BI]II,DINfi ilIATTBIAL$ HTADSUABTAB$

BUITDING BOARD - TIIE - PTANK - HARDBOARD

R,OOFING - ROCK WOOL - ASPHATTED

SHEATHING - IATH - CELO SIDING

ROOF SIAB - FLEXCELI TENSI0I\ttifr

scREENs

Diego, of the Diego, u.s.G PRoDUCIS

METAT IATH - CORNER,BEAD

SHEETR,OCK - STRUCTOBOARD QUIETONE

NAITS - TIE WIR.E

STUCCO POUTTRY & AVIAR,Y

NETTING - SCREEN & HAR,DWAR.E

CLOTHRICHKRAFT.CAREY

ASBESTOS CE'NENT BOARD

Plywood Associotion Offers Decrlers

5-Point

Sqles Tool

WINNING SALES HAND. lmporfant element in fir plywood indusiry "8i9 Five" dealer merchandising plan is lhe direcl mail lit. Kif provides dealer with sales-building inseris lo slip into any mailingr {rom lhe comp.ny lo its customers,

Fir plywood manufacturers have come up with a complete new merchandising program that gives retail lumber dealers five essential sales promotion tools to bolster their individual selling programs. Called the "Big Five," it brings together in one package all the key elements of an integrated localized dealer merchandising campaign to help dealers capitalize locally on strong uational advertising.

A well-rounded plan from the standpoint of direct nuil, point-of-purchase, newspaper and TV promotion, it also has the added advantage of helping the dealer tap a market created by national fir plywood advertising which has totaled 475,-

000,000 impressions in builder, architect ancl consutner lnagazines thus far this year.

Here is what it includes:

1. Direct r-nail kit with 1,200 easy-to-use statement inserts, 100 for every month in the year. Dealer obtains as many kits as needed.

2. Point-of-purchase display items: Hancly Panel rack, silent salesman for small panels, and 3-D Vieu'er u'ith many full-color storage designs.

3. Quarterly newspaper ad mat service which covers fir plywood along witl.r dealer's other basic lines antl also carries out NRLDA merchandising themes.

4. TV spot commercials giving dealers an opportunity to utilize this new selling medium'

5. Nerv window banners to identify the dealer as headquarters for fir plywood, plans and do-it-yourself assistance'

For detailed information about the "Rig Five," the dealer should contact l-ris local source of fir plywood supply or write Douglas Fir Plywood Association, Tacoma 2, Wash.

Ploning Mill Losr in Fire

Manteca. Calif.-A fire which drerv hundreds of spectltors and jammed the highways July 1 destro;'ed the planing mill of the Cunningham Lumber Co. here. The loss rvas estimated at ffi,000. The mill, t'hich u'as insured, was only about a year old. An estimated $120'000 r.r'orth of lumber and equipment was tl.rreatened. Highway patrol and sheriff's officers were sent to the scene to control the traffic, which hampered fire-fighting oPerati()ns'

VENY LAIEST & ilTODERN EQUIPMENI

'HE

PIANING lllll: A2O Ysles Americqn Plnner tlqtcher 6xl9 w/ Top & Bottom Profilers, totor' ized-new in 1952; 3 Arm Breokdown & Roll Cose mototized Power Feed Transfer Tqblei Feed lobles; Screen Choin; tcDonough 54" Rescwi Feed Rolls; fllereen Johnlon $ul oang Rip sow; etc'

BOX FACTORY: (4) Turner Twin Resqws wzl olloch' ments balt beoring molorized; (3) Cslif. Cleor Machines; Autotnofic lying ilochine; 2 Golor Box Printer; Crescenl 24" Poney Ploneri Toble Rurh Rip Sqw; Nolcheri Hondhole fflochinei Portoble Conveyorr; elc.

ROttlNG STOGK: (3) Gerlinger 8 fon Forklifis w/ power slee;ing & pneumoiic tire3i Gerlinger Stroddle Lurnber Csrrier-new in l95l; (5) Lum' ber frucksi etc.

MISG.: Blower Syslems, Conveyor, Burner, Grinding Roorn & tool Shop,54" Wood Stickers, Lathe, Sow & Knife Grinders, Tools, Fire EqPt., Pumps, G.H. tnolors, Gas Engines, Pipe, Water fonks, Tronsformers, Eleclricol EqPl.' etc.

REA! ESfAfE! Locoted on the moin highwoy with Weslern Pocific R.R. Siding. IOO Acres, 3O build' ings cnd houseg, drying shed, cnd Ploning lYlill & Box Foctory with complete sprinkler system throughoul. Lond suifcble for gold dredging.