H|LL & MORTON, lNC.

Dependable Wholesale Distributors Bv RA lL or

TRUCK and TRAILER

BAXCO PRESSURE TREATED FOUIIDATIOil TUINBER

TS lIOW AYAILABTE TO LUIUTBER DEATERS FROII OUR TWO CATIFOR,IIIA P]A]ITS

STOCK LUfiIBER rWe now crry the following Baxco Pressure'Treated Foundal tion Lumber in stock at Alameda and Long Beach for immed.iate shipment tg dealers:

Douglas Fir S4S ALS

2x4,2x6,2xB,2xlo, 3x4,3x6,4x4and,4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

APPR,OVED TREATMENT rWe ofter prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in cadoad quan' tities. Consult us for additional information.

Baxco Pressure Treated Foundation Lumber is impregnated with preservative salts in accordance udth Fed. Spec. TT-W-571b.

It is approved by FHA, Uniform Buifuine Cod;-P.C.B.o.C., State Architlct for mudsills in School Construction, and U. S. Govt. Specifications.

Order through our nearest sores ollice.

60l Wcsi 5fh Streef los Angeles | 7, Golifornlo Phone lllchlgcn 6294

Plont: Foot of Sonlo Fe Avcnuc, long Beoch rates for firms signing contracts for so many inches over a spu'cified period.

Hundreds of Salesmen

Intelligent advertising can do a job but it gains maximum effect with well-planned follorv through merchandising. The tools for this type of selling are idea-use booklets, attrac_ tive brochures, mailing pieces and envelope stufiers. These are the hunderds of "little salesmen,' rvho are rvorth their weight in dollars if you put them to rvork. More than a score of booklets, some of them in four colors, are avail_ able to you with the ad mat service.

One section of the ads is devotecl to built_ins. The acls sell the home owner on plannecl storage for added liva_ bility, comfort and convenience. The interest created by such ads can be maintained by oftering prospects the pori_ folio of Plywood Built-In features, which has iust been made available by the plywood industry.s trade promotiorr association. The portfolio contains half a hundred d.arvirrgs of free-standing partitions, breakfast bars, storage walls, cabinets, outdoor storage units and other ingenioui built_in features. Idea booklets like these help the prospect to visualize the finished product, they male hi, ideas ..iell,, and they speed your sales of .plywood.

Right now, remodeling is one of the important markets for the dealer. The new attic remodeling booklet p.Lrblished by the plywood association contains colorful illustrations of specific attic remodeling ideas rvhich can be carried out with plywood. It is just what a young couple or a family needs to help them see how they can turn an uloved attic into pleasant, attractive living space.

Other booklets and mailing pieces cover the whole field of home construction with plywood. Of particular interest are those which demonstrate the advantages of plywood for subfloors, sheathing and roof decking. Illustrations clearly demonstrate how plywood in the lTidden parts of the home can contribute to long-lasting floors, rigid, solid walls and tight, draft-free roof construction. The utility grades of fir plylvood offer new opportunities for promotion which can ring up big profits at the cash register.

Plans for the Farmer

Tie-in literature for the farmer includes grade-use infortnation which can help sell him on plywood for lining his barns and milk houses, for light movable structures such as hog houses, and for permanent installations like silos. Plyu'ood's broad, smooth surfaces which reduce cracks and joints to a minimum are a big selling point to the farmer rvho must keep his installations sanitary for maximum efficiency. Scores of easy-to-use plans for practical, scientifically planned plywood farm structures are available to you to help you cash in on the farm market for plywoods.

Plans also are the key to selling the amateur boat builder. You can offer free plans of small easy-to-build plywood boats from a nine-foot dinghy to a 2Gfoot sailboat. Also available is an attractive catalog of plywood boat plans for the man who wants a rl'ider selection or a larger boat.

Versatility is Key

Other booklets, and plans are available for merchandising plywood to the display man and industrial user. In fact these sales tools cover'the whole gamut of markets for the (Continued on Page 26)