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Famous Mogozines to Toke Pqrt in NRTDA Annuol
Trvelve of the country's best known and most rvidely read consumer magazines are planning, finishing, and decorating a series of model rooms which together rvill constitute the home of the future at the Building lrroducts Exposition and Merchandising Forum being conducted in New York City, at the Kingsbridge Armory, October 2-10, by the National Retail Lumber Dealers Association.
The public, builders, and distributors of building materials will get a preview and a guide to their future selling at this exposition when these big magazines present to the public their ideas of room arrangement, room decoration, and room furnishing in keeping with the modern trend.
The participating magazines are American Home, Better Homes and Gardens, House Beautiful, House and Garden, Life, Living for Young Homemakers, Look, McCall's, Parents, Small Homes Guide, Woman's Home Companion, and Woman's Day. These widely read publications have long been a potent influence in creating in the hearts of the womeri of America a desire for better living.
It I'vas pointed out by H. R. Northup, executive vicepresident of the association, that many thousands of architects, builders, and distributors of building materials have seen women come into their offices rvith pictures of a room torn from one of the magazines, saying: "This is what I r,vant in my new home," or "This is the way I want my present home fixed up."
This previerv of rooms for the home of the future rvill be one of manl' features of the Nerv York exposition, where the public, dealers, and builders r,r'ill be exposed to the latest developments in living rooms, clining rooms, kitchens. home n'orkshops, bath-dressing room combinations, bed-dressing room combinations, studio rooms for family actiyities, combination laundry and plav rooms, expansion attic, and so on.
Munnerlyn Nomes NRIDA Deoler Committees for Convenfion Feotures
Five special committees of dealers have been appointed by Henry Munnerlyn, president of the National Retail Lumber Dealers Association, and R. A. Schaub, general chairman of the National Retail Lumber Dealers Exposition, to arrange rnajor features of the exposition October 2 to 10 in Nerv York City.
The neu' committees will develop details of the materials handling demonstrations and workshops. the modei retail lumber store and rvorkshops, the Lu-Re-Co demonstrations. the merchandising forums, and dealer attendance.
In addition, the NRLDA has distributed to all members of its federated associations a brochure describing the features rvhich are being staged for dealers in connection rvith the materials exhibits.
The grand opening of the exposition rvill take place Saturday, October 2, when President N{unnerlvn n'ill cut
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