IOIIG TIMBTNS AIID DIMEIISIOil

PREMIU'N DOUOLAS FIR

HATISTil WHOI,[SAI.[ I,UMBER GORPORATIOII

12205 Venturo Blvd.

Studio City, Colif. STonley 7-7041

5UB$IDIARY:

HANSEN PACIFIC CORPORAIION FORTUNA, CAT,

Redwood Associotion lssues Deoler, Consumer Leoflets On Lumber Uses' Conservotion

San Francisco-Conserving our forest resources at their point of origin and increasing the utilization of r,vood by developing a "conservation consciousness" in the consumer is the purpose of three consumer leaflets and one retail one just published by the California Itedwood Association.

Urgrng the use of the lowest grades and shortest lengths of lumber in order to utilize more of the tree and extend the life oi old-growth timber is the theme of the leaflets, r,r'hich are being distributed through redwood mills.to retailers in the larger cities of the country. In doing this, there will be more volume sales to the retailer, more savings to the consumer, and better conservation of our forest lands.

To the consumer, the leaflets deftly point out that the shorter lengths and lower grades are better suited to some jobs than the long, clear lumber, and at the same time are a fraction of the cost.

The Common grades of redwood have many of the same desirable properties as the upper grades' For uses around the home and particularly in the garden, common grades are an excellent choice. At the same time, "No. 1 Shop" redwood is available in standard lumber widths and thicknesses, yet is much less expensive than long pieces of redwood. And by planning work projects, every piece of wood can be used.

The leaflet directed solely at the retailer shon's these same facts, and asks that he make a greater effort to acquaint his customers with the desirable properties of Shorts, Shop and Commons. It urges him to advise the buying of the shortest length and lowest grade that will do the job.

The CRA leaflets state that if the home carpenter rn'ill use shorts and commons where he can, buying full-length clear lumber only when he actually needs it, the lumber on the market will find itsef in more complete use, less trees rvill be felled annually to supply the demand made upon industry.

Government Direcfory ReodY

Publication of the U.S. Government Purchasing Directory, the first complete guide to military and civilian purchasing activities of the federal government, was announced by Wendell B. Barnes, administrator of the Small Business Administration. It lists some 4,000 classes of commodities covering the more than 5,000,000 items purchased by both military and civilian agencies, and makes it easy for the businessman to learn who in the federal government, biggest buyer in the world, buys what, and where.

The 9?-page directory is on sale by the Superintendent of Documents, Washington 25, D.C., for 50 cents. It is designed as a companion to SBA's U.S. Government Specifications Directory, now being revised, and which will be available soon'