Sixteen Western Retqil Lumberyord Employes Win Wrisf Wcrtches, Cqsh Awqrds From U.5. Plywood

The Western division of United States Plywood Corpor- ation, under Sales I'romotion Nlanager Irl- Matheny,'has for several months been r.r'orkins in close harmonv and cooperation rvith the retail persorinel of all western lumberyards rvhich have ltecome \\/eld.ivood dealers. Matheny's promotion campaign started out u'ith training sessions on the prefinished plylvood and culminated rvith the recent arvarding of handsome rvrist-r.vatch prizes to the dealers' salesmen rvho qualified for the n'atch arvard in each of the 16 Western division branches.

The contest was open to all retail lumber dealers who rvere interested in joining rvith U.S. Plyrvood in trying to present _to the public a better understanding of the manv uses of hardwood plyu'ood in their home construction and building projects. Once the dealer entered into the program, Matheny's division personnel arranged an evening training session rvith all of the retail yard's personnel including the truck drivers, the yard men, bookkeepers and every employee u'ho has anything to do with the yard or rvho lvould ever have any contact rvith the ltuying public.

The meetings extended over a period of one to two honrs, depending on how much general discussion was started after the preliminary one-hour session on education, instruction and campaign planning.

Part of the meeting .n.as used to explain to the retail yard folks that after U.S. Plyrvood Corp. had trained all of the personnel in the yard in the new sales ideas, USP u'ould have an unknou'n customer call on the yarcl. This system rvas follorved in all of the lumberyards'where Mathenv's men had trained the personnel.

This mystery customer would pose as one of the retail trade rvho u.anted to repanel one of the rooms in his house. Then, if the retail salesman in the yard visited bv this unknown "customer" presented the idea and suggestecl uses of hardwood plywood to the custcmer, he u'as ii-r-line to u,in USP's $.5 cash a'n'ard.

Once tl.re mystery customer had shoppecl all the yarcls in the Western division contest, his requests rvere foru'a.rded to U.S. Plyn'ood's N{arket Research department ancl, on the above basis, each salesr.nan u'ho hacl ltresentecl the hardrvood plyrvc.rod ideas and suggested the adr-antagcs of the prefinished panels u'as then au'a.rdecl a $5 cash arvard.

In addition to this, a $71.50, 2l-jewel Waltham wrist watch was also awarded to the retail lumberyard salesperson r'.'ho did the BEST job of presenting Weldwood products in the 16 branch areas of U.S. Plywood's Western division, which is overseen by Fred B. -Smales. a vice-president of the corporation.

Sales Itromotion Nlanager Matheny reports to The CALIFOITNIA I-UMBER NIEITCHANT that the entire orogram of training sessions stirrecl 1tl) an overn-lrelming response allloltg \\'est coast and rnrestern-states retail 1.:rrcls, aud that the percentage of an'arrls of the $5 cash prize rr,as exceedingly gratifying, shorvir.rg a11 alertncss o11 the part oI retail dealers to merchandise their wares.

"Once again we learned that the retail people are certainly interested in learning all there is to know about their products," Irl Matheny declared, "if we as wholesalers and distributors can come up v"ith programs such as these to give them the information they need in a concise and packaged manner."

In addition to the prizewinners of the big alvards rvho are shown and identified with their photograPhs in this article, other rvinners of the watch award in U.S. Plywood's \\.estern division branches were :

J. C. Rogers, Mar \rista I-umber Co.-Culver City, Calif., branch;

Mr. Newton, Frank Curran Lumber Co.-Santa Ana, Calif.. branch:

Bill Rowath, Mt. Hood Supply Co.-Portland, Oregon, branch;

Clyde Davis, Geneva Ltttnber Co^-Salt Lake City, Utah, branch;

Lee Katke, Wall Street l-umber-Spokane, Wash., branch ;

Mr. Traynor, Traynor & Silver Lumber Co.San Francisco branch;

Bill Miller, Yosemite Lumlter Co.-Fresno, Calif., branch, and Dick Johnson, Pearson l-umber Co.-Oakland, Calif., branch.

