LUTABER COAAPANY

the new service, and said PFS is providing quality control, engineering help, and promotional assistance to fabricators of "plywood components such as stressed skin panels and box beams.

The potential of PFS is best illustrated on the -early response to initial mailings and- field promotion calls. Pag.e siid that PFS is receiving a l2/o response to d direct-mail proqram aimed at fabricalors in Chicago, Boston, and DeiroiL Oppn field promotion representatives have followed up with calls on 1,634 fabricators in those three areas, and |,SZA of these expressed a definite interest in the PFS program. ^

"'We've only been in business for 90 days, and we are of[ to a fast start," said Page. "By fall, we hope to begin expanding the PFS program to other areas_of the-country." -

The Dppe manufacturers also heard Peter W. Hoguet, oresident of the Econometric Institute in New York, disiuss plywood's future. He predicted demand in the second half of -this year will be down slightly to about'140 million feet per we6k. He noted that two-thirds of the increase in plywbod demand is coming from new or expanded markets, and only one-third from increased activity in construction. "This means the plywood industry must double its share of the construction dollar by 1970 if the industry expects to maintain its present rate of growth" said Hoguet.

Agnew, who was closing out his second term as DFPA president, said that while DFPA and the Forest Products Laboratory were doing a fine job with what they have, "They don't have anywhere near enough to do it with."

On the basis of cost of research as percent of sales, noted

Agnew, the average. for all industry is 33 times fir plywood; p-rrmary metals, 7 times as much; stone, clay, and-glass, 21 times as much. "Although the fir plywood industry,ihrougt ?{PA, is.outspending ihe entire llmber rnoustry rn terms ot tunds allocated to research; we are still spending a pain_ fully small. percent of our saies dollars comparedi" 6ih;, rnoustrres," sald Agnew.

,^ll 1,hard-hitting address, Editor prentice said that by 1980,.the^average family will have an income over $g,0od, and that 25 million families will be living in obsolete homes. "Already" he said, "the average famil! can afford ,r"uit, twice as good a house as it nori occupi6s. Before lo"s. h"ii the houses built in this country will b6 built for the re"place_ ment market.

"There is now a shortage of quality homes even g_reater !h,an the shortage of shelter-righi after the war. Here is a brand new malket opening up tor the housing industry-just as the old minimum-h6using market iE closing- down-a market for more new quility homes than all the houses, big or small, that ha:ve b6en built since 1946.

"This upgrading_of the market has the greatest possible consequences_ for the fir plywood industryl' said Frentice. He..warned that plywood-should step up iis promotion and selllng ettort, ln order. to capture its share of the booming housing market ahead.

The DFPA membership then heard some clear facts about plywood quality from Gilbert Morris, general manager and superintendent of building for the -City of Los Angeles.. Morris, who directs a staflof 1,000 peofle and is responsible for the safe construction of $600 mittion worth of buildings per year, said low-grade fir plywood in the marketplace_could destroy up to-50/o of piywood demand overnight. Morris_ cited the s-erious froblemi caused by occasional low-grade plyw99d, and said that an ".curitely and fronestly made material is the best way to promote new markets and continued use.

Morris commended the DFPA on its plywood Inspection program, and- said ,that construction oficials appreciated h-aving a. product which they could "rely upon to^do what the _specifications claim it can do." Cleir ilywood grade- marks are a must, he_said, because they cut-red tape 5n the job and inspire confidence in the product.

.Roland Remmel, president of tle National plywood Distributors Association, reported on his recent round-theworld trip. Boldly pr_edicting the day when the U.S. ply- woo-d industry would sell 20 billion feet of plywood ^ainually, the colorful Remmel said the plywood market potential over much of the world is "pracfically untouched."

Illustrating his point,-Remmel said, "I hive more ply- wood in my warehouse right now than Italy imports in bne vear."

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Remmel accented the vital role which the warehouse jobber plays in plywood distribution. He said NPDA members have over one billion square feet of plywood in their present inventories.

One of the last sessions of the DFPA meeting featured a oanel discussion by members of the fir plywood Commerciil Standard Revision committee' Latty Lundquist of the International Paper Co. presented a report of recommended changes. and aslied for comments from the manufacturers. Electtion of offrcers climaxed the DFPA meeting' They were:

President-C. H. Bacon, Jr., Simpson Timber Company, Seattle; Vice-President-John Martinson, Puget Sq"19 Plywood, Inc., Tacoma; SecretaryA. P. Stinchfield, Menasha Plywood Corporation, North Bend, Oregon; Treasurer-Corydon Wagner, Jr., St. Paul & Tacoma Lbr. Co., division of St. Regis Paper Co., Tacoma; New Trustees -T. L. Bentley, Anacbrtes Veneer, Inc., Anacortes,-Wash.; A. K. Wright, Yamhill Plywood Co., McMinnville, Oregon; N. B. Giustina, Giustina Veneer Co., Eugene, Oregon, and Joseph Smith, Everett Plywood & Door Corporation, Everett, Wash.

The following fir plywood mills were voted into DFPA membership: Bingen Veneer & Plywood Co., Bin_gen, Wash.; Cirolina-ealifornia Plywood, Inc., Salyer, Cal. ; Corvallis Plywood, Corvallis, Ore.; Elma Pllwood Corporation, Elma, Wash.; Grants Pass Plywood, Inc., -Grants Pass, Ore.; I{ammond-California Redwood Co., Samoa, Calif.; KVV California Mills, Inc., Cloverdale, Cal.; Lacey Plywood Co., Inc., Lacey, Wash.; Lane Laminators, !nc., Eugene, Ore.;. Lund Plywood & Mfg. Co., Crescent City,

Those new feathers in our bonnet are the many, multi-colored patterns of GE's famous plastic surfacing, Textolite, for which we have lhe honor of being "chief" distributors in this area. Between the multiple selections of Textolite, and our own varied offerings in permanent (baked-on) finish Coralite, we can now answer your every need for wall, counter and table top surfacings. lmmediate delivery from our tepee on all patterns. Catalogs on request, n0 wampum required. Call:

725t E CoI{DoR ST., LoS ANGETES 22 Mymond 3-8271

Cal.; McKenzie River Plywood Corp., Springfield, Ore.; National Plywood, Inc., Roseburg, Ore.; Pacific Plywood Co., Dillard, Ore.; Valley Plywood Co., Junction City, Ore.; Valsetz Plywood Co., Valsetz, Ore.; Winton Lumber Co., Martell, Calif ; Hampton Plywood Co., Scotia, Calif.; Nordic Plywood Co., Sutherlin, Ore., and Oregon Plywood Corp., Sweet Home, Ore.