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Rockport Redwood Names Ed Fountain Exclusive
our redwood octivities.,, has appointed Ed Fountain Lumber Company, Los Angeles as exclusive distributor for the area.
L. A. Distributor
In making the announcement Merlo said, "'We have long needed an organization in Southern California which is intimately aware of the construction situation in the area and is able to anticipate dealer needs for rapid delivery of our redwood products at competitive prices. Fountain's anticipatory demand system keeps lumber rolling at all times by ship, rail and truck. In addition to direct teletvpe contact with us at the mill, many unique lumber handling and processing iacilities will make it possible for dealers to pick up a variety of items on short notice at Fountain's Los Angeles distribution yard."
Merlo continued, "With this agreement, Fountain renews its long-stand- ing reputation for being a leading supplier of redwood in Southern California.
The convenience and close location to major freeways, an extensive line of lumber specialties, plus Lam-Lo,c Timber and Lam-Loc Pecky Cedar make Fountain an excellent 'one-stop source for the dealer. Fountain sales'men also bring to the dealer broad backgrounds in wood technology, several with special training in construction, lumber production and handling, and retail operation.
"Ed Fountain L,umber Company has always been a good member of the lumber community. They have consistently participated in active lumber promotion with architects, builders and the general public. At the same time, Fountain maintains a policy of selling exclusively through lumber dealers with every product they distribute or manufacture.
We're sure the dealers who look to Rockport Redwood for high quality products will find this new arrange- ment extremely desirable," Merlo stated.
(Conti.nued, on Page 25)