1957 Sees All-rime' First-holf Construcrion High; Remodeling Big

The value of new construction put in place rose seasorrally in Tune to $4,354 million, slightly above the previous.June .e.ord of $4.288 million set in 1956, according to preliminary estimates prepared jointly by the U. S. l)epartments of Commerce-atld I-abor. For the first six months of this vear. construction activity amounted to an all-time high oJ $!t ! billion, 3,/o above fhe figu.e reported for the first half of 1956. On'a seasonallv adiusted basis, outlavs thus far ir-r 1957 u,ere at an annujl rate of nearly $46.8 billion' compared u'ith actual expenditures of $:+6.1 liillion for the-year 1956' \r-irtually all types of constrtlction shared in the 8/o rise betrveen May and June. E,xpenditures for residential additions ancl aiterations, public utilities, and public schools rose to all-time highs. Outlays for private ir.rdustrial buildings. offices and. ivarehouses, highrvay construction, and seir.erancl lvater facilities set a record for the mor.rth of Tune. Spending for nerv housing, although above the Nlay level, n,as off l2/o lrttm last Jttne's t,olttme. Declines in new dwellings, stores, and farm buildings lvere nearlY offset bv rises in the other types of private construction.

Fullerlon Hirs $5 Million

Fullerton, Calif.-Building-pennit valuation here in thc year's first five months rvas $5,538,168.

Thoreau said if a man U".sxn", keep step with his fellow. it may be because he hears a different drummer.

Famous rrish toast, "uly lro,irr..,", be short of a drink, and die in Ireland."

And then there was tnJ"tilrgi lady who hired a painter to do some painting in an upper room. Failing to hear him at work, she called: "Mr. Painter, are you painting? I can't hear yeu." And he answered: "Lady, I ain't putting 'it on with a hammer."

{A politician, says the skeptic, is one who builds a drop of knowledge into a torrent of opinion.

The ilate H. L. Mencken once said that he contemplateC writing "only the best of the Ten Commandments." Had he read Matthew 19 he might have discovered it had already ,been done. Two of the other New Testament writers told the same story

The head man of Communist China admitted in a published speech that they had "liquidated" 80O,000 Chinese in their own country. When those boys start liquidating, they don't just fool around.

However, the United *l,rJ"rlrnecial committee reports that the liquidating job that Russia did in Hungary will make the C.hinese look to* their *laurels.

Washington, iron man that he was, was nevertheless timid. A Senator who witnessed his first inaugural address said that "this great man was agitated'and embarrassed more than he ever was by the leveled cannon or pointed musket. He trembled, and several times could scarce make out to read."

A famous agriculturist was once quoted as saying that the civilization of this country is founded on 9 inches of top soil, and when that is gone, civilization goes with it.

There is a magic in doing right, in obeying the law of the universe, and in giving ourselves in service to our fellow men, in being decent and kind and neighborly, that is greater than all the magic of the magicians we re,ad about in thc story books of our youth.***

Noah Webster said: "Language, as well as the faculty of speech, was the immediate gift of God." This being true it behooves us to use th.is gift in the right way. Language should be used to exalt, to make great our lives, to serve others. * * *

"Seek ye the good things of thc mind, and thc re;t will either be supplied or the loss will not be felt."-Bacon.

Historical coincidence" L. rU* startling. The last words of the dying Confederate General Stonewall Jackson were: "Tell A. P. Hill to prepare for action." And years later, also dying, General Robert E. Lee uttered these last words: "Tell Hill he must come up." Their trusted lieutenant was in the last though,. of Oojn.* *

Benevenuto Cellini said: "All men who have done anything of worth, if they be men of truth and good repute, should write the tale of their life in their own hand. Yet it were best they should not set out on so fine an enterprise till they have passed their*fortieth year."

So many gods, so many creeds, so many roads that rvind and wind; when all this sad world really needs is just the art of being kind. * ,< *

A thinking man is just a bundle of borrowings from the interesting and impressive people who have touched his life. ,< ,< ,<

It was industrialist Kettering who said: "I want a fellow whose job has him-not a man who has a job."

Man is the only *i*.r.,rri Jr"n."-o, needs to.

Only those who have the patience to do simple things perfec,tly will acquire the skill to do difficult things easily.Schiller. i< ,< *

If you mistake liberty for license, both liberty and license will be taken from you.-Dr. Benjamin Holt.

