Qualily Lumber DIRECT SHIPffIENTS of: with Reliable Service Ponderosa Pine

Sugar Pine White Fir

Incense Cedar and Engelmann Spruce

Obituabins

Leslie Van Doren, a partner in the drafting firm of Spore & White Van Doren, Sacramen'to, died June 13 after a brief illness.

A native of Casper, Wyoming, Van Doren cafire to Sacramento in 1939, working as a designer for several lumber companies befor join,ing the drafing firm in 1951.

Mr. Van Doren bel.onged to ithe California Society of Professional Designers, Sacramento Exchange Ciub, Parkside Congregational Church. Am,erican Ins,t,itute of Building Design, Asso,ciated Ho'mebuilders of Sacramento and the Interna,tional Order of H,oo-Hoo.

He leaves his wife, Katherine, of their home at 5230 South Land Park Drive, Sacramento, and two children, Luann and Lane.

Services were held for ve'teran Bay Area lumberman, A. J. "Gus" Russell, at the A1bert Brown Funeral Home in Oakland on June 30. Mr. Russell, 81, died on June 27, at Merritt Hospital in Oakland, where he had undergone surgery two weeks earlier. Afiectionately known as "Gus" to hundreds of friends in the Pacific Coast lumber industry, he had spent over 60 years in the indusrtry he loved and fought for on numerous occasions. He was the husband of the late Mae B. Russell, 228 Seaview Dr. Piedmont, California.

Mr. Russell was born on a ranch in Reno County, near H,utchinson, Kansas, and came to the Coast while still in his early teens with his father, Fred Russell, who operated a smail sawmill near Portland. He canre to San Francisco before the '06 Quake folthe old Portland Lumber Company and was instrumental in helping to supply t'he lu'mber that went into the rebuilding of San Francisco after the 1906 disaster.

During 1908, Mr. Russell formed Santa Fe Lumber Co., a firm he has headed for over 50 years. Santa Fe Lumber Co. was located in one building at the corner of Calif ornia and Drum,m in San Francisco for nearly 50 years until moving to Oakland last year.

During his long association with the lumber ind'ustry, Mr. Russell had seen every phase od the business. Santa Fe Lumber Co., a wholesale iumber operation, operated its own lumber schooner, the "Arelia", during its earlier years of existence. Later, the cornpany built a sawrnill at Orick, California, w,hich operated under the name of Geneva Lumber Company. Primarily a redwood mil1, Geneva Lumber operated successfully fo,r many years. Geneva whs sold to Hammond Lumber Company on December 1, 1 954.

As Santa Fe Lumber originally started as a retail yard in San Francisco, Mr. Russell also maintained an interest in the retail end of the industry. At one time followinc WW II, he was interested in retail yards at Stockton, Wesley, Tracy, Bren,twood, Patterson and Newman, California.

A little known humanitarian, Mr. Russell lent a helping hand to many a struggling lumberman 'during the trying depression days, several of whom went on to carve their lasting mark on the industry's who's who roster. In addition, Mr. Russell, an avid football fan, put several promising young men throug,h USC where they amply rewarded him on the gr,id.

A close friend of the late Peter B. Kyne, Mr. Russell was instrumentai in breathing fire into Kyne's long and suocessful career as an author.

Mr. Russell was also active in forming the San Francis.co Hoo-Hoo Club 9, one of the oldes,t in the International Order, and sti1l holds an Honorary 1\[embership in that Club. lIe was a member of the International Order of Hoo-Hoo, a member of the Bohemian Cl,ub of San Franoisco, and a charter mernber of the Orinda Country Club.

DFPA Announces New Public Relstions Deportment

W. E. D,ifford, executive vice president of the Douglas F,ir Plywood Association, has announced the formation of a new DFPA rpublic relations department.

The move combines the former special projects and publ,icity departments. Donald A. Jaenicke, former special projects director, is in charge of the expanded publi,c relations progra,m. George C. Cheek, formerly assistant head of publicity, becomes information manager under Jaenicke.

As public relations director, Jaenicke will give 'overall direction to the affairs of the new depa.rtment, and will continue to handle second home and re,t'ire;men,t home promotion, plus the new DFPA financing prograffI. Cheek, as information manlager, will handle publicity activities formerly conducted by Thomas C. S,ias. Sias has left tl-re association to be,come W'esrtern Public Relations Manager for United States Plywood Corporation.