new Sales Possibilities for today and tomofrow

Some of the most powerful tools in the dealer's promotional arsenal are manufacturers' sales aids. Among these is a complete packaged ad mat and sales help service available to every dealer who stocks and sells Douglas fir plywood. Long recognized as an outstanding profit leader, this versatile, panel material lends itself easily to special promotion. And, here in this new packaged form, are the ideas and material for a bang-up sales-building campaigtr u'hich dealers can put together at virtually a moment's notice.

Planned bv experts to create new sales possibilities today and tomorrou', this service has just one purpose-to help you reach and sell at minimum cost the home owner, builder, amateur craftsman, farmer, display man, industrial user and maintenance foreman. The service is built-around prepared ads for plyrvood available in easy-to-handle mats which vou can simply l-rand over to your local newspaper. Colorful brochures, envelope stuffers and other idea-use material is available for tie-in merchandising to help y<_ru get maximum eflectir.eness from plywood advertising.

Tl-re ads are more than just a list of material prices. Their eye-catching illustrations and hard-hitting headlines create desire for the end-product-be it the lasting beauty of plyrvood siding, a speedy runabout or a tight, durable silo. Expertly planned copy shows your prospect how he can achieve his desires with the plywood.

Flere are examples of the headlines . Dreamline your Ffome With Plyrvood Built-Ins For Enduring young Charm Choose a Pl1-rvood Exterior Make Your Attic

Picture Pretty With Douglas Fir Plyu'ood

Your Farm Investment With Plvn'ood. Protect

These complete ads are available to dealers in mat form u'ith space for firm name, address and additional copy. You can use several mats at a time to create larger ads by taking illustrations from one or several ads and adopting the copy to fit your on'n specific selling needs. One dealer has found that by using a prepared mat for the center of an ad with specific price and other information around the outside, he attracts the reader into studying the entire layout.

Consistency Brings Results

In doing any kind of advertising, it is well to remember that consistency is the best insurance for making your pror.notions pay ofi at the cash register. The cumulative effect of a series over a reasonable period of time can build sales as rvell as add considerably to your list of permanent and prospective customers.

Here are some other suggestions that may be lielpful.

l. When you receive mats, store them flat in a dry place. Don't fold or spike them and don't try to cut them. If you n'ish to use a part of a mat, just pencil around that part and give it to the newspaper.

2. You can combine mats for full page ads for special events. Your nervspaper will help vou lay them out and supply you with special headlines and drop-in mats.

3. You will probably find that your advertising dollar stretches further by signing a space contract with your local newspaper. Most papers offer substantially lower