Remember rvhen Genel", -oJr'r*r"s MacArthur thrilled the American nation in his retirement speech by the quotation: "Old soldiers never die, they just fade way?" There was much misunderstanding as to what the quote was from. It was from "The Cavalry Journal" and was prose, and not, as generally supposed, a poem. It reads like this: "So when the cavalrymen die, their souls ride away with full pack and arms in the long dusty road to the next world. But two miles before they fork where the road turns north to heaven and south to hell, they ride off the road and dismount. They lead off to the right, and past them march

1i Mills To Serue You

0uer 12 Billion Feet Of Security

The long range dependability of Georgia-Pacific as your lumber supplier.,,for quality and prompt shipments...begins with tim' ber reserves. Sustained-yield harvesting...cutting no more than the land can replace... provides perpetual log supplies. The size of G-P holdings permits selectivity of trees that will produce the most desirable grades and quality. Careful supervision of processing and rigid inspection is behind each piece of lumber which bears the end stamp Georgia-Pocilic. a trademark and guarantee.

Your orders will be given immediate a]lention, the infantry, and the artillerymen drive their guns and caissons past them, marching on to the fork of the road to the new world." ,r

Wonder rvhat the group of famous American scientists would choose as a list if they were asked today, as they were a generation ago, to name the greatest of all American inventions. What with the new flying and fighting weapons now in the hands of civilization, surely they would have to change their choices. At that time they chose the following: Whitney's cotton gin, Fulton's steamboat, McCormick's reaper, Morse's telegraph, Goodyear's vulcanization of rubber, Ffowe's sewing machine, Shole's typewriter, Westinghouse's air brakes, Bell's telephone, Edison's phonograph and incandescent lamp, Tesla's induction motor, Hall,s aluminum proc€ss,iMerganthaler's linotype, Edison's motion picture projector, Wright's airplane, De Forest's vacuum tube, Baekeland's thermosetting plastics, and Bur. ton's oil-cracking process. What interesting additions could be suggested to that list today.

Hoo-Hoo Convention Plqns

Atlanta, Ga.-Hoo-Hoo rnembers frorn all points of the nation are setting their sights for the 66th annual convention of the International Concatenated Order here Sept. 16-18. The expected highhght for many will ,be the transformation of the Dinkler Plaza hotel ballroom into a white-columned plantation house for a "Night at Tara" banquet and ball capping the activities of the last day. Other plans inclucle an authentic Georgi:. barbecue, a country square dance, a brunch featuring Southern cuisine, and tours of historic points in the city. Addecl to the program on an optional basis is a post-convention tour to Ctiba, scheduled to leave Atlanta at noon on Tl.rursclay, Sept. 19, rvith tl-rree nights in FIavana. The tour was adcled to permit a full week of activity for visitors who are making the trip a vacation.

George Eyer Buys Out Pqrtners in Plqins lumber & Supply Co.

Garden Grove, Calif.-George Eyer last month assumed 1l:^.^"1_" ownership of the Plains -Lumber & Supply Co., 10392 Stanford Ave., here after buying out his two iormer partners, W.- G. "Rod1." Rodenmayer and Carl Elder. Dealer Eyer, who has 30 )-ears' experience in the lumber business, said there t'ould l>e no other changes in personnel. He rvill be assisted in the lumberyard bv -his son. Donald Eyer,26,.lvho recentlr. returned from army dutv in Korea. _ 9.glg9 Eyer joined in partnership in the reiail y"rd i" Julv 1955. He entered the business ii 1926 and rvas i7 v"arc .n'ith the same firm in Upland before going to Garden Grove. The yard there moved to its preseni location from Garclen Grove boulevard last August. The large. modern ltuildine is surrounded by parking facilities for 50 cars. I\Ir. Eve"r ancl his u,ife Verna have a younger son, Richard. 14.

Leon Dichter Eqsf on Big Sole

Leon Dicl-rter, owner of l)ichter Lumber Sales. Inc., with locatior.rs in Beverly Hills and Wihnington, Calif., has left for an extensive trip to the east to set up the purcltasing and delir,eries on a large lumber transaction of about 15 rnillion b.f. between Dichtqr Lumber Sales and a Southern California building company rvhich is erecting a huge government project in the east. A11 the lumber to be used on the project rrill be yellou, pine from the southcrn states, Mr. Dichter said.