Products Division carries complete stocks of building materials that retail lumber merchants can buy with confidence-products that are wanted, that yield a satisfactory profit and build volume.

Hcgan Wholesale is headquarters for Aluminum Casement Sash, Horizontal Sliding $findows, Patio Doors, Jalousie Windows, Awning Windows and other equally fine types of modern metal products for homes, industries and institutions. $Tindows are shop glazed at our plant-and aluminum bcads installed. Complete units shipoed to you, ready for your customers to install.

LOOK TO HOGAN WHOLESAIE FOR THE BEST IN ALUMINUM WINDOWS AND DOORS AND SUPERIOR BUITDING PRODUCTS lt W ffi Hi MM an mll @tl @ll

Tiel & Co. Counts up lO8 Yeqrs on S. F.'s Cqlifornio 5t.

Gustovus Ziel Founded rhe lmport-Exporl Firm in 1849

(The follozuing article about the fottnding of one of the West Coast's leading im,port-erport fi,rms, Ziel & Co., In'c., of Satt Francisco, is taleen from. the Aprit 12, 1957, isswe of Tlte ARGONAUT, respectcd, San Francisco periodical, zuhose permission to reprint anrl use of the old engraaings occomfanyinQ tke stcry is qratefully aclznowledged.)

When the u'ord ."u.nla ,i"''',lu.* and other European cities in 1849 that California's gold rvas not a m1 th and that a rvorldwide rush was on, the neu's created quite a stir. as historv proves. It stirred the Viking blood of young Gustavus Ziel, a tall, square-shouldered trainee in one of the Ifansa city's big import and export houses. Without hesitation, young Ziel, still in his 20s and of a family many of .,r,hose members had been international rnerchants, pushed aside his ledger and pen and set out for the Irort of Gold. In his diary it is set dorvn that on March 24, 1849, l,e anrl Caesar Bertheau boarded the Xlagdalena at Hamburg, bound for San Francisco, and before the stubby little sailins vessel lef.t, Ziel and Bertheau had arranged to form a business partnership in the import and export field on their arrival.

Yet rvith all their enterprise and foresight, it is doubtful rvhether the young adventurers had any idea they r,vere founding a foreign trade firm that would endure for three generations more and become a landmark on California street.

After sever-r months of travel, with stops only at Valoaraiso and Cape San Lucas, the trvo disembarked in the most hectic city in the world. In its few streets clustered around the cove of Yerba Buena, nothing was so short as time. The day after the two had landed they established the firm of Ziel, Bertheau & Co., Oct. 31, 1849.

The new frrm <lid a thriving business shippcrs in far-off E,urope decided rvas in demand. It was z, risky business, despite the scarcity of almost every commodity price fluctuations and goods taking six months in transit.

The firm u'as located from the first on California street, betr,veen Front and Battery, then bettveen Front and Davis streets. Despite many addresses, some changes necessitated by the fires rvhich leveled San Francisco with disastrous regularity, the firm never ieft California street.

Gustavus Ziel's worth to the communitv had been recognized aimost from the beginning, attested by the fact that in 1858 he bec:rme consul of the Grand Duchy of Hesse for the states of California and Oregon and the territories of Utah and Washington . fn 1862, Ziel became consul in San Francisc<, for the Free Citv of Hambrrrg, both appoint:xents confirrned by President Abraham Lincoln in official rlocuments.

As soon as the firm's San Francisco office was well established, and leaving reliable persons in charge, Mr. Ziel had sailed for Haml>urg late in 1851 and returned in 1852 with a bride to make their home in San Francisco. Between 1854 and 1860, three children-Gustavus Adolphus, Fedor and Bertha-rnu'ere ltorn. NIr. Zrel, a home-loving type of man not given to seeking public office or acclaim, was thrown from his carriage rvhile driving in San Francisco one day in 1867 and died soon afteru-ard of his injuries at the age or +/.

This u.as a blorv to the firm but it continued operations with l\fr. Ziel's widow retaining a partnership interest. In 1878 his son, Gustavus A. Ziel, entered the firm and gradually changed its main activity from foreign trade to insurance.

Gustavus A. Ziel u'as educated in San Francisco and Oakiarrd schools and later was given a business training in Hamburg and Palis before entering the business. H. W. Syz, a young Swiss from Zurich- became associated r,vith him ;tt this time, the name of Bertheau being dropped when Caesar Bertheau's son did not continue in the import busincss. Ziel and Syz then became general agents on the pacific Coast Ior several insurance companies. Offices were moved to 420 California St., then, in 1886, to 410 California St. Like other well-rooted enterprises, the firm survived the 1906 earthquake and fire to go on to bigger things. Harry Syz had returned to Switzerland some years before and Gustavus A. Ziel continued in charge of the business, now at 465 California St., until his death in 1924.

John G. Ziel entered the business after his father's death and the firm of Barg, Ziel & Co. rapidly became one of the city's leadine importers of foreign hardrn'oods. In 1934 the firm's name 'ivas changed again, to Ziel & Co., and early in 1946 it moved to 149 California St. and, in 1954, to its present location, 230 California St., rvhere it remains today -"f1e6 the days of sailing ships to modern liners"-l08 vears on California Street, one of the pioneer and most respected importers of Philippine mahogany and Japanese hardwood plyrvood and lumber in the national lumber industry.

Colifornio Construction Future Brighr

Contracts for future construction in California in April totaled $396,239,000 for an increase of 3/o over April 1956. r"pq:lq4 l. W. Dodge. Corp. Residential figures at $176,773,0W were tp 4/o. in whatever