l, W;ll;ono Bo"le Co*pana

Programs with the accent on "action," new attendance promotion plans, and broadened exhibitor participation rvere major topics in a three-pronged progress report on the 1959 Building Products Exposition at the annual Spring rneeting of the National Retail Lumber Dealers Association's board of directors in Washington, May 12 and 13. Exposition General Chairman Oertell Collins of Savannal.r, Georgia, presented the report.

Program Chairman William Stine of Bryan, Ol-rio, told directors that managing officers of several of the federated associations had acceoted the Committee's invitations to cooperate in Exposition programming and will again serve as Program managers for business meetings of the lumber dealers'6th annual show to be held in Cleveland, November 14-17. Subjects for dealer management meetings, he said, rvere selected following a survey of dealers who attended tl-re Chicago Exposition last November and are in line with the preferences indicated by that study. Sessions planned for the NRLDA Exposition in Cleveland will deal with a broad range of industry problems from employee training programs to dealer building activities and financing.

Attendanee Chairman Robert T. McCutchan of Lebanon. Lrdiana, urged directors to throw the full weight of their considerable local and state influence behind the drive to bring another record-breaking dealer attendance to the NRTDA Cleveland show. Mentioned briefly among new attendance promotion plans for 1959 were prizes for the most effective promotions by managing officers of NRLDA's 33 federated associations and attendance and floor prizes for registered dealers at the show.

Exposition Director Martin C. Dwyer reported that exhibitor enthusiasm is at its highest peak in the 6-year history of the NRLDA Exposition. In area of booth space sold, number of participating exhibitors, and revenue, Dwyer said, the NRLDA Exposition is far ahead of any previous year as of a comparable date.

Chairman Collins' report pointed out that NRLDA's "Products in Action" programs, in which many of the exhibitors participate, set this Exposition apart from other national shows in the industry. Action programs for the 9leveland show, according to present plans, will include Materials-Handling demonstrations, a demonstration ware- house showing storage and handling methods, a dramatic house-a-day component building demonstration on the exhibit floor, a full-scale completely finished Lu-Re-Co home outside the hall built in cooperation with Parents magazine, home-improvement, package-selling demonstrations, a fu11scale unexcavated swimming pool for dealer merchandising -complete with bathing beauties-and a number of other features still in the development stage.

Anothcr JORDAN Scnrolion combining Quolity wilh Econonyl O Hoovy noisclcrr Nylon ShGqYcr lifc.timc Aluminun Trq<kr.. Sturdily built Fromc Woodlifc dippcd Hcovily dowcllcd Wofarproof gluod Clcor sugor pinc Slidlng Scrcn Doorr oplionol. a Unil3 cmply (wlth stopr)

Unit3 glozcd with Cryrtol or Unirr glqzcd ,{ulriplc Cut Up A definitc SAVINGt

The National Building Material Distributors Association's 16th semi-annual convention held at Denver, Colorado, early in May had the la rado, the largest Spring Convention attendance ever recorded, according to Don Knecht. presi- tendance Knecht, president. There were 379 persons at the banquet culminaiing a two-day business program which brought rng hole- fwo-day which brought together wholesale distributors and representatives of manufacturers from all sections of the countrv. Seventv-six wives were also present. '

Tfre first day's activities were devoted to work sessions among the distributors and included four Business Clinics at which attendance was.grouped accgrding to annual dollar sales of members. Subjects encompassing Warehousing

Management-Inventory Control-Salesmen's Compensa- tion-Sales Promotion Procedures-Office Proceduresand New Products were discussed.

The afternoon session the first day summarized the Business clinic discussions which was- followed bv two outstanding speakers H. R. Smethills of Small Business Administration who discussed "SBA-What It Is, What It Does," and Professor Irwin Cochrun, director of the Bureau of Business Administration, IJniversity of Illinois, who talked on "Managerial Wheel-spinning."

Don Knecht, who chairmanned the business meeting, stated that NBMDA's growth was continuing and that total sales of members in 1958 amounted to over $850 million.

A Manufacturer-Distributor get-acquainted party concluded the first day's activities.

Two outstanding panel discussions featured the second day's program; the first, "Component Sections-What's Ahead," was moderated by Francis W. Brown and included as panelists: Architect-W. Stephan Allen of San Francisco, California; Builder-John Bonforte of Colorado Springs, Colorado; Dealer-Morris Tarte, Columbia Valley Lumber Company, Bellingham, Washington; Distribu- tor-Claude Briggs of Monarch Lumber Company, Great Falls, Montana ; Manufacturers-Paul Shoemaker, Masonite Corporation, Chicago, Illinois, and H. Mattlin, Anderson Corporation, Bayport, Minnesota.

On this panel, Paul Shoemaker stated: "I believe the component trend is an economical must of a value that gives our distribution system, i.e., the manufacturer, jobber, dealer, to the builder-a chance to compete with the manufacturer of homes in the industrial plan^t. It also gives them a chance to position the one-to fifty-home builder to compete with the prefab or the large builder. It is not only the saving of high cost job labor and the step-up of time for completion that is a factor here in economy, but bear in mind in the 1960's ahead we actuallv will not have the iob labor we will need to build the hou#s which will be in demand, and so I see components coming into their own in greater volume in the years ahead."

The second panel, "Changing Markets-Changing Ideas," a discussion on distribution trends, was moderated by Clarence D. Stone of Elliott Bay Lumber Co., Seattle, Washington. Participants were-For the Manufacturer: Lloyd Fry, Jr., of Lloyd Fry Roofing Company, Summit, Illinois and Frank Kreider of Curtis Companies, Inc. at Clinton, Iowa; For the Distributor: H. H. Gottschall of MorrisonMerrill & Co. of Salt Lake City, Utah, and Jay W. Lindsey of Consolidated Lumber & Supply Co., Denver, Colorado. Craig W. Moodie, Jr., general manager of advertising for Armstrong Cork Co., spoke on "Who's for Advertising?"

Highlights of Mr. Moodie's talk . "If the building in-

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