
3 minute read
U N ITED
WHOlEsAlE IUTTBER CO.
34ll E. 26th Street
[m fugdes 23, Galif.
Eleven New DFPA Field Men Bring Stofi To Full Sfrength
ANgelus 3-6165
The addition of 11 new men to the field promotion department of the Douglas Fir Plywood Association brings the stafi up to the full s,trength of 80 men, accord,ing to Stanley A. Taylor, department head.
The DFPA field staff is the largest promorti,o,nal force of any trade association in the building p'roduots fiel,d. Field representatives provide advice and informat,ion on the application of plywood to architects, builders and orther specifiers in major industrial and constructi,on fields. The ,eighty men work frorn ten regional headquarters located in major marketing centers. Each is assigned to a particular area within his region.
The eleven new men have completed an instrucrtional period at the DFPA headquanters in Tacoma, 'Wash., to help them become qualified DFPA representatives familiar with all phase's of plywood use. In ,their present assrignments, they are working under experienced 6eld s,taff members.
Deslers Ser Up Remodeling Informqtion Cenlers
In Three frlinutes
Latest idea in dealer remodeling information centers, a counter top source of complete data on home repair and moderniza[ion, is making its appearance this summer in retail building material outlets coast to coast.
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The unusual "center" is a four-sided cardboard "model home," two feet high and taking up only lI by 17 inches of counter space. It takes only three mintttes to assemble and holds 100 copies of an unusual new consumer booklet that is free to dealer customers. The booklet contains detailed information on virtually every phase of home remodeling, including ideas and color illustrations.
Published by Georgia-Pacific Corp., the new 20-page "Guide to Remodeling" is being furnished without cost to G-P's dealers. It is part of a long list of new "big ticket" remodeling sales promotion materials.
"Demand for the new booklet, from the first group of dealers to receive it, indicates the Guide will be one of the most popular pieces of consumer literature we have ever published," it was indicated by H. C. Ellicott, G-P's product advertising and promotion manager.
In fact, initial publication plans already have been expanded by another 300,000 copies, he revealed.
Basic sections of the booklet cover the reasons for remodeling, initial planning, selecting a reliable firm (the dealer), budgets, codes, jobs that are NOT do-it-yourself, selecting products, working with the dealer or contractor, eight methods of financing, and a section of interesting remodeling ideas for various parts of the house.
Although it is free at building material dealers, homeowners must pay for the booklet if they choose to write directly to G-P for their copy, Ellicott explains.
Other phases of the company's summer-fall big-ticket remodeling sales promotion program, geared to an "Improve-A-Home" theme, include national consumer advertising with full-page, full-color in Life and an eight-page color insert in Popular Science.
There are special "Improve-A-lIome" mailing pieces furnished to dealers, along with point-of-purchase materials that include price tags, banners, pennants and four-sided simulated model homes that hang from the ceiling or sit on counters or islands to promote various types of building materials.
G-P's "instant financing" consumer credit plan for dealers, first offered earlier this year, is being continued through the new program and includes non-G-P products, labor and contractor fees.
The program is being fielded currently through the company's 77 branch distribution centers in key U. S. market areas. Dealers also may secure free sample copies of the "Guide to Remodeling" and data on other new promotion material by writing to E. L. Kimball, Georgia-Pacific Corp., Equitable Bldg., Portland 4, Ore.
To All Supreme Nine Members:
Here are a couple of items I think are worth passing along:
Big Business ond Smqll Business
America can no more survive and grow without big business than it can survive and grow without small business. Every fact of our economic and industrial life proves that the two are interdependent. You cannot strengthen one by weakening the other; and you cannot add to the stature of a dwarf by cutting off the leg of a giant . . The American industrial machine is a unit.
just like an automobile. It is made of big parts and little plrts, each of which does its own particutai iob and all of whic-h are intricately fitted togethei. You may think that it would be fun to soit them alfout into neat piles according to size -to -please the statisticians. You could even pass i law declaring that all the parts must be the same sizi; and the theorists, no doubt, worlld be delighted. But when you get through, 1lour automobile v,'en't 1un-and neither will American industry.-Benjamin Fairless.
Governrnenf Ownership
I am firmly opposed to the Government entering into any ,siness the major purpose of which is competltion witir business mijor purpose wit our citizens. I hesitate to contemplate the future of ot I our institutions-, of our Go-vernment, and of our country if the preoccupation of its officials is no lon longer the promotion of justice and equal opportunity but is Eevoted'to barter in ;ustrce and is devoted to the market. This is not liberalism; it is degeneration.- Herbert ffoover.
Sincerely ond fiuternolly, I{ARVEY W. KOLL /t5ot6 Snork of thc Universe
K[lP-R.KURE
The PERFECT lUood Preservatiye
' PreYents Rot and ilildew
'A Primer for llew lVood
' ilay Be Painted 0ver
' An Effcient PreservatiYe foT EYERY PURPOSE
KOP-R-KURE is light green in color ond hqs extroordinory penetrctive properlies ond impregnqtes the cellulose ftbers of A1[ Woods
STllCK IT F{lR YllUR CUST(IMERS TtlDAV !