deperaaabilit5r...

We hommer hord on being dependoble! You con counl on our experience in giving you beiler service estoblished, dependoble producls ond lhe best in new moleriols. You con depend on our good will to give you complele solisfoction, profit-moking volues qnd qll-out cooperolion. Dependobility is not proved by over-night op6rotions . we hove been buirding o reputorion

JJ *TJi::T::,t;l

Dependoble stocks of the finest soflwood ond hordwood Plywoods, Mosonile Brond Products. Simpson Insuloting Boords, Tile, Formico the best! Profit by dependoble service profit by phoning!

Sierrq-Coscqde Foresf News Aword to Be Annuql Event

The Sierra-Cascade Logging Conference announces the second annual Sierra-Cascade Forest News Award for 'che calendar year of 7954. After revierving results of its 1953 forest nervs ar,l'ard, the board of directors of the conference has unanimously clecided to establish the award on a continuing annual basis, for excellence in reporting news of the forest products inclustries during each calendar year.

Judges of the 1954 award will be the same outstanding panel of men 'n'ho served in 1953 : Stewart Holbrook, author, Portland, Oregon; Swift Berry, state senator, forester, lumberman, Placerville, Calif. ; Myron Krueger, professor of forestry, University of California, Berkeley; Bob Letts, news bureau, P. G. & E., San Francisco, and Chilton R. Bush, director of the institute of journalism, Stanford lJniversity.

Furniture Festivol Plqnned

Invitations to participate in the 1954 Chicagoland Horne and Home Furnishings Festival have been mailed to horne builciers throughout Chicago and suburbs. Builders are no\v designating new houses which they will have available for public exhibition during the Sept. 9-Oct. 10 festival, sponsored by the Home and Home Furnishings Council with the co-operation of the Chica(ro Tribune.

U. S. Plywood Personnel Chonges

S. W. Antoville, president of U. S. Plywood Corporation, announces the following changes in western personnel. Robert L. Heustis is the ner.r' manager of the Seattle, Washington, Northwestern division. Manager of the Portland branch is Robert N. Kruse, who has traveled that area for years past.

New Silo Folder

Who soys lunber deqlers orentf snorl ncrchondisels?

How many times ' ' ' for how many years ' ' ' have you heard this old refrain:

,,Lumber dealers just aren't good merchandisers'"

Well, I can tell you iCs true no longer' if it ever were'

A trip around the-country will quickly convince anyone that today's lumler a"]rlt "iit"*t-'u"d usss-rn6d61n merchandising technrques' new buildingsThe mlany smartly-planned' attractrve lumber dealers h"tt ";5;;A'ltL tnt most obvious example of this. Effective o"piivi"ittliuiu"tiiti"g' "how-to-do-it" demonstratior',, uno.o?iJ' p;;;9"111tercf, andising devices are also widely used by lumDer qcarrr)'

E. L. Bruce Co' tit' encouraged t:"ld merchandising bv providing dealers ;ith ;fi;" cards' booklets' envelope

"il.io.rrt"t a-nd advertising mats'

We also ttttp tut" ioc'l me'"han*:'11"5'l"r"tiri:: Bru.. J.ul.rs by creatins a constant oelr

Hardwood Floors tnrough' national advertising'

4/a6/a'r^'\

VICE PRESIDENT IN CHARGE OF SALES E.

L. BR.UCE CO.

For prices anil inlormation on Bruce Ptoilucts' contact:

E. t. BR'ucE co" INC'

Bor 11755 - Wogner Stotion' Los Angelel 47

4636 E. l2lh 5r" oqklond' Gollf'

Use of horizontal surface silos is an important new developrnent in cattle feeding. A nel'v folder rvhich describes how to build a self-feeding horizontal silo is announced by the West Coast Lumbermen's Association. This helpful, rvell-illustrated folder is packed with useful information about silo size, capacity, and construction details. Copies may be obtained free of charge from West Coast Lumbertnen's Association, 1410 S.W. Morrison Street, Portland 5, Oregon.

Forest fires make idle lands, idle industries, and idle people. I\{ost fires are caused by locai people. Help prevent forest fires. Keep the Redu'ood Region Green !