
1 minute read
HEIRD
Lumber Compony
JIM H. BERRY
Dealer In Wholeso le Forest Products
Arcata, California....
Phone YA 2-4641
P.0. Box: Drawer EE
Teletype ARC 20
S ll DIEG{ICall BEL 2-9105
Above is one of the hundreds of show windows in Peck ond Peck stores in 18 Ecslern ond Midwe*cm cities thot ore feoturing Californio redwood bcckgrounds tfiis summer. The Cqlifornio Redwood Asrociotion ond the women's clothing choin entered inlo q ioint promotion thot wqs kicked ofi by cds in IHE NEW YORI(ER qnd VOGUE mogoziner. Besides rhe ods, the 60 Peck qnd Peck stores will feoture windows like the obove (in Boston), qnd will intlude CRA moiling piecer in pockoges delivered from the rtores. Redwood is olso feqtured in Peck ond Peck publiciry, Peck ond Peck Cew their models from New York ro lhe Redwood Relion ond lo Arizona for pholos in redwood selling3.
Redwood lumber grades are set up to permit the builder to use the most suitable and most economical redwood for his needs. The all-heart grades provide redwood's famous de.cay and termite resistance, while the grades which contain sapwood are suitable rvhere durabil-ity is not an important consideration.